Decembreeze offers customers with 7 different Italian Soda menus, with an optional jelly topping. Group Members: Nopatsorn S., Piyamon P., Nawinda M., Manachenok T., Ravisara K., Kamonwan E., ‘Smita J., Samatchaya J. See yen Ay SDN @-= The company managed to sell over 138 drinks, To establish different and unique which went nd the breakeven point of 80 drinks with the layering and unique drinks. The company is able to gain 1,409 THB or bag packaging and to gain profit 58.7% in net profit. The feedbacks from customers are very good, since they like the layers of drinks, the jelly on the top, and the bag packaging. The most popular menu is Aquatic Heart (strawberry and blue hawaii). Overall strategy Place within the market Creative design package: straws Target market: students, parents, and are adjustable and the drink bag _teac ers in MUIDS who ii soft drinks 1 People who like different and unique are used instead of a normal cup {3h diteseth layers ofthe dak Optional jelly addition: customers Cheap price only 25 baht are able to add the jelly they want Attractive layers of drinks: we offer stn, 7 different layers of drinks 7 different and unique menu f names~ For the pricing strategy, we planned to set a cheap price on our drinks in order to attract customers who prefer paying less amount of money and make them feel free to spend some of their money on our product. Margins We also provide our customers a variety of choice in which they can choose their own colors and flavors. Besides, we've sold 135 bags of drinks and received a total revenue of 3,450 Baht. We spent 2,041 Baht for the Our plan for the expense and received a net income of approximately product's cost is 1,409 Baht. 20 Baht with margin of 5 baht per bag. Operation Complexity The operations complexity of our company is the ability to create and estimate the correct portion to be able to make all the drinks taste the same by not being too sweet or insipid. Value Chain Management Minimizing resources and accessing value at each chain level, resulting in optimal process integration, decreased inventories, better products and enhanced customer satisfaction. Our company decieded to minimize the cost product in making the drinks. For the materials’ part we will reduce the stroll and also bag price to be cheaper but get more quantity. For the syrub,we can minimize he price becase it has the same price at every shop. Resources Required syrups, two sacks of ice, three dozens of bags, and three packs of soda are required for our company. We used the sparkling lights and a warm-tone tablecloth to create a cozy feeling and winter theme for our company.amin > teens due to freshness and attractiveness of the product — not adult because most of them don’t drink soda and sweet drink catchy friends topping - use Instagram to promote - word-of-mouth form customers to their - attractive of product (playful color) so - the name and variety of the menu and ~ delivery in the market fair - paper printed poster no eectncity needed high costs, creative packaging + variety demands of customers 2 layered drink = cannot guess demand of customer topping added Ineach favour ‘wist straw = leftover food ‘ualty ofthe drink and materials + unbalancing between drink and its container - Using bag which no one in the market fair or other stores does and the straw - Two layer drink( two + make it areal ube rot asweet = too sweet flavors) artificial drink = some prefers organic ingredients + find cheaper materias + lately set up ~ do sale orecast before buy material © make it more unique due to competitors Decembreeze use bag asa container + use bucket 2s a container low quality materials ~ good quality materials lower cost = higher cost topping + no topping layered drink + nolayered drink less amount of drink = more amount of drinkWe have exceeded our break-even point of 80 drinks on December 1st. Decembreeze received an unexpected revenue which is 3,450 THB. Our main expenses are from the ingredients and material. These expenses sum up to 2,041 THB which result in net profit of 1,409 THB and return on equity of 58.7%. Summary © Sales of Drinks 34508 Total Revenue = 5450 Baht Expenses Fruit syrup 4808 Soda 4808 ely m8 Plastic bag 4028 straw 1558 lee B08 change 3008 Total Expenses = 2041 Baht 43480 Baht - 2041 Baht = 1409 Baht Plastic bag 4028 re 158 Bags x25 Bath = 3450 Baht eres 2 100 = 58.7% Liquidation Ending Capital 8 people in group, 1359 + 3450 = 3609 Baht 3809 +8 = 476 BahtWhat worked in the product? The design of the packaging is attractive. Our shop used the bag instead of glass, that makes our product more attractive than the other. The color and layers of the drink. The colorful of the drink makes consumers want to take a picture and share the product in the social network. What could we improve? Estimate the quantity of the drink and measure the Italian soda, so the taste will have the standard. Moreover, we will use the measurement such as shot and cup. What did not work? At that time, we didn‘t use measurement tools to estimate the amount of Italian soda added. As a result, the tastes have no standard: some is too sweet while some is tasteless. TINer eel) rai Mary x