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However, most of these products come with a safeguard of sorts that protects the deposit should
the benchmark drop beyond a certain level which is often set at a drop of 50%, compared to its
starting level when the investment was sold. In such a situation, investors will lose some capital
but not all of it. They will usually lose it on a 1:1 basis so that if the underlying benchmark is
down by, say, 55%, then the investor will lose 55% of their capital (55 for every 100 invested).
Autocall, or 'kick out' plans have become popular among these riskier products, paying out a
defined return providing a certain trigger occurs - such as the index moving by a specified
amount. Should that happen, the plan comes to an end early and pays back the investor's capital
plus a return agreed at the outset.
If it doesn't happen, the plan keeps going on a yearly basis either until the trigger occurs or until
the plan reaches maturity. And if it does reach maturity, then the plan pays out the cumulative
return as well as the giving back the original capital invested.
What's the performance like?
While past performance is no indication of future performance, some structured products that
have matured recently have done so with healthy returns for their investors.
Data from CompareStructuredProducts.com shows that of the nearly 200 structured deposits and
capital- protected products that matured in the 12 months to 31 March 2015, the average
annualised return for all FTSE-100-only-linked products was 5.76%.
On average, they took just under five years to mature, a time in which the FTSE 100 recorded a
7.3% annual return, according to Morningstar. This means that had the investor put 10,000 of
their money directly in the stockmarket rather than the structured product, their investment
would have grown by 733 a year compared to 576. And the bottom 25% of products produced
returns of just 3.87% a year.
This is a common criticism of structured deposits and capital protected products; they only offer
investors a limited amount of the growth of the underlying index their money's invested in. That
said, they safeguard an investor's money from the ravages of falling stockmarkets, which, of
course, direct investments simply can't do. So the limited upside is in effect the premium the
investor must pay to insure their capital.
That said, some structured deposits have paid out high double-digit returns. Ian Lowes from
CompareStructuredProducts.com points out that the best-performing structured product that
matured in the year to 31 March 2015 was a capital protected plan provided by Morgan Stanley,
which matured after six years with an 85.8% gain.
However, Patrick Connolly, a chartered financial planner at Chase de Vere, urges investors not to
be blindsided by such high figures and warns of the downsides of structured products.
"In order to provide some degree of protection, most structured products cap returns and/or don't
allow investors to benefit from dividend payments."
He adds: "These products often have limited liquidity, meaning investors get hit with big
penalties if they want to access their money and charges are hidden so investors don't really
know how much they're paying."
This lack of transparency, he says, is a big issue. "These products are often complex with hidden
charges and risks and, quite simply, people shouldn't invest in products they don't understand."
There's also an argument to be made that structured products are expensive, especially if sold by
advisers who can charge advice fees each time a product 'kicks out' when an index falls or rises
too much or when the product reaches maturity.