CASE STUDY ON SUCCESSFUL JOURNEY OF TOYOTA MOTORS

WITH SPECIFIC REFRENCE TO TOYOTA INNOVA IN INDIA

VARUN

KESAVAN,

MANAGEMENT

M.PHIL

RESEARCH

ENTREPRENEUR

SCHOLAR,

DEVELOPMENT,

BHARATHIAR
BHARATHIAR

SCHOOL

OF

UNIVERSITY,

COIMBATORE. Email Id varunkesavan@yahoo.com

Toyota Motor Corporation (Japanese: Hepburn: Toyota

Jidsha KK?, IPA: [tojota], /tot/) is
headquartered

in Toyota,

Aichi,

Japan.

Japanese automotive manufacturer

In

March

2014

the multinational

corporation consisted of 338,875 employees worldwide [6] and, as of February 2016, was
the 13th-largest company in the world by revenue. Toyota was the largest automobile
manufacturer in 2012 (by production) ahead of the Volkswagen Group and General
Motors.[8] In July of that year, the company reported the production of its 200-millionth
vehicle.[9] Toyota is the world's first automobile manufacturer to produce more than 10
million vehicles per year. It did so in 2012 according to OICA, [8] and in 2013 according to
company data.[10] As of July 2014, Toyota was the largest listed company in Japan
by market capitalization (worth more than twice as much as #2-ranked SoftBank)[11] and
by revenue.[12]

Toyota is the world's market leader in sales of hybrid electric vehicles, and one of the
largest companies to encourage the mass-market adoption of hybrid vehicles across the
globe. Cumulative global sales of Toyota and Lexus hybrid passenger car models
passed the 9 million milestones in April 2016. [13][14] Its Prius family is the world's top
selling hybrid nameplate with almost 5.7 million units sold worldwide as of 30 April 2016.
[15]

The company was founded by Kiichiro Toyoda in 1937, as a spinoff from his
father's company Toyota Industries to create automobiles. Three years earlier, in 1934,
1

while still a department of Toyota Industries, it created its first product, the Type A
engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation
produces vehicles under five brands, including the Toyota brand, Hino, Lexus, Ranz,
and Daihatsu. It also holds a 16.66% stake in Fuji Heavy Industries, a 5.9% stake
in Isuzu, a 3.58% stake in the Yamaha Motor Company,[16] and a 0.27% stake in Tesla,
as well as joint-ventures with two in China (GAC Toyota and Sichuan FAW Toyota
Motor), one in India (Toyota Kirloskar), one in the Czech Republic (TPCA), along with
several "nonautomotive" companies.[17] TMC is part of the Toyota Group, one of the
largest conglomerates in the world.

History
1930s
In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic Loom. The
principle of jidoka, which means the machine stops itself when a problem occurs,
became later a part of the Toyota Production System. Looms were built on a
small production line. In 1929, the patent for the automatic loom was sold to a
British company, generating the starting capital for the automobile development.
[29]

The production of Toyota automobiles was started in 1933 as a division

of Toyoda Automatic Loom Works devoted to the production of automobiles
under the direction of the founder's son, Kiichiro Toyoda.[30] Its first vehicles were

the A1 passenger car and the G1 in 1935. The Toyota Motor Co. was established
as an independent company in 1937.

Vehicles were originally sold under the name "Toyoda" (), from the family
name of the company's founder, Kiichir Toyoda. In April 1936, Toyoda's first
passenger car, the Model AA, was completed. The sales price was 3,350 yen,
400 yen cheaper than Ford or GM cars.[31]

In September 1936, the company ran a public competition to design a new logo.
Of 27,000 entries, the winning entry was the three Japanese katakana letters for
"Toyoda" in a circle. But Risabur Toyoda, who had married into the family and
was not born with that name, preferred "Toyota" ( ) because it took eight
brush strokes (a lucky number) to write in Japanese, was visually simpler
(leaving off the diacritic at the end), and with a voiceless consonant instead of
a voiced one (voiced consonants are considered to have a "murky" or "muddy"
sound compared to voiceless consonants, which are "clear").

Since toyoda literally means "fertile rice paddies,changing the name also
prevented the company from being associated with old-fashioned farming. The

newly formed word was trademarked and the company was registered in August
1937 as the Toyota Motor Company.

