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Session 1.

Introduction to
Tourism and Development

Ramon Benedicto A. Alampay, Ph.D.


Asian Institute of Management
Outline of the Session
Introductions and expectation-setting
Faculty
Students
The Course Roadmap
Course Outline
Grading system
Reading Pack
Case studies
Final Paper
Introduction to Tourism
Hello!
Who are you?
Where are you from?
What do you do? Have you
worked with tourism
before?
How do you see this course
in relation to your own
development career and
interests?
Tourism & Development
Course Outline
Schedule
Mondays, Wednesdays, Fridays
2:00 - 4:50 PM, First Philippine Holdings Case Room
Exceptions:
Today
June 29
July 1
Marking Scheme
• Case Studies = 20%
(01 July)
Nam Ha Ecotourism Project (01 July
(02 July)
Donsol. Whale Shark Tourism (02 July
(07 July)
Ifugao Rice Terraces (07 July
(09 July)
Kerala’s Approach to Tourism Development (09 July
(16 July)
National Parks Conservation Association (16 July

• (19 July)
Group Paper and Presentation (19 July = 20%
• Final Exam (given 14 July,
July due on 16 July)
July = 40%
• Class Participation = 20%
TOTAL = 100%
What is Tourism?
Tourism

The United Nations World Tourism Organization


(UNWTO) defines tourism as the act of:
"...travelling to and staying in places outside a
person’s usual environment for not more than one
consecutive year for leisure, business and other
purposes not related to the exercise of an activity
remunerated from within the place visited.”
Tourism is the social
phenomenon or industry to PLACES (DESTINATIONS)
TRAVEL (by
involving PEOPLE other than their usual
land, air, or sea)
(MARKETS) who, for purposes environment (place of

(MOTIVATIONS) other than residence).
remuneration…

ACCESS

TOURISTS DESTINATION
If tourists cannot get
to the destination, Determined by the travelers’
Visitor markets = overnight motivations for going on the
no one can
tourists + excursionists trip. Different destinations for
appreciate whatever
visiting for the day different motives.
it is that the place
has to offer

TOURISM = TRAVEL TO A DESTINATION


Poor
The demand for tourism Tourism businesses have a
accessibility
businesses is local. It is a vested interest in sustaining
means smaller
derived demand that comes the quality of attractions, as
market for local
from the demand for a given well as in cooperating to
tourist
destination/location promote the destination.
businesses

ACCESS

TOURISTS DESTINATION
Generally, tourists choose New Attractions are pull factors
the destination first. Then, infrastructure that draw visitors to the
they decide what to do at and transport destination. Attractions
the destination. If nobody services give visitors the reasons
visits, there is no business represent for choosing a particular
for the spa at the market destination over other
destination. opportunities. choices.
Tourism Development = Destination Development

The destination ATTRACTIONS


offers DESTINATION
ATTRACTIONS and DEVELOPMENT
ACTIVITIES that the Natural, Historical, uses the natural and
tourists wish to Cultural, & Socio-
cultural resources of
Economic, Resources
experience. the place to build
tourist attractions
and activities.
ACTIVITIES
The Basic Resources
for Tourism Development
Natural Cultural and Social Economic
Historical
Land and water Archaeological sites Lifestyles Business activity
features
Old cities and Relationships Livelihoods
Natural ecosystems buildings
Education Products and
Flora and fauna Historic places services
Religion
etc. Festivals etc.
etc.
Food
Art and music

Destination development will have inevitable impacts on these resources


Development can have positive and
negative impacts on tourism resources

Tourism can conserve and enhance.


It can also deplete, destroy, or damage.
The Tourism “Industry”
To fully experience the attractions and activities, tourists
will require a whole range of products and services at the
destination.

ACCOMMODATIONS

ATTRACTIONS

FOOD & BEVERAGE TRAVEL & TOURS


Natural, Historical,
Cultural, &
Socio-Economic,
Resources

ACTIVITIES

INTERNAL
OTHER SERVICES TRANSPORTATION
Tourism INDUSTRY generally refers to the collection of all
businesses and other entities that provide the services which
enable visitors to experience the attractions and activities at the

ACCOMMODATIONS

ATTRACTIONS

FOOD & BEVERAGE TRAVEL & TOURS


Natural, Historical,
Cultural, &
Socio-Economic,
Resources

ACTIVITIES

INTERNAL
OTHER SERVICES TRANSPORTATION
Building the destination will require the development of not just the
tourist attractions and activities, but also the other businesses and
services that tourists will need during their visit to the destination.

ACCOMMODATIONS

ATTRACTIONS

FOOD & BEVERAGE TRAVEL & TOURS


Natural, Historical,
Cultural, &
Socio-Economic,
Resources

ACTIVITIES

INTERNAL
OTHER SERVICES TRANSPORTATION
Who is involved in Tourism Development?

ACCOMMODATIONS

Government Private Businesses

ATTRACTIONS

FOOD & BEVERAGE TRAVEL & TOURS


Natural, Historical,
Cultural, &
Socio-Economic,
Resources

ACTIVITIES

INTERNAL
OTHER SERVICES TRANSPORTATION
Community/Residents
Tourism is a very large and complex industry

ACCOMMODATIONS

ATTRACTIONS

FOOD & BEVERAGE TRAVEL & TOURS


Natural, Historical,
Cultural, &
Socio-Economic,
Resources

ACTIVITIES

INTERNAL
OTHER SERVICES TRANSPORTATION

The private tourism sector’s main role is to invest and generate profits from
their tourism enterprises in a sustainable manner.
Tourism is a very large and complex industry

Ownership or Regulation
management Public infrastructure
& Social services

Marketing and
promotions
Public Policy activities

Government’s traditional role has been to establish a healthy, conducive environment


for tourism through policies, infrastructure, and social services.
The Tourism Economy

Forestry Agriculture

Textiles Fishing

Food
Others
Manufacturing

The tourism industry is linked with other economic sectors that rely on and support tourism.
These other sectors, thus, indirectly provide their products to visitors.
Any Questions?
Next... The Current Situation and Future Outlook
for Tourism in Asia and the Pacific