MASS CO.

MMUNICA TION & JOURNALISM

PAPER-II
Note:

(A)

(Q

4.

"Hamara Desh" was India's first:

Hindi Newspaper

(B)

Advertising campaign

(Q

Radio Station

(D)

Wall Newspaper

(A)

Star chamber

(B)

Areopagitica

(Q

Authoritarian

(D)

Socialresponsibility

The Tlf<W coru:ept which is the outcome of teclmological progress in communication is

called as :

(Q

Emergeru:e
Convergeru:e

30 years

(Q

50 years

(B)

40 years

(D)

60 years

The first Director GeTif<ral of All India Radio was :

(B) UonelFielden
(A) AS_ Bokhari
Charles Barnes

(D)

B.V. Keskar

What was dealt with in Firoze Gandhi Act ?

(A)

Publication of parliamentary proceedings

Publication of court proceedings

(B)
(Q

Sderu:e &.porting

(D)

Sports Reporting

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(D)

Incursion
Explosion

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(A)

(Q

7.

(B)

After how many years of the death of a writer, the copyright on his book ends ?

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11/illton's views on press freedom is referred to as :

(A)

5.

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(A)

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(D)

GeorgeGerbTif<r
james Halloran

2.

(B)

Dennis McQuail
CeesHemelink

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Cultivation Analysis is a project associated with :

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1.

This paper contains fifty (50) multiple-choice questions, each question carrying
two (2) marks_ Attempt all of them_

The chairman of the press couru:il of India is appointed for the tenn of :
(B) Two years
(A) OTif< year

(q
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(D)

Four years

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P.T.O.

Where is the secretariat of ITU ?

(A) Geneva
(Q Washington

(B)
(D)

London
Hamburg

10.

Public &.lations Society of India observes national PR day on:

(A) April21
(B) March 21
(Q April20
(D) March 20

11.

The most successful product by cfuect mall advertising is :

(A) India Today
(B) The Week

13.

(B)

Pulitzer
Winston Churdilll

(D)

The title of the cartoon column in 'The Hindu' is :

(A)

(q

(B)

Counter point
All in the game

(D)

What is meant by cropping ?

(A) Editing a Tlf<WS item
(Q Cutting the size of the photo

You said it
Business as usual

(B)

(D)

Adjusting box items

Reducing the columns

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14.

Frontline

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Yellow j oumalism started with :

(A) Rupert Murdoch
(Q E.G. Horrdman

(D)

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12.

Readers Digest

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(Q

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9.

What is the limit of Foreign Direct Invesbnent (FDI) in non- Tlf<WS and non- current
affairs publications as per the acceptance of the union :
(B) Thirty percent
(A) Twenty percent
(Q Twenty Five percent
(D) Twenty Six percent

16.

jhumpa Lahiri won Pulitzer prize under arts category for her novel :
(B) Insider
(A) Wingsoffire
(Q Interpreter of J\.faladies
(D) Name Sake

17.

The commission appointed to investigate Tehelka.com exposures is :

(A) justice Chawla Commission
(B) justice jayachandra Reddi Commission
(Q justice Bharucha Commission
(D) justice Venkataswami Commission

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18.

Daniel Pearl who was killed in Pakistan after the collapse of Taliban in Afghanisation
was the reporter for :
(B) 0\JN
(A) Wall Street joumal
(Q New York Times
(D) BBC

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P.T.O.

Right to life and Personal Uberty is guaranteed by Indian Constitution's :

(A)

(Q

The Times of India- Filmfare

(Q

Hindustan Times- Femina

P~O-

Fashion channel
NDTV- News channel

(B)

(D)

ESPN -Sports channel

HBO- Movie channel

The name of the Newspaper that Gandhiji brought out in South Africa was :
(B) Foreign Indian
(A) Independent
Indian Opinion

(D)

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(Q

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Which one of the following is a mismatch ?

(A) Deutsche Press Agenteur- Germany
(q Xinhua - Gtina

My Country

(B) Kyodo -japan

(D) Associated Press- UK

"TRP"isanindexof:
(A)

(Q

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(D)

The Hindu- FroniliTif<

Which one of the following is a mismatch ?

(Q

26.

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Global Telecommunications Union

United Nations Telecommunications Union.

Which one of the following is a mismatch ?

(A) The Indian Express- S:reen
(B)

(A)

25.

Worldwide Communications Commission

Intemational Telecommunications Union

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(B)
(Q
(D)

24.

(D)

1987
1980

Which one of the following agencies allocate frequencies for intemational

boardcasting :
(A)

23.

(B)

1966
1965

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(Q

22.

Article 14
Article 17 (b)

The first Press Council Act was passed in:

(A)

21.

(D)

20.

(B)

Article 21
Article 19 (a)

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19.

Viewership
Inionnation dissemination

(B)
(D)

Teledensity
Segmentation

'ISBN' refers to :
(A)

Indian Standard Book Number

(B)
(Q

Inter- contiTif<ntal Standard Book Number

Intemational Standard Book Number

(D)

Indo -European Standard Book Number

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(D)

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32.

retain the message in full

(Q

retain only visuals

(D)

retain only verbal messages

(A)

Montage

(B)

Mortise

(Q

Measure

(D)

Make- ready

The two -step flow theory was propounded by :

E. Katz and P. Lazarsfeld

(B)

Osgood and Schramm

(Q

Walter Uppman

(D)

Daniell.emer

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(A)

35.

