Xor100 Social Media Report On 100 Startups

100
A Quarterly report tracking the Social Media Performance of 100 Indian Startups
100
Index
Overview
Horizontal E-commerce
Hyperlocal E-commerce
Healthcare & tness
Food delivery
Overview
The role of social media in digital marketing is diverse. From interacting with the target
market and raising awareness to business growth and customer service, the role of
social media is profound. It gives your business a more human identity and connect
with audience on a personal level.
However, the way Indian businesses use social media is still in its nascent stage.
While big businesses are still adopting, startups somehow have grabbed the
opportunity well to connect with their audience. Not to mention it offers a costeffective advertising option.
We tried to quantify the results of these efforts using our In-house Social Media
Analysis tool. This report publishes its ndings.
Since each startup is ghting the battle of customer attention with its own competitors,
we have segmented the startups in 13 categories:
Healthcare & tness
Home Furniture
Food delivery
Real Estate
Home Furniture
Classied
XOR 100 is a social media analysis of
Real Estate
Edutech and Educational Services
100 Indian startups for a period of three
Classied
Travel & Hotel Marketplace
monthsfrom July 1 to September 30,
Sexual wellness
2016 (Second nancial quarter).

Sexual wellness
Fashion & lifestyle E-commerce

Fintech, Finance and Payment services
In the terms of its usage, social media has two parts: organic and paid. This report
analyses the data of the ORGANIC part only.
Miscellaneous
Appendix
Miscellaneous
Discuss Your Project
Contact Us for More Social Media Campaign Data
Index
Overview
How Indian startups are using social media
Overview
Data Timeline
channels
1 July 2016 - 30 September 2016 (2nd nancial quarter)
Channel share in content
Twitter was the most preferred platform for startups with 53.5% of total social
Healthcare & tness
Home Furniture
Startups Tracked
100
Facebook
Twitter
36.3%
53.5%
Real Estate
Classied
Categories
13
Sexual wellness
Appendix
100
50
Google+
Platforms tracked
No. of companies active

on social media
Miscellaneous
1.96%
Channel share in company activity

Youtube
Twitter
8.26%
Facebook
Google+
Youtube
Food delivery
media posts shared on the micro-blogging website.
Index
Overview
Overview
Channel share in video content
Facebook timeline graph for Q2
Facebook was the most preferred social media channel to post video content
65
ahead of YouTube.
60
Healthcare & tness

Youtube
Food delivery
Facebook
47.8%
52.2%
Home Furniture
Real Estate
Channel share of daily posts
55
50
45
35
30
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Aug 21
Sep 4
Sep 18
Classied
Channel share of companies with active video content
Google+ timeline graph for Q2
Miscellaneous
Appendix
80
60
40
20
0
100
10
Youtube
No. of active companies with

active Video Content
Sexual wellness
Facebook
11
9
8
7
6
5
4
July 10
July 24
Aug 7
Overview
Overview
Twitter timeline graph for Q2
Twitter beat other three social media channels in overall content sharing as well as
sending out posts on most days.
75
45
35
Top 3 startups which used "Content" related tweets
30
July 10
Classied
July 24
Aug 7
Aug 21
Sep 4
70
Sep 18

Sexual wellness
Youtube timeline graph for Q2

YouTube was the only platform with zero activity days. That is, all companies combined
did not share videos on YouTube on a few days.
Tweet Count
65
60
Freecharge
Real Estate
50
80
Flipkart
Home Furniture
Food delivery
55
85
Firstcry
Tweet Count
90
PayTM
65
60
Healthcare & tness
95
TATA Cliq
Top 3 startups which used Discount and offers related tweets
Oyo Rooms
Index
55
10
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
250
200
150
100
50
0
Yepme
Freecharge
Appendix
Top 3 startups which used "Brand Recall" related tweets
Koovs
Miscellaneous
Tweet Count
Average brand activity in Q2 (across all social channels combined) : 546

Snapdeal turned out to be the most active brand on social media followed by
TataCliQ averaging equally almost 10 post/day.
Food delivery
1000
Real Estate
600
Classied
400

Platforms tracked
200
Yellow Messenger
800
Total activity
Home Furniture
Flipkart
Startups covered
Inbeam
Healthcare & tness
Data Timeline
Average brand activity turned out to be 6 posts per day
TATA Cliq
Brand Activity
Shopcluess
Horizontal e-commerce is the playeld of all-rounders. The e-commerce players

who set the tone and voice of e-commerce segment in India. We tracked Indian
poster boys of this segmentfrom Flipkart and Snapdeal to the new comer Yellow
Messenger and new entrants with a legacy like Tata Cliq.
Paytm
Overview
Snapdeal
Index
Sexual wellness
Twitter keyword anaylsis

Key takeaways
The most used keywords on social media are focused on promoting discount and
Miscellaneous
Appendix
sale offers.
Twitter is the most preferred platform to share content.
Facebook video is giving head-on competition to YouTube in terms of engagement
and traction.
The most used keywords on social media are focused around promoting discount
offers. Among sale, off, deal, discounts and offers, sale was used the
most.
Contest was the second most used keyword in horizontal ecommerce, used
generally to promote giveaway contests.

Many companies used company name in the tweets and hashtag for brand recall.
Overview
Percentage of tweets containing keywords related to:
12.5% Discount & Offers
12%
Contest
6%
Brand Recall
Healthcare & tness
Food delivery
Home Furniture
Flipkart's 20% social media tweets were centered around Contests.

