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Cross-Functional Project
Introduction:
For students of MBA(Working Professionals), knowledge relating to 'how
organizations function' is vital. It is important to understand key issues in
strategy deployment like mission, vision, goals, objectives and so on. It is
equally important to understand as to how the different functional areas of an
organization work together in realizing the common goal of the firm.
Accordingly, students are required to carry out a "Cross-Functional Project" at
the end of 4th Semester.
Choice of Organization:
The unit taken up for study should be performing the core functions of HR,
marketing, manufacturing/service delivery, finance, quality etc.
The study should not be carried out in branches/franchisee outlets. It should
either be carried out in corporate offices or in organizations where all the abovementioned functions are performed in an integrated manner.
Areas to be covered during the study:
1.
Industry profile
Global Scenario
Indian Scenario
Key players in the industry - market share analysis, their key strategies
PESTLE analysis
2.
Company profile
Background and History
The Vision, mission, objectives, goals, SWOT analysis
Products, Services and Markets
3.
Mckinseys 7S Model
4.
Methodology
1.
Apart from Marketing, Operations, Finance and HR, other functions specific to
the organization may be included.
2.
Students should report to their project guides and are expected to keep in regular
touch with them.
3.
A brief 2 page synopsis of the project proposed has to be submitted through mail
to the respective guides.
4.
Project report must have certificate from the company indicating satisfactory
completion of project work.
5.
6.
7.
8.
Prepare and submit a hard bound report having 30-35 pages excluding
annexures as per format.
Important Dates
Particulars
Period of project
Submission of draft report to the guide
Date
26th December to 14th January 2017
18th January 2017