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MARKETING PLAN
THE JUGGERNAUT SHAKE
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MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Marketing Plan
Contents
Marketing Plan............................................................................................................................... 2
Marketing Plan Summary............................................................................................................... 5
Business Overview....................................................................................................................... 6
Business name:........................................................................................................................ 6
Business Structure & Profile:....................................................................................................6
Business location:.................................................................................................................... 6
Date established:..................................................................................................................... 6
Business owner(s):................................................................................................................... 6
Owner/s experience:................................................................................................................ 7
Products or Services:............................................................................................................... 7
Market Overview.......................................................................................................................... 8
Target market:.......................................................................................................................... 8
Customer profile:...................................................................................................................... 8
Competitor profile:.................................................................................................................... 8
Marketing Objectives.................................................................................................................... 9
The Key Marketing Objectives are as under.............................................................................9
Marketing Strategy..................................................................................................................... 10
Business Plan............................................................................................................................. 11
Vision statement:.................................................................................................................... 11
Mission statement:.................................................................................................................. 11
Business objectives:............................................................................................................... 11
Short Term goals:................................................................................................................... 11
Long Term goals:.................................................................................................................... 11
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Business Overview
Business name:
The Muscle Fitness INC.
Business location:
The Muscle Fitness INC is located at Wall Street, New York, USA, Near TD Bank. Although
several distributors in New York are dealing in Muscle Fitness Products but since, the Area is a
crowded one there are a lot of customers who come by and purchase products from Muscle
Fitness outlet. The companys factory and warehouse are located near Grand Avenue besides
Grainer Industrial Supply which is a 22 minutes drive from Wall Street.
Date established:
The Company began its operations in 2010
Business owner(s):
The Business is currently owned by Mr. Karan, who is currently the CEO and Mr. Braun, who is
the COO of the business.
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Owner/s experience:
As the education about the significance of a sound way of life keeps on expanding in the US,
individuals have started to become more aware that increased energy levels, diminished medical
expenses and expanded life span is pivotal for each individual whether youthful or old. Market
Demand is exceptionally solid for natural nourishment and energy beverages and consequently
this industry has lucrative odds of winning immense benefit. As indicated by the COO Mr. Braun,
who began in 2015, "when I put resources into my capital I was somewhat apprehensive in the
event that it would work yet when I ventured in I understood that there is a considerable measure
of chances for growth in this industry than one could envision". The chairman Mr. Karan remarked
on their business accomplishments, "we concocted an arrangement to launch a variety of health
beverages and non-steroidal supplementary nourishment for not simply athletes, but rather every
person who needs to remain fit and embrace a sound way of life and our scope of items turned
into a hit in the market, each recipe we formulated turned into a win"
Products or Services:
Health Beverages
Protein Bars
Strong Lad
Protein Supplements
Toughness Factor
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Market Overview
Target market:
Muscle Fitness beverages and health food, especially the newly formulated Juggernaut shake is
for every individual man or woman, young or old who wants to embrace a healthy lifestyle.
Although we have targeted customers who fall in the age group of 15 to 55 years , but every
individual is welcome to try the shake except children below the age of 10 and individuals above
the age of 60 because the drink is a bit heavy to digest for individuals having a weak or a
developing digestive system.
Customer profile:
Workout and energy drinks go as an inseparable unit nowadays, but, a healthy shake that is not
only reviving, but also gives you the required boost is a gift for those youthful people who
routinely workout and remain fit. A man or lady, who is a cardio lover or goes to the gym
frequently or is an individual from the schools most loved basketball teams will definitely have the
juggernaut in their bag pack.
Competitor profile:
The Muscle Fitness does not just endeavor to remain ahead of the competition yet it endeavors
to vanquish the competition. There are a number of organizations out there who manufacture
sports drinks, protein shakes, and other protein snacks yet a large number of those items have
their side effects which are turning out to be exceptionally common. Almost all the sports
beverages or energy drinks are addictive and contain a decent measure of caffeine as a core
ingredient, a portion of the supplementary foods are found to contain steroids while others have
chemicals that have long term reactions. Notwithstanding, Muscle Fitness fabricates items that
have zero symptoms, these items are therapeutically tried before being propelled into the market.
