Beruflich Dokumente
Kultur Dokumente
Class:
MBA (90-36)
Course:
Instructor:
Class details
Class Timing and
09:00 - 12:00 Room :5
Room
Session Day(s)
Monday
Credit Hours:
Course
Prerequisites:
Consultation
Time
After Class
qasimali@lrk.szabist.edu.pk
Contact #
Course Description
This course is designed to provide the student with an understanding of the foundations of the
operations function in both manufacturing and services. The course will analyze operations from
both the strategic and operational perspectives and highlight the competitive advantages that
operations can provide for the organization. To be added later
Course Objective
Understand meaning of brand and brand management .Understand important concepts, theories,
terms, tools, and models of Brand Management. Learn process of developing brands in business
success .Identify role of brand and its position in Integrated Marketing Communication.
Learning Outcomes
Apply principles, theories and concepts of brand in brand decisions. Create brand development
and brand positioning. Devise an integrated marketing communication plan to build brand
equity.
Teaching and Learning Methodology
Lectures and case studies
Course Plan
Week Chapters
Session Topic
Assesments
N/A
N/A
Case Study-1
N/A
N/A
N/A
Case Study -2
Mid Term
Final Paper
Brand Architecture
N/A
10
N/A
11
Brand Leadership
Case Study -3
12
N/A
13
Case Study-4
14
Project
15
Presentation
Text Book
Strategic Brand Management: Building, Measuring, and Managing brand equity, Kevin Lane
Keller, 4th Edition, ,2014.
Refrence Books
1
The New strategic brand management creating and sustaining brand equity long term, J N
Kapferer, 4th Edition, ,2015.
Course Pre-Requisites
Marks Head
Final Paper
40
40
Included
30
30
Included
Project
15
15
Included
Assignments
Included
Case Study
10
Included
Total
Marks
100
100 (For
DGs)
Attendance Policy
Prompt arrival and regular attendance are extremely important. For Academic policy refer to
student handbook for policies on late entry, maximum absences allowed, leave application etc.
Students with Physical or Educational Challenges
Students with educational and/or physical challenges are entitled to extra attention and time
from the instructor. Therefore students are advised to notify the course instructor at the
beginning of the course. Special arrangement may also be made on prior request based on
specific challenges.
Academic Integrity
This course seeks to empower students for independent learning, resourcefulness, clear thinking,
and perception. All submitted work and activities should be genuine reflections of individual
achievement from which the student should derive personal satisfaction and a sense of
accomplishment. Plagiarism and cheating subvert these goals and will be treated according to
the policy stated in the Student Handbook. The instructor reserves the right to utilize electronic
means to help prevent plagiarism.
Comments and/or Suggestions
Students and Instructors may contact the Institutional Research Department if there is a need to
make suggestions or comments that can help further improve the course. A link is also provided
on your ZABDESK account for frequent and trouble-free feedback. The Institutional Research
Department would like to hear your feedback about the following:
Students
Instructors
Lecture Delivery/Supplementary
Material
Facilities/Internet/Administrative Support
Facilities/Labs/Software/Hardware
Support
Labs: Software/Hardware/Technical
support