CONFIDENTIAL 64 MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY FINAL EXAMINATION JANUARY 2012 SEMESTER SUBJECT CODE : 1EB 30703 SUBJECT TITLE : IMAGINATION AND CREATIVITY PROBLEM SOLVING LEVEL : BACHELOR TIME / DURATION : 9,00 am — 11.30 am (2% HOURS ) DATE : 42MAY 2012 INSTRUCTIONS TO CANDIDATES 4. Please read the instructions given in the question paper CAREFULLY. 2, This question paper is printed on both sides of the paper. 3. This question paper consists of ONE SECTION: SECTION A. 4, Answer any FOUR (4) out of FIVE (5) questions in SECTION A. 5, Please write your answers on the answer booklet given. THERE ARE 04 PAGES OF QUESTIONS, EXCLUDING THIS PAGEJAN 2012 CONFIDENTIAL SECTION A INSTRUCTION: Answer any FOUR (4) out of FIVE (5) questions. Do not answer all, Question 4 a) Study the advertisements below: Advertisement A Advertisement B Dunkin Donuts Timotei Shampoo 1) Differentiate between ‘being creative’ and ‘being imaginative’. [4 marks] ii) Choose ONE of the advertisements above. Do you think the advertisement is creative and imaginative? Discuss in terms of definitions of creativity and conceptions of imagination. (14 marks} b) Why should the modem day managers need to know about creative problem solving? {7 marks] [Total 25 marks] 1E6 30703 Imagination and Creativity Problem Solving 1gan 2012 ‘CONFIDENTIAL Question 2 8) —_ Describe a situation from your past in which you encountered a problem and needed to collect information. Discuss in terms of the FOUR steps in gathering information. [13 marks} b) Study the pictures below. FAMILY A FAMILY B 3) st THREE problems most likely to be faced by Family A. [3 marks} ji) _ List THREE problems most likely to be faced by Family B. 13 marks] iil) Describe TWO ways to solve ONE problem faced by Family A. [4 marks) iv) Describe TWO ways to solve ONE problem faced by Family B. [4 marks] : [Total 25 marks] 1EB 30703 Imagination and Crestvty Problem Solving 28) JAN 2012, CONFIDENTIAL Question 3 The Football Association of Malaysia (FAM) has increased the ticket price from M30 to RMEO for the Malaysia Cup final match between Negeri Sembilan and Terengganu at the Shah Alam Stadium. The increase in price has resulted in disappointment among football fans. 1) There are four techniques to define the real problem. State all FOUR problem definition techniques. [4 marks) ii) From your answers in (i), choose ONE technique to define the above problem of a football fan. [16 marks] © b) Provide FIVE ways to increase your creative ability [5 marks] [Total 25 marks] Question 4 2) Discuss FOUR types of mental blocks. [16 marks} b) Identify ONE large risk that you should take in the not too distant future, ) Outline what the risk is and explain why the risk is important for you to take. [4 marks} ji) State the worst possible outcome if you take the risk and fail. [2 marks] li) Describe what you could learn from the worst possible outcome above. [3 marks] {Total 25 marks] IEB 20703 Imagination and Creativity Problem Solving 3AN 2012, CONFIDENTIAL Question 5 2) Youare asked to suggest uses of old cars as equipment for a children’s playground. i) Differentiate between Free Association, Vertical Thinking and Lateral Thinking. [12 marks] i) Choose ONE of the techniques in (i) to find THREE solutions for the children’s playground above. [8 marks) b) Kite flying is a growing hobby around the world. Suggest FIVE more ways that kites ‘can be used. [5 marks] [Total 25 marks] END OF EXAMINATION PAPER 1EB 90703 Imagination and Creativity Problem Solving 4