FT2029-APPAREL MERCHANDISING & MARKETING

LESSON PLAN

UNITS

UNIT-1

UNIT-2

UNIT-3

TOPICS

HOURS

PRESENTATIO

Definition of organization of apparel industry

Black board

Nature and scope of apparel industry

Black board

Types of apparel industry

Power point Black

Business concepts applied to apparel industry.

Dynamics of Fashion and its related concepts
Effect of environment, people, economy on fashion
Principles of Fashion Style

1
1
1
1

Principles of Fashion distinctive characteristics, Fashion cycle

Power point / Blac

Power point/ Black
Power point
Power point
Power point/ Black

Product development timing and product presentation

Power point/ Black

Role of Designers

Power point

Discussions and Interactions with the students

-----

Apparel merchandising definition

Scope and functions of Apparel merchandising
Functions of merchandiser
Principles of merchandising and its concepts
Types of merchandising and its functions
Visual merchandising-definition

Effect of consumer on merchandising

Power point / Blac

Power point/ Black
Power Point
Power point / Blac
Power point / Blac
Power Point
Power point/ Black

Types of buyers and their roles

Power Point

Communication with buyers and consumers.

Power point/ Black

Discussions and Interactions with the students

-----

Forecasting- definition
Forecasting-Awareness of market trends
Forecasting- Product development
Forecasting- product mix
Factors affecting product mix
Factors influencing change in product mix

1
1
1
1
1
1

Black Board/Powe
Black Board/Powe
Power Point
Power Point
Black Board/Powe
Power Point

Trend forecasting and auxiliary services

Black board

1
1
1
1
1

UNIT-4

UNIT-5

Purpose of forecasting trends

Power Point

How to use forecasting services

Black board

Trade fairs and fashion shows for forecasting

Power Point

Discussions and Interactions with the students

-----

Sourcing definition

Power point / Blac

Need for sourcing and methods of sourcing

Power Point/ Black

Sourcing for raw material

Power point / Blac

Sourcing for accessories linings, buttons, zippers, labels etc.

Power Point/ Black

Manufacturing Resource Planning

Power Point/Video

Principles of manufacturing resource planning

Power Point/Video

Supply chain Management

Power Point/ Black

demand chain analysis

Power Point/ Black

Material management for quick response- Just in Time (JIT)

Technology

Power Point/ Black

Discussions and Interactions with the students

-----

Apparel Marketing definition, scope and functions

Power Point/ Black

Marketing strategies ,market research , Types of markets and

Power point/Video

Retain and Wholesale markets

Domestic and International markets Factors influencing

Power Point/ Black

Designer labels, chain stores, brand marketing

Power Point/ Black

Advertising purpose, methods

Power point/Video

Types of advertising and types of advertising media

Power Point/ Black

Black board/ Powe

Communication effective communications

Power Point/ Black

Communication with buyers and consumers

Black board/ Powe

Feedback to production and marketing departments

Power Point

Use of computers as a tool for effective merchandising.

Power point

domestic and international markets

Sales promotion methods. Trade fairs and fashion shows as

sales promotion techniques.

TEXT BOOKS

1. J.Jarnow & K.G. Dickerson Inside the Fashion Business, Prentice Hall, 1997.
2. Swiney, John B, Merchandising of Fashion, Ronald Press, 1942.
REFERENCES
1. Shivaramu.S., Export Marketing A Practical Guide to Exporters, Wheeler Publishing, 1996.
2. Carr, H.C., The Clothing Factory, The Clothing Institute, London, 1972.
3. Mike Easey, Fashion Marketing, Blackwell Science, 2000.
4. Stephen, Gini, Fashion Concept to Concept to Consumer, McGraw Hill, 1998.