Beruflich Dokumente
Kultur Dokumente
ZONG
ABSTRACT
This project is detail of role of business communication in business
success. Communication presents evidence supporting why it is a
critical factor for the success of both individuals and organizations.
Causes for lack of effective communication explained and aspects of
effective communication including information distribution, information
context and feedback, motivation, hierarchy, centralization, decision
making style presented. We explained the roll of internal and external
communication in ZONGs success.
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Introduction
CMCC
China Mobile is the world's largest telecom operator. Having a customer base of over
300 million customers, its network routes 700 million text messages every day and
handles 250 million calls every hour.
China Mobile is perhaps the only cellular network that provides uninterrupted, reliable
coverage through tunnels, on highways, inside sky scrapper elevators as well on top of
Mount Everest.
One of the unique features of China Mobile servicing excellence is to customize its
products, services and tariffs to suit the individual needs of its huge subscriber base.
There are hundreds of payment/tariff options to choose from according to one's usage
pattern, budgetary limitations and nature of use.
China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer
and operate voice, data and all value added services in the entire country. One of the
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fastest growing cellular markets in the world, Pakistan is a key region that is likely to
offer expansion opportunities as well the chance to make a difference in the lives of a
growing clientele that is demanding and understands and appreciates better quality and
service standards.
HISTORY
China Mobile Communications Corporation, the parent of China Mobile, the worlds
largest mobile phone company by subscribers, announced that it has launched its first
offshore mobile phone network in Pakistan under the brand name Zong, China.Zong is
the first International brand of China Mobile being launched in Pakistan. [1] The company
is often cited as China Mobile (Pakistan). It is meant to empower and liberate the people
of Pakistan in every nook and corner of the country. It will become a part of their hearts,
their minds and bring about a change in their lives that everyone desired but few thought
would be possible. The core essence of ZONG is to allow people to communicate at will.
Without worrying about tariffs, network coverage, capacity issues or congestion. ZONG
will be supported by ground breaking communications, trend setting customer service
and an unmatched product offering which will redefine rules of the game and establish
ZONG as a serious contender for the number one spot. ZONG would offer its customers
with entertaining & innovative value added services and will empower them by giving a
wide variety of products, services & content to choose from. We are privileged to be the
pioneering country introducing this brand with others to follow. And God willing,
together we will also make ZONG a success story for others to try and replicate. China
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for the second time (first with investing in PakTel) will try to rock the telecom sector of
Pakistan by introducing its cellular service named Zong, which offers the most popular
and most subscribers in universe, (yes it is universe see their adverts). Although advert is
good, unlike their full paged intros in leading newspapers like Jang and Dawn and even
on TV channels, simply showing big claims.
Company Profile
CMPAK
China Mobile Pakistan (CMPak) is a 100% subsidiary of China Mobile. The pioneering
overseas set up of China Mobile came through acquisition of a license from Millicom
to operate a GSM network in Pakistan.
With ambitious plans to cater to the fastest growing Pakistani market and to win over the
ever demanding Pakistani customer, it will be offering unprecedented coverage, voice
and data services as well as a wide range of tariff options to choose from.
CMPak's edge comes from the experience and expertise of running the world's largest
telecom service and the commitment they make to setting quality and customer relations
standards.
CMPak is geared to offer neatly packaged VAS products that will benefit the individuals,
corporates as well as small businesses. Led by a team of professionals from the field of
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cellular communication, CMPak is determined to make its mark in the Pakistani market
and to change the way people communicate.
With perfect sincerity and integrity, we will strive to fulfill their triple-sided
responsibilities: their economic responsibility; their social responsibility and their
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About ZONG
ZONG is the first International brand of China Mobile being launched in Pakistan.
It is meant to empower and liberate the people of Pakistan in every nook and
corner of the country. It will become a part of their hearts, their minds and bring
about a change in their lives that everyone desired but few thoughts would be
possible.
The core essence of ZONG is to allow people to communicate at will. Without
worrying about tariffs, network coverage, capacity issues or congestion. ZONG
will be supported by ground breaking communications, trend setting customer
service and an unmatched product offering which will redefine rules of the game
and establish ZONG as a serious contender for the number one spot. ZONG would
offer its customers with entertaining & innovative value added services and will
empower them by giving a wide variety of products, services & content to choose
from.
They are privileged to be the pioneering country introducing this brand with others
to follow. And God willing, together they will also make ZONG a success story
for others to try and replicate.
