Project Title: Octorich Dairy Products Executive Summary

OCTORICH DAIRY PRODUCTS
EXECUTIVE SUMMARY
PROJECT TITLE
To determine the Retail audit on soft drinks market of Bijapur.
Product: Soft drinks.
Location: Bijapur
Research Objectives
1. To understand the consumer taste for consumption of Soft drinks in
Bijapur.
2. To find the scope of New Entrants in the Soft drinks market of Bijapur.
3. Survey of soft drinks outlets in Bijapur.
Methodology.
1. Market research survey is conducted to meet the Objective.
2. Final Objective is achieved by analysis and desk research suggestion.
Project benefits/outcome:
1. It helps the company to understand the taste of Soft drinks
consumption in Bijapur.
2. It helps the company to analyze the risk factors for launching the Soft
drinks products in the city.
3. Finally it helps the company to launch the product and product lines
to the consumers of Bijapur.
B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,
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INTRODUCTION OF ICE CREAM AND SOFT DRINKS
About Ice Cream

The first frozen dessert is credited to Emperor Nero of Rome. It was a mixture of snow
(which he sent his slaves into the mountains to retrieve) and nectar, fruit pulp, and
honey.
Another theory states that Marco Polo, 13th century bard and adventurer, brought with
him to Europe from the Far East recipes for water ices....said to be used in Asia for
thousands of years.
During his reign in the 1600s, King Charles I of England offered a cook a job for life if
he made him ice cream and kept it a secret.
During the stuffy Victorian period, drinking soda water was considered improper, so
some towns banned its sale on Sundays. An enterprising druggist in Evanston, Illinois,
reportedly concocted a legal Sunday alternative containing ice cream and syrup, but
no soda. To show respect for the Sabbath, he later changed the spelling to "sundae."
The first ice cream parlor in America opened in New York City in 1776.
George Washington loved ice cream so much that he ran up a $200 bill for the dessert
treat one summer in the late 1700s.
Dolly Madison created a sensation when she served ice cream as a dessert in the White
House at the second inaugural ball in 1812.
In 1843, New England housewife Nancy Johnson invented the hand-cranked ice cream
churn. Lacking the resources to market the churn herself, she sold the patent for her
invention for $200.
The first commercial ice cream plant was established in Baltimore in 1851 by Jacob
Fussell.
The first ice cream cone was made on September 22, 1896, in New York City by
ItaloMarchiony. He was granted a patent for his special mold in December 1903. In
1904, the waffle ice cream cone was introduced at the St. Louis World's Fair when a
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waffle concessionaire started rolling waffles into the shape of a cone for the benefit of
an ice cream vendor who occupied an adjoining booth.
Invention of the ice cream soda is usually attributed to Robert M. Green, who operated
a soda water concession in Philadelphia. Green, who sold a mix of carbonated water,
cream, and syrup, apparently ran out of cream and substituted ice cream, hoping his
customers wouldn't notice. But they did, and his daily sales climbed from $6 to $600!
In 1929, William Dreyer, an ice cream maker, and his partner, Joseph Edy, a candy
maker by trade, created the world's first batch of Rocky Road ice cream.
In 1978, the FDA required all frozen desserts to have ingredients listed on their labels.
The early methods of freezing foods need some explanation. Freezing of foods was
achieved by mixing salt with ice. Mixing salt with ice reduces the freezing point and it
is quite easy to achieve temperatures lower than -14C.
This process did not arrive in Europe until 1503, in Italy. It was not used for food until
water ices (sorbets) appeared in the 1660s in Naples, Florence, Paris and Spain. Later
in 1664 ices made with sweetened milk first appeared in Naples.
In England Iced Cream was served at a banquet for the Feast of St. George at
Windsor Castle in 1671. It was such a rare and exotic dish that only the guests on
King Charles IIs table had one plate of white strawberries and one plate of iced
cream. All the other guests had to watch and marvel at what the Royal table were
eating.
Such was the interest and demand for ice cream that wealthy people built ice houses
on their estates.
Ice cream making was a closely guarded secret and the knowledge of how to make it
would have been a meal ticket for life, which is why the first recipe in English did not
appear until 1718.
The technique of making custard based ice cream using egg yolks started in France
around the middle of the 18th century and this is the origin of custard based ice
cream. The Americans had to wait until 1700 to get their first taste of ice cream.
In nineteenth century, Ice cream manufacture was simplified with the introduction of
the ice cream machine in 1843 in both England and America. This consisted of a
wooden bucket that was filled with ice and salt and had a handle which rotated. The
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central metal container, containing the ice cream was surrounded by the salt and ice
mixture. This churning produced ice cream with an even, smooth texture. Previously
it was made in a pewter pot kept in a bucket of ice and salt and had to be regularly
hand stirred and scraped from the side of the pewter pots with a spaddle which is a
sort of miniature spade on a long handle.
The key factor in the manufacture of ice cream was ice. Where was it to come from?
In the early 19th century importation of ice started from Norway, Canada and
America, this made ice cream readily available to the general public in the UK. Ice
was shipped into London and other major ports and taken in canal barges down the
canals, to be stored in ice houses, from where it was sold to ice cream makers. This
burgeoning ice cream industry, run mainly by Italians, started the influx of workers
from southern Italy and the Ticino area of Switzerland to England.
In London they lived in the most appalling conditions in and around the Holborn area.
The huge ice house pits built near Kings Cross by Carlo Gatti in 1850s, where he
stored the ice he shipped to England from Norway, are still there and have recently
been opened to the public at The London Canal Museum.
The advent of mechanical refrigeration using electricity and gas, at the end of the last
century, is what made the ice cream industry what it is today. No longer were huge
quantities of ice necessary and it was now possible to transport and store ice cream.
Previously ice cream had to be eaten within a few hours of it being made as it
required too much ice to keep it frozen. Ice cream quickly became a mass market
product and many of the old flavors became best sellers.
Although the cone itself can be traced back hundreds of years, the first recording of
cones being used for serving ice cream was in 1888 in Mrs. Marshalls Cookery Book.
Prior to that ice cream was either licked out of a small glass known as a penny lick or
taken away wrapped in waxed paper referred to as a hokey pokey (hokey pokey is
supposed to have come from the Italian "ecco un poco" "here is a little").
About 1926 the first commercially-successful continuous process freezer was

perfected. The continuous freezer, developed by Clarence Vogt, and later ones
produced by other manufacturers, has allowed the ice cream industry to become a
mass producer of its product.
The first Canadian to start selling ice cream was Thomas Webb of Toronto, a
confectioner, around 1850. William Neilson produced his first commercial batch of
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ice cream on Gladstone Ave. in Toronto in 1893, and his company produced ice cream
at that location for close to 100 years.
INTRODUCTION OF SOFT DRINKS

