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ANALISIS DE MERCADO

32 encuestas

100%

4kg. Al mes

SACHACA

100%
15%

19581

2937
734
734

familias de 4 personas

100%
100%

2937
734

total de familias
compra QUESO

734
cantidad demandada
total de mercado
segn encuestas el 55% es el mercado objetivo
se venderan 403 KG de QUESO y las otras 330 KG DE QUESO a la competencia

E QUESO a la competencia

COSTOS
ACTIVOS FIJOS INTANGIBLES
Rubro
Registro de Marcas MAS
Registro Sanitario
Registros legales de la empresa
Instalacin de maquinarias
Total
Presupuesto de Marketing
Promocin
Redes sociales virtuales
Total

Costo
S/. 573.45
S/. 241.50
S/. 540
S/. 200
S/. 1,554.95
Costo Mensual
S/. 1,000
sin costo
S/. 1,000

Total Intangibles

ACTIVOS FIJO
1.Maquinarias y Equipos

Cantidad

PASTEURIZADORA A BATCH SK 300L


PRENSA PARA QUESO PRENS Q18
MOLDE DE QUESO
MESA DE TRABAJO PARA QUESERIA
LIRAS DE CORTE DE QUESO
ENVASADORA AL VACIO
TANQUE ROTOPLAST
Total

2.Vehculo
CAMION JAC DE 2 TONELADAS

3.Servicios
C. VARIABLES
Electricidad
Agua
TOTAL
C. FIJOS
Telefona e internet
Total

4.Insumos
Leche
Cuajo
Cloruro de Calcio
Sorbato de Potasio
Cloruro de Sodio

1
1
50
1
1
1
2

Cantidad
1
DEPRECIACION TOTAL

Costo Mensual
S/. 320
S/. 195

S/. 59
S/. 574

Cantidad/kg
300
0.0065
0.05
0.05
5.6

TOTAL

5.NVERSION EN TERRENO Y CONSTRUCCION


RUBRO
TERRENO
CONSTRUCCION DE PLANTA
CONSTRUCCION OFICINA
CONSTRUCCIONES VARIAS
INVERSION NETA

TOTAL
S/. 82,000
S/. 10,000
S/. 8,000
S/. 7,000
S/. 107,000

6.PLANILLA
responsabilidad
Gerente
Vendedor
TOTAL DE MANO DE OBRA INDIRECTA
Jefe de Planta y Laboratorio
chofer
operarios
TOTAL DE MANO DE OBRA DIRECTA
TOTAL

cantidad
1
1
1
1
1

NGIBLES
Costo Total
S/. 573.45
S/. 241.50
S/. 540
S/. 200
S/. 1,554.95
Costo Anual
S/. 12,000
sin costo
S/. 12,000
S/. 13,554.95

ACTIVOS FIJOS TANGIBLES


Costo UnitaCosto Total
S/.
S/.
S/.
S/.
S/.
S/.
S/.

66,000
5,781
60
3,000
240
4,500
500

S/. 66,000
S/. 5,781
S/. 3,000
S/. 3,000
S/. 240
S/. 4,500
S/. 1,000
S/. 83,521

10
10
10
10
10
10
10

Costo UnitaCosto Total


S/. 40,000
DEPRECIACION TOTAL

o Mensual

OTAL

VIDA UTIL(ao)

VIDA UTIL(ao)

S/. 40,000

10

Costo Anual
S/. 3,840
S/. 2,340
S/. 6,180
S/. 708
S/. 6,888

Cantidad/mUnidad
6300 LITRO
0.1365 KG
1.05 KG
1.05 KG
117.6 KG

Costo Unitario
S/. 1.26
S/. 520
S/. 380
S/. 20
S/. 1.12
S/. 922.38

MES
1400
1000

total
S/. 1,400
S/. 1,000

1200
1000
900

S/. 1,200
S/. 1,000
S/. 900

ANUAL
S/. 16,800
S/. 12,000
S/. 28,800
S/. 14,400
S/. 12,000
S/. 10,800
S/. 37,200
S/. 66,000

DEPRECIACION ANUAL
S/.
S/.
S/.
S/.
S/.
S/.
S/.
S/.

6,600
578
300
300
24
450
100
8,352

DEPRECIACION ANUAL
S/. 4,000
S/. 12,352

Costo Mensual

Costo Anual

S/. 7,938
S/. 70.98
S/. 399
S/. 21
S/. 131.71
S/. 8,560.69

S/. 95,256
S/. 851.76
S/. 4,788
S/. 252
S/. 1,580.54
S/. 102,728.30

INVERSIN
INVERSION FIJA
INTANGIBLES
Patentes, resgistros, derechos, estudio
Presupuesto de Marketing
Total de intangibles
TANGIBLES
Maquinarias y equipos
Vehculo
INVERSION EN TERRENO Y CONSTRUCION
Total de tangibles

CAPITAL DE TRABAJO
TOTAL DE SERVICIOS
Mano de obra
Materias primas
Total de capital de trabajo

Total de inversin

Estructura de financiamiento de l
Prstamo
Capital Propio

Total de la inversin

ON FIJA
S/.
S/.
S/.

