Jorge Eduardo F de Vasconcelos

D.O.B: Oct. 22nd 1974

Av. Ana Costa 451, ap. 61
Santos, SP 11060 003
Brazil
+55 13 9 8210 1918
jorge.vasconcelos.vindix@gmail.com
Skype: Jorge.vindixgroup

Professional Goal
Business Consulting Director /Manager, Technology Consulting Director /Manager
CV Keywords
Director, Solution Engineer, IT Architect, Infra, Infrastructure, Processes Designer,
Consulting, Marketing Campaigns, Customer Relationship Management/CRM, Business
Intelligence, Analysis /Analytics, Data Warehouse, Data Mining, Data Modeling, Key
Performance Indicators /KPIs Modeling, Metadata Repository Creation, Master Data &
Master Data Management, Research, OLAP, ETL, SAAS, Reports, Customers profiling and
segmentation, Business Process Management /BPM, Services Oriented Architecture
/SOA, Sales, PMI, PMP, PMBOK, SCRUM, ITIL, COBIT, C++, Retail Industry, Consumer
Goods Industry, Banking & Finance Industry, Telecom Industry, Energy, Oil & Gas
Industry, Heavy Industry, Entertainment Industry, Billing.
Career Summary
Experienced professional with more than 22 years in the Business Management and IT
Consulting field, 17 years of experience in Business Intelligence & Analysis, 12 years of
experience in SAP Projects (full lifecycle), 10 years of experience in Marketing Campaign
Management & Sales. Professional experience acquired in Billion Dollar Companies from
Brazil and USA. Fully proficient/fluent in English (spoken, read and written).
Career History
VINDIX Management & Technology Consulting Ltd., Management & IT Consulting Projects
(04/2014 current)
So Paulo, SP
Senior Manager

VINDIX Management and Technology Consulting Ltd. commercializes Consulting services

for corporate Clients within the Brazilian Market and abroad.
My responsibilities as Senior Manager are to implement and manage Consulting Projects
in Clients located in Brazil and abroad and to increase the revenues, increase the profits,
control the costs and risks of services.
My accomplishments: Sold and implemented (management and IT solution design) a
Business Intelligence Project in Alpargatas (shoes and apparel manufacturer), So
Paulo/Brazil. Sold and implemented (management and IT solution design) a Project to
rebuild the Enterprise Data Architecture of Cielo (credit card processing company), So
Paulo/Brazil. Sold and implemented (management and IT solution design) Business
Analytics Projects in the Sports, Entertainment & Arts industry.

GLOBAL PARTNERS Consulting Ltd., Management & IT Consulting Projects (11/2012

03/2014)
So Paulo, SP
Projects Director

Global Partners is a Management & IT consulting boutique with revenues of circa 5 Million
USD per year in Brazil and counts on 70 employees in Brazilian territory.

My responsibilities as Project Director are to increase the revenues, increase the profits,
control the costs and risks and implement and manage Consulting Projects in Clients
located in Brazil and abroad.
My accomplishments: Create the company from the scratch with the support of an
investor and make it generate revenues of 5 Million USD in less than 2 years.
Close deals and implement IT Projects in the following Clients: Dori Foods, Natura, TAM
and professional football clubs from Brazil and Europe (Sports and Entertainment
industry).

POLITEC/ULTRACON Business Management and IT Consulting Ltd., SAP Projects Segment

(01/2010 10/2012) (This Company was recently acquired by Indra Consulting)
So Paulo, Brazil
Projects Director

Politec/Ultracon is one of the biggest SAP partners in Brazil. Politec/Ultracon holds

