ACUMA Inc.

: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • May 2010

ACUMA Incorporated: Technology news with higher education relevance - May 2010

ƒ Victorian students to get iPads

ƒ Google AdMob deal closes
ƒ Facebook Cop - coming to a computer screen near you, if the AFP has its way
ƒ Stop The Presses: ‘Sunset’ For Print In Five Years, FT Sees
ƒ Yahoo, Nokia tie up for chat, mail and maps
ƒ TweetDeck Raises $3M, Releases New Desktop Client
ƒ Telstra CEO forecasts mobile Internet 'revolution'
ƒ Announcing Google TV: TV meets web. Web meets TV.
ƒ Fast and Free Facebook Mobile Access with 0.facebook.com
ƒ Facebook is a major influence on girls, says survey
ƒ Facebook now beats Yahoo sites in display ads
ƒ iPhone mobile payments trial to begin soon
ƒ The University of Queensland launches iTunes U
ƒ Rumor: BlackBerry tablet coming this year?
ƒ NBC: Like a Show on Facebook, Earn Rewards
ƒ Google Believes Online Ads Could Be Worth More Than Print Ads by 2012
ƒ Hechinger Institute Launches Education-Focused News Site
ƒ Furore as schools asked to chip in for portal
ƒ McDonald's to Use Facebook's Upcoming Location Feature
ƒ iPad international launch date set for May 28
ƒ Google Readies Its E-Book Plan, Bringing in a New Sales Approach
ƒ Living Stories launch for WordPress could mean integration in newspaper sites
ƒ Google Ventures Casts Wide Net In Search Of Next Google
ƒ Changing the Way we Look at Mobile Advertising Revenue Potential
ƒ AOL seeks to fill need for local news with online news site Patch
ƒ Report: Social Media Impacting B-to-B Buying Process
ƒ Would you Text your Next Vote?
ƒ ACUMA Incorporated: Technology news round-up for April 2010

Victorian students to get iPads

ZDNet.com.au
May 28 2010

Following today's Australian release of the Apple iPad, Victorian Premier John Brumby has announced
plans to spend over $300,000 purchasing the device for Victorian schools.

Full article:
http://www.zdnet.com.au/victorian-students-to-get-ipads-339303498.htm

Google AdMob deal closes

TechWorld.com.au
May 28 2010

The $750 million acquisition has closed less than a week after the FTC approved it

Google has closed its acquisition of AdMob, following news less than a week ago that the U.S. Federal
Trade Commission would not block the deal.

Full article:
http://www.techworld.com.au/article/348193/google_admob_deal_closes?eid=411

Locked Bag 1333, Launceston, Tasmania 7250, Australia

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 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • May 2010

Facebook Cop - coming to a computer screen near you, if the AFP has its way
News.com.au
May 26 2010

- Guidelines match local laws

- User privacy settings to change
- Police tell teens to remove photos

YOU may have heard of RoboCop and Future Cop, but did you know we may soon have our very own
Facebook Cop?

Full article:
http://www.news.com.au/technology/facebook-cop-coming-to-a-computer-screen-near-you-if-the-afp-
has-its-way/story-e6frfro0-1225871440833

Stop The Presses: ‘Sunset’ For Print In Five Years, FT Sees

Paid Content UK
May 25 2010

For years, even many of us in the online realm had countered digital prophesies of “the death of print”
with cautious reservation.

But now - as newsprint costs rise, digital operations grow their importance to publishers and driving
delivery trucks around the place begins to seem anachronistic - printing on paper may increasingly look
like just another cost that, soon, could be removed from the balance sheet.

Full article:
http://paidcontent.co.uk/article/419-stop-the-presses-sunset-for-print-in-five-years-ft-sees/

Yahoo, Nokia tie up for chat, mail and maps

TechWorld.com.au
May 25 2010

Yahoo will power Nokia's chat and mail services and Nokia will provide Yahoo's mapping offering

Full article:
http://www.techworld.com.au/article/347646/yahoo_nokia_tie_up_chat_mail_maps?eid=411

TweetDeck Raises $3M, Releases New Desktop Client

Mediabistro.com
May 21 2010

It's been an eventful week across the pond at TweetDeck, as the London-based social-media client
raised $3 million in an internal funding round and released TweetDeck for Desktop v0.34.

Full article:
http://www.mediabistro.com/webnewser/twitter/tweetdeck_raises_3m_releases_new_desktop_client_
162307.asp

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 2
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • May 2010

Telstra CEO forecasts mobile Internet 'revolution'

Techworld.com.au
May 21 2010

Telstra CEO David Thodey has declared the expansion of mobile Internet will drive Telstra's business
well into the future.