While PayTM was more focused on Discount offers with 23% posts
containing related keywords, they also used keywords focused on
Brand Recall including related keywords in of 11% of total posts.
%age of tweets containing these keywords
Index
25
20
15
10
Flipkart
Snapdeal
Paytm Shopclues Tata Cliq
Real Estate
Inbeam
Yellow
Messenger
Classied
Paytm Brand recall timeline


Miscellaneous
Appendix
No. of tweets containing Paytm
Sexual wellness
3
2.5
2
1.5
1
0.5
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Index
Overview
Top 10 hashtags by Snapdeal
Total engagement comparison
#AmishOnSnapdeal
#Look2016WithSnapdeal
Flipkart
19%
#PotterheadsWithSnapdeal
10
#SnapdealWishForIndia
20
#MyPerfectPet
30
#contest
Home Furniture
Hashtag Count
Food delivery
40
#UnboxZindagi
Healthcare & tness
#UnboxDiwaliSale
50
#Look2016WithSnapdeal
#BourneManiaWithSnapdeal
Others
45%
Snapdeal
36%
Real Estate
Classied
Brand Engagement
Coversation (replies)
Flipkart struck the most conversations with social media audience.
Flipkart emerged as the leader in brand engagement followed by Snapdeal. On the

other hand, Yellow messenger received total engagement of 29 within 90 days.
Amplication (shares + retweets)

Flipkart received highest amplication per post.
Sexual wellness
4M
Yellow Messenger
Inbeam
TATA Cliq
1M
Shopcluess
Appendix
2M
Paytm
Miscellaneous
Total engagement
Applause (like + favorite)

Snapdeal
3M
Flipkart

Flipkart got 3 times more applause on social media than all other 6
startups combined.
Flipkart consistently used contest as an engagement tool in 90 days period.

Averaging almost once per day!
Index
Overview
Total video engagement by brand
Video engagement timeline of all brands
Out of 2.7mn total engagement for Snapdeal, 2.5mn engagement came from
#unboxZindagi videosa part of rebranding campaign.
Video engagement rose steeply for Snapdeal between September 12 and September
30 after the launch of UnboxZindagi campaign.
1.5M
Snapdeal
2.5M
Healthcare & tness

2M
Food delivery
2.5M
Yellow Messenger
TATA Cliq
Inbeam
Total video engagement
0.5M
Shopcluess
Classied
1M
Paytm
Real Estate
1.5M
Flipkart
Home Furniture
Total video engagement
2M
1M
0.5M
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18

Sexual wellness
Even Shopclues capitalized more on video content with more than 50% engagement
coming for videos. However, Flipkart's digital strategy was more focused on text and
image-based content.

Miscellaneous
For Snapdeal, facebook videos outperformed YouTube videos

as the preferred channel for sharing video content.
Facebook
64.2%
Youtube
35.8%
Appendix
Index
Overview
Replies to users
Shopclues used Twitter as their customer help desk and their replies are staggering
2.6 times more than all the other brands combined.
Shopclues replied to users almost 13 times a day.
Healthcare & tness
Shopcluess
1.5M
Food delivery
800
Home Furniture
2.5M
Inbeam
TATA Cliq
Yellow Messenger
100
Paytm
200
Snapdeal
Classied
400
Flipkart
Real Estate
Total replies to twitter users
600
Total replies by Shopclues to twitter users
1000
2.5M
2M
2M
1M
0.5M
0.5M
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Sexual wellness
Miscellaneous
Appendix
Index
Overview
This category comprises startups which are delivering the products within a city and
lesser timeframe. The products offering of these startups is not just groceries but also
consumer goods like electronics. Having once looked the most promising and rising,
many hyperlocal ecommerce stores are shutting their doors permanently. We tried to
cover a variety of startups in terms of their size and offerings.
Brand Activity
Average Brand activity in Q2: 265
Average brand activity turned out to be 6 posts per day
Nature Basket was the most active brand in the category averaging 5 posts per day
Data Timeline
Food delivery
followed by Big Basket.
200
Total activity
Classied
Sexual wellness
Zopnow
Startups covered
Zooper
300
Real Estate
Grophers
Home Furniture
Big Basket
400
Nature Basket
Healthcare & tness
100
Platforms tracked
'Content' turned out to be the most used keyword in hyperlocal ecommerce
Miscellaneous
Appendix
focused to engaging users. The 2nd most used keywords were focused around
promoting discount offers.
Among sales, Off, offers discount and deal, offers was used the most
Only 5% of the total posts were focused on Brand recall.
Index
Overview
Brand Engagement
9.5% Contest
5.4% Brand Recall
Big Basket bagged the most engagement while Zopnow had the least total
engagement in this segment.
Big Basket
Grofers
Zopper
Shopclues
Nature
Basket
24% of Grofer's tweets were focused on contest followed by Zopper and Nature
Basket both sharing 11% of tweets focused on contest.

ZopNow was primarily focused on discount and offers with 25% of their post
Miscellaneous
focused on related keywords. Major keywords were Off and offers.
Appendix
Through the 3-month period, Nature Basket did not use their brand name in
their tweets.
500
400
300
Nature Basket
200
100
0
Nature Basket
Engagement per activity
Sexual wellness
Big Basket had the highest engagement per activity as well as total engagement on
social media. While Zopper's total engagement was lower than that of Grofers and
Nature Basket, it's effort was more efcient than the two, grabbing better engagement
per activity.
Zopnow
Zooper
10
50k
Grophers
Classied
20
100k
Big Basket
Real Estate
30
Home Furniture
% of tweets with these Keywords
40
Zopnow
Total Engagement
Food delivery
Zooper
150k
Grophers
200k
Healthcare & tness
Big Basket
Big Basket got the highest video engagement (8388) while Zopnow didnt get any.
Classied
7k
2k
1k
0
3k
2k
1k
Nature Basket
3k
4k
Zopnow
4k
5k
Grofers
5k
6k
Zopper
Real Estate
8k
Grophers
Home Furniture
Total Video Engagement
Food delivery
6k
85 times a day to their users! Grofers was impressive too with 19 replies a day!.
Big Basket
7k
Healthcare & tness
Big Basket dedicated Twitter primarily to user queries and they replied averaging
Total Replies to twitter users
8k
Nature Basket
Zopnow
Total replies to users
Zooper
Overview
Big Basket
Index
Big Basket replies to user timeline
Big Basket video engagement timeline

180
1400
Sexual wellness
160
1200
140
1000
120
800
100
Appendix
80
400
Replies
Miscellaneous
Engagement
600
200
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
60
40
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Index
Overview
Health & Fitness

In a country with over 1 billion people, healthcare and tness is the segment that
sounds more lucrative to invest in looking at the growing middle class segment. We
covered both healthcare and tness-based startups whether it is an ecommerce
model or a consumer services venture.
Brand Activity
Average brand activity in Q2: 164
Average brand activity turned out to be less than 2 posts per day!
1 mg was overall the most active startup on social media averaging almost 4 post
a day!
Fitternity was the most active startup among consumer services healthcare
averaging almost 3 post a day!
Home Furniture

