Beruflich Dokumente
Kultur Dokumente
Why
I
Wrote
This
Book.............................................................................................5
Disclaimer .....................................................................................................................9
Quick
Exercise
No.1................................................................................................. 10
The
RFP ....................................................................................................................... 13
Where
It
Usually
Begins.................................................................................................13
Quick
Exercise
No.2................................................................................................. 17
Prepping
For
The
Pitch.......................................................................................... 19
Beware
Of
The
Bullets ....................................................................................................20
A
Few
Points
For
Pitch
Prepping ................................................................................29
Quick
Exercise
No.
3 ................................................................................................ 33
First
Things
First ..............................................................................................................43
Youre
A
Creative.
Right? ...............................................................................................50
Dig
Deep
and
Find
Your
Style.......................................................................................53
Ensemble
Pitching ...........................................................................................................66
Two
Of
My
Little
Secrets ................................................................................................75
Top
10
Things
To
Do
Before
You
Present................................................................79
One
More
Thing.............................................................................................................81
Disclaimer
Plenty of books, websites and resources exist to help
you deal with the fear of speaking; this is not one of
them. I just love this quote as a kick-off point:
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The RFP
Where It Usually Begins
Love it or hate it, the agency pitch is here to stay. It
starts with the RFP, moves into the RFP Response
and, with any luck, ends with the opportunity to pitch
in person. Its an antiquated process that has seen
little change in the past few decades. You bust your
butt (spending good time and money) putting
together a proposal in the hopes of making finals and
having the chance to pitch your services and ideas to
key decision makers. Its like applying to college you
put yourself out there and someone else decides if
you are worthy. The irony is that the clients dislike
the process as much as the agencies, yet no one is
willing to change it; at least for now.
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Now, how does this all fit in with Pitch Elevation? Nine
out 10 times, we begin the presentation process with
the RFP. Many of you reading this book can attest to
the fact that the RFP process can be rigid and
particular. Clients are often very strict with responses
because they want to be able to compare apples to
apples. Of course, we all know that in the end they will
have a Gala, a Fuji, a Granny Smith and a Honey Crisp,
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Wrong!
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Its SHOWTIME!
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I was once in the speakers lounge at an event, chitchatting with fellow presenters and was blown away
by what I was hearing
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Style
Every great performer, be they an orator, presenter,
comic, singer, actor or dancer, has a unique style.
Some are funny; some are serious. Some use unique
hand gestures, while others use language. Some use
their voices, while others use their whole bodies.
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photo by lyzadanger
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Ensemble Pitching
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Kibitz
Kibitz is Yiddish for someone who is quick to offer an
opinion; or someone who likes to make conversation.
Nosh
Another Yiddish word, nosh, means to snack. So my
advice seriously -- is to bring something to nosh on.
Everyone loves free food. Plus, if you are creative,
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