I have chosen the song bros by Wolf Alice, the songs lyrics are about friendship and I think capturing this would be easy, for example I could display a friendship between just two people meaning I will only need two actors, avoiding using more than two will make it much easier to arrange times for acting. The music video also changes speed and has moments where it goes quiet therefore I will be able to develop a narrative around this. Cast I will need two actors to be in my music video, preferably two people of the same gender so they can display more of a realistic friendship. I would prefer to cast girls as they can show more of an intimate friendship and I can therefore create a more emotional feel to my video. I will likely use people or at least one actor who is a drama student to try and reduce the chance of the acting being too unrealistic. Costume I will try to use colourful costumes in my production as Im trying to achieve a positive theme to my music video as to convey friendship. However, for the quiet, calmer part of the song I will try to manipulate my narrative so that I could involve a sad scene (the two friends arguing) and make my actors wear duller clothes. However, I will not be too strict on what my actors wear as I want the actors to feel comfortable with being in my production. Although I will make sure that my actors do not wear clothes that are concealing such as glasses or hats so I can effectively capture their facial expressions and use this to convey emotions within my production. Genre and Target Audience The genre of my song is alternative rock, the main audience for alternative rock is teenagers. Therefore, I will need to keep this in mind for when I plan my narrative and themes within my video. Where it will be aired My music video will most likely be uploaded to YouTube as this is where music videos are officially uploaded, also YouTube has a large audience and will make it easier for people to find it. My music video could also be aired on mtv as mtv specialises in music videos and could be shown to people who are interested in my production. Format The layout of my video will be mainly montage as I will be able to display the passing of time more easily and organise the structure effectively. I will display random scenes representing their friendship though in order to satisfy the
narrative I am trying to achieve I will need to arrange my footage so that the
structure follows my story. Props and setting In terms of props I will need to use objects that could help symbolise their friendship for example I might use props such as rollerblades and headphones so that I can have them both sharing things and having fun together, therefore displaying a friendlier positive feel. My setting will generally be in areas like parks, forests where I can have my actors be shown in areas where they can go on adventures, and have fun together. I also think that forests and parks are positive areas to use as they are natural and remote, they are also areas that friends tend to go to, especially teenagers; appealing to my target audience. Submission date - Friday 3rd February 2017.