Social Listening Report

April 1, 2016 May 15, 2016

About OneDirect
Team

Clients

Founded in

750+

50+

2009

Founding team
from IIT, NLS, ETH,
Zurich

Corporates across
sectors like mobiles,
consumer
appliances, internet.

6+ years of
understanding of
Customer Experience
Management

Backed by
Top-tier global
venture capital firm

Offices:New Delhi
Second floor, F26/3, Okhla phase 2 110020
011- 6464 3453

Mumbai
No. 1C, 1st floor, Evergreen
CHSL 5a, Perry road,
Bandra West
400050

Bangalore
5th floor Tower D IBC
knowledge park
Bannerghatta road , Bangalore

Denotes that you are doing well

Denotes areas of concern

The purpose of this report is to

give the glimpse of Online
Listening.
Its only your creativity which limits your ability to find insights on social data.

ONLINE PERFORMANCE REPORT

April 1, 2016 May 15, 2016

Agenda | What all to discuss

1. Online Presence of Suzuki Access 125
Trend of Overall & Positive mentions
2. Understanding your audience
Demographics summary
City wise mentions
Interest & Profession wise mentions
3. Peer benchmarking
Suzuki Access 125
Honda Activa

Disclaimer

We ensure that we provide reliable listening report and like any other report a Listening Report is also dependent on
the accuracy of the data captured. In a limited timeframe, it is difficult to capture the most accurate online mentions
for a brand.

Query writing for capturing online mentions is an evolving process and only improves with time. To begin with, one
would need to spend a minimum of 2 weeks to ensure that they have optimised the query to get accurate results
and be able to derive meaningful insights out of it.

This report might not be an accurate representation of Suzukis online performance. Having said that it would still
have an accuracy of 70% - 80% and will give a sense of how a listening report can be utilized.

Summary of Online mentions

25-Apr
27-Apr
29-Apr
01-May
03-May
05-May
07-May
09-May
11-May
13-May
15-May

20

21-Apr
23-Apr

01-Apr
03-Apr
05-Apr
07-Apr
09-Apr
11-Apr
13-Apr
15-Apr
17-Apr
19-Apr

Overall Mentions - Day wise Split

25
negative

Because of review having

changes in design
neutral

positive

15

10

15-May

13-May

11-May

09-May

07-May

05-May

03-May

01-May

29-Apr

27-Apr

25-Apr

23-Apr

21-Apr

19-Apr

10

17-Apr

15-Apr

13-Apr

11-Apr

09-Apr

07-Apr

05-Apr

03-Apr

01-Apr

Positive Mentions - Day wise Split

Because Suzuki Access
covered in Motorcruze website

15-May

13-May

11-May

09-May

07-May

05-May

03-May

01-May

29-Apr

Neutral

27-Apr

25-Apr

Negative

23-Apr

21-Apr

25

19-Apr

17-Apr

15-Apr

13-Apr

11-Apr

09-Apr

07-Apr

05-Apr

03-Apr

01-Apr

Day wise sentiment trends

Positive

20

15

10

Unique Authors v/s Mentions

200
180
160
140
120
100
80
60
40
20
0

Mentions

Unique Authors

INSIGHTS

Suzukis Access was covered in lot of blogs & forums

especially related to Bikes & cars
Audience was talking in Positive sentiment due to some
changes like 125 cc engine & new design

Snippets : Happy & Unhappy customers

Happy

Unhappy

UNDERSTANDING YOUR AUDIENCE

April 1, 2016 May 15, 2016

Profile of the audience which

participated in the campaign

Demographics Summary
Gender
Gender Trend

Top Interests & Professions

Top Interests

Top Professions

Top Profession of Vistaras Audience was Journalist

Among audience major interest was Automotives

Audience | City wise

16

15

14
12

Audience was almost from all major cities, majorly from Mumbai followed by Delhi

10
8
6

4
2

2
1

Bangalore

Indore

Kolkata

Pune

0
Mumbai New Delhi

Chennai Hyderabad

Jaipur

*Only for audience who mentioned City in their profiles

Audience | Interest wise

12
10

10
8

6
4

4
2

3
2

Audience interested in Automotive followed by Sports were more engaged with brand
*Only for audience who mentioned Interest in their profiles

Audience | Profession wise

7

5
4

4
3
2

2
1

Sales/Marketing/PR

Scientist &
Researcher

0
Artist

Executive

Journalist

Software developer
& IT

Among audience, Journalists were more engaged with Suzuki Access 125 as a brand
*Only for audience who mentioned Profession in their profiles

INSIGHTS

Males were mostly engaged with brand

There needs to be more engagement with females as well
Audience was majorly from Mumbai having profession
Journalists and interested in Automotives

The Word Cloud

Best way to analyse unstructured data, understand what people are talking about

Peer Benchmarking

* Query restricted to only 1% for both brands

Summary Overall Mentions

Honda Activa

Suzuki Access 125

Mentions Trend
180
160
140

Spike in mentions was due

to peer comparison by
Ndtv on Hero/TVS/Honda

Spike in mentions was due to

influencer (11.8k followers) who
tweeted in favour of honda

120

100
80
60
40
20
0

Suzuki Access 125

Honda Activa

Sentiment wise split | Mentions

1000

917

900
800
700

600
500
400

300
200
100

151
69

33

45

0
Suzuki Access 125

Honda Activa
Positive

Neutral

Negative

Mentions | Sentiment v/s Source

1200
1000

800
600
400
200
0
Honda Activa

Suzuki Access 125

Negative

Neutral

Positive

Mentions Trend | City wise

Suzuki Access got audience from almost all major cities as compared to Honda
70

60
50
40
30
20

10
0

Suzuki Access 125

Honda Activa

Word Clouds
Honda Activa

Suzuki Access 125

INSIGHTS
Overall mentions garnered by Suzuki Access were
either Positive or Neutral as compared to Honda Activa
having Negative also.

Overall mentions of Honda Activa were too high

(1031) as compared to Suzuki Access (188)
Audience was talking Suzuki Access in Positive sentiment

Thank You