Sexual wellness
Platforms tracked
1mg
100
Netmeds
Total activity
150
Practo
200
Healthkart
Classied
BYG
250
Fitternity
300
Startups covered
Lybrate
Real Estate
350
Portea Medical
Food delivery
Data Timeline
Navya Netwrok
Healthcare & tness
50
0
Consumer Services
E-Commerce

Miscellaneous
Appendix
2.4% Contest
9%
Brand Recall
Practo topped overall chart, Healthkart recieved most engagement
Practo gained a whopping 1.25 million engagement on their video content
among e-commerce healthcare.
Classied
Consumer Services
Netmeds
Healthkart
0.2M
1mg
0.4M
BYG
Engagement
Netmeds
Healthkart
0.2M
1mg
0.4M
0.6M
BYG
0.6M
Fitternity
0.8M
Lybrate
0.8M
Portea Medical
1M
Fitternity
Real Estate
1M
Lybrate
Home Furniture
Total Engagment
Food delivery
1.2M
Navya Netwrok
1.2M
Healthcare & tness
Practo
1.4M
Portea Medical
Brand Engagement
Navya Netwrok
Overview
Health & Fitness
Practo
Index
E-Commerce
Consumer Services
E-Commerce

92% of the total engagement in this segment came from Practo.
92% of total engagement for Practo came from their video content.
Sexual wellness
Miscellaneous
All other combined
8%
Practo
92%
Text & Graphics
8%
Video
92%
Appendix
Replies to users
Pacto video engagement timeline
1Mg replied to their users almost 7 times a day!
200k
1.2M
Classied
0.2M
0
Netmeds
0.4M
Healthkart
50k
0.6M
1mg
Real Estate
Engagement
Home Furniture
0.8M
BYG
100k
Food delivery
1M
Fitternity
Healthcare & tness
Lybrate
150k
Portea Medical
Navya Netwrok
Overview
Health & Fitness
Practo
Index
July 10
July 24
Aug 7
Aug 21
Sep 4
Consumer Services
Sep 18
Primary channel for Practo's video content is YouTube.

E-Commerce
Healthcare and tness e-commerce startups replied 5 times to

Twitter users as compared to consumer services startups.
Sexual wellness
YouTube
66.6%
Facebook
33.4%
Consumer Services
16%
E-Commerce
84%
Miscellaneous
Appendix
Index
Overview
Food Delivery
With many early movers like Tiny Owl annihilated (turned into Runnr) and the segment
suffering, the rise of Swiggy is heartening for food delivery segment (Yes! Despite
having led a loss of Rs. 160). A market still in early stages, this segment demands a
strategic use of social media for better audience engagement and retention.
Key takeaways
Food delivery startups are relying mostly on text and graphical content. Only
Swiggy managed to gather engagement on its creative videos.

Healthcare & tness
Data Timeline
Zomato was the most efcient in social media efforts getting highest engagement
per activity on social media.

Food delivery
Home Furniture
Brand Activity
Startups covered
Real Estate
Average brand activity: 169, less than 2 posts a day!

Swiggy was the most active brand sharing more than 3 posts per day.
Platforms tracked
200
Total activity
100
50
Yumist
150
Sexual wellness
Zomato
250
Railretro
Fassos
350
Swiggy
Classied
Miscellaneous
Appendix
Brand Engagement
Zomato, Fassos and Swiggy fought head to head to engage audience. While Yumist
and Railrestro failed to do so.
2.4% Contest
9%
Brand Recall
4.2% Others
30k
140
25k
120
20k
100
Zomato
Fassos
Swiggy
Yumist
Swiggy used Twitter's hashtag most effectively. Its total 264 tweets used
following keywords.
Zomato received highest engagement per activity despite Swiggy being the most
active. They lagged behind Zomato in engagement per activity.
500

160
60
40
20
0
Appendix
Total Tweets
80
Brand Recall
Miscellaneous
Contest
100
Foodie
120
400
Swiggy Tuesday
140
Railrestro
Hashtags used by Swiggy
Sexual wellness
5k
Railretro
20
Yumist
40
10k
300
200
100
Railretro
Total Tweets
Engagement
60
Real Estate
Classied
15k
80
Swiggy
Home Furniture
Yumist
Food delivery
Swiggy
160
Healthcare & tness
Fassos
35k
Fassos
Zomato
Overview
Food Delivery
Zomato
Index
15k
10k
2500
5k
2000
0
1500
Swiggy
Yumist
Railrestro
Classied
Coversation (replies)
Swiggy and Zomato were able to generate almost same conversations

on social media
Amplication (shares + retweets)
Yumist leads in replying to users averaging more than 1 reply a day
Yumist
80
60
40
20
Railretro
Fassos received the most applause (Like, favorites, and +1s) for their content
averaging 158 applauses per post.
100
Swiggy
Applause (likes + favourites)
Appendix
Zomato's content received the most amplication (shares and retweets)

averaging 146 amplication activities per post.

Miscellaneous
500
Replies to users
1000
Railretro
Fassos
Yumist
Zomato
Real Estate
Sexual wellness
Swiggy
3000
Fassos
Home Furniture
20k
Fassos
Food delivery
25k
Zomato
Healthcare & tness
Zomato received the highest overall engagement but lacked behind in video
engagement. Swiggy leads the chart in total video engagement with 10% of its
engagement coming from video content
Zomato
30k
Engagement
35k
Overview
Food Delivery
replies / shares + retweets / like + favorite
Index
Index
Overview
Home Furniture
Home furniture startups, especially those working on an e-commerce model, have
made their mark in a 90% unorganized sector. But with hindrance from unorganized
sector (and yes, entry from IKEA), the startups in this segment need to get connected
with users.
Brand Activity
Average brand activity was almost 3 posts per day.