ongoing SAP Projects nationally and globally. Politec/Ultracon counts on more than eleven
thousand employees. The annual income is around US$ 5 Billion (five Billion
Dollars/year).
The SAP Projects Segment is responsible for the implementation of the R/3 and
NetWeaver platforms as well as the Business Intelligence/BI, CSC Client Service
Center, PLM - Product Lifecycle Management, among others.
My responsibilities as Projects Director are: 1 Exclusively support the AES
Corp/Eletropaulo Client; 2 Keep running the whole Projects operation of AES
Corp/Eletropaulo (Management of the global rollout of the SAP PLM Project in Brazil, USA
and China); 2 Interact with other areas of AES Corp/Eletropaulo (technical-related
and/or business-related); 3 Select and Sell (propose) the applicable technologies and
products to the Project operation at AES Corp/Eletropaulo; 4 - Select and Sell (propose)
critical Projects alongside with the Business Managers at AES Corp/Eletropaulo; 5
Manage all selected Projects; 6 Manage all relationships between Politec/Ultracon
and external partners (such as: SAP, IBM, Informatica, Business Objects, Cognos,
Microstrategy, Fair Isaac, etc).
My accomplishments: 1 - Rescue Project SAP ERP and PLM in AES Corp/Eletropaulo,
which was under different management before and in the process of being canceled for
the lack of detailing of the Business Blue Print / BBP (Phase Zero of the Project).
Participated in the renegotiation to realize the full detailing of the Project BBP ERP and
PLM AES Corp/Eletropaulo. After the detailing was done in a new BBP, occurring in
between Jul/2010 and Set/2010, the project was resumed in Out/2010 and its scope was
re-approved by the entire board of AES Corp/Eletropaulo, creating a new ticket (revenue
of USD 4 million) for Politec / Ultracon, a superior value when compared to the value of
the original ticket (which was USD 3 million).

Neoris do Brasil Ltda., ERP, Business Intelligence (SAP/ERP & BI) and E-Business Suite
(Oracle/EBS) Department (08/2008 12/2009)
So Paulo, Brazil
Managing Director

Neoris is a subsidiary of CEMEX (Cementera Mexico www.cemex.com). Neoris is

the Business and I.T. Consulting branch of the CEMEX Conglomerate. CEMEX counts
on more than fifteen thousand employees around the globe (including Neoris teams
worldwide). CEMEX annual revenue is around US$ 25 billion (twenty-five billion
dollars/year).
The ERP, BI and EBS division under my management is responsible for selling,
implementing and running Business Intelligence and Enterprise Business Structure
solutions (regarding SAP/ERP & BI and Oracle/EBS services and products) mainly to Large

Accounts.
My responsibilities as ERP, Business Intelligence (SAP/ERP & BI) and E-Business Suite
(Oracle/EBS) Managing Director are: services and products prospection, services and
products pre-sales, services and products sales, services and products
implementation and operation (Business Intelligence Projects) at Neoris Clients.
My accomplishments (at the moment): 1 Raising ERP & BI and EBS division
revenues from US$ 175.000,00 (one hundred and seventy five thousand Dollars)
up to US$ 750.000,00 (seven hundred and fifty thousand Dollars) earned in 2008
(middle of Q4). 2 Rescue and restructuring of the Integrated ERP+Business
Intelligence Project for Billion Dollar Grupo Ultra (which includes the following
enterprises: Ultragaz, Postos Ipiranga, Postos Texaco, Oxiteno e Ultracargo).

Procwork, SAP and Complementary Products Segment (01/2008 08/2008)

So Paulo, Brazil
Projects Director

Procwork is the largest Brazilian SAP partner. The enterprise recently composed a
joint-venture with Chilean Grupo Sonda. Procwork has SAP Projects going on in Brazil
and in Latin America wide. Procwork counts on more than eleven thousand employees.
The annual Revenue is around US$ 5 billion (five billion Dollars /year).
SAP and Complementary Products Segment is responsible for the implementation
Projects based on R/3 and NetWeaver platforms as well as implementation of Procwork
Complementary Products to be put on top of the above mentioned SAP platforms. These
Procwork Complementary Products (all SAP homologated) are: (i) Direct and Indirect
Taxes Monitor Solution, (ii) International Trading Solution, (iii) Electronic Taxes Ticket
emitter Solution, (iv) Cash-Flow Solution, and many others.
My responsibilities as Projects Director are: 1 Manage the Billion Dollar Grupo
VOTORANTIM Account (a Procwork and SAP Large Account); 2 Keep running the
whole Project Operation set at Votorantim (reaching a running pick of implementing 8
simultaneous Global Rollout Projects in Brazil, USA, Europe and Asia); 3
Interact with Tech and Non-Tech (Business) departments at Votorantim; 4 Select and
Sell the applicable technologies and products to the Project operation at Votorantim; 5
Select and Sell critical Projects alongside with the Business Managers at Votorantim;
6 Manage all selected Projects; 7 Manage the relationship between Procwork and
external partners (such as: SAP, IBM, Informatica, Business Objects, Cognos,
Microstrategy, Fair Isaac, etc).
My accomplishments: 1 Raised Procwork Average Ticket value and Quantity of
Tickets regarding ongoing Projects at Votorantim client. 2 Turned Procwork
eligible to compose a Operations Care Center 100% Votorantim dedicated earning a
monthly amount (recurrent revenue) of USD 600.000,00 /month (Six Hundred
Thousand US Dollars per month) for the next 24 months.

