Beruflich Dokumente
Kultur Dokumente
Temporary
Course
Code
Course
T2279
020441101
Organizational
Behaviour
T2216
020441102
T2220
T6075
Internal
Marks
External
Marks
Total
Marks
60
40
100
Business Statistics
60
40
100
020441103
Operations Research
60
40
100
020441104
Managerial
Economics
60
40
100
020441105
Essentials of
Marketing
Management
60
40
100
T2184
020441106
Introduction to
Operations
Management
60
40
100
T2280
020441107
Human Resource
Management
60
40
100
T2243
020441108
Contemporary
Practices in Business
100
100
T2003
020441109
Financial Accounting
60
40
100
T1140
020441110
Legal Aspects of
Business
60
40
100
T3152
020441111
Advanced Excel
50
50
T2239
020441112
Business
Communication
100
100
T2238
020441113
Business
Environment
100
100
T2033
020441114
Basics of Financial
Management
60
40
100
T2225
020441115
Research
Methodology
100
100
29
1050
400
1450
T2114
Code
Course Title
Total
Credits
1.
2.
3.
4.
Pedagogy:
1.
2.
3.
4.
5.
6.
7.
8.
Pre-learning:
Course Outline
S.No
1
Topic
Understanding Fundamentals of Marketing :
Definition and evolution of marketing, Scope of marketing:
Company orientations; Fundamental marketing concepts,
needs, wants, demand, target market, value & satisfaction,
relationships & networks, marketing mix, marketing
channels, supply chain, competition, PESTEL factors.
Customer Value, Satisfaction and Loyalty.
Concept of value, Customer value proposition, Total
Hours
4
1. Kotler / Koshy / Keller / Jha [ 2009 ] Marketing Management A South Asian Perspective, 13th
Ed. Pearson Education ( Reference Book)
2. Kotler Philip [ 2005 ] Marketing Management Analysis Planning and Implementation and Control
, 11th Ed. Pearson Education
3. Kotler Philip / Armstrong Gray [ 2006 ] Principles of Marketing - 11th Ed. Pearson Education .
4. CZINKOTA/Kotabe/Mercer [1997] Marketing management Blackwell Busines.
5. Boyd/Walker/Larreche [1995] Marketing management -2nd Ed.- Irwin Pub.
6. Etzel/Walker/Stanton [2004] Marketing 13th Ed.-TMH
7. Fundamentals Of Marketing (Mc Graw Hill) , Stanton William J
8. Marketing Management: Planning, Implementation And Control, Ramaswamy V.S. And
Namakumari S
9. Strategic Marketing Management Text And Cases;Rangan,V.K Icfai Press 2007 2 Ed.
10. Marketing Research By Day Kumar Wiley Publication 2007 7th Ed
Suggested Evaluation Methods:
Class test.
Group project/ Industry project.
Presentations.
Assignments.
Class Participation.
Pre-learning:
None
Course Outline
Sr. No.
1
Topic
Concept of manufacturing and operations management,
engineering, productivity, efficiency, utilization, difference
between product and service, interrelationship between
productivity, profitability and materials
Locating production and service facilities: importance of
location, factors affecting the decision of selecting a
location
Layout planning: Layout concept, development of a
process layout, product layout, factors affecting layout
selection, new trends in manufacturing layouts, process
selection and break-even analysis
Introduction to line balancing, cycle time, determination of
work station efficiency, sensitivity analysis
Introduction to work study, method study and work
measurement, techniques of establishing standard time for
an operation, application of a standard time, concept of an
average worker, allowance, rating factor in calculation of a
standard time, machine/man hour calculation, Learning
curve, value analysis, value engineering
Hours
3.5
2.5
3.5
3.5
4.0
3.5
30
Books Recommended
Class Assignments
Involvement in class activities
Examination
Sr. No.
Topic
Hours
Books Recommended
1. Anderson, Sweeney and Williams, Statistics for Business and Economics, Cengage
Learning, 2001(11e)
2. Levin and Rubin, Statistics for Management, Prentice-Hall, 2007
Suggested Evaluation Methods: Written tests & evaluation using statistical
software
1. Lectures
2. Cases
3. Demonstration using software
Pre-learning:
Mathematics (Level 1); Statistics (Level 3)
Course Outline
S.No.
