COMPANY BROCHURE 2016

International Quality Local Affinity

Swiss International Xiamen

Swiss International Michelangelo

Swiss International Mabisel

International Quality Local Affinity

Swiss International Kizilcahamam

Content

CONTENT

Introduction

Introduction

Page 4

The Company

Page 5

Our Values

Page 6

Our Mission, Our Vision, Our Credo

Page 7

The Brands

Page 8

The Food & Beverage Concepts

Page 9

Meetings & Events Concepts

Page 12

Leisure Facilities

Page 13

Loyalty Program

Page 14

Swiss Select Lounge

Page 15

The Operation Formula

Page 16

The Support Mechanism

Page 17

Swiss International Hospitality Academy

Page 18

Revenue Contributors

Page 19

Revenue Generators

Page 20

The Value Drivers at a Glance

Page 21

The Brand Performance Impact

Page 22

Our Presence Worldwide

Page 23

Developments

Page 24

Area Office Worldwide

Page 27

Page 3 l 2016

INTRODUCTION
Welcome to Swiss International! We appreciate your interest in our Hotels & Resorts and we
are pleased to present our company to you.
Swiss International's roots are since 30 years anchored
in Switzerland; A country known worldwide for its
quality, precision and values that we ever since proudly
translate into the day to day operation of our hotels.
From the shores of Europe to the coasts of China, to
Africa and the Middle East, our customers will
experience the best of Swiss Hospitality at consistent
quality levels.
Whilst the concepts of our luxury, upscale and midscale
brands are tailored to the needs of today's savvy
business and leisure travelers, the Swiss International
Business Model strongly focuses on increasing market
shares and on driving financial results for all
stakeholders.
Swiss International is currently on a tremendous journey of expansion in the GCC countries,
Africa, Asia and in good old Europe. Our vision is to grow the chain to a 150 hotels by the
year 2020.
Be part of it - we look forward to hearing from you!

Henri (Hans) W.R. Kennedie

CEO & Managing Director

Page 4 l 2016

THE COMPANY
The world of hospitality revolves around return on investment! Swiss International offers a
robust business model to hotels on either a franchise, manchise or a management agreement.
As such, the hotels can well position themselves in the market by taking full advantage of the
sound established Swiss International Brands & Concepts as well as the Swiss International
Commercial Value drivers in order to maximize its financial results.
Next to the global distribution through the state-of-the-art central reservation system SWISSREZ, the company offers a range of services like Technical Services, HR Management,
Marketing, Sales, Revenue Management, SEO and Distribution Management in order to drive
profitability.
The hotels benefit furthermore from a robust support mechanism
which includes extensive Business - and Operational Support
Sessions as well as tailored training and courses from the Swiss
International Hospitality Academy.
Swiss International is a global company with its International
services center located in The UAE. This position gives the
company easy access to the fast developing markets that
are target for its expansion purposes.
Swiss International envisions to expand globally via strategic
co-operations and alliances. The company has signed
several co-operations in the following regions:

Asia (Greater China, Southern Asia)

Africa (Western and Eastern Africa)
Middle East and North Africa
Europe (Southern, central and Northern)

Page 5 l 2016

OUR VALUES
Much more than just a Brand and Best in Class are the best ways to describe Swiss
Internationals philosophies on international business. All stakeholders share and honor the
traditional Swiss values of hospitality.

Page 6 l 2016

OUR MISSION
Proud of Swiss Quality!

OUR VISION
To Be a Major Player in
the European, African
and Asian Hospitality
Industry!

OUR CREDO
A Trusted Partner to
Hoteliers, Owners,
Developers & Guests,
Colleagues!

Page 7 l 2016

THE BRANDS
The Swiss Touch and "Guest Experience" are the essence of each of the Swiss International
brands characteristics.
Passion for hospitality, quality assurance standards and adaptation to an ever changing
market, distinguish our brands and make them stand out from the crowd.

Page 8 l 2016

THE FOOD & BEVERAGE CONCEPTS

The concepts of our branded F&B outlets are designed to provide unrivalled guest experience
but are also focused on keeping sharp control over the GOP. The menus are featuring fresh
& healthy food in optional portion sizes to fit customers' needs, and the profitability of each
menu item is closely monitored at all time.