The main production of soft drink was stored in 1830s & since then from those
experimental beginning there was an evolution until in1781, when the worlds first cola flavoured
beverage was introduced.
These drinks were called soft drinks, only to separate them from hard alcoholic drinks. This
drinks do not contains alcohol & broadly specifying this beverages, includes a variety of
regulated carbonated soft drinks, diet & caffeine free drinks, bottled water juices, juice
drinks, sport drinks & even ready to drink tea/coffee packs. So we can say that soft drinks mean carbonated
drinks. Today, soft drink is more favorite refreshment drink than tea, coffee; juice etc. It is said
that where there is a consumer, there is a producer & this result into completion. Bigger the
player, the harder it plays. In such situation broad identity is very strong. It takes long time to
make broad famous.
Soft Drinks in India industry profile provides top-line qualitative and quantitative summary
information including: market size (value , and forecast to 5). The profile also contains
descriptions of the leading players including key financial metrics and analysis of competitive
pressures within the market. Essential resource for top-line data and analysis covering the
India soft drinks market.Includes market size data, textual and graphical analysis of market
growth
trends,
leading
companies
and
macroeconomic
information.
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Highlights
1.The soft drinks market consists of retail sale of bottled water, carbonates, concentrates,
functional drinks, juices, RTD tea and coffee, and smoothies. However, the total market
volume for soft drinks market excludes the concentrates category. The market is valued
according to retail selling price (RSP) and includes any applicable taxes. Any currency
conversions used in the creation of this report have been calculated using constant 2010
annual average exchange rates.
2. The Indian soft drinks market generated total revenues of $3.8 billion in 2010, representing
a compound annual growth rate (CAGR) of 11% for the period spanning 2006-2010.
3. Carbonates sales proved the most lucrative for the Indian soft drinks market in 2010,
generating total revenues of $1.9 billion, equivalent to 50.5% of the market's overall value.
4.The performance of the market is forecast to decelerate, with an anticipated CAGR of 9.1%
for the five-year period 2010-2015, which is expected to lead the market to a value of $5.9
billion by the end of 2015.
Features
Save time carrying out entry-level research by identifying the size, growth, and leading
players in the soft drinks market in India
Use the Five Forces analysis to determine the competitive intensity and therefore
attractiveness of the soft drinks market in India
Leading company profiles reveal details of key soft drinks market players global operations
and financial performance
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Add weight to presentations and pitches by understanding the future growth prospects of the
India soft drinks market with five year forecasts
Macroeconomic indicators provide insight into general trends within the India economy
RETAIL
Retail is the sale of goods and services from individuals or businesses to the end-user.
Retailers are part of an integrated system called the supply chain. A retailer purchases goods
or products in large quantities from manufacturers directly or through a wholesale, and then
sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed
locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated
services, such as delivery. The term "retailer" is also applied where a service provider
services the needs of a large number of individuals, such as a public. Shops may be on
residential streets, streets with few or no houses or in a shopping mall. Shopping streets may
be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect
customers from precipitation. Online retailing, a type of electronic commerce used for
business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.
Types of retail outlets
A marketplace is a location where goods and services are exchanged. The traditional
market square is a city square where traders set up stalls and buyers browse the merchandise.
This kind of market is very old, and countless such markets are still in operation around the
whole world.
In some parts of the world, the retail business is still dominated by small family-run stores,
but this market is increasingly being taken over by large retail chains.
Retail is usually classified by type of products as follows:

Food products
Hard goods or durable goods ("hardline retailers") - appliances, electronics, furniture,
sporting goods, etc.Goods that do not quickly wear out and provide utility over time.
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Soft goods or consumables - clothing, apparel, and other fabrics. Goods that are consumed
after one use or have a limited period (typically under three years) in which you may use
them.
There are the following types of retailers by marketing strategy:

Department stores - very large stores offering a huge assortment of "soft" and "hard
goods; often bear a resemblance to a collection of specialty stores. A retailer of such
store carries variety of categories and has broad assortment at average price. They
offer considerable customer service.
Discount stores - tend to offer a wide array of products and services, but they
compete mainly on price offers extensive assortment of merchandise at affordable and
cut-rate prices. Normally retailers sell less fashion-oriented brands.
Warehouse stores - warehouses that offer low-cost, often high-quantity goods piled
on pallets or steel shelves; warehouse clubs charge a membership fee;
Variety stores - these offer extremely low-cost goods, with limited selection;
Demographic - retailers that aim at one particular segment (e.g., high-end retailers
focusing on wealthy individuals).
Mom-And-Pop - is a retail outlet that is owned and operated by individuals. The
range of products are very selective and few in numbers. These stores are seen in local
community often are family-run businesses. The square feet area of the store depends
on the store holder.
Specialty stores - A typical specialty store gives attention to a particular category and
provides high level of service to the customers. A pet store that specializes in selling
dog food would be regarded as a specialty store. However, branded stores also come
under this format. For example if a customer visits a Reebok or Gap store then they
find just Reebok and Gap products in the respective stores.
General store - a rural store that supplies the main needs for the local community;
Convenience stores - is essentially found in residential areas. They provide limited
amount of merchandise at more than average prices with a speedy checkout. This
store is ideal for emergency and immediate purchases as it often works with extended
hours, stocking everyday;
Hypermarkets - provides variety and huge volumes of exclusive merchandise at low
margins. The operating cost is comparatively less than other retail formats.
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Supermarkets - is a self-service store consisting mainly of grocery and limited
products on non food items. They may adopt a Hi-Lo or an EDLP strategy for pricing.
The supermarkets can be anywhere between 20,000 and 40,000 square feet (3,700
m2). Example: SPAR supermarket.
Malls - has a range of retail shops at a single outlet. They endow with products, food
and entertainment under a roof.
Category killers or Category Specialist - By supplying wide assortment in a single
category for lower prices a retailer can "kill" that category for other retailers. For few
categories, such as electronics, the products are displayed at the centre of the store and
sales person will be available to address customer queries and give suggestions when
required. Other retail format stores are forced to reduce the prices if a category
specialist retail store is present in the vicinity.
E-tailers - The customer can shop and order through internet and the merchandise are
dropped at the customer's doorstep. Here the retailers use drop shipping technique.
They accept the payment for the product but the customer receives the product
directly from the manufacturer or a wholesaler. This format is ideal for customers who
do not want to travel to retail stores and are interested in home shopping. However it
is important for the customer to be wary about defective products and non secure
credit card transaction. Example: Amazon, Pennyful and eBay.
Vending Machines - This is an automated piece of equipment wherein customers can
drop the money in the machine and acquire the products.
Some stores take a no frills approach, while others are "mid-range" or "high end", depending
on what income level they target.
Other types of retail store include:

