Beruflich Dokumente
Kultur Dokumente
Review all pages of the company website, industry press, LinkedIn company page, blog or Twitter feed
Try to source a broad range of information; covering the people, culture, customers, financials, recent
press
Know all your basic facts on the business, product lines, customers, culture etc.
Drill down on what you want and how this can match your short and long term ambitions
Why do you want to work for us, not one of our competitors?
The real reason for asking is to ascertain what you understand about the company and industry in which they
operate, i.e. did you do your research properly. If you are unable to answer this sensibly, it shows you did not
prepare thoroughly enough. If you do not prepare thoroughly for an interview, then perhaps you will not prepare
thoroughly for a meeting when in the job. A great answer will go on to identify the skills the company will need to
help compete or grow against the competition.
DONT: Give a generic answer about being a bigger company or more attractive brand
Do you research
Be very positive
Consider the job spec, cultural reasons and personal interest in the company
What do you think is the most important issue facing our business today?
This immediately shows your level of preparation for the interview. If asked this question, the interviewer expects
to hear about a real issue facing the business or broader industry, or at least a credible attempt at something that
could be an issue. If you get the issue wrong it's not a problem, it's more that you've been able to demonstrate
commercial awareness by discussing a business issue.
Talk about a real issue i.e. relate to growth, cost, competition, legislation, social or economic points
categorise the types of customers (e.g. a consulting firm may have customers in media, publishing and
telecoms). A great answer is to be able to explain why those customer groups buy.
Have examples ready and be able to talk about not just cite their name
Understand why each customer buys, establish the need for the products or services
Identify customers, name of customer => explain why they buy from their company
What value will you bring to the company and the role?
This is asking for your elevator pitch, and is a chance for you to relate previous experiences, either from work or
elsewhere, to the role and show evidence of how they can add value to the team and the company as a whole.
Get inside the employer's head and think how you would feel about employing yourself. Talk about the tasks you
know you can achieve, what the outcome is likely to be and the skills you have. Just as important is to talk about
your attitude or behaviours. Talk about enthusiasm, commitment, focus, pro-activity, positive approach (etc).
Focus on thecompetencies required in the role and how you can fulfil them
Make sure you know the skills and competencies the role requires
Research the company and its culture and match your experience and skills to those required
What do you know about our company and the industry we work in?
This immediately reveals how you prepare. If you fail to prepare properly, the employer may think you'd be
unlikely to prepare for a meeting when employed. Employers want potential employees to show a genuine
interest in the company and industry in which they operate. This is an opportunity to show your enthusiasm and
how prepared you are. Learn a handful of bullet points and be able to re-call them quickly, going beyond the
basics of how big the company is and how many offices it has. You need to show you understand what the
business does and the issues it faces.
Read the entire company website, pay attention to the press releases and industry press to see what
the current themes are
Ensure you understand and can explain exactly what the company does and how they do it