Full article:
http://www.techworld.com.au/article/347366/telstra_ceo_forecasts_mobile_internet_revolution?eid=4
11

Announcing Google TV: TV meets web. Web meets TV.

Google blog
May 20 2010

If there’s one entertainment device that people know and love, it’s the television. In fact, 4 billion people
across the world watch TV and the average American spends five hours per day in front of one*.
Recently, however, an increasing amount of our entertainment experience is coming from our phones and
computers. One reason is that these devices have something that the TV lacks: the web. With the web,
finding and accessing interesting content is fast and often as easy as a search. But the web still lacks
many of the great features and the high-quality viewing experience that the TV offers.

Full article:
http://googleblog.blogspot.com/2010/05/announcing-google-tv-tv-meets-web-web.html

Fast and Free Facebook Mobile Access with 0.facebook.com

Facebook blog
May 18 2010

Today, we are launching another way for people to access Facebook anytime, anywhere:
0.facebook.com. 0.facebook.com is a new mobile site that includes all of the key features of Facebook
but is optimized for speed. It initially is available through more than 50 mobile operators in 45 countries
and territories with zero data charges.

Full article:
http://blog.facebook.com/blog.php?post=391295167130

Facebook is a major influence on girls, says survey

BBC - United Kingdom
May 18 2010

Girls say social networking is more influential than television or magazines

Facebook has become one of the biggest influences on the lives of girls, according to a survey.

Full article:
http://news.bbc.co.uk/2/hi/education/10121931.stm

Facebook now beats Yahoo sites in display ads

CNet News
May 12 2010

Changes in display advertising impressions over the past year: Facebook is way up, Fox Interactive is
way down, AOL's declined a bit, and Microsoft and Yahoo remain fairly steady.

Full article:
http://news.cnet.com/8301-13577_3-20004779-36.html

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 3
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • May 2010

IPhone mobile payments trial to begin soon

TechWorld.com.au
May 19 2010

Visa has partnered with a company that makes a case for the iPhone with a microSD card that enables
payments

Full article:
http://www.techworld.com.au/article/346955/iphone_mobile_payments_trial_begin_soon?eid=411

The University of Queensland launches iTunes U

University of Queensland
May 17 2010

The University that developed the vaccination for cervical cancer and the next generation jet engine is
now on iTunes U.

Full article:
http://www.uq.edu.au/news/?article=21169

Rumor: BlackBerry tablet coming this year?

Techworld Australia
May 14 2010

A rumored upcoming BlackBerry "companion device" would be able to sync with other BlackBerry
devices through Wi-Fi.

Full article:
http://www.techworld.com.au/article/346551/rumor_blackberry_tablet_coming_year?eid=411

NBC: Like a Show on Facebook, Earn Rewards

MediaBistro.com
May 13 2010

Credit cards and supermarkets have been offering rewards programs to their customers for years, but
television networks? Not so much. NBC is looking to change that. Ties to its upfront presentation, NBC is
unveiling a new program "Fan It" which will reward users for liking their shows on Facebook and talking
about them on Twitter.

Full article:
http://www.mediabistro.com/webnewser/nbccom/nbc_like_a_show_on_facebook_earn_rewards_161
491.asp

Google Believes Online Ads Could Be Worth More Than Print Ads by 2012
TheAwl.com
May 11 2010

When you look through the delightful PowerPoint presentation prepared at Google on the newspaper
industry (available at http://www.theatlantic.com/business/archive/2010/05/google-
powerpoint/56360), a few things stand out.

Full article:
http://www.theawl.com/2010/05/google-believes-online-ads-could-be-worth-more-than-print-ads-by-
2012

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 4
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • May 2010

Hechinger Institute Launches Education-Focused News Site

MediaBistro.com
May 10 2010

The Hechinger Institute, a Columbia University-affiliated resource for education reporters, has launched
The Hechinger Report, a news site focused on in-depth education journalism.

Full article:
http://www.mediabistro.com/fishbowlny/new_media/hechinger_institute_launches_educationfocused_n
ews_site_161026.asp

Think Social Media is a Fad? Watch This

MediaBistro.com
May 07 2010

http://www.mediabistro.com/webnewser/connected/think_social_media_is_a_fad_watch_this_160908
.asp

Furore as schools asked to chip in for portal

The Age
May 10 2010

THE state government has been accused of hiding cost blowouts in its $77 million virtual classroom
program - to be launched today - by asking schools to help pay for its introduction.