Automated Retail stores are self-service, robotic kiosks located in airports, malls and grocery
stores. The stores accept credit cards and are usually open 24/7. Examples include
ZoomShops and Redbox.
Big-box stores encompass larger department, discount, general merchandise, and warehouse
stores.
Retailers can opt for a format as each provides different retail mix to its customers based on
their customer demographics, lifestyle and purchase behaviour. A good format will lend a
hand to display products well and entice the target customers to spawn sales.
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Global Top Five Retailers

1. Walmart US $421,849
2 .Carrefour France $121,519
3 .Tesco UK $94,244
4 .Metro AG Germany $89,311
5 .Kroger US $82,189
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WHAT IS RETAIL AUDIT

Retail audit, which is a vital evaluation tool, systematically examines and evaluates a
companys total retailing efforts or a specific aspect of it.
Retail Audits - Maximizing Your Sales In the UK alone, around 1.15 billion a year is spent
on promoting products at Point Of Purchase, with competition from online retailers, getting it
right in-store has never been more important.
We work with a wide variety of brands and retailers on an ongoing and ad-hoc basis to
improve compliance and stock availability, ensuring your POS makes it onto the shop floor
and displayed to its full potential to maximize your return on investment.
PURPOSE
TO STUDY WHAT A RETAILER IS PRESENTLY DOING
TO APPRAISE VARIOUS PERFORMANCE INDICATOR OF A RETAILER
TO INVESTIGATE A RETAILERS OBJECTIVES AND STRATEGIES; THEN
EXAMINE HOW IT HAS IMPLEMENTED THOSE AND WHETHER ITS
ORGANISATION STRUCTURE IS ADEQUATE TO IMPLEMENT THOSE.
SO, WE CAN WRITE:

A
ASSEMBLE
UNDERSTAND
DISSECT
INVESTIGATE VARIANCES
TRANSCRIBE THE TRUTH
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WHAT DOES RETAIL AUDIT INCLUDE
STORE LAYOUT AND VISIBILITY MANAGEMENT
IN-STORE MANAGEMENT
CUSTOMER RELATIONS AND INTERFACE
VISUAL MERCHANDISING
AMBIENCE AND HYGIENE MANAGEMENT
MANPOWER PLANNING AND RESPONSIBILITY ALLOCATION
SALES AND CASH MANAGEMENT
Our audit services include:
In-store brand standards adherence

Promotional Compliance
Product / Brand / POS Placement Audits
Stock availability
Brand / product recommendations
Behind the scenes management procedures
POSSIBLE DIFFICULTIES IN CONDUCTING A RETAIL AUDIT
AN AUDIT MAY BE COSTLY

IT MAY BE QUITE TIME-CONSUMING.
PERFORMANCE MEASURES MAY BE INACCURATE
EMPLOYEES MAY FEEL THREATENED AND NOT COOPERATE AS MUCH
AS DESIRED.
COLLECTION OF INCORRECT DATA
MANAGEMENT MAY NOT BE RESPONSIVE TO THE FINDINGS.
AUDITS MUST BE CONDUCTED REGULARLY.

IN-DEPTH ANALYSIS IS MADE
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DATA ARE ANALYZED SYSTEMATICALLY.
AN OPEN-MINDED, UNBIASED PERSPECTIVE IS MAINTAINED.
THERE IS A WILLINGNESS TO RECTIFY WEAKNESSES TO EXPLOIT
STRENGTHS
DECISION MAKERS MUST BE RESPONSIVE TO THE RECOMMENDATIONS
MADE IN THE AUDIT REPORT.
Why to study the retail format.

To know the investment of retail outlet.
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To know the size of retail outlet

To know the store design of the retail outlet
To know the brands of soft drinks in the retail store
To know the which product has more sale and why
To know the existing problem with products
INTRODUCTION OF COMPANY
Octal Dairy Products Pvt. Ltd had its humble beginning, in the year 2002, when it first
registered itself and the commercial production started in 2003 April. Octal Dairy
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Products Pvt. Ltd was started by 8 young dynamic MBA graduates. Instead of choosing a
regular corporate career, they chose to go by their own. In the process of identifying
various business opportunities, they were struck by the future growth prospects of icecream industry, which then was growing at a healthy rate of 15% - 18 %. They also found
that the market provides the right climate for ice-cream consumption; the country has a
very low per capita consumption, which means large untapped potential; and if they could
maintain competitive pricing the market will definitely reward them. Sticking to their
convictions, the founders decided to take the franchise of JOY Ice-creams for North
Karnataka region. They started manufacturing by April 2003 and the initial year proved to
be a bonanza with a turnover of Rs.40 Lakhs. This firm belief has proved right and Octal
today boasts a turnover of over Rs.1 crore, and growing at a compounded rate of 20% 25%.
Instead of sticking Joy Ice-creams,Octal Dairy Products is now coming up with its own
brandOctorichand has started marketing its product in parts of North Karnataka region
namely, Bijapur, Bagalkot etc. Its future plans include,
Launching Octorich ice-cream throughout Karnataka.
Starting a new manufacturing plant.
Diversify into other dairy products
Octal Dairy Products Pvt. Ltd is now poised to on other established industry biggies by
consistently maintaining high quality and competitive pricing. The company with its
young and dynamic partners, who double as the in-charges of various departments and
functions in the organization are set to scale greater heights.
Brief Profile
A Brief Profile of Octal Dairy Products Pvt. Ltd is as follows,
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Managing Director
Vijayanand M Yalwar
Started
1st November 2002
Location
Bijapur
Product
Ice-creams
Brands
Joy, Octorich
Market Presence
Gulbarga, Bijapur, Bagalkot, Hubli, Dharwad,

Bellary, Hospet.
No. Of Employees
60
Turnover
1 crore rupees
Future Plans
Opening a new manufacturing plant.Entry into
other Dairy Products and new entry with the soft
drinks.
The Management Team

The Management Team constitutes of one Managing Director and seven directors.
They are listed as follows,
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Vijayanand M Yalwar
Managing Director
Danayya B Kadapatti
Director
Raju S Kodikeri
Director
Aravind Nagathan
Director
Satish M Tungal
Director
Basavagouda B Biradar
Director
RaghvendraHawaldar
Director
Muragesh Y Pattanshetti
Director
SWOT analysis of the Company:
Strengths:
It has a good financial position with growth in profits in south.
Procurement of milk is no problem for which constitutes the main ingredient in ice creams.
Has a good brand image in south Indian market.

