Professional Practice GRAF 3005 F 2016!

Covering Letter Evaluation Rubric

Student Name:

Studio:

F12

F2

Rubric Score

/15

Criteria
Applicant info is complete
on the letterhead and there
is a call to action
1. Name
2. Mailing address,
3. URL (optional)
4. E-mail address
5. Phone number(s)
6. Scanned signature
7. Call to action

0 points
Applicant info is
not included on
the letterhead or
is difficult to find.
There is NO call
to action: request
for interview and
follow-up (Redo
and resubmit
assignment)

1 Point
2 items missing

2 points
1 item is missing

3 points
Applicant information
is complete and is
easy to find

Prospective employer
information is included on
the covering letter:
1. Date
2. Correctly spelled
contact name
3. Title of contact
4. Company name
5. Complete company
address
6. Correct salutation

3 or more items
are missing
and/or inaccurate
(Redo and
resubmit)

2 or more items
are missing
and/or inaccurate

1 items is missing
or inaccurate

Prospective employer
information is
complete

Covering letter
demonstrates that the
applicant has done research
on the prospective employer
and has applied his/her
skills to the needs of the
employer.

No research is
evident.
(Redo and
resubmit)

Applicant has
done minimal
research but
does not apply
his/her skills to
the needs of the
target company.
(Redo and
resubmit).

Applicant has done

satisfactory
research and
applied his/her
skills to the needs
of the company.

Applicant has a
thorough knowledge
of the prospective
employer and has
done an exceptional
job at matching
his/her skills to the
needs of the
employer.

Covering letter is well

designed and
typographically impeccable

C.L. is not well

designed and/or
typographically
weak (Redo and
resubmit)

C.L. is satisfactorily
designed but may
require small
changes

C.L. is well designed

and typographically
impeccable

Covering letter is written

with flawless English
grammar and contains no
spelling errors. Moreover,
the covering letter does not
sound generic, avoids
clichs and unnecessary
personal information

C.L exhibits poor

grammar and/or
sounds generic
and/or discloses
unnecessary
personal and/or
includes clichs
(Redo and
resubmit)

C.L. contains minor

grammatical errors

C.L. is grammatically
flawless, contains no
spelling errors or
clichs

October 25, 2016

C.L. contains
some
grammatical
errors and/or
clichs
(Redo)

ASHISH JOHN
GRAPHIC DESIGNER

5, LAURALEAF ROAD S.
NORTH YORK, ON
M2M3A3
Phone: 647 949 6774
Email: ashishnjohn@gmail.com
November 18, 2016
401 RICHMOND STREET WEST
SUITE 430
TORONTO, ONTARIO
CANADA M5V 3A8
Dear Mr. Marawan El-Asfahani,
Please consider my applicant for graphic designing position in your company. I was excited to learn
goals. After reviewing your website, and researching your company and its products and services,
I would consider it a privilege to work with you and your team.
I am currently studying Graphic Design at George Grown College and have already gained some
experience as a graphic designer in India where I come from. l was able to work as a fast and
After Effects.

Illustrator, Photoshop, Indesign and

I believe my skills in teamwork, organization, customer service, and leadership, would make me
a positive addition to your team. I am a creative and hard-working designer who can work well in
collaborative team enviroment or individually. My career goals are to continue to learn and grow as a
graphic designer and expand my design experiance.
If you would like to get in touch to discuss my application and to arrange an interview, please feel
free to contact me.
Yours sincerely,

Ashish John

Professional Practice GRAF 3005 F 2016!

Rsum Evaluation Rubric

Student Name:

Studio:

F12

F2

Rubric Score

/15

Contents
Criteria
Completeness
Rsum includes the
following 6 sections:
1. Creative objective
2. Expertise/Skills
3. Recent creative
accomplishments
and/or awards (at
least 3-5 bullet
points
4. Employment history
5. Educational
background
6. 2 References
included

0 points
Rsum is missing
more than 2 sections
(Redo and resubmit)

Applicant Information
Rsum includes applicants
name, mailing address
(optional),
e-mail address and phone
number(s)

2 points
Rsum is
missing 1 section

3 points
Rsum includes
all required
content

Email and phone

number is missing or
is hard to find
(Redo and resubmit)

1 item is missing
(Redo)

Rsum includes
complete
applicant
information

Design and Typography

Rsum is well designed
and typographically
impeccable. Moreover, the
rsum is appropriate for the
target audience and is not
too flashy