1940s1950s
From September 1947, Toyota's small-sized vehicles were sold under the name
"Toyopet" ().[36] The first vehicle sold under this name was the Toyopet
SA,[37] but it also included vehicles such as the Toyopet SB light truck, Toyopet
Stout light truck,[38] Toyopet Crown, Toyopet Master, and the Toyopet Corona. The
word "Toyopet (Japanese article)" was a nickname given to the Toyota SA due to
its small size, as the result of a naming contest the Toyota Company organized in
1947. However, when Toyota eventually entered the American market in 1957
with the Crown, the name was not well received due to connotations of toys and
pets.[39] The name was soon dropped for the American market, but continued in
other markets until the mid-1960s.

1960s1970s
By the early 1960s, the US had begun placing stiff import tariffs on certain vehicles. The
so-called "chicken tax" of 1964 placed a 25% tax on imported light trucks.[40] In response
to the tariff, Toyota, Nissan Motor Co. and Honda Motor Co. began building plants in the
US by the early 1980s.[40]
4

1980s
Toyota received its first Japanese Quality Control Award at the start of the 1980s
and began participating in a wide variety of motorsports. Due to the 1973 oil
crisis, consumers in the lucrative US market began turning to small cars with
better fuel economy. American car manufacturers had considered small economy
cars to be an entry-level product, and their small vehicles employed a low level of
quality to keep the price low.
In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one
company, the Toyota Motor Corporation. Two years later, Toyota entered into a
joint venture with General Motors called the New United Motor Manufacturing,
Inc, NUMMI, operating an automobile-manufacturing plant in Fremont, California.
The factory was an old General Motors plant that had been closed for two years.
Toyota then started to establish new brands at the end of the 1980s, with the
launch of their luxury division Lexus in 1989.

1990s
In the 1990s, Toyota began to branch out from producing mostly compact cars by
adding many larger and more luxurious vehicles to its lineup, including a fullsized pickup, the T100 (and later the Tundra); several lines of SUVs; a sport
version of the Camry, known as the Camry Solara; and the Scion brand, a group
of several affordable, yet sporty, automobiles targeted specifically to young
adults. Toyota also began production of the world's best-selling hybrid car,
the Prius, in 1997.
With a major presence in Europe, due to the success of Toyota Team Europe, the
corporation

decided

to

set

up

Toyota

Motor

Europe

Marketing

and

Engineering, TMME, to help market vehicles in the continent. Two years later,
Toyota set up a base in the United Kingdom, TMUK, as the company's cars had
become very popular among British drivers. Bases in Indiana, Virginia,
and Tianjin were also set up. In 1999, the company decided to list itself on
the New York and London Stock Exchanges.

2000s
In 2001, Toyota's Toyo Trust and Banking merged with two other banks to
form UFJ Bank, which was accused of corruption by Japan's government for
making bad loans to alleged Yakuza crime syndicates with executives accused of
6

blocking

Financial

Service

Agency

inspections.[41] The

UFJ

was

listed

among Fortune Magazine's largest money-losing corporations in the world, with

Toyota's chairman serving as a director.[42] At the time, the UFJ was one of the
largest shareholders of Toyota. As a result of Japan's banking crisis, UFJ merged
with the Bank of Tokyo-Mitsubishi to become the Mitsubishi UFJ Financial Group.
In 2002, Toyota managed to enter a Formula One works team and establish joint
ventures with French motoring companies Citron and Peugeot a year after
Toyota started producing cars in France.
Toyota ranked eighth on Forbes 2000 list of the world's leading companies for the
year 2005[43] but slid to 55 for 2011.[44]The Company was number one in global
automobile sales for the first quarter of 2008.[45]
In 2007, Toyota released an update of its full-sized truck, the Tundra, produced in
two American factories, one in Texas, and one in Indiana. Motor Trend named the
Tundra "Truck of the Year, and the 2007 Toyota Camry "Car of the Year" for
2007. It also began the construction of two new factories, one to build
the RAV4 in Woodstock, Ontario, Canada, and the other to build the Toyota
Prius in Blue Springs, Mississippi, USA. This plant was originally intended to
build the Toyota Highlander, but Toyota decided to use the plant in Princeton,
Indiana, USA, instead. The company has also found recent success with its
smaller modelsthe Corolla and Yaris.