SAP, Business Intelligence (BI) Department (01/2007 12/2007)

So Paulo, Brazil
Associated Consultant (contractor per Project)

The kernel of my offering as Independent Consultant encapsulates the concepts of

Convergence of Business Process Management BPM, ERP, Business Intelligence BI on
Services Oriented Architecture (Platforms), SOA. These concepts are based upon my
experience on implementing ERP & BI projects on several Billion Dollar Clients such as US
Postal Services, Banco Ita, Telemig Celular, Vivo, Grupo Po-de-Acar, C&A
Modas, Unibanco, Editoras tica e Scipione/Grupo Abril, Mitsui Sumitomo
Seguros, Banco Santander-Banespa, Becton and Dickinson BD e Lojas
Riachuelo S.A. (All implementations described in detail right below on this very

document.)
My operation activities in the Client are collecting, organizing and deploying all strategic
data from all corporate operations to Clients directors (including the president) and
other vertical business managers from the Client in order to provide them the most
accurate support decision services. My activities start with the very organization of the
related BI solutions (applications, databases), passing through the architecture design of
the BI environment (connections between hardware, applications and databases), passing
through business understanding and modeling (processes design and redesign), data
modeling, and report design and deployment (data access). I act as a hands-on Senior
Consultant taking part on 100% of the previously described activities.
My responsibilities as Senior Consultant and Solution Engineer also are: 1 - To maintain
all Clients ERP & BI operation running; 2 - To interact with all relevant areas of the
Client (tech driven and /or business driven); 3 - Select the right technology for the
Clients ERP & BI operation; 4 - Select projects along with the Clients business
managers; 5 - Manage the selected projects alongside with the Client; 6 - Manage the
relationship and operations along with the external solution partners (for example: CAS,
SAP, IBM, Informatica, Business Objects, Cognos, Microstrategy, Fair Isaac, etc)
alongside with the Client.
My accomplishments: 1 Considered one of the most respected IT/ERP & BI
Professionals of Latin Amrica by SAP Global via Mr. Bill McDermott (President
SAP Americas and Asia), Shai Agassi (former President of Products and
Technology SAP AG 2001-2007), Mr. Hans-Werner Hector (cofounder of SAP)
and Hewlett-Packard HP. 2 Invited Consultant/Keynote Speaker on several
seminars regarding Convergence of BPM+ERP+BI+SOA on Clients such as (Billion
USD) Gerdau, (Billion USD) Lojas Marisa, (Billion USD) Companhia Siderrgica
Nacional CSN, (Billion USD) Grupo Votorantim e other several Billion USD SAP
Clients on ASUG meetings.

Lojas Riachuelo S.A., IT & Business Intelligence (BI) Department

So Paulo, Brazil
ERP & Business Intelligence General Manager

(04/2005 12/2006)