Rsum is not well

designed and/or
typographically weak
and/or inappropriate
for the target
audience. The
resume is not unified
with the covering
letter and/or
stationery (Redo and
resubmit)

Rsum is
satisfactorily
designed but may
require small
changes

Rsum is well
designed and
typographically
impeccable

Grammar & Spelling

Rsum is written with
flawless English grammar
and contains no spelling
errors. Moreover, the rsum
does not sound generic,
avoids clichs (e.g. I think
out of the box and
unnecessary personal info

Rsum exhibits poor

grammar and/or
sounds generic
and/or discloses
unnecessary personal
info or includes
clichs
(Redo and resubmit)

Rsum contains
minor grammatical
and spelling errors

Rsum is
grammatically
flawless, contains
no spelling errors
or clichs

Unity
Resume is unified with
covering letter and stationery

Resume is not unified

with covering letter
and stationery (Redo)

October 25, 2016

1 Point
Rsum is
missing 2
sections

Resume is unified
with covering
letter and
stationery

ASHISH JOHN
GRAPHIC DESIGNER

+1 (647) 949 6774

ashishnjohn@gmail.com

PROFILE

SKILL LEVEL

My love for creativity has always been the reason

why I wanted to be a graphic designer.
Growing up I loved playing with colours and
exploring new styles of designs with different
kinds of art forms.This always encouraged me to
learn and help others develope their design skills.

ILLUSTRATOR

PHOTOSHOP

INDESIGN

AFTER EFFECTS

EDUCATION

HTML / CSS

Diploma In Graphic Design

George Brown College
Toronto,ON

ADOBE PREMIERE

Diploma In Music
New Theological College
Dehradun, India
EXPERIENCE
Advertising manager for Live Jam Dehradun
Designed the advertisement for the media
department of the event
Designed tickets for the events

Managed printing and adveritising of

the event including the expense and
distribution
Voluneered as a graphic designer at Bayview
Glen Church Youth Group
Designed the logo for the youth group
worked at the media hub for presentation
designing, audio and visual effect
Designed the Merchandise and giveaways
for the youth group

EXPERTISE

LAYOUT DESIGN

PACKAGING DESIGN

BRANDING

ANNUAL REPORT

BRAND MANUAL DESIGN

Professional Practice GRAF 3005 F 2016

Stationery Evaluation Rubric

Student Name:

Studio:

F12

F2

Rubric Score

/15

Criteria
The stationery design
projects an
image/brand/logo that is
consistent with the
strengths, goals and
personality of a
professional graphic/
advertising designer.

0 points
The stationery is
inappropriate for a
professional
graphic/advertising
designer. (Redo
and resubmit
assignment)

1 Point
The stationery is
approaching an
acceptable level
for a professional
graphic/advertising
designer. (Redo
and resubmit
assignment)

2 points
The stationery is
acceptable for a
professional
graphic/advertising
designer, but may
require small
changes

3 points
The stationery
projects an
image/brand
consistent with
strengths, goals and
personality of a
professional graphic
designer/
advertising
designer.

The stationery includes

complete contact
information
1. Name and/or
descriptor
2. Complete mailing
address (optional)
3. Telephone no.
4. E-mail address
5. Website (optional)

3 items missing
(Redo and
resubmit)

2 items missing
(Redo and
resubmit)

1 item missing

All items included.

The stationery package is

well designed and conveys
a sophisticated and
contemporary design
sensibility.

The stationery
does not convey a
level of
sophistication
and/or a
contemporary
design sensibility.
(Redo and
resubmit)
The stationery
ensemble is
typographically
weak. (Redo and
resubmit)

The stationery
conveys a minimal
level of design
sophistication.
(Redo and
resubmit)

The stationery
conveys a
satisfactory level of
sophistication and
a contemporary
design sensibility.

The stationery
conveys a superior
level of
sophistication and a
contemporary
design sensibility.

The stationery
ensemble needs
typographic
improvement
(Redo and
resubmit)

The stationery
ensemble is
typographically
acceptable.

The stationery
ensemble is
typographically
impeccable.

Stationery is
typographically
impeccable.
It employs: appropriate
typefaces, point sizes,
legibility, typesetting, etc.
The stationery is unified
with the resume and
covering letter.

October 25, 2016

The stationery and

resume/covering
letter dont have a
family look
(Redo and
resubmit)

The stationery,
covering letter and
resume all share the
same family look