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It is evident from the survey that Joy has very good taste and high quality and flavor when
compared to other companies.
Weakness;
Ice creams are costly when compared to other companies.
They need to manufacture variety of flavors so as to remain competitive.
Opportunities:
It has a good market in Belgaum, because the market of this city mainly constitutes large
number of students due to the presence many schools and colleges.
It can target more number of hotels and cinema houses where people gather in masses.
Threats:
Competition from other brands like Amul, MTR, Vadilal, Kwality Walls and other many local
brands which may take away some market share mainly due to price factor.
Product List
The various products and their variants produced and marketed by Octal Dairy Products
Pvt. Ltd are put as follows,
Regular
Vanilla
Orange
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Raspberry
Pineapple
Pista
Chocolate
Mango
Butterscotch
Joy Fruity
Spanish Delite
KesarPista
KajuKissmiss
Black Current
Fresh Strawberry
Two-In-One
Ripple Raspberry
Ripple Mango
Ripple Choco
Novelties
Joy Ball
Joy Ball Straw Berry
Joy Ball Mango
Mango Duet
Raspberry Duet
Joy Feast
Choco Bar Big & Mini
Sundae Dreams
Cassata
Gadbad
Syrup Sticks
Mango Sticks
Orange Sticks
Lemon Sticks
Size Variants (Regular Ice-creams)

Cone Top
Cups
Large
KajuKissmiss
Small
Butter Scotch
Chocolate
B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE,
Family PackBBA PROGRAMME,
500 ml
Vanilla (Mini)
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Strawberry (Mini)
Party Pack
1000 ml
Chocolate (Mini)
Bulk Pack
4000 ml
ButterScotch (Mini)
Quality
At Octal, commitment to Quality is an Attitude. Joy Ice Creams contains only the best
ingredients, be it cashew nuts, almonds, pistachio chocolate or fresh fruits. State-of-the arttechnology ensures that each scoop is dense, rich and filling, with no extra air or ice-flakes.
Special care is taken during packaging, storing, transit and delivery so that consistency in
quality is maintained. This is why when the end product reaches the customer, he is
convinced that quality shines through in everything the group does.
Happenings
New Launches
Recently the group has launched Fresh SOFT DRINKS named octorich.
Market Reaction to Octals activities
The recent promotional schemes have a tremendous response from the consumers.
Consumers have been writing letters with requests for the extension of the scheme period.
The growth in sales during the scheme period was three times over the normal sales.
Infrastructure
Our infrastructure helps us to sustain our success by constantly enabling us to respond to the
demands of the market. The infrastructure comprises of a good work environment, skilled
workforce and high tech gadgetry. Our professional staff provides in-depth knowledge and
exceptional personal assistance to all our customers. Our sales team has created a leadership
position in the ice creams industry.
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Sales Turnover
2002-09
2003-10
2004-11
Rs (million)
13
16
20
Manufacturing Process and Economics

Prevention of Food Adulteration Act requires a minimum of 10% fat and 40% of other
solid matters in ice creams. Ice cream manufactured with modern technology contains about
40% air. The key non-fat solid matters are skimmed milk powder and sugar. Ice creams
normally contain milk fat but there are several varieties (called frozen desserts) which contain
oil fat. Butter cost is about Rs. 140-150 per kg. Skimmed milk powder Rs. 65-70 per kg (Rs.
50 in season time) and sugar costs is about Rs. 16-18 per kg.
Ice cream has to be stocked at -26oC. Temperature required to store ice cream is
significantly lower than that required for storage of butter and milk. All liquid ingredients
such as milk, cream, concentrated milk, liquid sugar syrup and water are mixed with the dry
solids such as nonfat dry milk, sugar, stabilizer and emulsifier and blended. The blended
liquid is then pasteurized in order to destroy all microorganisms and improve the storage
property of the ice cream. The pasteurized mix is pumped through a homogenizer under
pressure to produce a smooth, uniform product. The mix is immediately cooled to -4 degree
Celsius and then aged to improve the body and texture of the finished ice cream. Soluble
flavoring materials are added to the mix and then the ice cream is frozen in batch or
continuous freezers. During freezing, air is incorporated into the mix resulting in increased
volume. The soft frozen product is drawn from the freezer at 6 degree Celsius and packed at
this temperature after which it is stored at a temperature of 29 degree Celsius till it is
marketed.
Frozen Desserts have a lower dairy fat content of 4% compared to ice creams which
the Bureau of Industrial Standards defines as containing not less than 10% fat. Typical
components by weight, of an average-composition ice cream area, 12% fat, 11% nonfat milk
solids, 15% sugar and 0.3% vegetable gum stabilizer.
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Segmentation
Ice Cream market can be segmented in three different ways, namely on the basis of
flavours : on the basis of stock keeping units / packaging and on the basis of consumer
segments.
On the basis of flavours the market today has a number of flavours like vanilla,
strawberry, chocolate, mango butterscotch a number of fruit flavours, dry fruit flavours
traditional flavours like Kesar-Pista, Kaju-Draksh etc.
The market is totally dominated by Vanilla, Strawberry and chocolate, which

combined account for more than 70% of the market followed by butterscotch and other fruit
flavours.
On the basis of stock keeping units / packaging the market can be divided into 4
segments:
Cones
Cups
Sticks or candies
Take away
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On the basis of the consumer segments the market can be divided into four segments:
Impulse segment (pull cart)

Retail (home take away)
Institutional / catering
Parlours
While institutional or catering accounts for around 15%, retail and impulse combined
take the major chunk with 70% of the market.
Market Size and Growth
Ice creams are available in various forms such as cone, cups, bar (candy), party pack
etc. Candy sticks account for about 25-30% of volumes, whereas cups and other novelties
contribute the rest. Frozen desserts market in India is very small and refers to vegetable fat
(instead of milk fat) based ice creams. Besides, a wider range of frozen desserts is also made
in house and served in 5 star hotels.
The ice-cream market growth during the late 80s and in the early 90s was very low at
around 2-3% p.a. but slowly the market has started picking up especially after de-reservation
of the sector in 1997. For last 1-2 years the ice cream market in India is growing at 15-20%
per annum and presently in 1999-2000 it is estimated at worth of Rs. 15-16 bn.
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This growth rate is expected to continue for another next 2-3 years because of lower
base. Of the total size of Rs. 15-16 bn, around 30-32% is in the hands of organized sector
valued at Rs. 4.9 bn, rest all is with the unorganized sector. The growth rate could have been
even higher but for poor infrastructure, high excise duty / sales tax etc. Excise on ice cream
was increased from 13% to 16% in the FY2000 budget.
Market growth historically was stunted by Government policies. Till 1997, ice cream
manufacture was reserved for small-scale sector. The leading players were unable to invest
adequately to develop an infrastructure of cold chain for storage and distribution. Erratic
supply and shortage of power in most parts of the country have been the major factors
limiting growth of a cold chain. As a result, there was a dearth of good quality products in the
market and also lack of adequate infrastructure to distribute the same. Cadbury had entered
the market in 1992 with its Dollops brand, but was unsuccessful in building up a significant
franchise and withdrew two years later. In the absence of any competition from MNCs, local
players were able to build up a strong franchise in respective local areas. Some of the players
built up their market through exclusive parlors. But in most cases prior network also could
not extend beyond local limits.
At the beginning of first phase of liberalization, Hindustan Lever (HLL), entered the
market through frozen dessert route. Frozen deserts (which use edible oil fat instead of milk
fat) were technically not reserved for small scale. Amul ice cream, manufactured by the
largest milk-producing co-operative was introduced in Mumbai market in 1996, intensifying
the competition. In 1997, the sector was de-reserved from small scale, based on the
recommendations of the Abid Hussein Committee report, on grounds of hygiene and
technology. Removal of licensing restrictions and investment by new players in capacity and
market expansion is expected to lead to rapid growth in the sector.
BIJAPUR
Research
Methodology
BIJAPUR
Research design
Data Collection
Data Collection Instrument