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INTERNAL ENVIRONMENT
The internal environment of the ZONG is very friendly. Like working in sales
department. The monthly targets are given to the Regional Manager Sales and
Distribution. The RMD divides the targets amongst the ASM with mutual consent.
They sit together and device methods by which they will divide targets amongst
them. There is no restriction on the division of targets from the higher
management. Also, one dont have to follow the managerial hierarchy for certain
situations.
ZONG is constantly expanding its coverage, adding new cities and regions to its
country-wide network. Powered by their commitment to setting new service
standards, the ZONG network coverage extend up to 600 cities and towns of
Pakistan.
ORGANIZATIONAL HIERARCHY
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C.E.O
GM
GM
GM
GM
-I
CENTRAL
CENTRAL
-II
NORTH
-I
SOUTH
-I
SALES
HEAD
MANAGER
COPS
CFO
ADMIN
RMD
ASM
ASM
ASM
FFR
RSO
DSO
ASM
CENTERALIZATION
Centralization is the extent to which the decision making is concentrated at a single point
in the organization. In CMPak the main decision making is concentrated at higher levels
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of management, they dictate the goals to achieve but it depends on manager sales and
sales force how they achieve it.
INTERNAL COMMUNICATION
Internal communication may be defined as an exchange of facts ideas, opinions that
individuals or departments of an organization relating to purely inside matters.
Information transmission of various pieces concerning what happens within an
organization rather than its relationship with the others outside an organization.
This implies the concept of internal communication. Thus internal or inside
communication
is
concerned
which
implies
transmission
and
reception
of
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Transparent and timely (when details have been confirmed and approved, messages
should be presented to employees before any external public)
Clear
Concise
Informative
Independent
Relevant
Compelling
Internal communications values of ZONG such as:
Openness (similar to the ideal "transparency" public relations practitioners should
strive for)
Honesty (essential for any organization)
Two-way symmetrical communication (this entails sending and receiving information,
feedback, and engaging in a two-way conversation)
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Unless management comprehends and fully supports the premise that organizations
must have high degrees of communications (like people needing lots of water), the
organization will remain stilted. The ZONGs management learns the need for
communication by having to respond to the lack of it.
ZONG effective internal communications start with effective skills in communications,
including basic skills in listening, speaking, questioning and sharing feedback. These
can be developed with some concerted review and practice. Perhaps the most important
outcome from these skills is conveying that you value hearing from others and their
hearing from you.
ZONG Sound meeting management skills go a long way toward ensuring effective
communications, too.
A key ingredient to developing effective communications in ZONG is each person
taking responsibility to assert when they don't understand a communication or to suggest
when and how someone could communicate more effectively.
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To
request information from any employee in the company to assist in making decisions for
the company or provide feedback after analysing situations.
To encourage or
reassure staff in certain circumstances and to persuade and motivate them to work as
individuals and as part of a team.
To provide confirmations, responses and information upwards.
To pass on suggestions, ideas and developments along the chain of command.
Non-functional
Model-descriptive, and
Leadership
styles
Functional Decision:
The useful styles are:
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Flexible
Proactive
Deliberate
ZONG flexible approach to decision making may mean that you not only have more
alternatives but you also have different ways to gather information to Pro-active people
are never afraid to make decisions in Zong. Firstly, they know that it may not be perfect.
Secondly, it can still be effective even if it's not perfect. And thirdly, they're not afraid to
make a new decision if the situation demands it.
A deliberate style means having a structured decision making process in place and
making best use of it. Often they will make decisions before they need to, so that when
the time arrives, the decision is already made and they are ready to take swift, effective
action.
Non functional
As a standard way of going about things, these types of decision making styles will cause
misery and upset. Of course, however, there are times when it may be appropriate to use
one of these:
Spontaneous - little deliberation, only makes choices as they come up
Impulsive - very fast process, little consideration, very prone to making poor
decisions
Procrastinating - endlessly putting off decisions, leads to many lost opportunities
Compliance - gives own power over to authority
Play it Safe - stays in own comfort zone, life is safe but can be very boring!
Fatalistic - 'whatever will be, will be'. Has no sense of freedom of choice
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Have a look at decision making skills and decision making tips for the converse of these
'blunders'.
Model-descriptive types of decision and leadership styles
Rational, analytical
Intuitive
Normative
Behavioral
The styles are more a description of the model being used then types of decision making
styles. Rational, analytical models utilize a logical sequential process to reach a decision.
Intuitive models use other than a rational approach.
The normative decision making is actually a description of how experts think humans
should be making decisions. And behavioral decision making describes how humans
actually make decisions.