2010s
In 2011, Toyota, along with large parts of the Japanese automotive industry,
suffered from a series of natural disasters. The 2011 Thoku earthquake and
tsunami led to a severe disruption of the supplier base and a drop in production
and

exports.[46][47] Severe

flooding

during

the

2011 monsoon season

in Thailand affected Japanese automakers that had chosen Thailand as a

production base. Toyota is estimated to have lost production of 150,000 units to
the tsunami and production of 240,000 units to the floods.
The automaker narrowly topped global sales for the first half of 2014, selling 5.1
million vehicles in the six months ending June 30, 2014, and an increase of 3.8%
on the same period the previous year. Volkswagen AG, which recorded sales of
5.07 million vehicles, was close behind.[48]

In August 2014, Toyota announced it would be cutting its spare-parts prices in

China by up to 35%. The company admitted the move was in response to a
probe foreshadowed earlier in the month by China's National Development and
Reform Commission of Toyota's Lexus spare-parts policies, as part of an
industry-wide investigation into what the Chinese regulator considers exorbitantly
8

high prices being charged by automakers for spare parts and after-sales
servicing.[49]

In November 2015, the company announced that it would invest US$1

billion over the next 5 years into artificial intelligence and robotics research.[50] In
2016 Toyota invested in Uber.[51]

Logo and branding

In 1936, Toyota entered the passenger car market with its Model AA and held a
competition to establish a new logo emphasizing speed for its new product line.
After receiving 27,000 entries, one was selected that additionally resulted in a
change of its moniker to "Toyota" from the family name "Toyoda. The new name
was believed to sound better, and its eight-stroke count in the Japanese
language was associated with wealth and good fortune. The original logo is no
longer found on its vehicles, but remains the corporate emblem used in Japan.
Still, no guidelines existed for the use of the brand name, so "TOYOTA, which
was used throughout most of the world, led to inconsistencies in its worldwide
marketing campaigns.

To remedy this, Toyota introduced a new worldwide logo in October 1989 to

commemorate the 50th year of the company, and to differentiate it from the newly
released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior
and quickly gained worldwide recognition. The three ovals in the new logo
combine to form the letter "T, which stands for Toyota. The overlapping of the
two perpendicular ovals inside the larger oval represent the mutually beneficial
relationship and trust between the customer and the company, while the larger
oval surrounding both of these inner ovals represents the "global expansion of
Toyota's technology and unlimited potential for the future."[56][57]

The new logo started appearing on all printed material, advertisements, dealer
signage, and the vehicles themselves in 1990.
In predominantly Chinese-speaking countries or regions using traditional Chinese
characters, e.g. Hong Kong and Taiwan, Toyota is known as ".[58] In Chinesespeaking countries using simplified Chinese characters (e.g. China), Toyota is
known as " "[59] (pronounced as Fngtin in Mandarin Chinese and Hng
Tshan in Minnanese). These are the same characters as the founding family's
name "Toyoda" in Japanese.

10

Toyota slogans
India
Every day (19972001)

Touch The Perfection (20012005)

Moving Forward (20052012)

Quality Revolution (2012present)

Sports
Toyota sponsors several teams and has purchased naming rights for several
venues, including:

Toyota Center, Houston, Texas

Toyota Center, Kennewick, Washington

Toyota Field, San Antonio, Texas

Toyota Park, Bridgeview, Illinois

11

Toyota Sports Center, El Segundo, California

Toyota Stadium, Georgetown, Kentucky

Toyota Stadium, Frisco, Texas

Toyota is official sponsor of Cricket Australia, England and Wales Cricket

Board and AFL.

Company strategy
Toyota's management philosophy has evolved from the company's origins and
has been reflected in the terms "Lean Manufacturing" and Just In Time
Production, which it was instrumental in developing.[66] Toyota's managerial values
and business methods are known collectively as the Toyota Way.

In April 2001, Toyota adopted the "Toyota Way 2001, an expression of values
and conduct guidelines that all Toyota employees should embrace. Under the two

12

headings

of Respect

for

People and Continuous

Improvement, Toyota

summarizes its values and conduct guidelines with these five principles:[67]

Challenge

Kaizen (improvement)

Genchi genbutsu (go and see)

Respect

Teamwork

According to external observers, the Toyota Way has four components:[68]

1. Long-term thinking as a basis for management decisions
2. A process for problem-solving
3. Adding value to the organization by developing its people
4. Recognizing that continuously solving root problems drives organizational
learning
The Toyota Way incorporates the Toyota Production System.