Food delivery
Home Furniture
Startups covered
200
Total activity
Fab Furnish
Healthcare & tness
300
Data Timeline
Urban Ladder
Pepper Fry
400
100
Real Estate
Activity by Pepperfry
Classied
Although Pepperfry was the most active brand, it was not consistent in its
effort. The social media activity ranged from zero to 14 posts a day.
14
Platforms tracked
Sexual wellness
12
10

Miscellaneous
Appendix
Activity of Peppefry
8
6
4
2
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Home Furniture
Top 10 Hashtag by FabFurnish
Overview
This segment was more focused on promoting discount and offers. off was the
most used keyword among sale, discount, off, and offers.
20
10
0
#blue
4.2% Others
#decor...
Brand
Recall
#lonelishop
9%
#FabFurnish
2.4% Contest
#FabEOSS
Food delivery
Discount
& Offers
#fabFurnish
4.2%
30
#home
Healthcare & tness
#dhoomdhamsale
40
#decor
50
Hashtag Count
Index
Home Furniture
80
Real Estate
60
Classied
Brand Engagement
Urban Ladder
Fab Furnish
Pepper Fry
5M

Miscellaneous
Appendix
50% of Pepperfry's total tweets were focused on brand recall.

33% of FabFurnish's tweets were focused on promoting discount
and offers
Total Engagenment
4M
3M
2M
1M
0
Fab Furnish
Sexual wellness
Urban Ladder
Pepperfrys total engagement over 10 times more than that of Urban Ladders and
FabFurnishs combined. However, it was primarily due to video engagement.
20
Pepper Fry
Total Tweets
40
Index
Home Furniture
Overview
Replies to users
Pepperfry topped the chart in video engagement especially due to Youtube video
count
Pepperfry replied to users on Twitter almost 18 times a day!
Real Estate
Classied
Engagenment
Home Furniture
3M
2M
1M
300
200
Fab Furnish
400
Urban Ladder
Food delivery
Fab Furnish
4M
Urban Ladder
Healthcare & tness
Pepper Fry
5M
Pepper Fry
Total Replies to Twitter users
100
Pepperfrys replies to twitter users
Video engagement timeline of Pepperfry

Pepperfry replied to users every single day via its Twitter handle.
500k
Sexual wellness
30
400k
25
300k
20
Appendix
15
100k
Replies
Miscellaneous
Engagement
200k
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
10
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
It's evident how badly real estate market is suffering from demonetization. It also
follows from here that real estate startups, specically marketplaces, will suffer from
the move. In the bad hair day scenario for real estate, can social media rescue them?
Well, for that we will have to wait for our next report. For now, we explore how real estate
startups faired on social media before demonetization.
Brand Activity
Average brand activity was almost 5 posts a day.
Housing.com was posting more than 8 post a day in Q2.
800
Food delivery
Data Timeline
Home Furniture
Real Estate
600
Startups covered
Total activity
Healthcare & tness
400
200
Housing
Overview
Real Estate Marketplace
Common Floor
Index
Classied
Twitter hashtag anaylsis
Housing.com was strategic with their hashtags as they used #TipofTheDay 58 times in
473 tweets in last 90 days.

Sexual wellness
Platforms tracked
City based hashtags like

#Bangalore #Chandigarh and #Ludhiana were frequent.

Miscellaneous
Appendix
Common Floor used general hashtags related to real estate market like #property
#construction , and #Realestate to increase reach.
They used segments like #RealityNews #realestateNews

to aware their users.
City based hashtags like #Chandigarh #Noida were also frequent.
Index
Real Estate Marketplace
Overview
Top 10 hashtags
Housing
Brand Engagement
Housing.com received 330 times more engagement than Common oor
Classied
250k
200k
150k
100k
50k
Common Floor
#TheDesignShowcase
#HousingDictionary
#HomeDcor
#GSTCleared
#GSTBill
#HomeDecor
10
#BreakingNews
20
300k
Total Engagement
Real Estate
30
#HousesOfIndia
Home Furniture
40
#TipOfTheDay
Food delivery
Hashtag Count
50
#WorldPhotographyDay
60
Healthcare & tness
Housing
350k
70
Common Floor

35
Housing.com received total engagement of over 2000 on their video content.

Meanwhile, Common Floor did not post a single video content.
30
Sexual wellness
Housing
#housing
2000
1500
1000
500
Common Floor
#infrastructure
#Maharashtra
#PropertyNews
#construction
#India
#realestate
2500
Engagement
Appendix
10
#property
Miscellaneous
Hashtag Count
15
#RealtyNews
20
#RealestateNews
25
Index
Overview
Classied
Quickr and OLX revolutionized classied marketplace in India. And since then this
segment has seen new niche startups spring up. Car Trade and Car Dekho being the
forerunner in car classied ad market. Social media for these startups is a powerful tool
to promote ads and keep the audience engaged.
Brand Activity
Average brand activity per brand was 8 posts a day!
CarTrade lead the charts with almost 11 posts a day!
Food delivery
Home Furniture
Real Estate
800
Startups covered
Car trade
Data Timeline
600
Total activity
Healthcare & tness
Quickr
1000
Car Dekho
400
200
0
Classied
Activity of Car Trade
Although CarTrade was most active brand in this category but it was certainly not the
most consistent one. There are many instances where CarTrade didn't post anything on
their social networks.

Sexual wellness
Platforms tracked
30
25
20
15
Appendix
Activity
Miscellaneous
10
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Classied
Overview
Top 10 hashtags
Car Dekho
CarTrade lead the charts with almost 11 posts a day
Quickr
25
#Elantra
#India
#India
#Kodiaq
#SkodaKodiaq
#Skoda
#Cars
#Hyundai
10
#Kwid1Litre
15
#AllNewElantra
Hashtag Count
Quickr
200k
20
Classied
400k
Car trade
Real Estate
Total Engagement
Home Furniture
600k
Car Dekho
800k
#Acquisition
#QuikrServices
#FriendshipDay
#justsaying
#Quikr
#JustSaying
10
#Quikr
20
#QuikrCars
30
#QuikrHomes
40
Hashtag Count
Food delivery
Average brand activity per brand was 8 posts a day
50
Healthcare & tness
Brand Engagement
#QuikrDoorstep
Index

Car Dekho received more engagement per post with 1158 engagements per post
CarTrade was the most active brand on social media but lacked when it came to
Sexual wellness
engagement per post. They only managed to get 7 engagements per post.
Car Trade
#HyundaiCreta
#RangeRoverSport
#Kwid
#BMW
#VolkswagenAmeo
#FordMustang
#TataTiago
600
Engagement
#AudiA4
Appendix
#MarutiSuzuki
Miscellaneous
Hashtag Count
10
#HyundaiElantra
800
400
200
Car trade
Quickr
1200
Car Dekho
Index
Classied
Overview
Replies to users
Housing.com received total engagement of over 2000 on their video content.

