Fashion Trio Introduces a New Boheme to Bloomingdale's

3JAINS, a powerhouse fashion trio bonded by their family empire, take their authentic bohemian
brand mainstream at Bloomingdale's stores.
Los Angeles, CA, December 29, 2016 --(PR.com)-- The Boheme is coming into full bloom at
Bloomingdale's this season. The major high end retailer is introducing a new bohemian brand to the
Bloomingdale's family called RahiCali, created by a young fashion trio whose style savvy has taken their
independent family business mainstream. Their new Spring 2017 collection, Sunset Getaway, is
available now at Bloomingdale's online and at store locations.
3JAINS are a young trio of fashion mavens who have taken over as the 2nd generation of their
international family empire. Their stake to fame: bohemian brand RahiCali, whose authentic
interpretation of the boho trend relies on inspiration from their rooted Asian heritage. The traditional
inspiration of each collection is combined with flirty bohemian staples and contemporary trends to create
collections that are perfectly fitting for the modern day nomad and wanderlust dreamer.
Since the release of its first collection in Summer 2016, RahiCali's incredibly intricate and contemporary
embroidery has earned it widespread attention among fashion retailers due to its equally ultra feminine
and fashion forward aesthetic. With fine embroidery coming up as a major trend among high end
designers and ruling the runways throughout this season's worldwide fashion weeks, RahiCali couldn't
have claimed their spot among the fashion elite at a more perfect time.
RahiCali is a destination for dreamers, adventurers, and lovers everywhere. Rahi, which means
Traveller in Sanskrit, embodies the wandering spirit of the RahiCali girl. She is young and curious and
always marvelled by exotic locations and unparalleled landscapes. Her whimshical soul keeps her fun,
daring and feeling limitless.
Born in the colorful and relaxed backdrops of Southern California, the RahiCali collection is effortless,
feminine and free-spirited. It epitomizes the eternal So-Cal boho culture with its flirty silhouettes, vibrant
hues and delicate details. Each collection encapsulates rich embroideries styled romantically over easy
and airy fabrics. Each season celebrates a movement of pure romance and wanderlust, the perfect setting
for a modern bohme paradise.
Contact: Gabriella Layne
Gabby@RahiCali.com
(818) 779-2999

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Contact Information:
RahiCali
Gabriella Layne
818-779-2999
Contact via Email
rahicali.com
gabriella@jaincompany.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/700138

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