13

Operations
Toyota has long been recognized as an industry leader in manufacturing and
production. Three stories of its origin have been found, one that they
studied Piggly-Wiggly's just-in-time distribution system,[69] one that they followed
the writings of W. Edwards Deming,[70] and one that they were given the principles
from a WWII US government training program (Training Within Industry).[71]

As described by external observers of Toyota, the principles of the Toyota

Way are:[68]

1. Base your management decisions on a long-term philosophy, even at the

expense of short-term goals
2. Create continuous process flow to bring problems to the surface
3. Use "pull" systems to avoid overproduction
4. Level out the workload
5. Build a culture of stopping to fix problems, to get quality right the first time
6. Standardized tasks are the foundation for continuous improvement and
employee empowerment
7. Use visual control so no problems are hidden
14

8. Use only reliable, thoroughly tested technology that serves your people
and processes
9. Grow leaders who thoroughly understand the work, live the philosophy,
and teach it to others
10.

Develop exceptional people and teams who follow your companys

philosophy
11.Respect your extended network of partners and suppliers by challenging
them and helping them improve
12.

Go and see for yourself to thoroughly understand the situation

(genchi genbutsu)
13.

Make decisions slowly by consensus, thoroughly considering all

options; implement decisions rapidly

14.

Become a learning organization through relentless reflection and

continuous improvement (kaizen)

Worldwide presence
Toyota has factories in most parts of the world, manufacturing or assembling
vehicles for local markets in Japan, Australia, India, Sri Lanka, Canada,
Indonesia, Poland, South Africa, Turkey, Colombia, the United Kingdom, the
United States, France, Brazil, Portugal, and more recently, Argentina, Czech

15

Republic, Mexico, Malaysia, Thailand, Pakistan, Egypt, China, Vietnam,

Venezuela, the Philippines, and Russia.

Current vehicles
Toyota 4Runner (1984present, also sold as the Toyota Hilux Surf in
Japan)
Toyota 86 (2012present, sold as the Scion FR-S in the United States, as
the Toyota GT-86 in Europe and as the Subaru BRZ)
Toyota Agya (2013-present, sold as the Daihatsu Ayla, in Philippines as the
Toyota Wigo and in Malaysia as the Perodua Axia)
Toyota Allion (2001present)
Toyota Alphard (2002present)
Toyota Aurion (2006present, Australia)
Toyota Auris (2007present, previously sold in Europe and Turkey as the
Corolla HB )
Toyota Avalon (1994present, previously sold in Japan as the Toyota
Pronard)
Toyota Avanza (2003present, sold as the Daihatsu Xenia)
16

 Toyota Avensis (1997present, shares chassis with the Scion tC)

Toyota Aygo (2005present, Europe only)
Toyota bB (2000present, sold as the Scion xB in the United States from
2003-2007)
Toyota Belta (2006present, also sold as the Toyota Yaris)
Toyota Calya (2016-present, Indonesia only?)
Toyota Camry (1983present)
Toyota Century (1967present)
Toyota C-HR (2017-present)
Toyota Coaster (1969present)
Toyota Comfort (1988present, also known as the Toyota Crown Comfort)
Toyota Corolla/Sprinter (1966present)
Toyota Corolla Axio (2006present)
Toyota Corolla Fielder (2000present)
Toyota Crown (1955present)
Toyota Crown Majesta (1991present)
Toyota Dyna (1959present)

17

 Toyota Estima (1990present, Toyota Previa sold in Japan)

Toyota Etios (2010present)
Toyota Fortuner (2005present)
Toyota Heavy Duty Truck (FA and DA Series)
Toyota Highlander (2001present, also sold as the Toyota Kluger)
Toyota Hilux (1968present, also sold as the Toyota Pickup)
Toyota Hilux Surf (1984present, sold in the U.S. and other markets as
the Toyota 4Runner)
Toyota HiClass
Toyota Hiace (1967present)
Toyota Innova (2004present, sold in Indonesia as the Kijang Innova)
Toyota Isis (2004present)
Toyota Kingdom
Toyota Kluger (2001present, also sold as the Toyota Highlander)
Toyota Land Cruiser (1954present, also sold as the Lexus LX)
Toyota Land Cruiser Prado (1984present, also sold as the Lexus GX)
Toyota LiteAce (1970present)

18

 Toyota Mark X (2004present, sold in China as the Toyota Reiz)

