Ramon Magsaysay Memorial Colleges

College of Accountancy
Pioneer Avenue, General Santos City
January __, 2017

_______________

_______________

Sir/Madam:

Greetings of peace and sincerity!

I am Shyrie Claire B. Mamalias, an accountancy student of Ramon Magsaysay
Memorial Colleges am currently conducting my feasibility study entitled A Feasibility
Study of Green Life Garden Caf as part of the requirements in my Financial
Management subject.
In line with this, I would like to conduct an interview in relation to the
Management & Operation, Marketing, Technical, Financial and Socio-economic aspect
of your business. The information gathered will be used exclusively for academic
purposes and it will be kept highly confidential. Your cooperation will be an important
part to the success of this feasibility study.
Thank you. God bless you richly.

Respectfully yours,

SHYRIE CLAIRE MAMALIAS

Researcher
Noted by:
ERMA A. MONTERDE, CPA
FS Adviser

Approved by:
MARIVIC B. PEAFLOR, CPA, MBA
BSA Program Director

Ramon Magsaysay Memorial Colleges

College of Accountancy
Pioneer Avenue, General Santos City

INTERVIEW GUIDE
This interview guide is design to gather data information from existing coffee shops in
General Santos City.
A Profile
What is the name of the business?
Who is the owner of the business?
When was your business established?
How long your business does exists?
How many personnel do you have in the business?
What service/product does your business offer?
Why did you decide to put up a coffee shop despite of many existing coffee
shops in Gensan?
B Internal Assessment
1

Marketing Aspect
Who is your target market?
What type of customers often visits in your coffee shop? (e.g. students,
professionals)
Who is your supplier?
What is your pricing structure?
What is your product costing?
What is your edge over other business in terms of services you offer to your
customers?
What are the marketing strategies used in promoting your service?

Technical Aspect
What are the equipment, machineries and facilities needed in your business?
Where can you buy these equipment and facilities?
What are the factors do you consider in choosing the location of your business?
What do you prefer, to rent a space in a commercial building for your store or to
build your own building?
How long does it take to construct the buildings and facilities in your coffee shop?
What is your total land area?
What are the safety measures needed in a coffee shop?

Management and Organization

What is the organizational structure of your business?
What are the objectives of your business?
What are the visions, mission and goal of your business?
What are the government requirements/regulations necessary to start and
operate a coffee shop?
What are your daily working hours?
What specific qualifications are needed in selecting your workers?
What are the duties and responsibilities of every employee in your coffee shop?
What are the problems you encountered in dealing with your employees?
How much is the salary of your workers and how much is their rate per day?

Financial Aspect
How much would be the capital or estimated capital in putting up the business?
What are the sources of your funds?
How much are the cost of the equipment and other facilities?
What are the usual cost and expenses incurred by your business?
How much is your daily sales?
What is the payback period?
Do you see your business as profitable one in the long run?

Socio-economic Aspect
How does the business help the society/community?
What contribution does your company extends to the community/ society?

 Did your company practice corporate responsibility?