Data Collection Method
Sampling
Sample Unit
50 Retail outlets
Sample Size
50 Respondents.
Sample Method
- Convenient Sampling.
Data Analysis Tools

Analysis Tool
- Questions
- Survey/Interview Method
-- Coding/Excel Sheet
Data Presentation -- Graphs.
Data Collection Sources
Primary Data - Direct Interaction with the
Retailers.
Secondary Data Internet, Company visiting cards.
Survey Details
Location Of Survey Railway station to All-Ameen
Duration Of The Study - 30 days
BIJAPUR
RETAIL AUDIT ON RETAIL COLD DRINKS

1) SANMAN COLD DRINKS
01
02
03
04
05
06
07
08
09
1
0
MoulaliYalige
998088228
10*3
10
PEPSI,COKE,A
200ML,1/
A,
A,D,M,F,
PPY,FROOTI
2,1,2 LTR
70
ADDRESS :- SANMAN COLD DRINKS OPPOSITE GOLGUMBAZ STATION ROAD

BIJAPUR.
2) RAHEEM COLD DRINKS
01
02
03
04
05
06
07
08
09
1
0
RAHEEM
997269536
16*2
36
PEPSI, COKE,
200ML,1/
M,
MAAZA,
2,1,2 LTR
M,N,P,A
50
FROOTI,APPY.
ADDRESS :- HAKEEM CHOWK NEAR GOLGUMBAZ J.M. ROAD BIJAPUR.
3) ZAKIR JUICE CENTRE
01
02
03
04
05
06
07
08
09
1
0
ZAKIR
924286494
40*4
46
PEPSI,COKE,
200ML,1/
P,
A,D,F,M
20
MAAZA,APPY,
2,1,2 LTR
A1
,N,P
FROOTI,FIZZ
ADDRESS :- SHOP NO 13 & 14 NEAR STADIUM MG ROAD BIJAPUR.

4) CITY JUICE CENTRE
01
02
03
NASEER.
944830408
20*3
KOLAR
04
05
06
07
PEPSI,COKE,M
200ML,1/
A,
AAZA,APPY,FR
2,1,2 LTR
O,
2FL
OOTI,FIZZ
20
00R
08
09
10
BB,T,Y,
30
A1.
A2
.
ADDRESS :- CITY JUICE CENTRE ASHRAM ROAD GANDHI CHOWKBIJAPUR.

BIJAPUR
5) KOHINOOR JUICE CENTRE

01
02
03
SHAFIQ
10*3
BANGI
04
20
05
06
07
08
09
10
PEPSI,MAAZA,
200ML,1/
O,
A,P,Y,T,S
30
APPY,FIZZ
2,1,2 LTR
A2
ADDRESS :- KOHINOOR JUICE CENTRE MAIN ROAD MUNCIPARTY OPPOSITE

BIJAPUR.
6) SHEETAL COLD DRINKS
01
02
03
RAMESH.
998608661
20*4
NAVI
04
20
05
06
07
08
09
10
FROOTI,MAAZ
200ML,1/
A,
F,M,T,Y
20
A,PEPSI,COKA.
2,1,2 LTR
ADDRESS :- SHEETAL COLD RDINKS JORAPUR PHETA NEAR 10.NO SCHOOL

OPPOSITE BIJAPUR.
7) LUCKY JUICE CENTRE
01
TANVEER
02
03
8050225045
10*1
KAZI
04
30
05
06
07
08
09
10
PEPSI,COKA,F
200ML,1/2
A,
A,F,M,X
20
ROOTI,MAAZA
,1,2 LTR
B,
,APPY
ADDRESS :- CMC COMPLEX ATHANI ROAD BIJAPUR.

8) SHREE JUICE CENTRE
01
SADASHIV
KADAMBA
02
03
9972412413
10*1
0
04
10
05
06
07
08
09
10
PEPSI,COKA,S
200ML,1/
A,
A,F,M,N
50
LICE
2,1,2 LTR
ADDRESS :- SHREE JUICE CENTRE ALL-AMEEN OPPOSITE BIJAPUR.
9) GREEN JUICE CENTRE

BIJAPUR

01
02
03
ABDUL
20*7
BAGWAN
04
20
05
06
07
08
09
10
PEPSI,COKA,F
200ML,1/2
A,
A,B,M,P
30
ROOTI,APPY,M
,1,2 LTR
AAZA
ADDRESS :- GREEN JUICE CENTRE AZAD ROAD BIJAPUR.
10) MULTIMATE JUICE CENTRE
01
02
03
SADASHIV
984569500
30*3
BHAVIKATT
04
40
05
06
07
08
09
10
PEPSI,
200ML,1/
A,
A,M,F,N
10
SLICE,FROOTI
2,1,2 LTR
,APPY
ADDRESS :- MULTIMATE JUICE CENTRE BLDE OPPOSITE BIJAPUR.
11) HABEEB COLD DRINKS

01
02
03
HABEEBSAB
9741143704
15*1
MULLA
04
15
05
06
07
08
09
10
PEPSI,COKE,
200ML,1/
A,
A,M,N,O
50
MAAZA,APPY
2,1,2 LTR
,P
ADDRESS :- HAKEEM CHOWK NEAR GOLGUMBAZ JM ROAD BIJAPUR.
RETAIL AUDIT ON KIRANA STORES AND BAKERY

1) S.L.J IYANGAR BAKERY
BIJAPUR

01
PALAKSHI
02
03
04
05
06
900819824
10*1
-----
PEPSI,COKE,T
200ML,1/
--
HUMSUP,
2,1,2 LTR
07
A
FROOTI,MAAZ
08
09
10
PEPSI,C
10
OKE,TH
UMS UP
A
ADDRESS :- HAKEEM CHOWK NEAR GOLGUMBAZ BIJAPUR.
2)S.L.J IYANGAR BAKERY
01
02
03
04
05
06
CHANDRSH
948222761
10*2
-----
PEPSI,COKE,A
200ML,1/
EKAR
00
---
PPY,BINDU
2,1,2 LTR
07
O
08
09
10
SPRITE,
25
09
PEPSI
ADDRESS :- HAKEEM CHOWK NEAR GOLGUMBAZ BIJAPUR.