Toyota Mirai (2015-present, based on FCV concept vehicle)
Toyota NAV1 (2012-present, Variant of the Toyota Noah are sold in
Indonesia)
Toyota Noah (2001present)
Toyota Passo (2004present, sold in some markets as the Daihatsu Sirion)
Toyota Porte (2004present)
Toyota Premio (2001present)
Toyota Prius (1997present)
Toyota Prius (2011-present, sold as the Toyota Prius v in Australia/North
America and as the Prius+ in Europe)
Toyota Prius Aqua (2013-present, sold as the Toyota Prius c outside
Japan)
Toyota Probox (2002present)
Toyota ProAce (2013present)
Toyota Ractis (2005present)
Toyota RAV4 (1994present)
Toyota Reiz (2004present, Toyota Mark X sold in China)

19

 Toyota Rush (2006present, sold as the Daihatsu Terios)

Toyota Sai (2009-present)
Toyota Sequoia (2000present)
Toyota Sienna (1998present, North America)
Toyota Sienta (2003present)
Toyota Sofia (Japan only)
Toyota Spade (2012-present, Japan only)
Toyota Sparky (Japan only, rebadged Daihatsu Hijet)
Toyota Succeed (2002present)
Toyota Tacoma (1995present, North America)
Toyota Tarago (1983present, Australia, New Zealand, also called Model
F/Space Cruiser/Van)
Toyota TownAce (1983present)
Toyota ToyoAce (1959present)
Toyota Tundra (1999present, North America)
Toyota Vanguard (2008present, lengthened version of the RAV4)
Toyota Venture (1986--1996, name tag for the third generation Kijang
Africa)
20

 Toyota Vellfire (2002present, sportier version of the Alphard)

Toyota Verso (2009present)
Toyota Vios (2003present, sold in Thailand as the Toyota Soluna Vios)
Toyota Vitz/Platz/Yaris/Echo (1999present)
Toyota Voxy (2001present)
Toyota Wish (2003present)
Toyota Yaris (1999present)

TOYOTA INNOVA

The Toyota Innova (Japanese: Toyota Inba) is a compact MPV manufactured

by Toyota. It is produced in Indonesia under supervision by Toyota Astra
Motor since 2004. As with Kijang, which it replaced, the Innova is produced and
first marketed in 2004 in Indonesia. The Innova is part of Toyota's IMV
program together with the Hilux pickup truck and the Fortuner SUV. Its official
name in Indonesia is Toyota Kijang Innova, while for other countries it is
Innova.
The Innova is also sold in India (replacing the Qualis), Malaysia (replacing the
Unser),

the Philippines (replacing

the

Revo), Taiwan (replacing

the

Zace

Surf), Vietnam (replacing Zace), Jamaica and Thailand. Unlike some of its
21

competitors, such as the TATA Sumo Grande, Chevrolet Tavera, or the Mahindra
Xylo, but like the newly launched Tata Aria, the Innova looks more like a minivan.
The

Innova

is

also

available

in Brunei, Saudi

Arabia,

South

Africa, Oman, Kuwait and the UAE. The name "Innova" comes from the English
word innovation.

First generation (AN40; 20042015)

On 2 September 2004, Toyota launched the AN40 series Innova, badged Kijang
Innova in Indonesia. This came after the 2003 introduction of the new Avanza
the replacement for low-spec versions of the Kijang. Thus, Innova is more
luxurious and expensive than the Kijang. The Kijang Innova has a body-on-frame
chassis

constructed

from

the Toyota

IMV

platform,

as

shared

with

the Hilux pickup truck and Fortuner SUV.

The Innova MPV sold in large numbers in India (where it's known as an MUV)primarily serving the tourist taxi market and fleet operations of large technology
business process outsourcing companies. It also enjoyed large markets
in Malaysia, East Timor and Philippines. In the Philippines, it replaced the Revo,
the name of Kijang in that market.

22

Facelifts
2008
The 2008 facelifted Innova was first spotted in Indonesia, and launched in August
2008. It featured a redesigned front and rear bumper, front grille, and rear tail
lamps. The V variants use updated wheels. This model also features automatic
climate control, side door impact beams, as well as new extras such as parking
sensors and an in-dash CD changer.[2] It is on sale in Far East Asian and Middle
East markets. The Innova was launched in November 2008 in the Philippines
and on 28 January 2009 in India. In Indonesia, the facelifted versions include the
E variant, which now features the parts from the first-generation G variant.

