Go shopping with friends online.

Friendshop is an online & a mobile platform,

that aims to replicate the real-life shopping experience.

Our winning team!

Ron Amitai

Adi Ronen
CEO
Natural born entrepreneur!
Digital Marketing wizard
(John Bryce, Anvi Institute,
Habetzefer | ZARA, Tapuz
Anashim, Eshet Tours)

Natalie Leibel
UI/UX & Visual
product
UI/UX obsessive
(Technion, Android
Academy, SheCodes|
GNS Digital, Kaltura)
(confidential information)

Talented
App & web developer
(John Bryce & The
Open University|
StoreNext )

The problem -

Lack of Fun in the

online shopping
experience
women enjoy shopping with
friends! Why they have to do it
alone online?

Its hard to decide

alone
its hard for women (and
most of the people) to
decide what item to buy
by themselves.

90% of online consumers trust recommendations from people they know! - getsocial.io

(confidential information)

Our Solution

A mobile app
(initially) of
Ecommerce fashion
mall with all the
familiar brands
Using an I-frame function
Our unique
development The
Shopping Call
Co-browsing shopping via
screen sharing technology.

With Video/ Audio/

Texting Chat included
(confidential information)

The product (Demo)

(confidential information)

Why now?
Fashion is the
Most Popular
Online Purchase
Amongst
Frequent Internet
User (2015)

On July 31, 2015, Yahoo acquired

Polyvore! Yahoo purchased Polyvore
for $230M!

Just Under 1/2

of All Online
Clothing Sales
are Made Using
Mobile
Devices. (2016)

Gap is closing 175

stores and counting
more on e-commerce!
(2015)

Digital Sales of
Clothing and Footwear
Are Predicted to Grow
to 1/4 of All Sales by
2019.

US apparel and accessories retail

e-commerce revenue (forecast)
2018

2017
2016
2015

63.5B$

71.8B$

80.7B$

Source: http://www.statista.com/

More and more people are buying On-Line!

(confidential information)

90.1B$

Product differentiation Analysis

Shopping consulting online Platforms

Brands verity
Fashion
focused
Social media
Survey
Consulting
Screen-Sharing
Multiple devices

(confidential information)

Market Players
# employees

Money raised

# users

2007/CA

120

22.1M$

20M visits a
month

16.6M

Affiliates +
cost per
click ads

1642/2793

14M$

10M APP
users
5 M users a
month

1.7M

Affiliates

41,051

2M average
per month

2011/CA

Website traffic Revenue model

Alexa/SimilarWeb
ranking

Founded/HQ

2013/CA

11-50

16.2M$

2010/CA

11-50

4.6M$

2011/NY

11-50

5.85M$

2013/NY

1-10

267.25K$

8.5K

Affiliates

1,930,000

2012/CA

11-50

10M$

7.4k

Affiliates

1,436,498

(confidential information)

5K average
per month
5,600
request for
products a
day

1.8M

Affiliates +
partnership 27,986/27613
system
In-stream
4,220,000
ads

2K

3K

4,480,000

Affiliates
Business model
An affiliate is simply someone who helps sell a product
in return for commission. However they may never
actually take ownership of the product (or even handle
it). They simply get rewarded for referring customers to
a retailer when they make a sale. Again this business
model has been a huge success given the ease with
which the Internet facilitates it.

7% average commission (on fashion segment)

Provides brands diversity
Simple and easy!
Increases with growth!
(confidential information)

Marketing Strategy

Communities

PR

PPC

Students clubs

Bloggers

Google

Ambassadors

Vloggers

Facebook

FB organic page

Videos (YT)

Instagram

Instagram profile

PR content

Growth
Hacking

Rewarding
systems

Using other
social
Media like
Polyvore

Money/ other
incentives
For user
distribution.

THE VIRAL EFFECT!

Project Milestones

Dec

Development
Testing
Private beta
Improvement
Beta Launch

(confidential information)

Jan

Feb

March

April

May

June

Friendshops KPI (Finance & traction growth)

IOS Launch
(+3months)
7,000 UU (Active)
4,800$ (Gross Profit)

Private beta
500 UU

March
2017

June
2017

Dec
2017

Android Launch
USA Market

Web platform launch

226,300 UU
280,000$

3,690,000 UU
5,000,000$

May

Nov

May

Nov

2018

2018

2019

2019

47,800 UU
50,000$

Europe market (UK, DE)

924,000 UU
1,218,000$

We are looking for

Pre-seed investment
Of 250K$
It will allow us to conduct a private
beta, and get ready for launch!
Adi Ronen CEO 054-2245607
Adi.friendshop@gmail.com

(confidential information)