Lojas Riachuelo is the second major fashion retailer in Brazil. The company has 100
stores and 12 million registered clients (via Riachuelo private label credit card) spread all
around the country. The company also has manufacturing and logistics operations on its
own. Nowadays Riachuelo is also creating a Bank operation on its own (Midway Bank).
The company counts on 13 thousand employees. The company's revenue per year is
around US$ 10 billion.
The ERP & Business Intelligence division is responsible for collecting, organizing and
deploying all strategic data from all corporate operations to directors (including the
president) and other vertical business managers in order to provide them the most
accurate support decision services. The ERP & Business Intelligence division operations
starts with the very organization of the related BI solutions (applications, databases),
passing through the architecture design of the ERP+BI environment (connections between
hardware, applications and databases), passing through business understanding and
modeling (processes design and redesign), data modeling, and report design and
deployment (data access).
My responsibilities as the general manager were: 1 - To maintain all ERP & BI operation
running; 2 - To interact with other areas of the company (tech driven and /or business
driven); 3 - Select the right technology for the ERP & BI operation; 4 - Select projects
along with the business managers; 5 - Manage the selected projects; 6 - Manage the
relationship and operations along with the external solution partners (for example: SAP,
IBM, Informatica, Business Objects, Cognos, Microstrategy, Fair Isaac, etc).
My accomplishments:1 - Increase Credit revenue in the financial operation (via
storecard/private label) from 2% (two percent) up to 25% (twenty five percent) in
60 days, by providing a new-designed campaign process (Marketing Campaign

Management), the proper analytics environment (BI), and the proper client approach to
the finance department of Riachuelo.2 - Build a complete ERP & BI environment,
which means a revamped R/3 environment plus an Enterprise Datawarehouse
(EDW) and a complete store-analysis Datamart plugged into the EDW structure in
only 120 days(!). This ERP & BI environment on its first version has all the 12 million
registered clients, all the 100 stores, all the 2.0 million products and all the transactions
(revenues) of one year period, resulting into a 200 million registers size EDW database
coming from the revamped R/3 environment. Note: The EDW database besides being
huge is also accurate and precise. Its precision reaches the "cents" level. The mentioned
BI environment (EDW+Datamart) was built on the SAP Netweaver platform. 3 - Build a
complete CRM in-house solution, in order to automate all the marketing
campaigns. The ERP & BI environment (R/3+EDW+Datamart) and the mentioned CRM
solution brought a SOA (Services Oriented Architecture) approach to the company.
Details: The implementation of the ERP & BI environment and the mentioned CRM
solution were coordinated by a Methodology called Concentric Harmonic Cycles,
CHC, which is my creation (100%). Due to the CHC Methodology approach Riachuelo
became the first company on Latin America to implement SAPs NetWeaver 2004s and
became Global Show-Case for SAP which assigned to personally observe the Case Mr.
Henning Kagermann (SAP Global CEO), Mr. Bill McDermott (President and CEO
SAP Americas, who actually came to Brazil to know the Riachuelo company , the
Business Intelligence Project and the CHC Methodology) and Mr. Shai Agassi
(SAPs Global President of Product & Technology, which asked me for a
presentation regarding the CHC Methodology exclusively. The presentation
happened on January 4th/2007 and took place in SAP Headquarters). Mr. Agassi
concluded that the CHC is "one level above" regarding other Methodologies like
Balanced Scorecard (which simply suggests you how to do it and
(dangerously) assumes that the clients IT platforms are all-organized and
aligned). CHC does not "suggests" anything. It SHOWS how to do it (thru a step
by step execution sequence on a clear time-frame). CHC does not ASSUME
anything. It ALIGNS the IT platforms. (More details about CHC Methodology in
the Patents and Intellectual Properties session, further on).

Triad Systems, SAP ERP & Business Intelligence (BI) Department

So Paulo, Brazil
Associated Consultant (contractor per Project)

(12/2004 - 03/2005)

Triad Systems is an IT consulting company from Brazil, mainly specialized in Telecom

billing systems such as Convergys/Atlys, BSCS, Integris/ISS and so on. Triad's clients
includes Grupo Telefonica (Billion US$ telecom), Vivo (Billion US$ telecom), Claro (Billion
US$ telecom) and others.
My responsibilities at Triad were to start a SAP ERP & Business Intelligence/BI cell in the
company launching the first Triad/BI project at Becton and Dickinson (BD), a major
medical technology company that serves healthcare institutions, life science researchers,
clinical laboratories, industry and the general public. BD needed to analyze all the
transactions it has with all kinds of clients, mainly governments. The entire transactional
process (i.e. all interactions between BD and BD's clients) was understood and
successfully reflected into a Datamart called "Vendor" which held up the most relevant
KPIs (Key Performance Indicators) in order to enable all the analysis needed. Because of
the success of this project Triad sold two more ERP & BI projects in BD.