1
Topic
Introduction to OR
Decision Theory:
Historical Perspective,
Definition of OR,
Phases in OR intervention and application in
business
Linear Programming:
Hours
Queuing Theory :
Introduction,
Role of Exponential and Poisson Distribution,
Characteristics of a waiting line,
Single Server,
Optimization of Service Capacity
Simulation Model
Introduction,
Random numbers and Monte-Carlo Simulation,
Applications.
Introduction,
Network Analysis,
Critical Path Analysis,
Activity Float, PERT Analysis, crashing ,Cost
Optimization
Forecasting Techniques
Exponential Smoothing
Moving Average
Decomposition of Time Series Data
30
Books Recommended
20
20
20
40
1. Cases
2. Live Projects
Pre-learning:
Basic Statistics
Course Outline
S.No.
01
Topic
Introduction to Research
02
04
06
06
06
Research Design
05
04
04
Types of research
Research Process
Literature Review
03
Hour
s
Descriptive Analysis
Normality tests
Outlier tests
Data Reduction
Hypothesis testing
06
Referencing
APA format
Harvard Style
IEEE format
MLA format
07
Report Writing
08
Total
Plagiarism
Introduction to plagiarism software
Legal, Governmental and other norms
02
01
01
30
Books Recommended
1. Class Discussions
2. Case Study/ Games
3. Research based Presentations
Pre-learning:
Knowledge of Micro (Managerial Economics) and Macro Economics.
Course Outline
S.No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Topic
Hours
Books Recommended:
Dutt and Sundaram, Indian Economy, S. Chand, New Delhi, 2007.
K.Aswathappa, Essentials of Business Environment, 9/e Himalaya, 2007.
Justin Paul: Business Environment, 1e 2006, Tata MH
Misra and Puri: Indian Economy,, Himalaya, 2007.
Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya,
2007.
Recent Economic Survey Report of Government of India.
RBI Bulletins, Business Newspapers and articles in Journals and Magazines.
4
4
2
4
3
2
4
30
1.
2.
3.
4.
5.
6.
Pre-learning:
S.No.
Topic
Hours
Body Language
Public Speaking
10
11
Interpersonal Communication
12
13
14
15
Report Writing
16
Essay Writing
17
Proposal Writing
18
19
Books Recommended
Class Tests
Group Discussions
Extempore and Presentations
Assignments and Projects
Course code
ECP038
Number of Credits: 2 Credits
Level: 3
Learning Objectives:
1
2
3
Will enable the student to apply economic principles in managerial decision problems
using economic reasoning.
It will help students to discover how firms attempt to reach optimal managerial
decisions in the face of constraints.
Will enable the student to understand and interpret business situations and
environment, using a quantitative and analytical approach.
Pedagogy:
The topics would be discussed by the instructor theoretically using examples.
Learning by doing would be encouraged in the investigation of problems, wherein
students would be working on simple, practical assignments that try to
corroborate the classroom discussions.
Pre learning: Basic algebra, calculus, co-ordinate geometry and basic statistics (pre-induction
module)
Sl.No.