Full article:
http://www.theage.com.au/national/education/furore-as-schools-asked-to-chip-in-for-portal-
20100509-ulrq.html

McDonald's to Use Facebook's Upcoming Location Feature

Advertising Age
May 06 2010

Brands Eager to Build Apps Once Massive Social Network Launches Its Own Foursquare Competitor

Facebook is preparing to launch location-based status updates for its users. But the social network is also
planning to offer it to marketers, including McDonald's.

Full article:
http://adage.com/digital/article?article_id=143742

iPad international launch date set for May 28

May 07 2010
ZDNet

Apple has just announced that the international launch date for the iPad will be Friday, May 28. For
eager buyers abroad, pre-orders will start on May 10.

Full article:
http://news.zdnet.com/blog/gadgetreviews/ipad-international-launch-date-set-for-may-28/14506

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 5
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • May 2010

Google Readies Its E-Book Plan, Bringing in a New Sales Approach

The Wall Street Journal
May 04 2010

Google Inc. plans to begin selling digital books in late June or July, a company official said Tuesday,
throwing the search giant into a battle that already involves Amazon.com Inc., Apple Inc. and Barnes &
Noble Inc.

Full article:
http://online.wsj.com/article/SB10001424052748703866704575224232417931818.html

Living Stories launch for WordPress could mean integration in newspaper sites
World Editors Forum
May 04 2010

In February of this year, Google announced plans to open-source its Living Stories code, offering the
program for development for news sources and blogs worldwide. Though there hasn't since been a
large influx of news organizations using the Living Stories software, Google announced last Thursday
that it has developed a plugin for WordPress-based blogs and websites, a move that will likely open
up the tool for use in a wide array of news sites.

Full article:
http://www.editorsweblog.org/web_20/2010/05/living_stories_launch_for_wordpress_coul.php

Google Ventures Casts Wide Net In Search Of Next Google

The Wall Street Journal
May 03 2010

Google Ventures took the cover off the Internet giant’s venture arm, saying it intends to invest another
$100 million in its second year, after investing about $100 million in 10 portfolio companies in its first
year.

Full article:
http://blogs.wsj.com/venturecapital/2010/05/03/google-ventures-casts-wide-net-in-search-of-next-
google/

Changing the Way we Look at Mobile Advertising Revenue Potential

The Nielsen Company
May 03 2010

Roger Entner, Senior Vice President, Research and Insights, Telecom Practice

As the advertising, Internet, and mobile worlds rapidly converge, we need to shift how we look at these
various industries and the metrics we use to describe the potential business. What is essential is a
different, unified mindset of how to evaluate the opportunity and to compare the various components of
the customer value stream.

Full article:
http://blog.nielsen.com/nielsenwire/consumer/changing-the-way-we-look-at-mobile-advertising-
revenue-potential/

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 6
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • May 2010

AOL seeks to fill need for local news with online news site Patch
The Washington Post
May 03 2010

AOL Inc. is apparently gearing up to launch dozens of community news sites in the Washington-Baltimore
area, part of an aggressive push to fill the void left by newspaper cutbacks and to tap the region's
local online ad spending.

Full article:
http://www.washingtonpost.com/wp-dyn/content/article/2010/04/30/AR2010043001632.html

Report: Social Media Impacting B-to-B Buying Process

Folio.com
April 29 2010

A recent study by DemandGen Report is indicating that b-to-b buyers have changed the way they
research and engage in the buying process. The budget creation, solution criteria and RFP distribution
phases are being supplemented with a more peer-oriented approach that's occurring through the use of
social media and networking.

Full article:
http://www.foliomag.com/2010/report-social-media-impacting-b-b-buying-process

Would you Text your Next Vote?

SocialTimes.com
April 29 2010

With the UK election campaign in full swing and relying heavily on digital media to promote the
debates and the candidates, it’s no wonder that speculations have been popping up about the
possibility of digitizing the vote. Support for online voting has surged in the UK, rising from just 19
percent of the population in 2005 to 43 percent according to the 2010 Virgin Media Business E-Politics
Online Study. If it was offered, would you log on from home on election day and cast your vote online?

Full article:
http://www.socialtimes.com/2010/04/would-you-text-your-next-vote/

ACUMA Incorporated: Items in the press - monthly round-ups

- Higher education news
- International issues in education, and items affecting international students
- Technology developments of relevance to campus services

http://www.acuma.org.au/resource_library/in_the_press/

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 7