3) REVANSIDDESHWAR KIRANA STORE
01
02
03
04
05
06
07
08
0
TOTAPPA
812313674
VALI
10*8
-----
PEPSI,COKE,T
200ML,1/
M,
THUMS
--
HUMSUP
2,1,2 LTR
UP,7UP,
10
09
ADDRESS : NEAR PAVAD BASAVESHWAR TEMPLE GOLGUMBAZ OPPOSITE

BIJAPUR.
4) REVAN COMMUNICATION
01
02
03
04
05
06
07
08
0
VISHWNAT
988691153
20*1
PEPSI,COKE,F
200ML,1/
M,
PEPSI,
ROOTI,MIRIN
2,1,2 LTR
MIRIND
DA,SLICE
48
09
A,
ADDRESS :- OPPOSITE GOLGUMBAZ BIJAPUR.
5) SHAKHAMBARI COMMUNICATION
01
02
03
04
05
06
07
08
0
BASAVARAJ
953871390
8*15
-----
PEPSI,COKE,M
200ML,1/
O,
PEPSI,T
BIJAPUR
10

2
AAZA
2,1,2 LTR
HUMSU
P,MAAZ
A
6) S.L.J IYANGAR BAKERY
01
02
J.M WALI
948239956
03
04
05
06
5*9
-----
MAAZA,FROO
200ML,1/
TI,SLICE.7UP,S
2,1,2 LTR
07
P
08
09
10
SPRITE,
30
09
COKE,P
PRITE
EPSI

7) SHABHANAM COLD DRINKS
01
02
03
04
05
06
07
08
0
R.L
872206345
PADEKNO5R
8*15
PEPSI,7UP,THU
200ML,1/
A,
PEPSI,7
MS
2,1,2 LTR
UP,SLIC
UP,MAAZA,CO
46
KE
8) SAYIA BAKERY
01
RAJESAB
02
03
903592470
8*15
04
4
05
06
07
08
09
10
COKE,MAAZA,
200ML,1/
A,
SPRITE,
30
SPRITE,7UP
2,1,2 LTR
O,
MAAZA
T
ADDRESS :- NEAR RAILWAY STATION BIJAPUR.
9) SHABHANAM HOTEL
01
02
03
04
05
06
07
08
09
1
0
BIJAPUR

KALIV.
990049429
15*4
PADEKNOO
60
PEPSI,SPRITE,
200ML,1/
A,
7UP,SLI
7UP
2,1,2 LTR
CE,SPR
45
ITE
ADDRESS :- NERA RAIL WAY STATION BIJAPUR.
10) GANESH BAKERY
01
02
03
04
05
06
07
08
09
1
0
RAVI
990076460
10*1
-----
PEPSI,7UP,SPR
200ML,1/
A,
7UP,SPR
10
NATIKAR
ITE,SLICE
2,1,2 LTR
ITE,SLI
CE,PEP
SI
ADDRESS :- NEAR RAIL WAY STATION BIJAPUR.
11) AGARWAL BHAVAN
01
02
03
04
05
06
07
08
09
1
0
PRADEEP.
961122335
20*2
-----
PEPSI,COKE,S
200ML,1/
A,
PEPSI,7
GUPTA
--
LICE,MAAZA
2,1,2 LTR
UP,SPRI
50
TE
ADDRESS :- NEAR RAIL STATIONBIJAPUR.
12) S.L.V IYANGAR BAKERY
01
02
03
04
05
06
07
08
09
1
0
DJ
944897291
20*3
-----
PEPSI,COKE,
200ML,1/
A,
PEPSI,7
KRISHNA
KINLEY
2,1,2 LTR
UP,THU
IYANGAR
50
09
MSUP
ADDRESS :- OPPOSITE PEARL HOTEL BIJAPUR.
13) NAGRAJ KIRANA STORES

01
02
03
04
05
06
07
08
BIJAPUR

0
NAGARAJ
897108284
GOOGI
8*8
----
SPRITE,7UP,C
200ML,1/
OKE,PEPSI
2,1,2 LTR
7UP,SP
15
RITE,S
LICE
ADDRESS :- OPPOSITE SASNOOR HOSPITAL BIJAPUR.

14) SAI KIRANA & GENERAL STORES
01
02
03
04
05
06
07
08
09
1
0
SANGMESH
15*1
-----
7UP,THUMS
200ML,1/
P,
FROOT
UP,COKE,PEP
2,1,2 LTR
I,MAAZ
SI
10
09
A,7UP
ADDRESS :- OPPOSITE SASNOOR HOSPITAL BIJAPUR.

15) SHAH KIRANA STORES
01
02
03
04
05
06
07
08
0
BIKU
990299757
16*1
SHAHA
-----
7UP,SPRITE,M
200ML,1/
AAZA
2,1,2 LTR
SPRITE,
30
09
7UP
ADDRESS :- OPPOSITE BADIKAMAN J.M ROAD BIJAPUR.

16) ARZOO PONSHOP
01
02
03
04
05
06
07
08
0
L.M PATEL
988090676
4*6
-----
PEPSI,ZEERA
200ML,1/
SODA,COKE
2,1,2 LTR
COKE,
7UP,SPR
ITE
ADDRESS :- OPPSITE BADIKAMA J.M ROAD BIJAPUR.
17) KORTI MEDICAL STORES
BIJAPUR
28

01
02
03
04
05
06
07
08
09
1
0
M.H.KORTI
789954937
5*10
----
SPRITE,
200ML,1/
A,
SPRITE,
7UP,PEPSI
2,1,2 LTR
7UP,PEP
20
09
SI,
ADDRESS :- OPPOSITE BADIKAMAN J.M.ROAD BIJAPUR
18) SHRI KANHIYA SWEATS
01
02
03
04
05
06
07
08
0
RAHUL
948324827
GUPTA
10*5
-----
PEPSI,COKE,7
200ML,1/
UP,APPY,MAA
2,1,2 LTR
SPRITE,
15
09
PEPSI,C
ZA
OKE
ADDRESS :- OPPOSITE BUS STAND BIJAPUR.

