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Windows Store
Company Portal
MDM-driven
Sideload line-of-business apps
Deep link to apps in the Windows Store
WINDOWS 8.1
WINDOWS
PHONE 8.1
WINDOWS 10
XBOX
Windows Store
Company Portal
Online
Offline
Private store
MDM /
ConfigMgr
(deep links)
Direct
assignment
Imaging
MDM /
ConfigMgr
(sideload)
Manual
IT Administrator
SIGN IN TO BUSINESS
STORE PORTAL
Using Azure AD account
APPS ACQUIRED
Free apps
Purchased using
a PO, invoice, or credit
card
PRIVATE STORE
CREATED
Desired apps added
Cloud-based
No on-prem infrastructure
requirements
No MDM service required
Apps automatically updated
from the Windows Store
Can include LOB apps
End User
LOG INTO WINDOWS
NOTES
ACCESS WINDOWS
STORE
Sees private store and
public categories
INSTALL APPS
Selected from the
private store using Azure
AD, or public categories
using MSA
Scenarios
APPS ACQUIRED
Free apps
Purchased using
a PO or invoice
NOTES
Cloud-based or on-prem
(depending on the MDM
service used)
Apps automatically updated
from the Windows Store
The Windows Store can be
disabled if desired
End User
LOG INTO WINDOWS
Using AD or Azure AD account
LAUNCH COMPANY
PORTAL (MDM)
Sees available app
INSTALL APPS
Selected from the MDMprovided list
Installed by the Windows
Store, as directed by the
MDM service
Scenarios
VIEW ASSIGNED
LICENSES
End User
LOG INTO WINDOWS
LAUNCH APP
RECLAIM LICENSE
Available for use by
another user
NOTES
Devices periodically check to
see if licenses are still valid
APIs available to ISVs to
automate this process
Scenarios
Imaging (OFFLINE)
IT Administrator
SIGN IN TO
BUSINESS STORE
PORTAL
Using Azure AD
account
APPS
ACQUIRED
Free apps
Purchased using
a PO or invoice
DOWNLOAD
APP
INSTALLATION
FILES
APPX files,
bundles, etc.
End User
LOG INTO WINDOWS
Using AD or Azure AD account
APPS INSTALL
AUTOMATICALLY
ADD APPS TO
ENTERPRISE
IMAGE
Provisioned
for all users
NOTES
Apps available to every user
when they log in
Apps automatically updated
from the Windows Store
The Windows Store can be
disabled if desired
Scenarios
APPS
ACQUIRED
Free apps
Purchased using
a PO or invoice
DOWNLOAD
APP
INSTALLATION
FILES
APPX files,
bundles, etc.
ADD APPS TO
CONFIGMGR
Available for
installation
(pull), or
required (push)
End User
LOG INTO WINDOWS
Using AD or Azure AD account
LAUNCH COMPANY
PORTAL
Shows all available apps
added by IT
administrator
INSTALL APPS
Installed by ConfigMgr
NOTES
Per-user app installation
ConfigMgr can push apps as
well to users or groups
Apps automatically updated
from the Windows Store
Scenarios
INVITES
DEVELOPER
MAKE APP
AVAILABLE
Via any
scenario, online
or offline
Using Microsoft
account
IT Developer
SIGN IN TO DEV
CENTER
NOTES
ACCEPT INVITE
SUBMIT APP
Authorizes
developer to
publish apps to the
organization
Upload package
Choose
organizations
catalog