Organizations

and Behavior
Assignment

Locus

Organisations and Behavior

Assignment
Choose a Fortune 500 organisation operating in the UK which you will use as a basis for all your answers for
this assignment. It may be a company which you work for or one you would like to work for or an organisation
behavior you are familiar with. Name your chosen organisation. Briefly describe the organisation.
See:
http://money.cnn.com/magazines/fortune/global500/2013/full_list/
You should choose an organisation for which you can easily find out information either on the internet or by
some other means. It must be a different organisation from the one you choose for Business Environment.

Description of corporation
McDonalds or The McDonald's Corporation is the largest chain of the world which predominantly serves
hamburger as well as other fast food. The company is currently present in as much as 119 countries in the world
and serves a huge 68 million customers on a daily basis. The company was initiated in the year 1940 in the
United States by Richard and Maurice McDonald. As of year 2012, the annual revenue of the company is 27.5
billion US Dollars, and had a profit of 5.5 billion US Dollars (http://www.mcdonalds.com.html).

LO1:Process of Strategic Planning

Q 1.1 Define the terms and state the mission, vision, objectives, goals and core
competencies of your chosen organisation.

Define each of the terms , mission, vision, objectives, goals and core competences;

Provide evidence of your chosen corporations mission, vision, objectives, goals and core competencies

Q.1.2 For your chosen organisation, describe the key issues encountered
in strategic planning.

Define strategic planning

Describe at least three strategic planning problems

Provide examples of problems within internal analysis, external analysis or business level strategy.

Q.1.3 Compare and contrast two different planning techniques which you could
apply to your chosen organisation.

Define and describe two different planning techniques, for example, the BCG matrix, SPACE, PIMS or
stakeholder mapping.

LO2: Be able to formulate a new strategy

Q 2.1 Conduct an organ

audit on your chosen organisation by carrying out a SWOT analysis.

isational

Identify the strengths, weaknesses, opportunities and threats for your chosen organisation

Complete the table below.

Q 2.2 Evaluate the businessenvironment for your chosen organisation by doing

a PESTEL analysis.

Describe the factors of PESTEL Political, Economic, Social, Technological, Environmental and Legal

Provide an example of each for your chosen organisation

Present the answers in a table as below

Q2.3 Define and explain the significance of stakeholder analysis.

Define the term stakeholder

Explain stakeholder analysis

Describe the importance of stakeholder analysis

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LO3: Understand Approaches to Strategy, Evaluation & Selection

Q 3.1 Define four strategic options available and explain how they may be
implemented within your chosen organisation.

Discuss a market entry strategy, for example, organic growth, growth by merger, acquisition or
strategic alliances.

Discuss substantive growth strategies which can include related and unrelated diversification.

Discuss limited growth strategies which can include strategies such as market penetration and market
development.

Discuss retrenchment which can include turnaround strategies, divestment, and liquidation.

Q3.2 Using your analysis from Q3, recommend an appropriate future strategy
for your chosen organisation

Present your answer as a report

Include an introduction, background, advantages and disadvantages of various options with evidence
from your chosen organisation and final recommendations.
For example, if you suggest organic growth, you will need to justify your answer.

LO4: Understand how to implement a chosen strategy

Q 4.1 Focusing on your recommendation in Q3.2, compare the roles and
responsibilities needed to implement the suggested future strategic plan.

A discussion about the activities needed to implement the plan

A discussion about the roles and responsibilities you require to implement the plan

Compare the different roles and the responsibilities needed to implement the plan.

Q 4.2 Identify and evaluate resource requirements you will need to implement
a new strategy within your chosen organisation.

Evaluate and identify human resources needed to implement the strategic plan

Evaluate and identify financial resources needed to implement the strategic plan

Evaluate and identify time and materials needed to implement the strategic plan.

Q4.3 From your responses in Q4.1 & Q4.2, create a Gantt Chart that shows the
activities required and timescales for the implementation of your
recommended strategy. Discuss the activities and targets to monitor your
strategy.

Propose targets and timescales which you would use to monitor the implementation plan

Formulate a Project plan and present it in a Gantt