Introduction

In This Report We Specify Our Mission, Vision And Planning

And Also Specify Brand Elements (Name, Mark, Design, Logo And Slogan).
Our Product Is Related To Paint Industry. Major Paint Companies Focus On Beauty Of Walls
Textures Of Walls And Good Looking Of Over All House. But We Are Focusing On Protection
And Durability Of Over All House Along With Beauty, Texture And Attracting Colors Which Is
Beautify And Protect Homes.
We also emphasize on the fair and affordable prices of our products along with the place
and promotion strategies.
We also discuss the beautiful and attractive packaging of our product along with safe and
easy use of our products. we also mention the reason of choosing brand elements and the types of

appeals being used to persuade the audience.

Mission Statement:
We at pro coater, strive to be the best at what we do and unwaveringly aim to be the
dominant market leader in the coating industry. Our Mission Is To Get And Keep Our Customers,
Always Be Open And Fair In Our Dealing. We Will Focus On Our Customers Needs And
Giving Long Term Protection to Their House.

Vision Statement:

To be the most admired paint and coating protection and Solutions Company with
recognized Competencies in Pakistan.

Product:
Our Product Is Building Paints With Ultra Valet Protection And Mixture Of Protective Chemicals
With Beautiful Colors And Texture. Commonly used extenders include clay, silica and silicates,
diatomaceous silica, calcium carbonate, talc, and zinc oxide. The binder provides adhesion,
integrity, and toughness to the dry paint film by binding the pigment together. our emphasize is
on the safety and protection of the product thats why our ingredients contains elements related
to protections and safety. Our products are available in different beautiful colors and the prices of
our products are very fair and affordable. At the time we have two outlets in KOHAT one is
located in high way chock near kohat board and another one is in the BANNU bazaar thus our
products are accessible for both city and different villager customers.
We are promoting our brand through different media including billboards and locale TV channels
and news papers. Along with advertising we promote our products through personal selling and
sales promotion.

Packaging:
We make attractive the packaging of our products to stimulate and attract customers.
the bottles contain steel bodies which make the products very safe. The top segment are packed
in tin metal packaging because the opening and closing of the packaging is very important

Brand Elements

Brand name

The word (PRO) is derived from protection and COATER is a thin layer covering
something. our focus is on safety and protection of the walls thats why we choose the name
PRO-COATER.

Brand Logo

The brand logo represents the symbols of BRUSH and HOUSES. These two
things are directly related to our product. Paints are all about houses and building and the item
brush is a tool to paint the houses. Both of the things are easily recognizable by everyone so we
select it.

Brand Slogan

Our Brand Slogan is your coating specialist we strive to do the best at our job
As mentioned in our mission statement. We promise perfection in our slogan.

APPEAL IN ADVERTISING
In this add we have show the emotion of aggression and happiness with little bit humor
and the solution of our customer problem. Here we use the following types of appeals in our
ADD

Feature Appeal

Feature appeal is focusing on the feature or characteristics of the product in the Add. In our add
our emphasize is on the feature durability & protection of the product in spoken dialogues.

Economy appeal

Economy appeal is the happiness after purchasing the product. In this add we can
see a person with aggression and in tension for its new home paint and we show our product to
its solution. the character became happy after looking at the paints.

Positive emotional appeal

in this add we have show care, humor and happiness in order to persuade and
influence target audience.

BUDGET

Panaflex

2*3 = 1 = 90 Rs
2*4 = 1 = 120 Rs
10*20 = 1 = 3000 Rs

Billboard

TMO take chargers of all billboard which is in kohat

1 = 1 month = 10000 to 15000

Television

Locale cable channel operate all the add

1 = 1 month = 5000
Timing : evening 5 to 11
( because our target customer is house sector and old mans and they are mostly watching TV in
evening time )

Aida Model

AIDA stands for attention, interest, desire, and action. It is an acronym used in marketing
and advertising, which helps marketing managers develop effective communication strategies
and communicate with customers in a way that better responds to their needs and desires.
. The "A" represents attention or awareness, and the ability to attract the attention of the
consumers.
. The "I" is interest and points to the ability to raise the interest of consumers by focusing on and
demonstrating advantages and benefits (instead of focusing on features, as in traditional
advertising).
. The "D" represents desire. The advertisement convinces consumers that they want and desire
the product or service because it will satisfy their needs.
. The "A" is action, which leads consumers toward taking action by purchasing the product or
service.
Attention:
we can get Attention of our audience because we have put good music, eye catching
pictures, attractive characters, beautiful building and positive emotional appeal in our add.
Interest:
How audience can be interested in your product ? here the key is relevance and
usefulness. We are relevant in add about our product because our focus is on protection of walls
And we put relevant information in the add.
Desire:
Desire can be created by showing positive aspects and good experiences of old customers
in the add, we have show the character with good experience in the add which can create desire
of purchasing the product.

Efforts:
Actors : Saqib Younas +Mudasser

Camera work : King Nasir ( JMC KUST )

Editing : Qaiser Movie Makers ( Shaheen Market )
Copy Writer : Ismail Afridi
Spotter : Talat-u-Rahman
Art Director : Saqib Younas