1,554.95
12,000
13,554.95

S/.
S/.
S/.
S/.

83,521
40,000
107,000
230,521

E TRABAJO
S/.
S/.
S/.
S/.

6,888
66,000
102,728.30
168,728

###

structura de financiamiento de la inversin


251,815.35 Porcentaje del prstamo/Inversin
167,876.90 Porcentaje del capital propio/Inversin

419,692.25

60.00%
40.00%

100.00%

COSTOS FIJOS PARA CONSIDERACION DE PRECIOS


SALARIOS
DEPRECIACION
TELEFONIA E INTERNET
TOTAL

COSTOS VARIABLES PARA CONSIDERACION DE PRECIOS


AGUA Y ELECTRICIDAD
INSUMOS (PARA 66 QUESOS)
TOTAL

TOTAL
PRODUCCION
QUESOS/DIA

QUESOS/MES
66

1386

QUESOS/ANUAL
16632

PRECIO ESTIMADO / UNIDA D


17.4781570467

ION DE PRECIOS
S/. 66,000
S/. 12,352
S/. 708
S/. 79,060

E PRECIOS
S/. 6,180
S/. 205,457
S/. 211,637

S/. 290,697
PRECIO ESTIMADO / UNIDA DE QUESO
17.4781570467

Estructura de fina

Prstamo
Capital Propio
Total de la inversin
2

BANCO CONTINETAL
Prstamo
Tasa bancaria
Aos
Tasa Tributaria
Cuota Fija
Aos
0
1
2
3
4
5

CMAC AREQUIPA
Prstamo
Tasa bancaria
Aos
Tasa Tributaria
Cuota Fija
Aos
0
1
2
3
4
5

MIBANCO

Prstamo
Tasa bancaria
Aos
Tasa Tributaria
Cuota Fija

Aos
0
1
2
3
4
5

Estructura de financiamiento de la inversin


S/. 251,815.4
S/. 167,876.9
S/. 419,692.3

Porcentaje del prstamo/Inversin


Porcentaje del capital propio/Inversin

NCO CONTINETAL
S/. 251,815.4
25.47%
5
30%
S/. 94,540.51
Deuda
S/. 251,815.4
S/. 221,412.2
S/. 183,265.4

Amortizacin
S/. 30,403.1
S/. 38,146.8

MAC AREQUIPA
S/. 251,815.4
31.73%
5
30%
S/. 106,834.12
Deuda
S/. 251,815.4
S/. 224,882.2
S/. 189,403.3
S/. 142,666.8
S/. 81,100.8
S/. 0.0

MIBANCO
S/. 251,815.4
51.82%
5
30%
S/. 148,958.8

Amortizacin
S/.
S/.
S/.
S/.
S/.

26,933.1
35,479.0
46,736.5
61,566.0
81,100.8

Deuda
S/. 251,815.4
S/. 233,347.3
S/. 205,309.1
S/. 162,741.5
S/. 98,115.4
S/. 0.0

Amortizacin
S/.
S/.
S/.
S/.
S/.

18,468.1
28,038.2
42,567.6
64,626.1
98,115.4

o de la inversin

aje del prstamo/Inversin

e del capital propio/Inversin

Inters
S/. 64,137.4
S/. 56,393.7
a
#VALUE!
#VALUE!

Inters
S/.
S/.
S/.
S/.
S/.

79,901.0
71,355.1
60,097.7
45,268.2
25,733.3

60%
40%
100%

Cuota Fija
S/. 94,540.5
S/. 94,540.5
S/. 94,540.5
S/. 94,540.5
S/. 94,540.5
S/. 94,540.5

Escudo Fiscal
S/. 0.0
S/. 19,241.21
S/. 16,918.1
#VALUE!
#VALUE!
#VALUE!

Cuota Fija
S/. 106,834.1
S/. 106,834.1
S/. 106,834.1
S/. 106,834.1
S/. 106,834.1
S/. 106,834.1

Escudo Fiscal
S/. 0.0
S/. 23,970.3
S/. 21,406.5
S/. 18,029.3
S/. 13,580.5
S/. 7,720.0

Inters
S/. 130,490.7
S/. 120,920.6
S/. 106,391.2
S/. 84,332.6
S/. 50,843.4

Cuota Fija
S/. 148,958.8
S/. 148,958.8
S/. 148,958.8
S/. 148,958.8
S/. 148,958.8
S/. 148,958.8

Escudo Fiscal
S/. 0.0
S/. 39,147.2
S/. 36,276.2
S/. 31,917.4
S/. 25,299.8
S/. 15,253.0

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