19) MAHARAJ SWEETS
01
02
03
04
05
06
07
08
0
ABID KAZI
990041414
8*15
-----
PEPSI, COKE,
200ML,1/
A,
SPRITE,
FROOTI,
2,1,2 LTR
7UP,PEP
SPRITE
45
SI,
SLICE
ADDRESS :- NEAR BUS STAND BIJAPUR.
20) HOTEL KAPALI

01
02
03
04
05
06
07
08
09
1
0
BIJAPUR

DINESH
948033948
15*3
NAYAR
75
PEPSI,COKE,T
200ML,1/
N,
THUMS
HUMS UP,
2,1,2 LTR
UP,
SPRITE,FROO
COKE,7
TI
UP
50
09

21) HEERA COLD DRINKS
01
02
03
04
05
06
07
08
0
K.L
944844183
TADALGI
15*2
20
COKE,7UP,SPR
200ML,1/
N.
THUMS
ITE,
2,1,2 LTR
UP, 7UP,
FROOTI,THU
25
09
SPRITE
MS UP
22) NANDINI BAKERY
01
02
03
04
05
06
07
08
0
UDAY
962031343
SHETTI
15*8
-----
PEPSI,COKE,F
200ML,1/
P,
SPRITE,
ROOTI,APPY,B
2,1,2 LTR
MAAZA
INDU
50
09
,PEPSI,
ADDRESS :- BUS STAND BIJAPUR.
23) SAYMINARAT WATER

01
02
03
04
05
06
07
08
BIJAPUR

ANIL
872265554
SURYAVANS
8*5
-----
SPRITE,
200ML,1/
A,
SPRITE,
7UP,MAAZA,P
2,1,2 LTR
7UP,
HI
EPSI
70
PEPSI,C
OKE
ADDRESS :- BUS STAND BIJAPUR.

24) KANNAN PANSHOP
01
02
03
04
05
06
07
08
09
1
0
M.R.KALAD
903539320
AGI
5*5
-----
SPRITE,7UP,SL
200ML,1/
P,
SPRITE,
10
--
ICE,FROOTI,M
2,1,2 LTR
FROOTI
AAZA
,SLICE
ADDRESS :- BUS STANDBIJAPUR.

25) HIMALAYA COLD DRINKS
01
02
A.M. ATTAR
03
20*1
04
25
05
06
07
08
09
10
SPRITE,7UP,PE
200ML,1/
A,
SPRITE,
10
PSI,COKE,MO
2,1,2 LTR
APPY,F
UNTAIN
ROOTI
ADDRESS :- NEAR BUS STAND BIJAPUR.
RETAIL AUDIT ON RESTAURANT

1) ROYAL RESIDENCY
01
02
03
04
05
06
07
08
09
1
0
BIJAPUR

SHARAN
956169667
60*8
80
SPRITE,7UP,M
200ML,1/
AAZA,
2,1,2 LTR
P,T
SPRITE,
30
MAAZA
09
FROOTI,COKE
,MOUNTAIN
OMKAR
DEW
ADDRESS :-NEAR GOLGUMBAZ RAIL WAY STATION BIJAPUR.
2) HOTEL SANMAN NEXTS
01
02
03
04
05
06
07
08
0
NAGESH
944995449
80*4
100
PEPSI,COKE,F
200ML,1/
ROOTI
2,1,2 LTR
PEPSI,S
40
PRIE,7U
2
0
P
3) HOTEL PEARL
01
02
03
04
05
06
07
08
09
1
0
ADILAHME
974334344
50*2
ED
10
60
THUMS
200ML,1/
O,
THUMS
UP,SPRITE,7UP
2,1,2 LTR
UP,SPRI
50
1
0
TE
ADDRESS :- OPPOSITE GOLGUMBAZ STATION ROAD BIJAPUR.
4) HOTEL HERITAGE
01
02
03
04
05
06
07
08
09
1
0
UDAY
897061305
60*4
SHETTI
40
PEPSI,COKE,
200ML,1/
M,
PEPSI,S
MOUNTAIN
2,1,2 LTR
PRITE,
BIJAPUR
64
2
0

DEW,SPRITE
COKE
ADDRESS :- OPPOSITE GOLGUMBAZ STATION ROAD BIJAPUR.

5) HOTEL NAVARATNA
01
02
03
04
05
06
07
08
09
1
0
JAYA
903592607
40*6
SALIYAN
80
THUMS UP,
200ML,1/
O,
THUMS
15
SPRITE,PEPSI,
2,1,2 LTR
UP,SPRI
09
BINDU
TE
ADDRESS :- STATION ROAD BIJAPUR

6) HOTEL GOLDEN HEIGHTS
01
02
03
04
05
06
07
08
0
VISHWNAT
819773771
40*9
250
PEPSI,COKE,F
200ML,1/
P,
PEPSI,C
35
ROOTI,SLICE,
2,1,2 LTR
OKE,7U
08
09
10
PEPSI,S
12
22
PRITE,
7UP

7) HOTEL BASAV RESIDENCY
01
02
03
VIJAYKUMA
988623009
7000
R DONI
04
05
06
PEPSI,COKE,M
200ML,1/
SQF
OUNTAIN
2,1,2 LTR
DEW, APPY
60
07
SLICE
8) HOTEL MADHUVAN
01
02
03
04
05
06
07
08
09
1
0
BABURAY
998693289
40*5
50
THUMS
200ML,1/
UP,SPRITE
2,1,2 LTR
THUMS
10
UP,COK
BIJAPUR

E,PEPSI
9) HOTEL EVEREST
01
02
03
04
05
06
07
08
09
1
0
ZAMEER
924321764
20*7
BAGALKOT
65
PEPSI,SPRITE,
200ML,1/
A.
PEPSI,7
7UP,SLICE,AP
2,1,2 LTR
UP,SPRI
PY,FIZZ
55
1
0
TE
ADDRESS :- OPPOSITE BASAVESHWAR CIRCLE BIJAPUR.

10) HOTEL TOORIST
01
02
03
04
05
06
07
08
09
1
0
S.N.MATH
08352-
20*1
250655
00
64
COKE,MAAZA
200ML,1/
N,
COKE,
,SPRITE,7UP,
2,1,2 LTR
MAAZA
MOUNTAIN
DEW
SPRITE
35
09
ADDRESS :- MG ROAD BIJAPUR

11) HOTEL PRABHU SAGAR
01
02
03
04
05
06
07
08
0
RAKHESH
997218937
2000
PRABHU
SQF
80
COKE,SPRITE,
200ML,1/
N,
COKE,S
PEPSI,MAAZA
2,1,2 LTR
PRITE,
50
1
0
PEPSI,
ADDRESS :- MG ROAD BIJAPUR
12) MYSORE RESATURANT

01
02
03
04
05
06
07
08
09
1
0
NAGESH
08352-
40*1
SHETTY
250851
00
200
THUMS UP,
200ML,1/
O,
THUMS
MAAZA,
2,1,2 LTR
UP,
7UP,APPY,FIZZ
MAAZA
BIJAPUR
50
4
2

,PEPSI
ADDRESS :- NEAR GANDHI CHOWK BIJAPUR.

