Membership Drive

Presented by: Megan McGlynn

U.S. Communications Coordinator for 350.org

350.org is a 501(c) 3 nonprofit organization focused on

publicizing the increasing
levels of carbon dioxide, in hopes that it
will pressure world leaders to address climate change, and in turn, reduce levels of carbon
dioxide from 400 parts per million to 350 parts per million. 350s main goal is to build a global
grassroots movement in order to raise awareness of human-driven climate change,
challenge climate change denial, and to cut emissions of carbon dioxide. 350 is guided by three
principles:

Listen to communities who are getting hit the hardest by climate change, and following
the leadership of those who are on the frontlines of the crisis
Bring people together environmentalists, students, business owners, faith groups, labor
unions, universities and more to build diverse coalitions that are strong enough to
stand up against climate change
Create mass mobilizations of communities in order to make change happen

SITUATION:
350 is currently experiencing a shortage in membership, namely in our Ann Arbor, Michigan
chapter. Currently, 350.org has chapters located in 188 countries around the world and is looking
to increase this number.

EVENT:
350.org Membership Drive
Who: 19 and above (25 yo), both men and women who are socially and environmentally
conscious, and in the Ann Arbor and surrounding areas, interested in the mission of 350.org.
What: Lecture and video presentations by speakers from the Ecology Center, 350.orgs Ann
Arbor chapter, as well as Academy AwardTM winner, and leading environmentalist, Leonardo
DiCaprio.
Where: Helmut Stern Auditorium at the University of Michigan Museum of Art, Ann Arbor, MI
When: Saturday, April 16, 2016 at noon

Why: To increase membership of 350.orgs Ann Arbor, Michigan chapter, Ecology Center, as
well as to bring awareness to 350.orgs mission and cause

EVENT OVERVIEW:

12:00 12:30 pm: Guests begin to arrive and get settled; registration is completed
12:30 12:45: Welcome & Keynote by Ecology Centers Director, Mike Garfield
12:45 1:10: Mission and community efforts of Ecology Center and 350.org, presented
by Director, Mike Garfield
1:10 1:30: Presentation by Ecology Centers Director, Climate & Energy Program,
Charles Griffith on automotive and transportation, and why we need to advocate for
cleaner vehicles, fuels, and transportation choices.
1:30 2:00: Break
2:00 2:45: Lunch (provided by Food for All Seasons Catering & Event Planning in Ann
Arbor, MI)
2:45 3:10: Presentation by Ecology Centers Melissa Cooper Sargent, Environmental
Educator, on avoiding toxins, and other unsafe additives in everyday life
3:10 3:30: Break
3:30 4:00: Presentation by Academy AwardTM winner, and environmentalist, Leonardo
DiCaprio on environmental issues facing our planet now, and what we can do in order to
help
4:00 5:00: Questions, free period
Expected attendance: 100 -- 150

OBJECTIVES:

This event is an opportunity for patrons to experience what 350.org, and their Ann Arbor
chapter, Ecology Center, is doing for the surrounding and global community in regards to
reducing the effects of climate change and legal legislation on environmental issues
350.orgs Ann Arbor division, the Ecology Center, must gain 150 new members in order
to get a more diverse and active community partnership, concerning environmental
obligations by the Ecology Center, as well as larger, global campaigns organized by
350.org
This event will unite the community with the goal of spreading the word about
environmental issues, not only in Ann Arbor and surrounding communities, but in global
communities as well

AUDIENCE:

Students from the University of Michigan, Ann Arbor, as well as surrounding areas, who
have a passion for environmental conservation and social activism
Faculty members of the University of Michigan, Ann Arbor, who are passionate about
the environment and want to implement more environmentally conscious ideologies into
their lectures and teachings
Families who are looking to gain more insight into living a safer and environmentally
friendly lifestyle
Local businesses who support 350.orgs mission and cause, and want to lead a more
sustainable and local business model
Active patrons within 350.orgs local Ann Arbor community who want to further the
Ecology Centers mission, as well as 350.orgs global community
New patrons who are interested in the mission and cause of 350.org and want to make a
difference in the Ann Arbor community, surrounding communities, and globally in regard
to environmental crisis

ADVERTISING STRATEGIES:

Launch a social media campaign to promote event

List on local newspaper, magazine, and radio websites
Press release, media advisory, and two radio spots (10 and 30 second)
Word of mouth