1
Topic
Introduction to Managerial Economics:
Economics of Effective management identify goals and contraints nature and
importance of profits- economic vs accounting profits- The Role of Profits- The
Five Forces Framework and Industry Profitability
Demand-Supply Analysis:
Demand-Demand Shifters-Income -Prices of Related Goods -Advertising and
Consumer Tastes-Consumer Expectations-Other Factors-The Demand Function
-Consumer Surplus
Elasticity of demand: price, cross, income
Supply-Supply Shifters-Input Prices -Number of The Supply Function -Producer
Surplus
Market Equilibrium: Price Restrictions and Market Equilibrium-Price Ceilings-
Hours
2
Price Floors
Changes in Demand-Changes in Supply-Simultaneous Shifts in Supply and
Demand
Consumer Behaviour:
The preference ordering -- The feasible set -- The consumption decision -Indifference curve analysis- consumers equilibrium- Comparative Statics-Price
Changes and Consumer Behavior-Income Changes and Consumer BehaviorSubstitution and Income Effects
The Production Process and Cost and Revenue:
The Production Function: Short-Run versus Long-Run Decisions
Measures of Productivity: Total Product-Average Product-Marginal Product
-The Role of the Manager in the Production Process-Produce on the Production
Function-Use the Right Level of Inputs-Isoquants-Isocosts
Cost Minimization-Optimal Input Substitution-The Cost Function-Short-Run
Costs -Average and Marginal Costs-Relations among Costs-Fixed and Sunk
Costs- -Long-Run Costs-Economies of Scale
Economic Costs versus Accounting Costs-Economies of Scope
Concepts of TR, AR and MR
Market Behaviour:
Types of Markets- perfect competition, monopoly, monopolistic competition,
oligopoly
Organisation of firm: Methods of Procuring Inputs,Transaction Costs,
Optimal Input Procurement-Spot Exchange-Contracts-Vertical Integration
Managerial Compensation and the principalagent Problem -Forces that
discipline Managers-Incentive Contracts-External Incentives-ReputationTakeovers
The ManagerWorker PrincipalAgent Problem-Solutions to the Manager
Worker PrincipalAgent Problem, Profit Sharing-Revenue Sharing- Piece
Rate,Time Clocks and Spot Checks
Nature of Industry: Market Structure-Firm Size-Industry ConcentrationMeasures of Industry Concentration-Limitations of Concentration Measures
Potential for Entry-Conduct-Pricing Behavior
Integration and Merger Activity-Vertical Integration-Horizontal IntegrationConglomerate Mergers (concepts)
Research and Development, Advertising
Performance-Profits
The StructureConductPerformance Paradigm
Pricing strategies for firms with market powers: Market Power and its sources,
conjectural variations, Basic Pricing Strategies
Books Recommended
1.
2.
3.
4.
1.
2.
3.
4.
Classroom sessions
Lectures
Cases
Newspaper clippings, articles, research papers
Pre-learning:
Course Outline
Sessi
on
Topic
Hou
rs
Investment Decisions
8
4
7
4
30
Books Recommended
Stephen A. Ross, Randolph W. Westerfield, Jeffrey Jaffe (2010), Corporate
Finance, McGraw-Hill
Stephen A. Ross, Randolph W.Westerfield, Jeffrey Jaffe & Ram kumar
Kakani, (2009) Corporate Finance, McGraw-Hill
Aswath Damodaran, Corporate Finance: Theory and Practice, John Wiley
and Sons
Richard A. Brealey, Stewart C. Myers, Franklin Allen, Principles of
Corporate Finance, 11/e McGraw-Hill, Latest Edition
Richard Brealey, Stewart Myers, Franklin Allen, Pitabas Mohanty, (2012)
Principles of Corporate Finance, Mc Graw-Hill
Suggested Evaluation Methods:
Quiz
Class Test
Case Analysis
Assignments
Problem sets
Project
Exam
Advanced Excel
PG
Number of Credits: 1
Level:
Learning Objective(s):
S.No.
1
2
Topic
Hours
1
1
3
4
5
6
7
8
Books Recommended
2
1
2
2
3
3
HR P1
(UG/PG):__P.G.
Number of Credits:_2
Level: 4
Learning Objective(s):
9. Lectures
10.
Class discussions
11.
Case studies
12.
Presentations
Pre-learning: Nil
Course Outline
S.No.
Topic
Hours
Introduction to OB
Definition of OB, Growth of OB, Challenges and Opportunities
for OB, Models of OB
Basic Human Processes
1.15
hr
2.30h
r
1.15
hr
5 hrs
3
4
2.30
hrs
1.15
hrs
1.15
hrs
3hrs
9
10
11
12
13
3hrs
1.15
hrs
3hrs
1.15
hrs
2.30h
rs
30
HRS
Books Recommended
1. .Greenberg.J and .Baron.R Behaviour in Organizations ,8thedition,
2. Robbins, S.(1991) Organisational Behaviour: Concepts, Controversies and
Applications. 13th ed. New Jersey: Prentice Hall
3. Aswathappa.K (2012) Organizational behavior: Text, Cases and Games.10 th
ed Himalaya Publishing House
HR P2
(UG/PG):PG
Number of Credits: 2
Level:3
Learning Objective(s):
1.
