MASS COMMUNICATION RESEARCH SURVEY QUESTIONNAIRE

I am a student of UCSI University pursuing B.A. Hons in Mass Communication. I am

currently doing a survey regarding the influence of Advertisement on teenagers buying
behavior. Please spend your precious time by filling up this questionnaire. Your
feedback will be kept confidential. Your answers are valuable to my research. Thank you
for your kind cooperation.
(** Please tick only ONE answer for each question.)

SECTION A: Background Information

1. Gender

Male Female
2. Age

18-20 21-23 23 and above

3. Race

Malay Chinese Indian others (Please specify____________)

4. Education Level

Foundation/A Level Diploma Bachelor Master

5. Monthly Allowance

RM 500 and below RM 500-RM 999RM 1000-RM 1499

RM 1500-RM 1999 RM 2000-RM 2499 R M 2500 and above
6. Do you do part time job?

Yes No

SECTION B: Perceptions on Advertisement

7. Do you believe in advertising?

Yes No
8. (i) If yes why do you think so?
________________________________________________________________
________________________________________________________________
(ii) If no why do you think so?
________________________________________________________________
________________________________________________________________

9. Do you think advertisement is important?

Yes No
10. Does these advertisement influences your shopping trend?

Yes No
11. Which media gets your intention?

Print Radio Television Word of mouth

12. What is the function of advertisement?

Proffer news
Entertainment form
Transfers belief and values to society
13. How often do you go shopping?

Twice a week Once a week Once a month

Others (Please specify_____________________)

14. When do you prefer to go shopping?

During sales Normal days When needed

Others (Please specify ____________________)
15. How much will you spend for shopping in a month?

RM 100-RM 250 RM 300-RM 450 RM 500 and above

Others (Please Specify ___________________)
16. (i) Do you go for branded things when shopping?

Yes No
(ii)Why?
_____________________________________________________________________
_____________________________________________________________________

SECTION C: Personal Experience

17. Have you purchased any products recently after coming across any
advertisements?

Yes No
18. What is the reason for your answer in Question No.17?
__________________________________________________________________
__________________________________________________________________

19. Which of these factors influenced your purchasing?

The advertisement was interesting.

 Curious about the product.

Wanted to imitate the actors in the advertisement.
It was a familiar product or brand.
Was already planning on the purchase of that particular product but had not
decided on a brand.
20. Level of satisfaction regarding the purchase of the product.

Very satisfied Satisfied Neutral Unsatisfied Very unsatisfied

---------This is the end of the questionnaire. Thank you for your kind cooperation--------