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Identify the correct pair of Newspaper and its language :

(A)

Deshabhimani- Oriya

(B)

Eenadu- Telugu

(Q

NavBharat- Gujarathi

(D)

Thanthi- J\.farathi

Identifythecorrectpair:
(A)

J\.fany Voices, One World- J\.facBride Commission Report

(B)
(Q

Good Times, Bad Times- Edward T. J\.fall

(D)

Silent Language- J\.1i:Luhan

Understanding Media- J\.farry Evans

In a Tlf<wspaper office the work takes place in the following order :

(A)

Reporting. Editing. Printing, Page Make Up

(B)
(Q

Reporting. Editing. Page Make Up, Printing

(D)

Editing. &.porting. Page Make Up, Printing

Page J\.fake Up, Printing. Reporting. Editing

Identify the correct pair :

(A)

Gujarat- Alha

(B)

Tamil Nadu - Villupaattu

(Q

Uttar Pradesh- Garba

(D)

Karnataka - Laavani

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A succession of pictures put together to create a unified effect is :

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(B)

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31.

retain only what OTif< would like to

30.

(A)

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29.

Selective retention in communication implies :

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28.

Identify the correct sequence of the following media in order of their evolution:
(A)

Radio, Television, Newspaper, Onema

(B)
(Q

Newspaper, Radio, OTif<ma, Television

(D)

Radio, Cinema, Newspaper, Television

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Consider the following statements :

Assertion (A)
Traditional media are most intimate with the masses and
command an immense variety of fonns.
Traditional media are imbibed with in the socio -cultural system
Reason (R)
of the society.
Of the Statements :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(Q (A) is true, but (R) is false
(D) (A) is false, but (R) is true

37.

Consider the following statements :

Assertion (A)
A house journal is not a periodical publication which tries to
establish regular communication between an organisation and
its intemal and external publics.
Reason (R)
A house journal creates a sense of belongingTif<ss among its
intemal public.
Of the Statements :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(Q (A) is true, but (R) is false
(D) (A) is false, but (R) is true

38.

Consider the following statements :

Assertion (A)
Advertising is any paid fonn of non- personal presentation and
promotion of ideas, goods or services by an i&rd:ified sponsor.
Reason (R)
Public service advertising are devised to answer a public Tlf<ed.
Of the Statements :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(Q (A) is true, but (R) is false
(D) (A) is false, but (R) is true

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Assertion (A)
VIT:ipes are moving optical effects in which one scene pushes
another scene of the screen.
Reason (R)
Jn wipe one scene blends into another.
Of the Statements :
(A) Both (A) and (R) are true
(B) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(Q (A) is true, but (R) is false
(D) (A) is false, but (R) is true

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40.

Consider the following statements :

Assertion (A)

Rf<verberation is the persistence of a sound geTif<rated after the

sound stimulus has ceased.

Reason (R)

Rf<verberation can be controlled through acoustic treabnent.

Of the Statements :

(Q

(A) is true, but (R) is false

(D)

(A) is false, but (R) is true

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What ethical priru:iple of joumalism demands that reporters identify where their
infonnation comes from and that they do not use anonymous sources ?
Fa:i:rnf<sstoall

(B)

The truth

(Q

Objectivity

(D)

Attribution

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(A)

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(B)

An emotion- based ad

(q

An ad that runs to the edge of a page

(D)

An ad requesting for donations

(A)

What must the editorials that criticise, iru:lude in order to be balanced ?

(A)

Warnings

(Q

Humour

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Helpful suggestions

(D)

Persuasion

Identify the correct pair :

(A)

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(Q

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(D)

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(A)

By column- centimetre

(B)

By the number of words

(Q

By the size of the ad in square centimetres

(D)

By the number of illustrations in the ad

D-6304

12

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Directions : Read the following passage carefully and answer questions 46 to 50.
Over the past few decades, the Jndian press has wit:rlf<ssed a three tier growth. The
mainliTif< English language newspapers, published mostly from the metropolitan centres
and state capitals, constitute the upper crust of the press. The English language press,
catering to less than 5 percent of the readers has a major share of advertising revenue
because it is seen by the advertisers as aimed at the upper class clientele credited with
purchasing power.

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l.eading Hindi and regional language newspapers, which during the past more than a
decade have registered phenomenal iru:rease in circulation, constitute the second tier
of the Indian press. The statistics show that the domination of English language
newspapers is receding, as more and more regional language papers from
non- metropolitisnareas are being published. The regionallanguagepress is iru:reasingly
making use of advaru:ed means of telecommunication and printing technology.

(Q

Three tier
Fivetier

Second tier of the Indian Press constitutes :

(A)

(Q

(B)

English language Tlf<wspaper

Small newspapers

(D)

Hindi and regional language Tlf<wspapers

Evenllig and midday newspapers

The segment of print media has progressed rapidly because of :

(A) Rise in people's purchasing power

(B)
(Q

Cost of Tlf<wspaper has go"" down

Newspapers have become viewspaper

(D)

Newspapers are being sold as product

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Two tier
Fourtier

(A)

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Indian Press has wit:rlf<ssed a growth over the past few decades :

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The third tier of the Indian press is constituted of the small newspapers, mostly in
Hindi and Indian languages, are brought out from district centres, having grass:root
contacta. This segment of print media has progressed rapidly because of the three
factors- gradual spread of literacy, rise in people's purchasing power and increasing
level of political and geTif<ral awareness and interesta in the affairs of the country.

The statistics show that which of the following language newspapers, circulation is
receding :
Hindi

(B)

(C)

English

(A)

50.

Urdu

(D)

Marathi

Which language Tlf<wspaper has a major share of advertising revenue ?

(A) English
(B) Hindi
(C) Urdu
(D) Bengali
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D-6304

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