CALENDAR:
Monday January 4, 2016: Contact University of Michigan Museum of Art to reserve Helmut
Stern Auditorium and Apse Event Space
Monday January 11, 2016: Send out sponsorship letters Ecology Center Communication
and Marketing Director [Erica Bertram], for table and chair rental [University of Michigan
Museum of Art], and general event sponsorship [University of Michigan Museum of Art, the
University of Michigan]
Monday January 18, 2016: Contact publicist for Leonardo DiCaprio [Ken Sunshine]
Monday February 1, 2016: Contact and procure catering [Food for All Seasons Catering &
Event Planning]

Monday February 8, 2016: Procure tables, chairs and linens from University of Michigan
Museum of Art
Monday March 14, 2016: Send out press releases and media advisory
Monday March 28, 2016: Air radio commercials
Saturday April 16, 2016: 350.orgs Ecology Centers membership drive (12 5 p.m.)
Monday April 18, 2016: Write and send out thank you notes and tax rescripts

BUDGET:

Funds available: $1,000,000

Admission: Free
Seating Costs: $1,500 [includes tables, chairs and linens from University of Michigan
Museum of Art]
Helmut Stern Auditorium Costs: $7,000 + $150 for A/V and projection hook up =
$7,150
Apse Event Space Cost: $7,000
General Sponsorships: $1,000 [University of Michigan Museum of Art], $5,000
[University of Michigan]
Lunch: $400 x 150 people = $60,000 [Food For All Seasons Catering & Event Planning]
Radio Spots: $1,000 ($500/ week x two commercials)
Booking Celebrity for Event: $500,000
Total Costs: $580,000

MEASURING SUCCESS:

Did we get 150 new members?

Did we meet our expected attendance of 100 150 people?
How did our guest like the event? Was there positive feedback?

March 14, 2016 8:00 a.m. Eastern Time

350.org Hosting a Membership Drive for our Ann Arbor Chapter, the Ecology Center
ANN ARBOR - (Ann Arbor Observer) - 350.org
Who: Local students, faculty, family members, local businesses, as well as new and existing
members of 350.orgs Ann Arbor chapter, the Ecology Center, interested in supporting the
mission of 350.org
When: Saturday, April 16, 2016 (12 5p.m.)
Where: Helmut Stern Auditorium at the University of Michigan Museum of Art, Ann Arbor, MI
Additional Information on the Ecology Centers Membership Drive

350.orgs Ann Arbor, Michigan chapter, the Ecology Center, is looking for new
membership, as well as to bring awareness to 350.orgs mission and cause

The event will feature presentations from members of the Ecology Centers team,
including Director, Climate & Energy Program, Charles Griffith, Environmental
Educator, Melissa Cooper Sargent, and Academy AwardTM winner, and leading
environmentalist, Leonardo DiCaprio

The membership drive will be held in Ann Arbor, MI at the University of Michigans
Museum of Art, wherein galleries highlight works drawn from the Museums collections
of more than 18,000 artworks

About 350.org
350.org is a 501(c) 3 non-profit organization focused on publicizing the increasing levels of
carbon dioxide, in hopes that it will pressure world leaders to address climate change, and in
turn, reduce levels of carbon dioxide from 400 parts per million to 350 parts per million.
To RSVP to 350.orgs Ann Arbor chapter, the Ecology Centers Membership Drive, please
contact Megan McGlynn, U.S. Communications Coordinator for 350.org at megan@350.org, or
(248) 396-2674
Contact
350.org
Megan McGlynn, (248) 396-2674
megan@350.org

FOR IMMEDIATE RELEASE

March 14, 2016
350.org
20 Jay St
Suite 732
Brooklyn, NY 11201
(646) 801-0759
Contact: Megan McGlynn
350.org U.S. Communications Coordinator
(646) 801-0759 (O), (248) 396-2674 (C)
megan@350.org
350.org Allocates for Local Chapter, Generates More Members to Cause
Ann Arbor, MI 350.org will be hosting a membership drive for its Ann Arbor Chapter, the
Ecology Center, and looking to attract 150 new members who are socially and environmentally
conscious. The membership drive will be held on Saturday, April 16, 2016 at the University of
Michigans Museum of Art from noon to 5 p.m.
Mike Garfield, Ecology Centers Director, is excited for this new endeavor. I cannot express
how grateful we are toward our supporters at 350, who have stepped up and saw a need for more
members and supporters for our chapter, and wanted to do something about it, he said. This is
the first membership drive that weve held, and we are so excited to embark on this exciting
event.
Members of our own staff will be speaking and giving presentations, as well asand this is the
most exciting partLeonardo DiCaprio will be presenting. The work that he does for
environmental causes is extraordinary, and we are more than fortunate that he has taken out time
to come and speak with us, and bring awareness to 350.orgs mission and cause, Garfield said.
The Ecology Centers membership drive will bring together students and faculty from the
University of Michigan and surrounding communities, local businesses, family members, and
new and existing members of the Ecology Center who support 350.orgs mission and cause for
global reduction of carbon dioxide emissions.
350.org is a non-profit organization focused on publicizing the increasing levels of carbon
dioxide, in hopes that it will pressure world leaders to address climate change, and in turn,