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EXTERNAL ENVIRONMEENT
ZONG external Communications consultants provide a wide range of services for
organizations and individuals. The three fundamental questions a communications
consultant should always ask are:
1. What is your message?
3. What is the best vehicle to get the message across to that audience?
These are the building blocks of any effective communications strategy. There are almost
as many ways to package your message as there are messages. Here are some of those
packages:
1. Audio
In today's frenetic, over-scheduled world, communication is often tucked into the spaces
between activities. Two particularly effective vehicles for taking in information on the
run are cassette tapes and CDs. Since almost everyone listens to them at home, in the car,
or while exercising, what better way to communicate, motivate, educate, inform, market,
persuade, or train virtually any audience?
2. Corporate Communications
Corporate communications are the ways in which businesses convey messages to their
internal and external audiences. The internal audience consists of all levels of employees
and management, as well as the board of directors. The purpose of employee
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others. Some PR practitioners specialize in one or two of them; others are generalists and
do a little of everything. A great deal of training, ability, and effort goes into every aspect
of public relations, which has become a very sophisticated field over the years.
7. Speeches & Presentations
There are few formats for presenting important information that make a bigger impact on
an audience than a well-delivered, verbal presentation. A speaker has the opportunity to
communicate through all of the senses: seeing, hearing, reading nonverbal cues, and
sometimes even touching. This can be a golden opportunity to get your message across if
the speech is planned and executed correctly. An effective presentation must include a
clearly thought-out theme; an easy-to-follow organization of main points; strong,
convincing delivery; and attractive, informative visual aids, if appropriate.
Professional consultants are selected based on the area in which an organization needs
professional advice or services. An effective communications consultant should be able
to do as many of the following as possible: gather and comprehend data from various
sources ... identify the main points in voluminous amounts of information ... frame
messages to meet the needs of a specific audience or constituency ... connect with and
influence the media ... and deal effectively with a wide range of people, including your
company's senior management and employees.
EXTERNAL COMMUNICATION
Any communication to or from outside the organisation can be defined as external
communication. There is no denying the fact that every organisation irrespective
of its nature of functioning has to have communication linksor network outside
the organisation or outside the organisation structure. The bigger the enterprise is
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the more elaborate the external communication system must be the such
organization, the greater is the likelihood of expensive and time wasting, 'mistakes
called through lack of external' communication. It would not be out of way to
emphasise that the above channels of communication work within the organisation.
But in real world situation, every organisation is also linked with the outside
parties in the form of suppliers, customers, government, departments, financial
institutions,
holding
and,
subsidiary
companies
creditors,
debenture
holders,
registrar of companies and other body corporates etc. Under all circumstances, it
should be kept in mind that for the effective running of the organisation an
uninterrupted communication channel external t the organisation be maintained to
keep the organisation alive and active.
There are many different ways of external communication. This includes letters, annual
reports, forms, newsletters, advertisements, etc.
The purpose and objectives of external communication is to:
1. Provide information to consumers about products and services to do with the
organisation.
2. Promote the organisation.
3. Handle enquiries about the organisation and its products and services.
4. Advertise the organisation.
5. To deal with government and other agencies
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between two offices in the same building and between two offices in different parts of
the world.
Leaflets can also be an important method of external communication because they can
advertise the organization and show the public in not too detailed written
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communication, what the business is about. Feedback can be given, if the sales of the
business increase because the message in the leaflet was sent received.
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has been proven to be more efficient and has better participation than many traditional in
person meetings. It is easy to use, set up and co-ordinate and more opportunities will be
created as technology moves forward. The universal availability allows it to be accessed
anywhere in the world. There will be visual advantages as visual communication is
involved and there will be an enhanced information flow.
The Shareholders Communication Channel enables communication between companies
and their shareholders, and between shareholders themselves.
Because all shares traded on the stock exchange in the Netherlands are bearer shares,
companies do not know the names and addresses of shareholders. Banks, however, know
the names and addresses, as the banks act as the depositary of the relevant shares for
investors. Of course, banks only release the names and addresses if the shareholders
involved provide permission.
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Advertisement:
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Verbal Communication
The ability to speak clearly and concisely, and to convey information or articulate an
opinion is essential for most jobs with internal or external customer contact. A good
communicator is comfortable speaking to an individual or to groups.
If you wish to improve your verbal skills, you are not alone. Is it your speech, your
language choice, or presentation style that you want to work on? To help you pinpoint it,
ask a trusted colleague or manager to give you some feedback.
