Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Sumacab Campus Cabanatuan City

COLLEGE OF EDUCATION

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS IN ENTREPRENEURSHIP

COMPILATION OF BUSIMESS PLAN
SETLE 10

Mr. Ramon S. Duenas

TLE INSTRUCTOR

Prepared by:
Cagyle May D.Del Rosario
BSE-IIIF

AY. 2016-2017
Second Semester

I.
1.

INTRODUCTORY PAGE
Name and address of business.
Clothing retail store business is a business that women and men buy their any want clothes that
found in store. Clothing retail store business is found in market because may people go the market

2.

thats why they cant easily found a clothing retail store business.
Name and address of the principle.
1) The customer is the most important person in your business
The customer should be the centre of your business and everything you do must
revolve around that customer. Knowing them, and focusing on them in everything
you do, will help you grow your business and your team the customer is king.
2) Retail is detail
One of the most famous principles in retailing is, of course, retail is detail this
is where the challenge lies: how do you become more detailed and what detail
should you focus on? You need to address and improve your understanding of your
customer. To do this, every retailer must focus on the detail and get the detail right
the majority of the time. Mistakes are OK, but you must learn from them and do not
repeat your mistakes. Customers will allow you some mistakes, but too many will
turn them away; understanding the detail is a key skill to master in retail.
3) Understand the four Ps
Product: You need products that your customers want to buy and a product range
that will satisfy your customers needs and desires. The products must also deliver a
profit for you to have a successful business;
Price: Price must be consistent across the marketing mix and meet all requirements
for your business. You need to price your product range at the correct level for the
customers to be able to buy your products, and for them to gain value from your
products. This could mean pricing high or low this very much depends upon your
customer offering;
Place: You must provide somewhere for your customers to purchase your product,
be that a physical store, a catalogue or an e-commerce website;
Promotion: Once you have a product at the right price, in a place where the
customer can access it you need to tell them about this and promote your business
and your products; make sure your customers know that you and your products exist
and are available for them to enjoy.
4) Go the extra mile of your customer
Providing great customer service starts with understanding and knowing your
customer; however, knowing them is the start of the journey and you will need to
deliver more than just customer service. To be successful you must deliver world-class
customer service; you must go the extra mile for the customer. You and your team
must continually go the extra mile for the customer, each time delivering just a little
more than they expect. Doing this each time you and your team interact with your
customers will win them over and make them loyal over a long period of time.
5) Location

 History has dictated that this is one of the most important factors in the success of a
physical store, and still to this day it will have a major impact on your success. The
best location of your store will be dictated by your brand and product strategies. It
have a high fashion store needs to be in high fashion area that attracts the right
customer for thye stores.
Nature of Business
Clothing retail store business is for tha women and men buy their any want clothes that having low

3.

price. A place is easily found in the market. The consumer wear their favorite clothes and they choose
4.

wahat they want. A business have benefits for the consumer and they have discount.
Statement of Financing needed
It should be have exactly savings for the starting a business. To preparing a place, equipment, many
designs of clothes and for the entrepreneur.

5.

Statement of the confidentially report.

A salesclerk should not be allowd to hold their phones during work. They should always serve the
customer. If the customer broke a clothes during fitting room they will be pay it now. This are the rules
in business.

II.
III.
1.

EXECUTIVE SUMMARY
INDUSTRY ANALYSIS
Future outlook and trends
The clothes have a new style or new version is more salable to the consumer like sleeveless, up
shoulders dress, high waist pants and so on. So, I think it must be applicable if we follow the

2.

fashion trends every month or years to make a business growth.

Analysis of competitors.
A business could be low prize to make consumer buy a merchandize. A location could be easily
found of the consumer for make easily buy clothes. A store should be attractive to the consumer.

And I think it must be have a discount like 25% if buy two (3) clothes.
3.
Market segmentations
Gender-Related Segments
Small clothing retailers make frequent use of gender segments. For example, small,
independent department stores may sell clothing lines for both men and women. These clothing
lines may include casual and business attire for both genders. The clothing items the department
store features is usually contingent upon the season. Men's shorts, for example, would primarily
be sold in the spring and summer. A small clothing store may also specialize in a specific gender,
selling men's suits or ladies' lingerie.
Age-Related Segments
Age is another distinguishing factor or demographic that helps clothing retailers determine their
buying audiences. Many clothing manufacturers target teenage girls with their trendy new
fashion lines, including jeans, blouses and other apparel. They often promote these clothing lines
in late July and August, before the school year commences. The entire children's sector
represents another viable buying group in apparel sales, according to MarketResearch.com.
Children's clothing retailers may also sell related items that appeal to children and their parents.
Infants and toddlers represent additional age-related segments. Some small manufacturers and

wholesalers may exclusively focus on the infant and toddler markets, as this segment is
significant enough in size.
Geographic Segments
Savvy marketers and retailers know that customer clothing preferences vary in different regions
or geographical areas. One determining factor is weather. People living in warmer climates wear
shorts and swimwear for longer periods, for example. Contrarily, the market for coats and jackets
is greater in colder parts of the country. Clothing trends may also vary by geographic region.
Behavior-Related Segments
Consumers' choices in products, including apparel, may also be behavior-related. A customers
may purchase a small manufacturer's clothing line for prestige. They may also shop at certain
clothing stores for better quality, service or other factors that are immensely important to them.
Small clothing marketers and retailers may also appeal to the behavior-related segment with
holiday-related products. For example, clothing retailers may sell the popular colors of red and
green during the holiday season.
Lifestyle Segmentation
Lifestyle represents another market segment in which small clothing retailers and manufacturers
base their product selections. For example, clothing manufacturers that produce clothing for
hunters or military personnel sell camouflage and military fatigues, respectively, to meet their
clients' lifestyle needs. Opinions may also play a role in what consumers purchase in this
particular segment. For example, a coat manufacturer may need to produce faux fur coats instead
of fur ones for those who are more sensitive to animal welfare.
4.

Industry forecast

The retail fashion industry is a solid business with ever-changing styles and ever-present consumer
demand. While supercenters and megastores ruled the past two decades, more and more consumers are
looking for change. They're searching for a more serene and customer-friendly shopping experience.
This is true especially for those nearing retirement age.
IV.

DESCRIPTIVE OF VENTURE
Products
Clothes should be arrangement orderly, pleasant and clean. It should be easily found a cuonsumer

1.

2.

if they searching. Clothes should be always new.

Services
A salesclerk or entrepreneur should be have sense of humor to make happy a consumer. They
should be always serve a consumer. Wherever go a consumer in a store a salesclerk should follow
it.

3.

4.

Size of Business
It should be start in small business like little clothes can found in a store. To see if the business is
growing. If a business is growth thats why it could be have many clothes found.
Office equipment and personnel background and antrepreneur.
A clothing shop should be have an air conditioner, fitting room, mirror and chairs. The personnel
background of the entrepreneur or salesclerk should be have past experience in work, hard working,
have knowledge in math and industrious.

V.

VI.
VII.

1.

PRODUCTION PLAN
Manufacturing process.

2.

Physical plan.

3.
4.

Machinery and equipment.

Name of suppliers of raw materials
MARKETING PLAN
ORGANIZATION PLAN