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Omega Designs
Omega Designs 2
Table of Contents
Table of Contents....................................................................................................................................................................................................................2
1. EXECUTIVE SUMMARY.................................................................................................................................................................................................3
1.1 Product........................................................................................................................................................................................................................3
1.2 Customers...................................................................................................................................................................................................................3
1.3 What Drives Us...........................................................................................................................................................................................................3
2. COMPANY DESCRIPTION..............................................................................................................................................................................................4
2.1 Mission Statement.......................................................................................................................................................................................................4
2.2 Principal Members......................................................................................................................................................................................................4
2.3 Legal Structure............................................................................................................................................................................................................4
2.4 Place............................................................................................................................................................................................................................4
2.5 Effective Date of Business..........................................................................................................................................................................................4
3. MARKET RESEARCH......................................................................................................................................................................................................5
3.1 Industry.......................................................................................................................................................................................................................5
3.2 Customers...................................................................................................................................................................................................................5
3.3 Competitors.................................................................................................................................................................................................................5
3.4 Competitive Advantage...............................................................................................................................................................................................5
3.5 Regulation...................................................................................................................................................................................................................5
4. PRODUCT/SERVICE LINE..............................................................................................................................................................................................6
4.1 Product or Service.......................................................................................................................................................................................................6
4.2 Pricing Structure.........................................................................................................................................................................................................6
4.3 Product/Service Life Cycle.........................................................................................................................................................................................6
4.4 Intellectual Property Rights........................................................................................................................................................................................6
4.5 Research & Development...........................................................................................................................................................................................6
5. MARKETING & SALES...................................................................................................................................................................................................7
5.1 Growth Strategy..........................................................................................................................................................................................................7
5.2 Communication...........................................................................................................................................................................................................7
5.3 Prospects.....................................................................................................................................................................................................................7
6. FINANCIAL PROJECTIONS............................................................................................................................................................................................8
6.1 Profit & Loss...............................................................................................................................................................................................................8
6.2 Cash Flow (12/01/2016 to 01/01/2020)......................................................................................................................................................................9
6.3 Balance Sheet............................................................................................................................................................................................................10
6.5 Financial Assumptions..............................................................................................................................................................................................12
6.5.1 Assumptions for Profit and Loss Projections.........................................................................................................................................................12
6.5.2 Assumptions for Cash Flow Analysis....................................................................................................................................................................12
6.5.3 Assumptions for Balance Sheet.............................................................................................................................................................................12
7. Appendix...........................................................................................................................................................................................................................13
7.1.1 Break Even Analysis..............................................................................................................................................................................................13
7.1.2 Assumptions for Break Even Analysis...................................................................................................................................................................13
7.2 S.W.O.T. Analysis.....................................................................................................................................................................................................14
7.2.1 Strengths................................................................................................................................................................................................................14
7.2.2 Weaknesses (Areas of Improvement).....................................................................................................................................................................14
7.2.3 Opportunities..........................................................................................................................................................................................................14
7.2.4 Threats....................................................................................................................................................................................................................14
7.3 Work Cited................................................................................................................................................................................................................15
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1. EXECUTIVE SUMMARY
1.1 Product
Omega Designs makes logos, websites, fliers, and business cards to help our clients get the word out
about their business or any events that they are holding.
1.2 Customers
Our target market is the business owners of small towns and communities. Omega Designs target the
smaller businesses because a lot of the small businesses in the United States really need to get their
name or product out into the public eye. Omega Designs want to help the small businesses of America
strive.
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2. COMPANY DESCRIPTION
2.1 Mission Statement
Our soul purpose is to provide our clients with the best quality logos, pictures, websites, business cards,
and flyers that we can, so their business can strive to be the best business that they can. We hope to not
only have clients but to have partners.
2.4 Place
Omega Designs Office is located in Bellevue Iowa on River View Road. You can come in any time to
have a meeting with any of our editors to decide what you would like to do with your website or logo
designs.
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3. MARKET RESEARCH
3.1 Industry
The Graphic Design Industry is a very labor-intensive line of work. The creative process is very much
dependent on the artistry of the employees. Graphic design is the process of visual communication
through the use of illustration and photography. In the Graphic design industry, we communicate with
the possible client what your business is about through our logo, picture editing, and website designs.
3.2 Customers
Omega Designs make logos and websites for companies. We try to market the small business owner
who is trying to get there name out to the public eye. We can also market to the average person, we edit
any kinds of photos they take.
3.3 Competitors
Our local competitors are "Buzz Creative Group" and "Eggers Web Design" both located out of the
Bellevue/Saint Donates area in Iowa.
3.5 Regulation
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Ergonomics in the printing industry, meaning that anyone that is involved in the printing processes may be
at risk of developing musculoskeletal disorders (MSDs). MSDs are disorders that affect the human body's
movement or the musculoskeletal system.
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4. PRODUCT/SERVICE LINE
4.1 Product or Service
Omega Designs provide logo creation, website design, flyer creation, photo edits, and business card
creation. We design, create, and print any products you order in a timely manner and we get the job
done with the best of our ability.
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Although there isn't a lot of things that we can do to improve our product R&D wise we are always
striving to learn new techniques that can further enhance our photo creating and editing skills.