13) KAMATH RESTAURANT
01
02
03
04
05
06
07
08
09
1
0
SADANAND
08352-
100*
A KAMATH
223744
60
70
SPRITE,PEPSI.
200ML,1/
A,
SPRITE,
7UP,
2,1,2 LTR
7UP,PEP
MAAZA,FROO
SI,COK
TI,COKE
70
4
0
ADDRESS :- NEAR GOLGUMBAZ STATION ROAD BIJAPUR

14) GODHAVARI RESTAURANT
01
02
03
04
05
06
07
08
09
1
0
BUJANGA
08352-
120*
SHETTY
271305
190
45
SPRITE,7UP,P
200ML,1/
A,
SPRITE,
EPSI,COKE,SL
2,1,2 LTR
7UP
06
07
50
1
2
ICE
ADDRESS :- ATHANI ROAD BIJAPUR
15) HOTEL TOWN PALACE
01
02
03
04
05
08
09
1
0
SHANTESH
934201845
1AC
KALSAGON
RE
500
SPRITE, 7UP,
200ML,1/
A,
SPRITE
80
PEPSI,COKE
2,1,2 LTR
,7UP
DA
ADDRESS :- ATHANI ROAD BIJAPUR
Finding
When first time we are going to make the survey for selected
area in bijapur that is railway station to all-ameen medical college,
BIJAPUR
first time we have visit to cold drinks outlets the people are very
collaborate to give the information about outlets that is owner name,
shop name, mobile number, brands of cold drinks, which product has
more sale, how the visual merchandising, will visual merchandising
impact on sales, and many more they are answered very supportive.
Then we have to choose kirana stores and bakery there also
we have collect the information ,then we have to choose the restaurant
and there also we have collect the information .
Totally that is a very good experience to me so I would like
thanks my internal guide prof ;M Y PATTANASHETTI
Suggestion and Recommendations:

An overview of the survey is carried out to analysis the perception of customers
towards Soft drinks. The Conclusions drawn from the study recommended broadly the
following suggestions to enhance the company and the ice creams.
BIJAPUR
Synchro marketing. a concept of marketing where in extra efforts should be made to

increase the consumption of Soft drinks even in off-season through flexible pricing
and promotional activities.
Price of Soft drinks could be affordable on Family packs and on 1 ltr and 300ml by
keeping in mind the larger class of people or customer.
As it is evident from the survey that advertisement is the key communication media to
reach the people, efforts should be made to increase the Brand Awareness and Brand
image which even help for other upcoming Soft drinks Products.
Local distributors should try to establish tie-up with marriage halls and target
functions and ceremonies that will help to increase the sales.
Suggestion about retail outlets try to increases the size of sitting arrangements, attraction
retail outlets, location is the most important to retail outlets and as per sales. Start investing
the more money to investments and promotion of retail outlets.
Suggestion to upcoming retail outlets and upcoming Soft drinks products. Most
important is location to start retail parlour. I want to suggest location to start retail parlour.
Rail way station
BIJAPUR

GolGumbaz
Remand home
Badikaman
Stadium
M.G, Road
Shivaji circle
Opposite Siddeshwar temple
Water tank
CONCLUSION
This project has helped me understand the importance and
significance of retail audit means its name, address and etc. retail
audit will be helped to upcoming or new entrants into the market. It
BIJAPUR
has given me exposure tothe practical side of retailing and at the same
time enhanced my knowledge by applyingtheory learnt in class to
practice.
1. Before supplying stock to the outlets, date of manufacturing
should be checked so as to avoid supply of out dated stock.
2. To avoid melting of stock, proper arrangements should be made,
and as soon as they are kept in chipper boxes, they should be
supplied to outlets.
3. Service should be improved and periodic feed back should be
obtained from the outlets better than other companies.
4. When the season starts, excess stock should be maintained to
meet the demand from the outlets.
5. Many outlets complained that Bindu, coke and other brands are
giving less profit margin as compared to local brands. As there
are scheme for customer, new schemes should be introduced for
outlets.
6. Few outlets even insisted to have Box packing for family
packs.
7. Soft drinks Company should improve the relation with Outlets
by conducting regular meetings & offering attracting schemes of
companies.
BIBLIOGRAPHY
BOOKS:
BIJAPUR
Retail Management By Ron Hasty & James Reardon

Marketing Management . Philip Kotler
Research Methodology . Cooper and Schindler
JOURNALS AND MAGAZINES:

Business World
Business Today
WEBSITES :
www.google.com
www.wikipedia.com
www.answers.com
ANNEXTURE
Question about retail outlets.
BIJAPUR
Respected Sir/madam,
I am ARUN .M. SAVUKAR BBA 5th sem student of A.S.Patil
college of commerce bijapur, I am doing a survey on retail audit on retail
outlets. So i request you to fill up these questions and also assure that the
information provided by you will be kept confidential and only for
academic purpose.
1.Owner name
2.Phone no
3.Size of area
4. Sitting arrangements
5. Visibility of products
6.Brands
7.Size of products
8.Most sales
9.Catchment area
10.Objective
11.Address
12. Problems
13. Labour
BIJAPUR

Project Title: Octorich Dairy Products Executive Summary

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OCTORICH DAIRY PRODUCTS

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

INTRODUCTION OF ICE CREAM AND SOFT DRINKS

About Ice Cream

OCTORICH DAIRY PRODUCTS

OCTORICH DAIRY PRODUCTS

About 1926 the first commercially-successful continuous process freezer was

OCTORICH DAIRY PRODUCTS

INTRODUCTION OF SOFT DRINKS

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

Retail is usually classified by type of products as follows:

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

There are the following types of retailers by marketing strategy:

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

Other types of retail store include:

OCTORICH DAIRY PRODUCTS

Global Top Five Retailers

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

WHAT IS RETAIL AUDIT

SO, WE CAN WRITE:

TRANSCRIBE THE TRUTH

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

Our audit services include:

In-store brand standards adherence

POSSIBLE DIFFICULTIES IN CONDUCTING A RETAIL AUDIT

AN AUDIT MAY BE COSTLY

AUDITS MUST BE CONDUCTED REGULARLY.

OCTORICH DAIRY PRODUCTS

Why to study the retail format.

OCTORICH DAIRY PRODUCTS

To know the size of retail outlet

OCTORICH DAIRY PRODUCTS

Launching Octorich ice-cream throughout Karnataka.

Starting a new manufacturing plant.

Diversify into other dairy products

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

1st November 2002

Gulbarga, Bijapur, Bagalkot, Hubli, Dharwad,

The Management Team

B.L.D.E.A.S. PATIL COLLEGE OF COMMERCE, BBA PROGRAMME,

OCTORICH DAIRY PRODUCTS

SWOT analysis of the Company:

It has a good financial position with growth in profits in south.

Has a good brand image in south Indian market.

OCTORICH DAIRY PRODUCTS

Ice creams are costly when compared to other companies.

They need to manufacture variety of flavors so as to remain competitive.

OCTORICH DAIRY PRODUCTS

Size Variants (Regular Ice-creams)

OCTORICH DAIRY PRODUCTS

Market Reaction to Octals activities

OCTORICH DAIRY PRODUCTS

Manufacturing Process and Economics