2.
3.
4.
Define the basic concepts, functions, scope & techniques used in HRM.
Analyze the various contemporary issues in current scenario.
Apply & demonstrate the HR skills of manager towards employees.
Interpret various HR policies.
Pedagogy:
1.
2.
3.
4.
5.
Lectures
Case Study
Presentations
Role Play
Group Activities
Course Outline
S.No.
Topic
Unit -1 Introduction Human Resource Management
Introduction and importance
Evolution of HRM
Difference between Personnel Management & HRM
Role of HR Manager
Duties, Responsibilities & Challenges of HR managers
Evaluating various HR functions
Basic Model of HRUnit 2 Manpower Planning
Objectives of Manpower Planning
Estimating Manpower requirements
Recruitment & selection
Succession Planning
Career Planning
Downsizing & Restructuring
Unit 3 Job Analysis, Job Evaluation & Job Design
Job description & Job specification
Hours
Books Recommended
1.
2.
3.
4.
5.
6.
2. Case Presentations
3. Role Plays
4. Projects
Course Code : GM P -8
Number of Credits: 2
Level: 3
Learning Objective(s):
On successful completion of the course students will be able to:
To understand the basic concepts, functions & scope of Business
Organization Business Practices
1. To understand the various aspects related to growth of Key Sectors In Business
2. To find out the Socio- Economic Trends in Business
3. To understand the business situations
Pedagogy:
75% Teaching Theory Through Interactive Classes, PPTs, Role Plays, Group/
Individual Presentations
25% Teaching through Case Studies (Sector Specific) and Management Games
Pre-learning: NIL
Course Outline
S.No.
I
Topic
Socio- Economic Trends
Pre 1991 and Post 1991 through 2008
Hours
5
II
10
a. Joint Ventures
b. Core Competence and Diversification
c. Herd Mentality and business practice of Power of 3.
d. Hypercompetition
e. Services Sector
5
V
VI
5
30 HRS
Business Standard
Times of India
Economic Times
The Economist
Financial Express
Written Test
Group/Individual Presentation
Quiz
Assignment
Projects- Individual and Group
4
5
Topic
Introduction to Accounting:
Introduction, Meaning & Scope of Financial Accounting,
meaning and nature of business transactions, introduction to
basic elements of financial accounting
Accounting concepts and conventions:
Accounting concepts, principles, conventions and
assumptions, disclosure, Generally accepted accounting
principles (GAAP) & IFRS
Accounting Mechanics:
Accounting Process: Principles of double entry, Accounting
Equation, Accounting Process (Journal entries, Trial balance).
Systems of accounting and its effect on financial statements
Depreciation - Estimating the useful life, determination of
cost, methods for calculating depreciation(SLM & WDV)
Inventory Valuation of Inventory, different conventions on
Inventory Valuation
No. of
hrs.
2
2
2
6
7
8
2
2
30
Recommended Pedagogy:
13.
14.
15.
Level of evaluation:4
Books Recommended:
Simulation Exercise
Colloquium, debate
Project
Empirical analysis survey
Statistical analysis of efficacy of Law on economics
Critical research activity (groups)
Opinion on articles
Encourage group task duly regarding individual performance
Films & other Audio-video aid
Lecture Method
Case study
Case Laws
Self Learning
Field Trips
Moot Court
Student Presentation
Pre-requisites: No Requisite
Course Outline
1
India, Definition of Consumer, Goods and Services, Defects and Deficiency unfair
trade practices, Right of a Consumer, Judicial Machinery.
IT and IPR : Laws relating to Trademark, Copyrights, Designs, Trade Secrets &
Patents, IPR Procedures & documentation, Non-Disclosure/Confidentiality
agreements, Trade Secrets Vs. Patents, IPR protection & infringements and
enforcements.
Books Recommended