DMR Consulting (current Everis), ERP & Business Intelligence (BI) Department
09/2004)
So Paulo, Brazil

(09/2003 -

ERP & Business Intelligence General Manager

DMR Consulting (current Everis) is the major consulting company in Spain, providing
services in many fields including Strategic Management and Business Intelligence. DMR
has clients such as Grupo Telefonica (Billion US$ telecom), Vivo (Billion US$ telecom),
Claro (Billion US$ telecom), Banco Santander (Billion US$ bank), ABN-AMRO Bank (Billion
US$ bank), and others.
My responsibilities at DMR were to create and start the ERP & BI cell in order to provide
ERP & BI services in Brazil. At this period I managed a main ERP and BI (Datamining)
project in Banco Santander /Banespa (bank) in Brazil regarding Money-Laundering
Prevention. The project helped the bank to identify suspicious transactions that would be
classified as money-laundering. The project received honors and awards from Banco
Central do Brasil (Brazil's Central Bank). After the Banco Santander /Banespa Project I
managed an IT Architecture reorganization Project at Mitsui Sumitomo Seguros
(Japanese insurance company), that targeted the reorganization of all IT systems and
applications at this Client.

Editoras tica e Scipione, IT & Business Intelligence (BI) and Processes

Management (01/2003 - 04/2003)
So Paulo, Brazil
Independent Consultant (contractor per Project)

Worked as Independent Consultant for Editora tica and Editora Scipione, two of the
major publishing companies in Brazil.
My responsibilities were to coordinate the Phase 1 of a Corporate Merging Project (called
IT Master Plan) regarding the merge of tica and Scipione publishing companies. The
scope of the project were divided into two fronts: 1 ERP (R3) & Business Intelligence
front (coordinating 10 consultants from Novabase consulting company) and 2 - Processes
Management front (coordinating 20 consultants from BearingPoint consulting
company).In the Processes front I was responsible for coordinating the re-design of all
business processes merged from the two companies (tica and Scipione).In the ERP & BI
front I was responsible for coordinating the creation of a whole new and integrated ERP &
BI environment that reflected the KPIs (Key Performance Indicators) of all the merged
and re-designed processes that served the two companies (tica and Scipione).

Novabase Consulting do Brasil, ERP & Business Intelligence (BI) Department

12/2002)
So Paulo, Brazil
ERP & Business Intelligence Manager

(07/2001

Novabase do Brasil is the brazilian division of the major Portuguese consulting company.
Novabase provides services in many fields including Strategic Management, ERP and
Business Intelligence. Novabase's clients includes C&A (Billion US$ fashion retailer),
Grupo Po-de-Acar (Billion US$ goods and grocery retailer, owned by the french
retailing group Casino), Vivo (Billion US$ telecom), Unibanco (Billion US$ bank) and
others.
The Novabase's ERP & BI division provided ERP & BI services along many industries (i.e.
retailing, banking, manufacturing, telecom and others).
My responsibilities were to prospect (clients and partners), sell projects, alocate resources
(consultants) and manage (hands on) ERP & BI projects. In Novabase I started a
partnership with NCR-Teradata and I managed projects in the following Billion Dollar
clients: C&A (fashion retail), Po-de-Acar (goods and grocery retailing) and
Unibanco (bank).All projects were dedicated to build Enterprise Datawarehouses

(EDWs) on each client. So operation understanding of each client was crucial to reflect
the most relevant KPIs (Key Performance Indicators) into the respective EDW databases.
Note: In the C&A and Po-de-Acar projects Novabase teamed-up with NCR-Teradata.
Triad Systems, Billing Systems Department (01/2001 - 06/2001)
So Paulo, Brazil
Associated Consultant (contractor per Project)

Triad Systems is an IT consulting company from Brazil, mainly specialized in Telecom

billing systems such as Convergys/Atlys, BSCS, Integris/ISS and so on. Triad's clients
includes Grupo Telefonica (Billion US$ telecom), Vivo (Billion US$ telecom), Claro (Billion
US$ telecom) and others.
The Billing Systems division is the main division of Triad and provides support and
maintenance services to client's billing systems and platforms.
My responsibilities at Triad were to give support as a project manager and programmer to
billing systems in Vivo client.As a programmer I was responsible for the maintenance of
the ISS - Integris Settlement System. This system was the kernel of the entire billing
process of Vivo. At the same time, as a project manager I was responsible for the
construction project of an entire in-house Vivo billing system to replace the ISS. The
construction project of the Vivo in-house billing system took 6 months and received
honors and written awards from Vivo.