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5.2 Communication
We will communicate with our customers through our website, and through weekly update emails
saying how their website is doing, or how close their logos or other products are to being done. If they
just ordered a picture we will only keep in contact through our website. There is a contact us page on
our website where they can send us any questions or concerns that they may have. Then we will
respond as soon as possible so their question can be answered right away.
5.3 Prospects
Omega Designs will be selling our product through online order or then can come into our office in
Bellevue Iowa and talk to us face to face and we can work out all of the little details that are needed
there.
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6. FINANCIAL PROJECTIONS
6.1 Profit & Loss
Year 1
Sales
Year 2
Year 3
$98,000
$1,000,000
$1,200,000
Costs/Goods Sold
$150
$150
$150
GROSS PROFIT
$97,850
$999,850
$1,199,850
$137,280
$137,280
$137,280
$11,000
$11,000
$11,000
$0
$0
$0
$9,500
$300
$500
$0
$1,000
$1,500
$2,000
$2,500
$3,000
$0
$0
$0
$500
$500
$500
$3,000
$300
$300
$600
$600
$600
$7,000
$7,500
$8,000
$12,500
$13,000
$13,000
$2,000
$3,000
$4,000
Interest
$1,000
$1,000
$1,000
$0
$0
$0
$4,000
$4,000
$4,000
TOTAL EXPENSES
$190,380
$181,980
$184,680
$-92,530
$817,870
$1,015,170
$3,000
$4,000
$4,500
$-95,530
$813,870
$1,010,670
$35,000
$35,000
$40,000
$-130,530
$778,870
$970,670
OPERATING EXPENSES
Salary (Office & Overhead)
Payroll (taxes, etc.)
Outside Services
Supplies (Office & Operation)
Repairs & Maintenance
Advertising
Car, Delivery & Travel
Accounting & Legal
Rent
Telephone
Utilities
Insurance
Depreciation
Other Expenses
Income Taxes
NET PROFIT AFTER TAX
Owner Draw/Dividends
ADJUSTED TO RETAINED
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Year 1
Year 2
Year 3
Total Item
EST
$20,000
$1,250
$-101,930
$697,790
$617,110
Cash Sales
$0
$0
$0
$0
$0
Collections from CR
Accounts
$0
$98,000
$1,000,000
$1,200,000
$2,298,000
Loan/Cash Injection
$0
$0
$0
$0
$0
$98,000
$1,000,000
$1,200,000
$2,298,000
$20,000
$99,250
$898,070
$1,897,790
$2,915,110
$9,500
$2,000
$2,000
$2,000
$15,500
Gross Wages
$0
$137,280
$137,280
$137,280
$411,840
Outside Services
$0
$0
$0
$0
$0
$2,000
$3,600
$0
$500
$600
$750
$1,850
Advertising
$0
$2,000
$2,300
$2,500
$6,800
$0
$100
$100
$100
$300
$0
$500
$500
$500
$1,500
$250
$3,000
$3,000
$3,000
$9,250
$50
$600
$600
$600
$1,850
Utilities
$2,000
$7,000
$7,500
$8,000
$24,500
Insurance
$3,000
$12,500
$13,000
$13,000
$41,500
$500
$14,000
$15,000
$15,500
$45,000
$0
$1,000
$1,000
$1,000
$3,000
$700
$4,000
$4,000
$4,000
$12,700
$18,000
$188,080
$186,880
$188,230
$581,190
$250
$3,000
$3,000
$3,000
$9,250
$0
$9,000
$9,000
$9,000
$27,000
$500
$500
$500
$1,500
$0
$0
$0
$0
$0
$500
$600
$900
$1,000
$3,000
$18,750
$201,180
$200,280
$201,730
$621,940
CASH RECEIPTS
TOTAL CASH
AVAILABLE
CASH PAID OUT
Purchases
Supplies
Rent
Telephone
$5,600
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CASH POSITION
$1,250
$-101,930
$697,790
$1,696,060
$2,293,170
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Assets
CURRENT ASSETS
Cash in Bank
$1,250
$1,696,060
Accounts Receivable
$0
$0
Inventory
$0
$0
Prepaid Expenses
$0
$50,000
$1,250
$1,806,060
$9,500
$27,000
$2,000
$4,000
Leaseholder Improvements
$2,000
$6,000
$150
$5,400
$2,000
$8,000
$15,650
$50,400
$500
$6,000
$0
$60,000
Other
$200
$8,000
$700
$14,000
$17,600
$1,870,460
FIXED ASSETS
OTHER ASSETS
Intangibles
Deposits
TOTAL ASSETS
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$0
$0
Interest Payable
$0
$2,000
Taxes Payable
$1,500
$3,500
$5,000
$6,000
$0
$5,000
$6,500
$16,500
$5,000
$6,000
$0
$0
$0
$0
$2,000
$5,000
$7,000
$11,000
$13,500
$27,500
$0
$0
Retained Earnings
$4,100
$1,842,960
$4,100
$1,842,960
$17,600
$1,870,460
TOTAL LIABILITIES
OWNER'S EQUITY
Invested Capital
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7. Appendix
7.1.1 Break Even Analysis
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7.2.3 Opportunities
We are located in a growing community were you can see new businesses popping up all the
time.
7.2.4 Threats
Some of our competitors have lower prices than we do for their products. People may stray away
from Omega Designs and to other business.
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