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GOJAN SCHOOL OF BUSINESS AND TECHNOLOGY

REDHILLS, CHENNAI - 600 052


NAME OF THE FORMAT: LESSON PLAN

FORMAT NO: GSBT/QMS/AF/004

Faculty Name: Mr. S. NAGARAJAN


Designation/Department: ASSISTANT PROFESSOR/ MANAGEMENT STUDIES
Subject Code/Name: BA7302/ STRATEGIC MANAGEMENT
Class: MBA
Year/Semester: II/III
Academic year: 2016-17

Semester: Odd

Course Objective:

To learn the major initiatives taken by a company's top management on behalf of corporate,
involving resources and performance in external environments. It entails specifying the organization's mission, vision
and objectives, developing policies and plans to understand the analysis and implementation of strategic management in
strategic business units.
The objective of this course is to enable the students to learn the different aspects of the Strategic management, which
has become indispensable in the present-day corporate world. Also, the objective of this course is to develop in the
course-students a clear ability to understand the strategic dimensions and processes involved in the formulation,
implementation and appraisal of business strategies and the importance of corporate governance & CSR.

Course Outcome: This course will create knowledge and understanding of management concepts principles and
skills from people, finance, marketing & organizational perspectives the development of appropriate organizational
policies and strategies within a changing context to meet stake holder interests information systems to learn from
failures key tools and techniques for the analysis and design of information systems, including their human and
organizational as well as technical aspects.

Sl. No
I
Unit

TOPIC

ACTUAL
DATE

PROPOSED
DATE

REFERENCE
BOOKS

STRATEGY AND PROCESS


Objective: To describe the historical development of strategic management and to explain the concept of
strategy. Importance of Corporate governance and social responsibility.

1.

Conceptual framework for strategic management

T3

2.

Conceptual framework for strategic management

T2

3.

Concept of Strategy

T3

4.

Strategy Formation Process

T3

5.

Stakeholders in business

T3

6.

Vision, Mission and Purpose

T3

7.

Business definition, Objectives and Goals

T3

8.

Corporate Governance

T3

9. Corporate Social responsibility


10. Corporate Governance Committees
II
Unit
1.
2.
3.

COMPETITIVE ADVANTAGE

III

STRATEGIES

T3
BS

Objective: To describe the concept of environment in the context of strategic management.


External Environment
T3
Porters Five Forces Model
T3
Strategic Groups Competitive Changes during
T3
Industry Evolution4. Globalization and Industry Structure - National
T3
Context and Competitive advantage ResourcesCapabilities and competencies.
T3
5
Capabilities and competencies , Core competencies
T3
6. Core competencies-Low cost and differentiation
T3
Generic Building Blocks of Competitive AdvantageDistinctive Competencies7
Core competencies-Low cost and differentiation
T3
Generic Building Blocks of Competitive AdvantageDistinctive Competencies8. Resources and Capabilities and competencies
T3
Advantage
9. Avoiding failures and sustaining competitive
T3
advantage.
10. Managing Hindustan Uni -Lever Strategically
BS

1.
2
3.
4
5.
6
7.
8
9.
10
11

Objective: To describe the three types of stability strategies and discuss the conditions under the
conditions under which each of them is used.
Generic strategic alternatives, stability, expansion,
T3
retrenchment and combination strategy
Business level strategy - Strategy in the Global
T3
EnvironmentCorporate
Strategy-Vertical
IntegrationT3
Diversification and Strategic AlliancesCorporate
Strategy-Vertical
IntegrationT3
Diversification and Strategic AlliancesBuilding and Restructuring the corporationT3
Strategic Analysis and choice ETOP
Organizational
Capability
ProfileStrategic
T3
advantage profile
Corporate Portfolio Analysis, SWOT, GAP analysis
T3
Mc Kinseys 7s framework, GE 9 Cell Model.
T3
Distinctive Competitiveness selection of matrix
T1
T3
Balance score card- case study
T1
T3
Retailing Industry in India
BS

IV

STRATEGY IMPLEMENTATION& EVALUATION

1.
2
3.
4.
5
6.
7.
8.
9.
10
VI

OTHER STRATEGIC ISSUES

1.
2.
3.
4.
5.
6.
7.
8.
9.

Objective: Examine the nature of strategy implementation and the barriers to strategy implementations
and control
Implementation process, Resource allocation.
T1
Designing organizational structure
T1
Designing organizational structure
T3
Designing Strategic Control Systems
T1
Designing Strategic Control Systems
T1
Matching structure and control to strategyT1
Implementing Strategic change
T1
Politics-Power and Conflict
T3
Techniques of strategic evaluation & control
T3
Help Age India
BS
Objective: To identify the types of not for profit organizations and compare the strategic
management of profit-making with not-for profit making organizations. To understand the
appropriate technique to manage technology and innovation.
Managing Technology and Innovation
T1
Managing Technology and Innovation
T1
New Business Models
T1
New-Business Models
T1
Strategic issues for Non Profit organizations.
T1
Strategic issues for Non Profit organizations
T1
Strategies for Internet Economy-case study
T1
Strategies for Internet Economy-case study
T1
Corporate Restructuring of the Indian Railway
BS

TEXT BOOKS

1. Hill. Strategic Management: An Integrated approach, 2009 Edition Wiley (2012).


2. John A.Parnell. Strategic Management, Theory and practice Biztantra (2012).
3. Azhar Kazmi, Strategic Management and Business Policy, 3 rd Edition, Tata McGraw
Hill, 2008.
REFERENCES
1. Adriau HAberberg and Alison Rieple, Strategic Management Theory & Application,
Oxford University Press, 2008.
2. Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005.
3. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management
Concepts and Application, Prentice Hall of India, 2005.
4. Dr.Dharma Bir Singh, Strategic Management & Business Policy, KoGent Learning
Solutions Inc., Wiley, 2012.
5. John Pearce, Richard Robinson and Amitha Mittal, Strategic Management,
McGraw Hill, 12th Edition, 2012

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