Page 9 l 2016

THE FOOD & BEVERAGE CONCEPTS

F&B brands at Swiss International include Asian Restaurant Concept where popular and
authentic Thai and Chinese Dishes are served in an elegant, cultural ambiance and Arabian
Restaurant Concept that incorporates a Stylish and Trendy shisha lounge with eclectic mix
of Moroccan and Middle Eastern Art.

Page 10 l 2016

THE FOOD & BEVERAGE CONCEPTS

Our bar and lounge brands are lifestyle bar concept of Swiss International where the
Interiors and ambiance are attentively designed for an informal and relaxed evening.

Page 11 l 2016

MEETINGS & EVENTS CONCEPTS

Superior facilities, state-of-the-art audiovisual systems
and complete meeting equipment guarantee that
meetings in our hotels are as pleasant as they are
productive. The concepts of the brands Eventives and
The Box are designed to match the correspondent hotel
brand scale and as such, to meet guest expectations.

Stylish & Sophisticated

Conference, Meetings &
Banqueting Venues.

Functional, Modular or
Break-out Meeting
Venues.

Swiss International Kizilcahamam

Swiss Spirit Hotel & Suites Interlaken

Page 12 l 2016

LEISURE FACILITIES
For the guests indulgence, Swiss International Inspirations Pool and Gym compliments
guests stays with state-of-the-art fitness centers & refreshing swimming pools.
With a fully serviced gym and either an infinity pool or lap pool, Inspirations compliments
guests relaxation and health needs.
Inspirations Pool & Gym are designed to match the corresponding hotel brand and as such,
to meet each guests expectation.

Swiss International Mabisel

Swiss Spirit Hotel & Suites Mardezok

Page 13 l 2016

LOYALTY PROGRAMS

The Swiss Internationals loyalty program comes in various options from the free of charge
SWISS SELECT program which allows frequent stay guests to redeem earned points, to
the annual subscription programs SWISS SELECT PLUS to enjoy F&B discounts and the
SWISS SELECT LOUNGE to have free access to all advantages of the business lounge.

Page 14 l 2016

SWISS SELECT LOUNGE

The Swiss Select Lounge is an important component of the Swiss International Guest
Loyalty Program Swiss Select and offers VIP Guests and Swiss Select Members
complimentary continental breakfast and all day refreshments and snacks.
The Swiss Select Lounge is mandatory in all Swiss International Hotels & Resorts and
Swiss Spirit Hotels & Suites, and aims at providing Swiss Internationals loyal guests with
personalized services.

Page 15 l 2016

THE OPERATION FORMULA

Swiss International makes available for its affiliated hotels
under License, Manchise or Management agreement the
following formula: the License, the System and the Services
The License allows the affiliated hotel to make use of the
Swiss International brand name and its relevant concepts as
defined and details of which are set out in the companys
Manual.
The System: Affiliated hotels are connected to the System.
All electronic reservation channels, including but not limited
to the global distributions systems, Online Travel Agents,
Online booking engines etc are connected to the system to
ensure that all reservations are channeled through the
system.
The Services: Swiss International provides an extensive
range of services for its hotels. Some of the mentioned
services are :
The Commercial Business Support sessions
The Operational Business Support Sessions
Swiss International Hospitality Academy

Page 16 l 2016

THE SUPPORT MECHANISM

Commercial And Operational Business Support

The hotels under Swiss Internationals umbrella benefit furthermore from a robust support
mechanism which includes extensive Commercial and Operational Business Support
Sessions.
The business session are held on a quarterly basis
with the objectives to:
Ensure that the hotel is taking full advantage of
the Swiss International Brands & Concepts as
well as the Swiss International Commercial
Value drivers in order to maximize its financial
results.
Measure the improvement of the Brand Performance Indicator.
Support the hotel to reduce operational costs and as such, to augment the GOP (Gross
Operating Profit)
or EBITDA (Earnings Before Interests, Taxes, Depreciation and
Amortization).

Page 17 l 2016

SWISS INTERNATIONAL HOSPITALITY ACADEMY

Swiss International Hospitality Academy is a center of

competence and expertise for hospitality training and
for career development.
The objectives of the Swiss International Hospitality
Academy are:
To support the hotel to improve business results.
To support the hotel to implement Swiss quality and
the core values & standards of Swiss International.
To develop supervisors and managers as well as
exceptional talents in hospitality.
To ensure Swiss International has engaged talented
people with the right competencies, in the right
place, at the right time, driving Business Success
according to Swiss International values & standards.