PricewaterhouseCoopers, ERP & Business Intelligence (BI) Department

So Paulo, Brazil and USA
Consultant

PricewaterhouseCoopers is a leading global consulting firm. PwC provides services in

many fields including Strategic Management and Business Intelligence. PwC's clients
includes Telemar (Billion US$ telecom), TIM (Italian Billion US$ telecom), Telemig Celular
(Billion US$ telecom), Banco Ita (Billion US$ bank) and many others.
PwC's ERP & BI division provided ERP & BI services along many industries (i.e. retailing,
banking, manufacturing, telecom and others).
My responsibilities at PwC's ERP & BI division as a consultant were Data Modeling, ETL
Modeling+ implementation and Reports generation for the Board of Directors of our
Clients. As a ERP & BI consultant at PwC I participated as a team member of the US
Postal Services (USA) project, Banco Ita (bank) project and to the Telemig Celular
(telecom) project. The main goal of the US Postal Services project was to maintain and
improve (modeling and functionalities) the current Data Warehouse and its Reports and
keep the ERP aligned. The main goal of the Banco Ita project was to create an Enterprise
Datawarehouse (EDW) for the bank. The main goal of the Telemig Celular project was to
create a Datamart in order analyze the Telemig's clients churn. In my period in PwC I
received a double-promotion going straight to senior level.

HD Informatica Ltda., Information Technology Department

Santos, Brazil
Programmer

(08/1999 - 01/2001)

(01/1994 - 12/1997)

HD Informatica is a family founded/owned IT company based in Brazil that is focused in

Computer maintenance and supplies for the local market. The main client of the company
at the time (1994-1997) was the Brazilian Retailers Association.
The Information Technology division holds in the core-business of the company, which
means computer and supplies selling and computer maintenance.

My responsibilities were to sell computers, hardware installation, software development,

software implementation and customer training.

Education
FGV - Fundao Getlio Vargas (2004)
Master of Business Administration, Enterprise Management
FGV - Fundao Getlio Vargas (2006)
Specialization in Finance and Banking Management
FGV is the most important (#1) business administration school in Brazil.
FEI - Faculdade de Engenharia Industrial (SBC) (1997)
Bachelor of Electrical Engineering, Major in Computers
FEI is one of the most important (top 5) engineering schools in Brazil.

Certifications
PMP Certification, PMI (2012)
Certification in IT and Business Consulting Tools (1999, 2001, 2006)

Languages
English (Fluent)
Portuguese (Native)
Spanish (Advanced)

International Experience
United States (Current)

Eligible Countries
Brazil
United States

Patents and Intellectual Properties

Jorge Vasconcelos is the creator of the CHC, Concentric Harmonic Cycles Methodology.
The CHC Methodology enables companies from all sizes to REALLY connect Strategy to Tactics
to Operations in a direct/straight and clear way using the IT/BI Platforms to materialize this
connection.
This methodology was successfully applied to Lojas Riachuelo (2006), the 2nd. fashion retailer in
Brazil (a One Billion Dollar revenue per year company) on a SAP/NetWeaver 2004s
implementation Project. The CHC methodology was later on successfully applied to Grupo Ultra
(2008) and AES Group (2012).
Jorge Vasconcelos is the creator of the EBS, Enterprise Business Structure Concept.
The EBS Concept brings to light the design of a Business driven fully integrated I.T. Architecture
based on the convergence and application of BI+BPM+ERP+SOA disciplines. CHC
Methodology is the methodology used to merge the above mentioned disciplines and bring EBS
Concept to real world.
The Intellectual Property Protection of the referred CHC Methodology and EBS Concept has
already been required.