Meanwhile, Common Floor did not post a single video content.
Quickr leads the chart and replied to their users almost 8 times a day!
200k
Real Estate
100k
500
400
300
200
100
Car trade
Home Furniture
600
Car Dekho
300k
Engagement
Food delivery
Car trade
400k
Quickr
Healthcare & tness
Car Dekho
500k
Quickr
700
Classied
Quickr replies to user timeline
Quickr interacted with their users on Twitter every day in 90 days period.

Sexual wellness
This segment managed to engage their audience with videos throughout 90 days. But
most of the engagements came only in the month of August.
14
80k
12
70k
10
60k
Appendix
40k
Engagement
Miscellaneous
Engagement
50k
30k
20k
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
6
4
2
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Food delivery
category. Simplilearn was the most active brand averaging almost 19 posts a day!
Average brand activity per brand was 5 posts a day.
1600
Data Timeline
1400
1200
1000
Home Furniture
Embibe
VedantU
200
Culturealley
400
Toppr
Classied
600
BYJU
Startups covered
Total activity
Real Estate
800
Upgrad
Healthcare & tness
Byju's, the most funded edtech startup in India, is among the least active in this
Prozo
Brand Activity
Onlinetyari
When Mark Zuckerberg and wife Priscilla Chan have invested in Indian edtech startup
($50 mn in Byju's), you already know edtech segment is a gold mine. But for every gold
mine, there are gold miners. In the face of rising options and competition, it's
undeniable to keep customer engaged. And what other tool is better than social media
(and content)?
College Dekho
Overview
Education
Simplilearn
Index
Activity of Simplilearn
There was not a single day Simplilearn missed to share something with their
Sexual wellness
social media audience.

Platforms tracked
45
40
35
30
25
Appendix
Activity
Miscellaneous
20
15
10
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Index
Education
Overview
Top 10 hashtags
Top 3 companies used keyword Contest on twitter
Simplilearn
Simplilearn and Toppr had used the contest keywords 48 and 32 times respectively
#Cloud
40
35
30
25
20
15
10
College Dekho
#SimplilearnNuggets
#DataScientist
20
#Salesforce
40
#DataScience
60
#DigitalMarketing
80
#BigData
Classied
Hashtag Count
Real Estate
100
#Contest
Home Furniture
#PMP
120
#TakeChargeOfYourCareer
Food delivery
45
Toppr
Healthcare & tness
50
Simplilearn
Simplilearn was the most focused startup when it came to Twitter

hashtags. Simplilearn used hashtag #BigData and
#TakechargeOfYourCareer for 100 and 91 times respectively in 653 tweets.
% Tweets with the keyword
5
0
Brand Engagement
Simplilearn and BYJU received the most engagement in this segment, while
College Dekho
startups like Prozo and Embine hardly got any.
Upgrad
Embibe
200
VedantU
400
Toppr
600
Culturealley
800
BYJU
#FreedomQuiz
#Exam
#IIT
#Convocation
#Education
#MBBS
#Admissions
#Engineering
10
#FactOfTheDay
15
Total Engagement
20
#DidYouKnow
Appendix
25
Hashtag Count
Miscellaneous
1000
Prozo
1200
Onlinetyari
1400
College Dekho
1600
While Simplilearn was focused on sharing courses, College Dekho tried

to engage their audience with facts and quizzes.
Simplilearn
Sexual wellness
Index
Education
Overview
Replies to users
The primary reason for ByJu's and Simlilearn topping the total engagement chart is
their videos which garnered them higher engagement.
Edtech startups were not as focused on social media conversations as startups from
other segment. Even Simplilearn, which was most active on social media, did not try to
create social media conversations.
This is one of the segment where video engagement was most evenly distributed
except for a patch of 15 days from Aug 17, 2016 to Sept 3, 2016.
Upgrad
Onlinetyari
BYJU
10
Embibe
15
VedantU
20
College Dekho
Simplilearn
25
Prozo
Video engagement timeline
30
Culturealley
Upgrad
100k
Prozo
200k
Embibe
300k
VedantU
BYJU
400k
Culturealley
Classied
500k
35
Toppr
Real Estate
Video Engagement
Home Furniture
600k
Onlinetyari
700k
Food delivery
40
College Dekho
800k
Toppr
Simplilearn
900k
Healthcare & tness
Sexual wellness
40k
35k
30k
25k
Miscellaneous
Appendix
Engagement
20k
15k
10k
5k
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Brand Activity
Average brand activity was more than 4 posts a day.
Travel Triangle was the most active brand with more than 15 posts a day! On the
other end, Must See India was the least active averaging 0 post a day!
Healthcare & tness
Data Timeline
Food delivery
1400
1200
200
Ixigo
Classied
400
Must See India
Startups covered
600
Total activity
Real Estate
800
Yatra
Home Furniture
Oyo Rooms
1000
Cleartrip
According to a Deutsche Bank report, Indian travel industry will grow to US $111 billion
by 2020 at a 10% CAGR. This makes the whole segment including the hotel part worth
tracking all the time. And we did so. This segment contains the hottest startups ranging
from the poster boy Ritesh Agarwal's OYO Rooms to startup that grew fast in stealth
mode, Ixigo.
Redbus
Overview
Travel Triangle
Index
Activity of Travel Triangle
However, Travel Triangle's effort were not consistent.

Sexual wellness
Platforms tracked
160
140
120
100
80
Miscellaneous
60
Activity
40
Appendix
20
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Travel Triangle was focused on brand recall, contest and general reach at the same
time using hastags like #travel and #weekend. They also used #referandEarn hashtag
109 times. Over 10% of their total tweets focused on promoting their referral program.
Despite being highly active, Travel Triangle received the lowest total engagement. Red
Bus was a clear winner with highest engagement.
Healthcare & tness
Top 10 hashtags
Food delivery
Travel Triangle
1M
Cleartrip
Ixigo
Redbus
Cleartrip
Travel Triangle
0.2M
Ixigo
0.4M
Must See India
0.6M
Yatra
#OYOdelights
#MainBhiDabang
#OYOexplorer
#OYOquiz
#Contest
10
#LiveTheTricolour
20
#NikalChalein
30
#contest
40
#CouplesNeedSpace
0.8M
50
#HarJagahOYO
Appendix
1M
60
Hashtag Count
Miscellaneous
Oyo Rooms

0.2M
Red Bus topped the video engagement chart by receiving 82.5% of the total video
engagement in the category. Most of this video engagement came from YouTube.

