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  • 6 Haase Viral Communication

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    creativespirit
    28 Ansichten25 Seiten
    Viral communication is an effective form of communication according to Tobias Haase, director of a viral movie. The documentary was uploaded on August 20th and shared once on Facebook. It received over 300,000 clicks on the first day and views continued increasing over subsequent days, reaching over 475,000 clicks by the fourth day and being picked up by major news websites and generating millions of views on other platforms. While viral content requires controversy or provocative topics to spread, it can be an inexpensive way to reach a large audience if the content is credible and shared by the right people.

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    6 Haase Viral Communication

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    Viral communication is an effective form of communication according to Tobias Haase, director of a viral movie. The documentary was uploaded on August 20th and shared once on Facebook. It received over 300,000 clicks on the first day and views continued increasing over subsequent days, reaching over 475,000 clicks by the fourth day and being picked up by major news websites and generating millions of views on other platforms. While viral content requires controversy or provocative topics to spread, it can be an inexpensive way to reach a large audience if the content is credible and shared by the right people.

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    © All Rights Reserved
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    Markieren Sie unangemessene Inhalte
    28 Ansichten25 Seiten

    6 Haase Viral Communication

    Hochgeladen von

    creativespirit
    Viral communication is an effective form of communication according to Tobias Haase, director of a viral movie. The documentary was uploaded on August 20th and shared once on Facebook. It received over 300,000 clicks on the first day and views continued increasing over subsequent days, reaching over 475,000 clicks by the fourth day and being picked up by major news websites and generating millions of views on other platforms. While viral content requires controversy or provocative topics to spread, it can be an inexpensive way to reach a large audience if the content is credible and shared by the right people.

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    © All Rights Reserved
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    von 25

    viral communication is

    communication, too
    Tobias Haase - director

    setup
    introduction
    movie
    facts about the project and the viral effect

    response
    viral communication

    the movie

    facts
    uploaded 08/20/13
    posted on Facebook once

    facts
    uploaded 08/20/13

    Clicks/day on Vimo

    posted on Facebook once


    first day:

    10000
    7500

    second day:
    third day:
    fourth day:

    5000
    2500

    1. day
    2. day

    3. day
    4. day

    facts
    uploaded 08/20/13

    Clicks/day on Vimo

    posted on Facebook once


    10000

    first day: 3003 hits

    7500

    second day:

    3003

    third day:

    1. day

    fourth day:

    5000
    2500
    2. day

    3. day
    4. day

    facts
    uploaded 08/20/13

    Clicks/day on Vimo

    posted on Facebook once


    10000

    first day: 3003 hits


    5734

    second day: 5734 hits

    3003

    third day:

    1. day

    fourth day:

    7500
    5000
    2500

    2. day

    3. day
    4. day

    facts
    uploaded 08/20/13

    Clicks/day on Vimo

    posted on Facebook once


    10000

    first day: 3003 hits


    5734

    second day: 5734 hits

    3003

    third day: 6228 hits

    1. day

    fourth day:

    7500

    6228

    5000
    2500
    2. day

    3. day
    4. day

    facts
    uploaded 08/20/13

    Clicks/day on Vimo

    posted on Facebook once


    first day: 3003 hits

    500000

    475088

    375000

    second day: 5734 hits


    third day: 6228 hits
    fourth day: 475.088 hits

    250000
    3003

    1. day

    5734

    2. day

    125000
    6228

    3. day
    4. day

    facts

    Spiegel Online

    facts

    Spiegel Online
    747.000 hits

    facts
    Twitter - uncountable
    Bild, Welt, DPA, (int.) TV, Adweek etc.
    online and offline
    ca. 300.000 hits via Facebook
    2.3 mio hits on Vimeo
    more than 7 mio on youtube

    Why?
    controversy

    Why?
    controversy
    content
    Hitler in Germany

    Why?
    controversy
    content
    Hitler in Germany
    machines

    Why?
    controversy
    content
    Hitler in Germany
    machines
    Are you allowed to?

    Why?
    controversy
    content
    Hitler in Germany
    machines
    Are you allowed to?
    Mercedes and WW2

    Why?
    controversy
    content
    Hitler in Germany
    machines
    Are you allowed to?
    Mercedes and WW2

    I share sth. because I like my friends,


    not because I like a brand/company

    conclusions

    conclusions
    production isnt less expensive than an
    ordinary - you safe the media budget

    conclusions
    production isnt less expensive than an
    ordinary - you safe the media budget
    you need multiplicators

    conclusions
    production isnt less expensive than an
    ordinary - you safe the media budget
    you need multiplicators
    credibility

    conclusions
    production isnt less expensive than an
    ordinary - you safe the media budget
    you need multiplicators
    credibility
    who has the courage to get viral?
    conservative people dare to risk

    conclusions
    production isnt less expensive than an
    ordinary - you safe the media budget
    you need multiplicators
    credibility
    who has the courage to get viral?
    conservative people dare to risk
    outstanding ideas are outstanding

    thank you for now

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