David C.

Lam Institute for East-West Studies (LEWI)

Hong Kong Baptist University
Tel: (852) 3411-7273; Fax: (852) 3411-5128; Email: lewi@hkbu.edu.hk
LEWI Resident Graduate Scholarships (RGS) Programme
Information of Potential Field Supervisor/Co-supervisor
Family Name:
Siu
Given Name:
Wai-sum
Professional Title/Position: Associate Professor
Institution:
Hong Kong Baptist University
Tel No:
34117532
Fax No:
34115586
Email Address:
wssiu@hkbu.edu.hk
Potential students are advised to contact LEWI Secretariat in the first instance.
Academic Qualification/Education:
Ph.D. University of Durham, UK
Brief Biography:
Dr. Siu has held teaching posts at a number of institutions including Hong Kong Baptist University
and also visiting scholarship at Nanjing University, China and visiting professorship at Middlesex
University. Dr. Siu was awarded research grants from the Chiang Ching Kuo Foundation for
International Scholarly Exchange, British Council, Research Grants Council of Hong Kong and
National Natural Science Foundation of China for supporting his research of building a model for
Chinese small firms marketing. As well as commercial experience in the fields of exporting and
bank marketing, Wai-Sum Siu is currently an editorial board member of the European Journal of
Marketing and the internet review editor of the International Journal of Entrepreneurship and
Innovation.
Areas of Research Specifically for Field Supervision Purposes:
Small Firm Marketing
Selected Publication(s):
Wai-sum Siu (2002) Marketing Activities and Performance: A Comparison of Small Internet-based
and Traditional Firms in Taiwan, Industrial Marketing Management, Vol. 31, No. 2, pp 177188.
Wai-sum Siu (2001) Small Firm Marketing in China: A Comparative Study, Small Business
Economics, Vol.16, No. 4, pp. 279-292.
Priscilla Chu and Wai-sum Siu (2001) Coping with Asian Economic Crisis: The Rightsizing

Strategies of Small and Medium Enterprises, International Journal of Human Resource

Management, Vol.12, No. 5, pp. 845 - 858
Wai-sum Siu (2000) Marketing Philosophies and Company Performance of Chinese Small Firms in
Hong Kong, Journal of Marketing Theory and Practice, Vol. 8, No. 1, 25-37.
Long-fung Chau and Wai-sum Siu (2000) Corporate Entrepreneurship and Ethical Decision-making
Behaviour of Marketing Manager, Journal of Business Ethics, Vol. 23, No. 4, 365-375.
Wai-sum Siu and David Kirby (1999) Research into Small Firm Marketing: A Contextual Stepwise
Approach, Qualitative Market Research. Vol. 2, No. 2, pp. 135-146
Wai-sum Siu and David Kirby (1999) "Small Firm Marketing: A Comparison of Eastern and Western
Marketing Practices ", Asia Pacific Journal of Management, Vol. 16, No. 2, pp. 259-274
Wai-sum Siu and David Kirby (1998) "Approaches to Small Firm Marketing: A Critique", European
Journal of Marketing, Vol. 32, No. 1/2, pp. 40-60.
Language(s) Spoken:
English and Chinese (Mandarin and Cantonese)