Sexual wellness
0.4M
Travel Triangle
#honeymoon
#Delhi
#weekend
#ttot
50
#India
100
#contest
150
#TravelTriangle
200
#travel
Hashtag Count
Classied
250
#ReferAndEarn
Real Estate
#TravelIsFreedom
350
Must See India
400
0.6M
Yatra
0.8M
450
Home Furniture
Redbus
1.2M
Oyo Rooms
Brand Engagement
Oyo Rooms
Total Engagement
Overview
Engagement
Index
Overview

Replies to users
Red Bus replies to user timeline
Red Bus was also focused on community development and customer service
engaging in social media conversations. They replied to their Twitter users almost 38
times in a day!
There were days when Red bus didn't post anything on their social network. But they
still always replied to their users on Twitter.
3500
Healthcare & tness
Redbus
Index
3000
Food delivery
90
80
70
2500
Home Furniture
Sexual wellness
Cleartrip
40
30
20
Replies
Travel Triangle
500
Ixigo
1000
Must See India
1500
Yatra
Classied
50
Oyo Rooms
Real Estate
60
2000
10
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18

Miscellaneous
Appendix
Brand Activity
Unfortunately, this segment was least active on social media averaging less than 1
post a day per brand. ImBesharm led the chart averaging around 2 posts a day!
180
160
140
Healthcare & tness
120
Data Timeline
Home Furniture
Real Estate
Startups covered
Classied
Total activity
Food delivery
100
80
60
40
20
0
There were 27 days when all the startups did not post anything on
social media.
More than 45% of the activity of ImBesharam was on Twitter.

Sexual wellness
Shycart
Currently, India does not nd a place in top 10 countries in Google Search for sex toys
list. But with changing societal attitudes towards sex, relationships, and sexual
wellness, the sexual wellness industry is seeing a meteoric growth in India. For the
sexual wellness industry, it is crucial to engage people and raise awareness about
the products. And what method would be better than social media to achieve it?
Its Pleasure
Overview
Sexual Wellnes
ImBesharam
Index
14
12
Platforms tracked
10
6
4
Appendix
Activity
Miscellaneous
2
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Healthcare & tness

Food delivery
Although ImBesharam was not too focused on the hashtags, they used city based
hashtags to target specic cities.
1600
Top 10 hashtags
1200
ImBesharam
5
4
Home Furniture
800
400
Shycart
Its Pleazure
ImBesharam
Overview
Sexual Wellness
Engagement
Index
Appendix
Total Engagement
Miscellaneous
3500
2500
1500
500
0
Shycart
Its Pleazure
4500
ImBesharam
6
5
4
3
2
Shycart
ImBesharam received good total engagement while It's PleaZure and Shycart didn't
even warm the bench.
Although ImBesharam was the most active brand on Twitter in this segment, they did
not engage in conversations. They replied only 6 times in the 90 days.
Its Pleazure
Brand Engagement
ImBesharam
Sexual wellness
Replies to users
ImBesharam's 36% of engagement came from videos.
#AdultStore
#NewVideo
#Roleplay
#Miami
#Sultan
#Mumbai.
#Womanizer
Classied
#ContestAlert
2
#Gurgaon
Real Estate
#Mumbai
1
0
Index
Overview
Fashion & Lifestyle

Fashion and Lifestyle is probably the most popular startup segment in India. All
startups try to take a part in this race. To make it more interesting, we have included
kids fashion and jewelry startups within the fashion and lifestyle segment.
Brand Activity
Average brand activity was almost 6 posts a day
Craftsvilla topped the brand activity chart averaging 14 post a day! First Cry was the
Classied
200
Fisrtcry
Jewellery Lifestyle
Baby oye
Happily Unmarried
Zivame
Koovs
Voonik
Bluestone
400
Caratlane
Abof
Total activity in
600
Real Estate
Kaarvah
800
Startups covered
Yepme
Home Furniture
1000
Shoppers Stop
Food delivery
Myntra
1200
Jabong
Limeroad
Healthcare & tness
second in the chart and topped the category of kids' fashion and lifestyle averaging
more than 11 posts a day!
Data Timeline
Craftsvilla
Kids
Craftsvilla posted every single day on their social media prole.
Sexual wellness
60
50
40

30
Platforms tracked
Miscellaneous
Activity
Appendix
20
10
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Fashion & Lifestyle
Overview
This segment was more focused on brand recall. That is, company using company
name or its identity words within a tweet.
Top 10 hashtags
10% of the tweets used discount and offer related keywords like sale ,discount ,
Koovs used its name 202 times (87%) in their 230 tweets.
Blusestone tweeted most contest based tweets. 19% (42) of their 217 tweets
As Myntra was busy promoting brands, Jabong's (A Myntra holding)

hashtags were more focused more on sports events, ethnic day, and
Teachers day (#JabongAppreciateTeachers).
had the word contest in it.

Mostly, First Cry was focused on discount and offers using the related
keywords 82 times (17%) in their total 482 tweets.
Sexual wellness
50
Appendix
Koovs
Bluestone
20
10
0
#ForzaItalia
100
30
#HappyIndependenceDay
Miscellaneous
40
150
Hashtag Count
#NoTayyariNeeded
200
#NewBalanceOnJabong
250
#JabongEthnicDay
Jabong
#SkatewithJabong
#MyntraRightToFashion
#JabongSportsDay
#JabongatUrbanStampede
Classied
10
#ContestAlert
Real Estate
15
#TrueBlueOnMyntra
Home Furniture
20
#BataXMyntra
15.6% Brand Recall
#FilaXMyntra
5.5% Contest
Hashtag Count
Discount & Offers
10%
#TayyarHoJao
25
Food delivery
#MUFConMyntra
30
#SwarovskiOnMyntra
35
#MyntraNewSeason
5% of the tweets contained the word contest.
#TheBigBrandSale
Healthcare & tness
Myntra
#MyntraPricesRevealed
Off , offers and Deal. Among all, Off was the most used keyword.
#JabongappreciateTeachers
Index
Firstcry
Jewellery Lifestyle
Top 3 startups who got the most video engagement were not consistent with their
strategy. They hardly got any engagement in the second half of the quarter.
Koovs
1M
0.6M
Engagement
Fisrtcry
0.4M
Baby oye
Happily Unmarried
Zivame
Bluestone
Caratiane
Voonik
Kaarvah
1M
Shoppers Stop
Appendix
2M
Yepme
Miscellaneous
Total Engagement
Jabong
3M
Kids
0.8M
Limeroad
Craftsvilla
4M
Abof
Sexual wellness
Myntra
5M
Fisrtcry
Happily Unmarried
Zivame
Bluestone
Caratiane
Voonik
Kaarvah
Myntra received the highest engagement followed by comparatively new entrants like
Koovs and Craftsvilla.
Shoppers Stop
Abof
Brand Engagement
Limeroad
Classied
0.5M
Craftsvilla
Karyaah was the least active startup on Twitter followed by Caratlane.