The Juggernaut does not contain caffeine, or any substance that is destructive to wellbeing and
this is the motivation behind why the item is open for use to any individual having a place in any
age bracket. The organization utilizes herbs, proteins and vitamins extracted from natural
sources, and fat free milk to formulate the ideal drink 'Juggernaut'.
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Marketing Objectives
The Key Marketing Objectives are as under
To build brand awareness among individuals who embrace a healthy lifestyle and have a
strong desire for healthy food and beverages
To increase sales by 20% in the next 5 years
To increase the market share and expand the business network by establishing new
outlets
Launch the new product with success and achieve the set sales target for the new product
Strengthen customer loyalty and enhance customer satisfaction
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Marketing Strategy
The Marketing Strategy of Muscle Fitness has dependably been imposing even despite incredible
challenges. The Products fabricated by Muscle Fitness have dependably been about health and
of most noteworthy quality. The organization's principle objective is to fulfil their clients need with
the taste as well as the health advantages that go along. Pricing has unfailingly been reasonable;
in spite of the changing dynamics of the general public the costs have consistently stayed stable.
Vigorous promotional activities to create awareness and urge customers to buy health products
have been the key behind their prosperity. Promotional activities incorporate workshops and
events facilitated by the organization to advance healthy way of life and the organization's
tenacious endeavors is manufacturing the best health products for the market. Market presence
has never been an issue as the company is situated in a thickly populated city and Wall Street is
one of the busiest places in the city, hence, clients have easy access to the items, besides, the
organization likewise has an online store where individuals from around the nation can purchase
any item they need.
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Business Plan
Vision statement:
To achieve and uphold a leadership position in the health and sports product category
by delivering superior quality and top customer service in a profitable manner
Mission statement:
To become the top marketer and supplier of the health food and beverages by
promoting a healthy way of life and devising earth shattering recipes that improve health
and increases strength
Business objectives:
Short Term goals:
Goal/Objective
Description
By when
Health Training
April, 2017
Center
The Juggernaut
March, 2017
market
Description
By when
2019
Products:
Product/Service
Description
Price
$2
Life
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
$3
$2.5
$1.4
$4
Financial Analysis:
Part 1 Sales Analysis
As per November, 2016 information gathered from the Beverage Marketing Corporation, US
Sports Drinks and Health Beverage volumes developed by 2.0%, crossing 1.2 Billion gallons of
volume. The Sports Drink class surpassed 1.0 billion gallons by volume without precedent for
2012. Sports beverages are performing better than carbonated beverages or carbonated sports
drinks. Muscle Fitness health drinks have a high demand in the market, as indicated by the
Beverage Digest one of the top beverages made by Muscle Fitness 360 'Extrene Way of Life' had
a 39.6 % market share of the US sports drink market in 2013. Correspondingly, in 2014 Juice-Up
stood at 42% market share. Both beverages were propelled in 2013 and in a little measure of time
captured the market. In 2015 be that as it may, the band slipped from fifth position and was
supplanted by Nestle's Nesvita and Milo. Subsequently the organization thought of another
innovative idea to make a healthy shake called the Juggernaut. The table indicates gross sales for
Muscle Fitness from 2012 to 2015.
YEAR
Est. Population
Gross Sales
2012
8.34 Million
$30,000,000
2013
8.40 Million
$35,000,005
2014
19.75 Million
$45,000,000
2015
20.2 Million
$25,000,000
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
SALES TREND
$50,000,000
$45,000,000
$40,000,000
$35,000,000
$30,000,000
Gross Sales
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$0
2012
2013
2014
2015
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Completion date
March, 2017
Jan, 2018
niche
Global Presence is
insignificant
MARKETING PLAN
THE JUGGERNAUT HEALTH SHAKE
Jan, 2017
The Juggernaut
The Juggernaut is not only for competitors or muscle heads, but rather it's for any person who
work out, eats healthy, remains fit and cherishes to grasp a sound way of life. The formula is
intended to build stamina, improve the immune system, and increment energy levels. The Whey
protein isolate found in this power stuffed drink averts quick decrease in glutathione levels amid
workout, cardio, or doing any activity that requires tireless diligent work, so next time youre
working hard for that tough exam remember that the Juggernaut will help you finish strong. It
additionally controls serotonin levels along these lines battling off anxiety and dejection. The Chia
seed extract is another core ingredient which enhances heart wellbeing by managing circulatory
strain and controlling cholesterol. Chia seeds are an extraordinary wellspring of protein, hence it
helps build muscles. The water Caltrop extract has the most elevated measure of calcium, which
is useful for bone wellbeing and is another center element of the shake. Vitamins and Calories
extracted from natural sources enhance general wellbeing and fat free milk has been utilized to
finish the formula. The Juggernaut is accessible in a 250 ml pack and in three distinct flavors
Strawberry, Blueberry and Green Apple. These outlandish flavors are the appeal of the item, and
individuals who love to grasp a sound way of life and go to the gym consistently or do cardio each
morning would definitely have this in their bag packs.