Speaking or diction courses at community colleges or adult schools will help you speak
with confidence. You may also consider an acting or improvisation workshop, especially
if fear of speaking is an issue for you. Many people join Toastmasters to take their
speaking and presentation skills to a new level.
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Speaking skill is just as important when you're talking one on one as it is when you
addressing one hundred. There are dozens of seminars on the subject of effective
communication, relationship building, sales calling or serving customers. In one day you
can begin to change the way you communicate with individuals.
Written Communication
The ability to convey your message in writing using proper grammar is a basic requisite
for nearly every job. Once you have control of grammar, you can work to enhance your
style.
Most community colleges offer evening courses on the subject of grammar or writing.
Many offers both creative writing as well as business writing.
Go to your local teachers supply store for grammar or writing self-study workbooks.
They may be geared toward high school students; however, they are inexpensive, selfpaced, and portable. I have used these workbooks in training courses, and they are highly
effective for building basic skills.
Find someone who is an excellent writer, and ask them to be your writing coach. Meet to
review one of your writing samples and re-write it together. With a good coach, you will
make quick progress.
Go online and search for online writing courses. Check your favorite search engine using
keywords such as 'distance learning', 'writing', 'online courses'.
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Listening
The ability to listen carefully and understand the speaker's message is key to building
relationships and succeeding at work.
Focusing your full attention on the speaker is a good start. However, if you want to
develop your listening skills, we suggest you check out audiotapes or videotapes from
your local library. There are quite a variety of tapes in this category. You may also check
out 'books on tapes' establishments.
Sharing Your Opinion or Analysis
At some point, you'll be asked to share your opinion and explain how you came to that
opinion. You may even need to defend your opinion in a cool, concise way.
Listen to others, and pay attention to how they express themselves. Be aware of your
company culture, and stay within that framework.
A fun way to improve this skill is to listen to talk radio shows that feature controversial
issues. If you scan your AM dial during drive time, you're sure to come across one. You'll
hear many articulate people sharing and defending their view. You may even feel
compelled to call in and try your skills with the host.
Find a mentor. Role play with your mentor and ask for candid feedback.
Most times when you are asked your opinion at work, it is regarding a subject you are
close to. Relax and share your experience. Be confident in yourself because you are the
expert on what you do.
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All forms of communication are a reflection of your professionalism, your intellect, your
preparedness, and your character. You'll never be sorry you took the time to develop
your communication skills.
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Interpersonal skills the ability to relate to, and feel comfortable with, people at
all levels and to be able to make and maintain relationships as circumstances
change;
Team working the ability to work effectively in teams, often more than one
team at once, and to be able to readjust roles from one project situation
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Sixty-seven percent of employers would hire an applicant with strong interpersonal skills
and weak technical skills. Ninety-three percent of employers think technical skills are
easier to teach than interpersonal skills.
increased
absenteeism
customer service
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HR Process in Zong
It is China Mobiles part of H.R policy to retain and recruit the local employees, which
would benefit both the parties, thus they would be contributing in reducing the
unemployment rate in the country by providing new job opportunities & the opportunity
of training & development.
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They would make this company the most sought after in terms of human resource,
network, and brand and customer service to begin with and show all their stakeholders
that They are the best professionals in this industry and They mean business.
To support and assist the local employees, CMPak would be calling in Chinese experts
who possess a rich experience in the relevant fields.
Moreover, on the front of Corporate Social Responsibility, They as a team owe a lot to
this society and would render their support in some social development projects. They
will also show and announce about their environment friendly Towers as soon as
possible.
Their plans aim to make this company grow very rapidly in areas like human capital,
brand, technology, distribution and services etc. However, none of these plans can be
achieved without a strong national workforce in Pakistan.
Career
ZONG is committed on attracting and retaining the best human resource from all over
Pakistan. Its also provides a working environment which satisfies the professional and
personal needs of its employees.
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Global organizations attract and retain customers and increase productivity through
improved communication. To that end, Ive partnered with a remarkable team of
business professionals who each have between 10 and 25 years of experience consulting,
coaching, and training with top organizations.
We look forward to the opportunity to help your organization improve communication
and business results. Thank you for learning about Speak for Success.
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CONCLUSION
After analysis the ZONG we have figured out that when effective communication is in
place in an organization it is evident that both individuals and organizations can reap
benefits. Aspects of communication such as information distribution, information context,
feedback and motivation are important to employees and managers alike as they
contribute to effective communication and ultimately the success of the organization and
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the individual. The business communication plays an important role in business success.
its the need of the day. without it the organizational success is difficult.
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References
www.zong.com.pk
www.google.com
www.wikipedia.com
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