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4.
What pricing strategy would you
suggest printup to explore? What are the
advantages and disadvantages of each
strategy? What price would you
recommend?
The pricing of Metabical should be as per
second model i.c. $125 for 4 weeks supply.
The total was for full course would be
$375 for 12 weeks supply. The reasons are
as bellow:
Though the competitor Alli had similar
drugs for $190 but the metabilical was
FDA approved and hence it can charge
premium and people are willing to pay.
The price $125 for 4 weeks is as per the
market norm for the prescription drug
hence the company can say it is not
charging anything extra hence image of
the company increases.
In one study the consumers indicated that
$150 is more than they are willing to pay
hence the potencial customer may not
procure it.