1*

Your age
16-21

21-26

31-36

36 1nd above

2*

Your occupation

3*

Your income

26-31

25k-50k

50k-1lac

1lac-1.5lac

1.5lac-2lac

2 lac and above

4*

Which media gets your attention?

print

radio

television

word of mouth
5*

how does an advertisement affect you?

recall
positive impression
interest
desire to purchase/explore

6*

which form of ad creates a greater impact on you?

just the printed words
words with sound
words with a visual
a moving action oriented ad
picture depicting a scene/story

7*

how long does the impact of an advertisement last on you?

few hours

one day

one week

one month

more than a month

8*

does an advertisement urge you to try a new brand?

yes

9*
ad?

10*

no

how often do you buy the same article/garment design as you see in the
always

most of the time

sometimes

never

do you remember the hoardings if these are?

near the residence
places visited frequently
on the way to work
bus stand

11*

you prefer reading which newspaper?

the times of india
the hindu

hindustan times
the indian express

the pioneer
12*
have you ever used discount coupons printed in
magazines/newspaper/magazine?
yes
13*

how much time you spend on watching tv per day?

0 hour
3-5 hour

14*

15*

no

1-2 hour
more than 5 hours

which aspect of television ad is important to you?

models

background

theme

punch line

caption

photography

does the picture of a famous personality in the tv ad make you think that?
the product is of high quality
it must be expensive
the company must be big
the brand is facing intense competition

it does not affect you

16*

how often do you listen to the radio?

everyday
only while travelling/driving
occasionally
rarely

17*

do you find radio ads attractive?

yes

18*

no

does FM radio advertisement create an urge in you to try the brand?

strong influencer
keep the name at the back of mind
does not matter

19*

do you refer to your friends and family before trying a new brand?
yes

20*

no

do you share and do your friends/family share shopping experiences?

always

sometimes

occasionally

never
21*

what is shared?
product
price
location
competence/courtesy of the shop personnel
buying experience

22*

are you aware of the brand MADAME?

yes no

23*

no

among the following which one dou you prefer?

madame

24*

yes

rage

les femme

what is the reason for preferring a particular brand?

product range
design of products
width and depth of the products
quality
price range