2011
On 22 July 2011, PT Toyota Astra Motor launched the second facelift of the
Innova, which is also known as the Grand New Kijang Innova. It featured
redesigned headlights, grille, bonnet, bumpers & tail lights. The interior is
updated with a new steering wheel, new air-conditioning knobs (for non V
variants), and a revised center dashboard.

23

2013
On 19 August 2013, PT Toyota Astra Motor launched the third facelift of the
Innova, which is known as the New Kijang Innova. Changes consist of a larger
grille, redesigned bumpers and a new trunk garnish exclusive to the E, G and V
variants.[3] A four-spoke steering wheel and dual airbags are also standard
features on this model.[4]

Market
India
In India, the Innova is available with twelve variants. Three variants of the Innova
come with a petrol engine option which is powered by a 1,998 cc, 1TR-FE,
gasoline, inline four-cylinder petrol engine with electronic fuel injection. The
diesel variants of the Innova are powered by 2,494 cc, 2KD-FTV diesel with
intercooler and turbocharger four-cylinder engine. In 2012, Toyota Bharat
introduced a new grade "Z" in India which is placed above the VX grademaking
it the most expensive trim in the entire line up. The available grades are E, G,
GX, VX and Z.
The first generation Innova received an update for the Indian market in 2015.
[5]

With this update, all variants gained dual airbags and there were cosmetic

changes such as the inclusion of dark grey two-tone alloy wheels, wood finished
24

steering wheel, redesigned leather seats, and a new oak interior colour.
[6]

Rear HVAC outlets were also specified as standard as part of this update.[7]

Second generation (AN140; 2015present)

The second generation Innova, the AN140 series, was launched on 23 November 2015
in Jakarta, Indonesia. The new series is a completely new vehicle with a new platform
and new diesel engines.[8] 2.0- and 2.7-liter petrol engines are carried over from the
previous model, while 2.4- and 2.8-liter diesel engines are completely new. The
available transmission options are five-speed manual and six-speed automatic.

Market
For the Indian market, Toyota Kirloskar Motor (TKM) showcased the second
generation Innova at Auto Expo in February 2016. Called the Innova Crysta, the
all-new model of the MPV was launched in May 2016. [11] Exclusive for this model
is a 2.8-liter 1GD-FTV inline-four turbo diesel engine producing 132 kW (177 hp)
and 266 lbft (360 Nm). Features include cruise control, leather seats, powered
seats and a powered boot lid.[12] The MPV launched in May 2016 as with two
diesel engine options: the 2.8-liter 1GD-FTV diesel and the 2.4-liter 2GDFTV diesel. The 2.8-liter "1GD-FTV" gets the six-speed automatic transmission
with sequential shift while the 2.4-liter "2GD-FTV" gets the five-speed manual
25

transmission.[13] In August 2016 Toyota Bharat launched the petrol powered

Innova Crysta with a 2.7 Litre 2TR-FE gasoline I4 engine producing 160 hp
(120kW) and 181 lbfft (246 Nm). The petrol engine is mated with either a 5speed or a 6-speed automatic transmission with sequential shift according to
different trim levels.
The Indian specification AN140 employs a double wishbone suspension with coil
springs and stabilizer up front and a four-link with coil spring and lateral road
suspension at the rear. The low end variants ride on 16-inch wheels, while the
top-end variant receives 17-inch wheels.[14]

THE KEY FACTORS OF TOYOTA INNOVAS SUCCESS IN INDIA

1.
2.
3.
4.
5.
6.
7.
8.

One of the best performers in the MPV market.

The first and foremost reason for its success is the comfort factor.
Specifically fit for the Indian roads.
First Vehicle to be launched under MPV segment.
Specifically suitable for long trips.
Timely up gradation of technology.
Affordable pricing mechanisms.
The car generates a decent power and torque as compared to its rivals in the
industry.

QUESTIONS
1. What are the various challenges present for Toyota Innova?

26

2. Which kind of technology can be adopted for Toyota Innova in near future?

References
1. http://www.toyotaglobal.com/company/history_of_toyota/75years/data/conditions/company/g

2.
3.
4.
5.

roup/profiles.html
https://en.wikipedia.org/wiki/Toyota_Innova
https://en.wikipedia.org/wiki/Toyota
https://en.wikipedia.org/wiki/List_of_Toyota_vehicles
https://www.cartrade.com/car-bike-news/top-5-reasons-for-the-success-of-

innova-in-india-127377.html
6. https://www.toyota-industries.com

27