Beruflich Dokumente
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BACKGROUND OF PROJECT
Republic polytechnic collaborated with Media Literacy Council and Sembawang GRC to
organize outreach talks for secondary school students to increase awareness of the
issues youths face online and promote the media literacy core values.
Research has shown that most Singaporeans spent 2.5 hours of their time on the
internet everyday.
OBJECTIVES
To increase awareness of the dangers revolving the online world.
To inform students that such cases are ongoing and they are
susceptible targets of the internet.
KEY MESSAGE
COMMUNICATION OBJECTIVES
To inform youths of the dangers they can encounter online
To create awareness of the common issues faced by youths in
Singapore
TIMELINE
8 March
7.30-8.00 AM
Woodlands Secondary
10 March
11.30-12.30 PM
22 March
7.45- 8.45 AM
1 April
11.30-12.30 PM
4 April
1.35- 2.45 PM
PICTURES
PEOPLE INVOLVED
29 people
Student
Ambassadors
1)
2)
Yang Pei
Yun
Dilyz Lee
Design
1)
2)
3)
4)
Sarah
Pino
Lisa
Hibbard
Celeste
Loh
Syarafana
Bte Muhd
Shafeeq
Social media
1)
2)
3)
4)
5)
6)
Maya Vinothini
Rebecca Lim Li
Jia
Rushiqah Bte
Dahlan
Raihana Bte
Mohd Rashid
Valerie Poon
Pei Jun
Nur Aishah
Publicity
1)
2)
3)
4)
Joan L Koh
(Overall Lead)
Nadiah Ashrof
(Overall
Multimedia
Lead)
Febby - Overall
Social Media
Lead
Anne Marie Overall Design
lead
Student
Speakers
Evaluators
1)
2)
3)
4)
Dawn Lee
Shi Han
Damien Kua
Wei Min
Aaron Koh
Wong Lee
Teng Amelia
1)
2)
3)
4)
5)
6)
7)
8)
Aurelia
John
Teo Teck
Kuan
Hisham
Wei Yin
Jayme
Anusha
Daphne
TWITTER (Poster)
TWITTER (Video)
FACEBOOK (Post)
FACEBOOK (Video)
INSTAGRAM (Poster)
No comments.
INSTAGRAM (Video)
INFOGRAPHIC
OF OBSERVATIONS IN
DIFFERENT SCHOOLS
Gaming addiction
Online predators
Online privacy
TARGET AUDIENCE
Demographics
Psychographics
Usage Patterns
Social Media
Television
Internet
Prior Knowledge
First-hand experience
Testimonies
Testimoniesfrom
fromteachers
teachers
Sembawang Secondary School
Was the content easy to understand?
As a first touch point, the content is varied it helps create awareness without going into too much depth
Which of the topics stand out the most?
Online Predators, it sent out a very clear message to the students especially the videos.
Christ Church
On a scale of 1 to 5, rate the speakers.
I will rate them 5. They handle the situation well when the screen was down and they continue to speak on stage and
engage the students, they are very cool and calm.
Yes, The slides had a lot of pictures and the information were accompanied with a lot of examples.
Online predators. As nowadays this is a very scary issue for us as we dont know who is behind the screen and our students
are very susceptible and unquestionable.
Cyber-bullying. Because it is one of the areas of concern and we really want to highlight this especially for the lower
secondary students.
On a scale of 1 to 5, rate the speakers.
5. Speakers are quite good as this is the first time I have seen my Secondary Ones so engaged.
Format was also good as the question and answer in between the presentation allows the kids to look forward to
something and keeps them engaged.
Northbrooks
(Sec 4):
Christ Church
(Sec 3):
Christ Church
(Sec 4):
Content is easy to understand as it was well said and explained in detailed by the speakers
Most the content is relevant for the students but some of the content is just for our general knowledge that we
already know since young.
Explain more on the case studies.
Internet addiction stood out the most to me as most of us used the internet on a daily basis now.
Content is easy to understand as teenagers like us face this kind of problem and we can
understand and do something about it as there are tips for us.
It is very relevant as I am a student.
Try to give more tips as some of the tips are already known or used. (parents have given similar
tips. Need new ones)
Online Addiction stood out, as I am actually addicted to online gaming and i am part of the topic.
Naval Base
Easy to understand as language used was common and it was not complicated. Information was
understandable and useful
As this is a secondary and there are teenagers, we have our own phones, we go online a lot, have
our own social media accounts so it is relevant as we use them alot.
Maybe they can explain in depth on how we can help our friends or others that need help in
problems such as hacking so that they dont go deeper by attempting suicide and all that and we
want to be mentally and physically be there for them.
Online privacy stood out. As there are a lot of people online from around the world, we need to keep
our own privacy and for our own safety, we dont want our parents to worry about us and we are still
young and we do not know much about what other people can do. From the examples given many
people also do not know what is happening to them also.
(Sec 2)
COMMENTS
Speakers are good, its just the students that are not participative.
More activities to engage the audience.
Case studies should be explained in a more detailed manner as its the most essential part of
the talk as it talks about the consequences part.
INSIGHTS
The first school that the talk was held at was not as participative as compared to the rest of
the schools.
Speakers managed to entertain and engage both the teacher and student audiences.
Speakers managed crowd control really well
Time management for the talks could be better as there were 3 schools that skept activities
and quizzes.
KEY LEARNINGS
1) Need to think of solutions on the spot / Overcoming
challenges as they come
2) Brevity is Key
When we first started creating the content slides that will be
used in the talks, we had a lot of content that we thought were
relevant, and we wanted to convey those points to the
secondary school students. However, after a few test runs, we
realized that it was impossible to be able to convey everything
that we wanted to, and we had to remove and select the most
interesting points that we wanted to get across to the
audience.
Not only that, we also realized that there was no use in using a
lot of words in our slides. The secondary school audiences
were evidently much more engaged and interested when there
were visuals, videos and games. We then realized that we
should break down some of our content into much simpler
formats such as visuals so as to make us much more effective
at relaying the same message to the students.
CONCLUSION
Was the talk a success?
Yes. Overall, the talk was a success. Based on the observations we collated from the various participating schools,
students were participative and engaged especially during the activity time. Also, based on the interview from the
students and teachers, they rated for the overall engagement talk. Speakers conducted the talk in an interactive
manner and the quiz/ activity time helped raise the level of excitement within students to participate in them.
Majority of the social media posts has reached over 1000 videos. Despite the total number of likes, there were little or no
interaction over the posts as no comment were made through Instagram, Twitter and Facebook.
Wrap up video
THANK YOU