reduce levels of carbon dioxide from 400 parts per million to 350 parts per million. For
information about how you can support the Ecology Center, or 350.org through donations or
participating in events, please call (646) 801-0759 or visit 350.org
###

350.org: 20 Jay St, Suite 732. Brooklyn, NY 11201. (646) 801-0759

January 11, 2016

Astrid Giese, Associate Director, Individual and Corporate Giving
University of Michigan Museum of Art
525 S State St
Ann Arbor, MI 48109
RE: 350.org, Ann Arbor chapter, the Ecology Center Membership Drive, Saturday April 16,
2016
Dear Ms. Giese,
350.org is a non-profit organization focused on publicizing the increasing levels of carbon
dioxide, in hopes that it will pressure world leaders to address climate change, and in turn,
reduce levels of carbon dioxide from 400 parts per million to 350 parts per million. Our
organization will be hosting a membership drive for our Ann Arbor, Michigan chapter, the
Ecology Center, on Saturday April 16, 2016 at the University of Michigans Museum of Arts
Helmut Stern Auditorium. Our goal for this event is to commission new members who support
the Ecology Center, and 350.orgs mission and cause for global reduction of carbon dioxide
emissions.
The success of this event will provide the Ann Arbor community, as well as surrounding
communities and globally, resources and information regarding the global reduction of carbon
dioxide emissions, with the adage of new members. Featured presentations include members of
the Ecology Center team: Director, Climate & Energy Program, Charles Griffith, Environmental
Educator, Melissa Cooper Sargent, and with special guest, Academy AwardTM winner, and
leading environmentalist, Leonardo DiCaprio, on environmental issues facing our planet now,
and what we can do in order to help.
With increased anticipation for our event, we would like to propose a sponsorship from your
institution. We are asking your business to provide $1,000 in donations for general sponsorship.
In addition, your institution will be announced as our general sponsor. Our membership drive is
a local event, and will benefit all local business involved.
Please let us know if you would be interested in partnering for this opportunity to support
350.orgs main goal of building a global grassroots movement in order to raise awareness of
human-driven climate change, challenge climate change denial, and to cut emissions of carbon
dioxide. Please respond by January 28, 2016. Your support of 350.org and its Ann Arbor
chapter, the Ecology Center, is greatly appreciated. Please do not hesitate to contact me with
additional questions.

Sincerely,

Megan McGlynn
Megan McGlynn
350.orgs U.S. Communications Coordinator
(248) 396-2674
megan@350.org

350.ORGS ECOLOGY CENTER MEMBERSHIP DRIVE: 30 SECONDS

ARE YOU INTERESTED IN LEARNING HOW TO REDUCE YOUR CARBON
FOOTPRINT? JOIN 350.ORGS, THE ECOLOGY CENTER, AT THE UNIVERSITY OF
MICHIGANS MUSEUM OF ART, APRIL 16, 2016 FROM NOON TO FIVE PM FOR
PRESENTATIONS FROM MEMBERS OF THE ECOLOGY CENTER TEAM, AND SPECIAL
GUEST, ACADEMY AWARDTM WINTER AND LEADING ENVIRONMENTALIST,
LEONARDO DICAPRIO. THIS EVENT IS FREE TO THE PUBIC. FOR MORE
INFORMATION, PLEASE CONTACT MEGAN MCGLYNN AT (248) 396-2674. THANK
YOU!

350.ORGS, THE ECOLOGY CENTER, MEMBERSHIP DRIVE: 10 SECONDS

SAVE THE PLANET! JOIN THE ECOLOGY CENTER FOR THEIR MEMBERSHIP DRIVE,
APRIL 16, 2016 AT THE UNIVERSITY OF MICHIGAN, FROM NOON TO FIVE PM.
CONTACT (248) 396-2674 WITH QUESTIONS