Real Estate
1M
Yepme
Home Furniture
1.5M
Video Engagement
festivals and general hashtags like #MondayMotivation and #TuesdayTip.
Jabong
2M
Baby oye
Koovs
#TuesdayTip
2.5M
There were 52 mentions of Eid in top 10 hashtags. Bluestone was focused on
Food delivery
Myntra
2 out of top 3 in total engagement are also leading the chart in total video
engagement. Myntra's 55% of the total engagement came from videos.
#EidMubarak
#mondaymotivation
#BeYourOwnGem
20
#ShareYourEid
40
#contest
60
#shareyoureid
Healthcare & tness
#5YearsofDesign
Hashtag Count
80
Bluestone
#BeAppyWithBluestone
Overview
Fashion & Lifestyle
#bluestonememories
Index
0.2M
July 10
Jewellery Lifestyle
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Kids
Index
Fashion & Lifestyle

Jabong replies to users' timeline
Overview
Replies to users
Jabong was leading the chart averaging 20 replies a day on Twitter followed by
Myntra with over 17 replies a day on an average.
Jabong was not consistent with their replies to users. Interestingly, Jabong's replies
to users increased after acquisition by Myntra.
100
60
Fisrtcry
Baby oye
80
Koovs
Happily Unmarried
Shoppers Stop
Voonik
Kaarvah
Zivame
120
Engagement
Bluestone
0.5M
Caratiane
1M
Limeroad
Classied
1.5M
Craftsvilla
Real Estate
Yepme
Home Furniture
2M
140
Abof
2.5M
Food delivery
Myntra
Jabong
Healthcare & tness
40
20
0
July 10
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Sexual wellness
Miscellaneous
Appendix
Average brand activity per day is 4.6 posts a day!

Financial services startup Cleartax led the brand activity chart averaging almost 9
Startups covered
400
Real Estate
300
Total activity
Classied
200
100
Instamojo
500
Razorpay
Home Furniture
Mswipe
600
Fairscent
700
Millap
Policy Bazaar
Food delivery
Bank Bazar
800
Zebpay
Data Timeline
Citruspay
Healthcare & tness
Cleartax
posts a day. Meanwhile, Freecharge, leaving PayTM behind, led the payment and
wallets segment averaging 8 posts a day!
Oxigen Wallet
Brand Activity
Mobikwik
Although this segment is relatively new and emerging, it has already left some amazing
footprints in Indian economy as well as startup ecosystem. The Indian ntech startups
are divided as 34% in payment processing, 32% in banking and 12% in the trading,
public and private markets. The competition here is so intense, connecting with the
audience, especially via social media, is indispensable.
Freecharge
Overview
Fintech, Finance, and Payment Services
Paytm
Index
Payment
Financial Services
Fintech Services
Sexual wellness
This segment was more focused on promoting discount and offers. off was the
most used keyword among sale, discount, off, and offers.

Miscellaneous
Appendix
Platforms tracked
9.5% Contest
5.4% Brand Recall
20
Frequency
40
#MagnicentFreecharge
#ContestAlert
#StayCharged
Miscellaneous
#GetFreakyWithFreecharge
50
#SurfWithFreecharge
60
25
20
15
10
5
0
#ContestAlert
70
Paytm
80
Oxigen Wallet
90
Freecharge
100
#Freecharge
Freecharge
#FaceSwapWithFreecharge
Top 3 most active startups used their names in the tweets to boost
brand recall.
Sexual wellness
#p2p
Faircent used hashtags to create awareness using keywords like #datasecurity,

#datasanitisation, #BrandOwnersSummit and #sadhannationalconference
Appendix
#sadhannationalconference
Classied
#nlife
10
#FreechargePartyPlaylist
Real Estate
30
#GhostbustersWithFreecharge
Home Furniture
Frequency
40
25
20
15
10
5
0
#indnserv
50
Paytm
60
Food delivery
Freecharge
70
#FintechX
Healthcare & tness
Oxigen Wallet
Faircent
#datasanitisation
#Manifest16
Top 10 hashtags
#datasecurity
Top 3 most active startups used contest in their tweets.
#FintechDay
#BrandOwnersSummit
Hashtag Count
Overview
Hashtag Count
Index
30
20
10
0
7 out of top 10 hashtags used by the Freecharge had

the word Freecharge in it.

Oxigen Wallet topped the engagement chart due to its video engagement which
accounted for 81% of its total engagement.
Classied
Brand Engagement
Oxigen Wallet led the brand engagement chart with over 2x engagement from the
second nearest competitor, PayTM.
1.4M
Instamojo
Razorpay
Mswipe
Fairscent
Millap
Instamojo
Razorpay
Mswipe
Fairscent
Millap
Cleartax
Policy Bazaar
Bank Bazar
40k
Cleartax
Policy Bazaar
0.2M
Bank Bazar
0.4M
80k
Zebpay
Appendix
0.6M
Mobikwik
Miscellaneous
Total Engagement
0.8M
Fintech Services
60k
Freecharge
1M
Paytm
1.2M
Financial Services
100k
Citruspay
Sexual wellness
Payment
Oxigen Wallet
1.6M
0.2M
Zebpay
Real Estate
0.4M
Mobikwik
paid 209cr for 4 years of sponsorship.
0.6M
Freecharge
to ight tickets. PayTM was also regularly tweeting about cricket for which it
Paytm
As a service, PayTM's hashtag focus was diverseranging from movie tickets
Video Engagement
0.8M
Engagement
Home Furniture
1M
Citruspay
1.2M
Healthcare & tness

