A PROJECT REPORT ON

A Study on E-Commerce Industry in India

Project submitted in partial fulfillment for the award of degree of

POST GRADUATE DIPLOMA IN MANAGEMENT
IN
Marketing
SUBMITTED BY
Guruju Surya Chandra Naidu
(Reg.no:1401111, PGDM)
UNDER THE GUIDANCE OF
V. Anji Raju

INSTITUTE OF PUBLIC ENTERPRISE

DECLARATION

I hereby declare that the project report titled A Study on E-commerce Industry in India
submitted at Institute of Public Enterprise is a bona fide work undertaken by me and it is not
submitted to any other university or institutions for the award of any degree/diploma certificate
or was published elsewhere.

Date:
Place: Hyderabad

Guruju Surya Chandra Naidu

CERTIFICATE

This is to certify that the project report titled A Study On E-Commerce Industry in India is
a bonafide and original work done by Mr. Guruju Surya Chandra Naidu bearing Roll No.
1401111 and submitted to Institute of Public Enterprise in partial fulfillment of the requirements
for the award of degree of Post Graduate Diploma in Management PGDM, and has been
carried out under my supervision.

Date:

Place: Hyderabad

(V Anji Raju)

Acknowledgement

I am greatly obliged to Prof. R. K. Mishra, Director, IPE, Prof. S. Srinivasa Murthy, Dean and
Mrs. Dr. P S Janaki Krishna, Coordinator, PGDM, for providing me this opportunity and for their
constant support and encouragement towards the completion of this project.
My faculty guide, V Anji Raju, Assistant Professor; his clarity, and unquestionable integrity have
never seized to awe me. I am forever thankful to him for his encouragement. As a mentee, I feel I
have the best mentor.
I also place on record, my sense of gratitude to all who, directly or indirectly, have lent their
helping hand in making me what I am today.

TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION

1.1Introduction

1.2 Need for the Study

1.3 Scope of the Study

1.4 Objectives of the Study

1.5 Research Methodology

CHAPTER 2: REVIEW OF LITERATURE

CHAPTER-3: INDUSTRY PROFILE

20

3.1 Introduction

21

3.2 Evolution of E-commerce

22

3.3 The Status of E-Commerce in India and its Potential

14

3.4 E-Commerce in India today

14

CHAPTER 4: DATA ANALYSIS

36

CHAPTER-5: FINDINGS, SUGGESTIONS AND CONCLUSION

42

CHAPTER 6: BIBLOGRAPHY

47

LIST OF FIGURES
Meaning of E-Commerce

Functions of Electronic Commerce

Categories of E-Commerce

Evolution of Commerce

23

The Dimensions of E-Commerce

24

E-commerce Industry revenue

37

E-commerce sector wise share

37

Percentage of online regular shoppers by age group

38

Percentage of online shoppers by Gender

38

M-Commerce growth rate

39

Modes of payment by online shoppers

40

Reasons given by the people who are reluctant to shop online

41