Page 14
PRICING
The Juggernaut will be available in the market for $3. For a long time Monster and Redbull have
remained the market leaders for the energy drink industry and a customary container of redbull is
available at $2.50 relying upon where you live. However, individuals know that these sorts of
carbonated beverages have their reactions, on the other hand demand for health beverages is
also rising as consumers want a drink, which is refreshing and healthy, thus Muscle Fitness will
give away the correct sort of thing which individuals desire for and at an exceptionally ostensible
cost of $3 which is the nearest to these carbonated beverages. Their ought to dependably be
value against cash and the organization dependably endeavors to give their clients what they
need.
Product or
Price
Value
Service
Zero Side Effects
Improved Immune System
Reduced Stress
Juggernaut
Shake
$3
Improve Vigilance
Increased Stamina
Increased Bone Health
Increased Energy Levels
Page 15
Channel strategy
Outlet Retail
Amish Market
RTE Health Snacks and Food are delivered to the Distributor located in
9th Avenue from where these products are sold with a 9% distributors
commission on sale
Graces
Market Place
RTD and RTE products are delivered to the Distributor located in the 2nd
Avenue from where these products are sold to the customer on a 10%
distributors commission on sale
RTE products are sold directly to the customers from around the US,
Online Store
Page 16
PROMOTION
In spite of the fact that the organization doesn't set up huge TV spots, however it spends twofold
the business normal on promotion. It boils down to solid branding; everything about Muscle
Fitness items fits together, the guarantee of quality, stamina, muscle and power which is precisely
what the core demographics of health drinks want. The company sponsors freestyle running and
aerobics, boxing and martial arts fighting, weight lifting and strength training to send its message
home. The CEO is truly eager in propelling the new Juggernaut Shake, an event will be organized
at the Bay Plaza Mall where different games will be arranged to allow individuals to demonstrate
their strength and the Juggernaut will be given out for free. In like manner, an exclusive sale will
be put up in the first two months of the launch and the initial 5000 packs of the Juggernaut will be
sold at a 20% markdown. Limited time amusement shows will likewise be organized in various
zones of the city where individuals will be urged to try the Juggernaut.
Page 17
Financial Overview
Marketing Budget 2017
Bellow is the financial budget for the marketing activities for the launching of the
Juggernaut
Page 18
Organisational Implications
Caffeinated drink consumption is still a disputable issue for general wellbeing and public policy.
Throughout the years, various reviews have been led into the conceivable connections between
carbonated energy drink consumption and therapeutic issues, the consequences of which,
nonetheless, remain exceedingly challenged. Muscle Fitness has gone into the market with
health beverages having zero reactions and consequently, the organization has a decent
possibility of expanding its client base by 20% through the new product launch which is not an
energy drink but a healthy and tasty shake. Another vital component to consider is developing the
business network, which is very critical for increasing sales and producing more income. Finding
new wholesalers is insufficient for the development; the organization ought to open new outlets to
grow its business network. Items ought to likewise be sent out outside of the US so as to
accomplish worldwide presence expanding business development.
Page 19
Glossary
Term
Definition
Blog
Channel
Contract
Demographics
Domain name
Blog
Goods and
a broad-based tax of 10 per cent on the sale of most goods and services
in Australia.
High-end
Market position
Milestone
Mission statement
Social media
Page 20
Definition
Unique selling
position
the competition.
Vision statement
Page 21