Food delivery
Oxigen Wallet
#SultanTicketsOnPaytm
#EidWithSultan
#MustHavesOnPaytm
#FlyWithPaytm
#500thTest
#Paytm100Fashion
#BackToCollege
10
#MahaBazaar
15
#CONTEST
Paytm
#PaytmFLYDAY
Overview
Hashtag Count
Index
20k
July 10
Payment
Financial Services
July 24
Aug 7
Aug 21
Sep 4
Sep 18
Fintech Services
Lenskart
Lenskart
OLA
BabyChakra
Jugnoo
BookmyShow
Shuttl
100
BookmyShow
Real Estate
Total activity
Startups covered
200
Lawrato
300
Zenify
400
Food delivery
Home Furniture
Crossword
Data Timeline
Nestaway
Healthcare & tness
500
Pricebaba
Brand Activity
Local Oye
Fashion and Lifestyle is probably the most popular startup segment in India. All
startups try to take a part in this race. To make it more interesting, we have included
kids fashion and jewelry startups within the fashion and lifestyle segment.
Picsdream
Overview
Misc
Urban Clap
Index
Classied
Brand Engagement
OLA
BabyChakra
Shuttl
Jugnoo
Zenify
Nestaway
5K
Local Oye
Appendix
10K
Picsdream
Platforms tracked
Miscellaneous
Crossword
15K
Lawrato
Urban Clap
20K
Total Engagement
Pricebaba
Sexual wellness
OLA
BookmyShow
BabyChakra
Jugnoo
Shuttl
Lawrato
50
Zenify
100
Crossword
Nestaway
150
Pricebaba
Lenskart
BabyChakra
Jugnoo
Shuttl
Crossword
Lawrato
1K
Zenify
2K
Nestaway
3K
Pricebaba
4K
Local Oye
Real Estate
5K
Picsdream
Home Furniture
Video Engagement
6K
Urban Clap
7K
Healthcare & tness

Food delivery
200
Local Oye
8K
Picsdream
9K
Urban Clap
250
10K
Lenskart
Lenskart
Replies to users

BookmyShow
Overview
Misc
OLA
Index
Classied
BookmyShow

Sexual wellness
Urbanclap Nestaway
Zenify
Crossword Babychakra
Picsdream Shuttl Localoye
Ola
Jugnoo Lenskart Lawrato Pricebaba
Applause
242k
7137
764
1793
3131
7717
597
8108
50
192k
3692
77k
4194
21
Amplication
56k
3245
99
15
1578
244
36
89
17
11k
623
2931
5231
441
Conversation
2506
887
703
66
132
56
61
5860
778
343
72
97

Miscellaneous
Appendix
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Index
Overview
Appendix
Brand Activity
The number of posts posted by a brand across all social

media channels. In the context of this report, all social
media channels include Facebook, Twitter, YouTube, and
Google+.
Conversation
Conversation refers to the total number of comments

received and the replies made by the brand itself for social
media posts. The comment terminology is consistent
across all social media channels covered in the report.
Brand engagement
The total engagement a brand received across all social

media channels combined. For each of the social media
channel, engagement is referred by different terminologies.
Video engagement
Video engagement refers to the engagement a video

garnered on Facebook and YouTube.
Healthcare & tness
Facebook
Twitter
YouTube
Google+
Food delivery
Home Furniture
Facebook
YouTube
Likes+ comments + shares

Favorites + RT
Likes + dislikes + comments + views
Comments + share + plus 1's
Likes + Comments + Shares

Likes + Dislikes + Comments + Views
Real Estate
Applause
Applause refers to likes (for Facebook and YouTube),

favorites (for Twitter), and +1s (for Google+). Total applause
refers to the cumulative sum of these 3 parameters.
Replies to users
The number of times a brand replied to a user on Twitter.
Amplication
Amplication refers to the number of times a post was

shared (for Facebook and Google+) and retweeted (for
Twitter). Total amplication refers to the cumulative sum of
these 2 parameters.
Engagement per
activity
Engagement per activity refers to the average engagement

received per post across all social media channels.
Mathematically, for a brand, it means total engagement
divided by brand activity (total number of posts).
Classied
Sexual wellness
Miscellaneous
Appendix

Xor100 Social Media Report On 100 Startups

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Xor100 Social Media Report On 100 Startups

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100

XOR 100 is a social media analysis of

Edutech and Educational Services

100 Indian startups for a period of three

Travel & Hotel Marketplace

monthsfrom July 1 to September 30,

Edutech and Educational Services

2016 (Second nancial quarter).

Travel & Hotel Marketplace

Fashion & lifestyle E-commerce

Fashion & lifestyle E-commerce

Fintech, Finance and Payment services

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1 July 2016 - 30 September 2016 (2nd nancial quarter)

Channel share in content

Discuss Your Project

No. of companies active

Channel share in company activity

Fashion & lifestyle E-commerce

Travel & Hotel Marketplace

Edutech and Educational Services

media posts shared on the micro-blogging website.

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Facebook timeline graph for Q2

Healthcare & tness

Channel share of daily posts

Channel share of companies with active video content

Google+ timeline graph for Q2

Travel & Hotel Marketplace

Channel share of daily posts

Fintech, Finance and Payment services

Fashion & lifestyle E-commerce

No. of active companies with

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Twitter timeline graph for Q2

Top 3 startups which used "Content" related tweets

Edutech and Educational Services

Youtube timeline graph for Q2

Channel share of daily posts

Healthcare & tness

Top 3 startups which used Discount and offers related tweets

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Top 3 startups which used "Brand Recall" related tweets

Fintech, Finance and Payment services

Channel share of daily posts

Fashion & lifestyle E-commerce

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Average brand activity in Q2 (across all social channels combined) : 546

TataCliQ averaging equally almost 10 post/day.

1 July 2016 - 30 September 2016 (2nd nancial quarter)

Edutech and Educational Services

Healthcare & tness

Average brand activity turned out to be 6 posts per day

Horizontal e-commerce is the playeld of all-rounders. The e-commerce players

Twitter keyword anaylsis

Fashion & lifestyle E-commerce

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generally to promote giveaway contests.

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12.5% Discount & Offers

Flipkart's 20% social media tweets were centered around Contests.