Page 18 l 2016

SWISS INTERNATIONAL TYPICAL EXAMPLE OF THE

REVENUE CONTRIBUTORS

HOTEL REVENUE

Rooms Revenue - 65%

F & B Revenue - 25%

Other Operating Income - 8%

Other Income - 2%

Page 19 l 2016

SWISS INTERNATIONAL REVENUE GENERATORS EXAMPLE

ROOMS REVENUE

FOOD & BEVERAGE REVENUE

Transient - 15%
Corporate Individual - 20%

Swiss Caf Restaurant & Lounge - 35%

Corporate Group - 5%

Noodles & Rice - Asian Cuisine - 30%

Leisure Individual - 20%

Ted & Co On the Go - 15%

Leisure Group - 5%

Eventives Meetings & Events - 15%

Extended Stay - 35%

Moods Shisha Lounge - 5 %

OTHER OPERATING INCOME

SWISS-SELECT Members - 33%

INSPIRATIONS Members - 50%
Eventives (Roomhire) - 17%

Page 20 l 2016

THE VALUE DRIVERS AT A GLANCE

Page 21 l 2016

BRAND PERFORMANCE IMPACT

The Products & System Structure

Groups
Corporate/ Leisure

Hotel objectives are always tangible

and measurable.
SWISS-FLEX
Web Booking
SWISS-REP

GDS
SWISS-PMS
Hotel

SWISS-REZ

Individual
Transient/ Corporate/ Leisure

GUESTS

DIRECT

Hotels Objective of working with Swiss

International is to effectively make use
of the products & systems, which in
turn will increase the Brand
Performance Impact.

EFFECTIVE USAGE OF
PRODUCTS & SYSTEMS
SWISS-RFP
SWISS-REV

OPTIMAL BRAND
PERFOMANCE IMPACT

CCX
SWISS-OTA/
WHOLESALERS

Swiss Select
&
Bookers Program

BPI =

SWISS-REZ + SWISS SELECT + BOOKERS PROGRAM

HOTEL ROOM GROSS REVENUE

Page 22 l 2016

OUR PRESENCE WORLDWIDE

Page 23 l 2016

DEVELOPMENTS IN ASIA

Swiss International Kandaghat

INDIA

Swiss International The Residences Chandigarh

INDIA

Page 24 l 2016

DEVELOPMENTS IN EUROPE

Swiss Spirit Hotel & Suites Interlaken,

SWITZERLAND

Royal Swiss Esenyurt Instabul,

TURKEY

Page 25 l 2016

DEVELOPMENTS IN MIDDLE EAST & AFRICA

Swiss International The Residences Jeddah,

SAUDI ARABIA

Swiss International Al Hamra,

SAUDI ARABIA

Page 26 l 2016

AREA OFFICES WORLWIDE

FOR ALL ENQUIRIES CONTACT
International Services Center
Tel: +971 7 2433 242
Email: info@swissinternationalhotels.com
Website: www.swissinternationalhotels.com

CENTRAL EUROPE

TURKEY & THE BALKANS

GREATER CHINA

Interlaken, Switzerland

Istanbul, Turkey

Shanghai, China

NORTH WEST EUROPE

WEST AFRICA

BANGLADESH

Amsterdam, Netherlands

Lagos, Nigeria

Dhaka, Bangladesh

SOUTHERN EUROPE

MIDDLE EAST

SOUTHERN ASIA

Rome, Italy

Dammam, K.S.A

New Delhi, India

Page 27 l 2016

For more information and contact please contact info@swissinternationalhotels.com

Thank You!

Follow us:

International Service Center

c/o Alpha Hospitality Management Services
Amenity Building 2 Office Suite 904
P.O. Box 85644
Al Jazeera - Al Hamra
Ras Al Khaimah, U.A.E.
Tel: +971 7 2433 242
Email: info@swissinternationalhotels.com

Page 27 l 2015

Thank You For Your Interest.

Be Part of Swiss International!

OUR LOYALTY PROGRAM

AFFILIATION BROCHURE 2016

International Quality Local Affinity

www.swissinternationalhotels.com

International Quality Local Affinity

International Service Center

c/o Alpha Hospitality Management Services
Amenity Building 2 Office Suite 904
P.O. Box 85644
Al Jazeera - Al Hamra
Ras Al Khaimah, U.A.E.
Tel: +971 7 2433 242
Email: info@swissinternationalhotels.com

International Quality Local Affinity