The Project On The Gene Pool Of Global Traditional Cultural Games

Proposal for a non-profit project of preservation and promotion of

traditional cultural games in worldwide

01/ PROJECT

BACKGROUND

Contents

02/ PROJECT

DESCRIPTION

03/ QUESTION

01/ PROJECT

BACKGROUND

Contents

02/ PROJECT

DESCRIPTION

03/ QUESTION

Project Background

By the Changjang, the Yellow river, the Ganges river, the Tigris, the Nile and the Rhine
In each ancient civilization, every nation and all ethnicities, there are traditional games that pass through
generations, games that become a fundamental part of human cultural life

GAMES ARE SYMBOLS OF CULTURAL HERITAGE

The historical Chinese chess from the epic battlefield between empire CHU
and HAN;
The Maoris hunt for animals and pursuit treasure in ancient New Zealand;
The number guessing games among Jewish people;
The oldest African inhabitants started the activity of bungee jump;
Or the Eskimos initially form a game on ice which became todays ice
hockey

These enduring games, are the precious intangible cultural heritage

of our human civil history.
Sadly, they are now overlooked by the general public.

When games are mentioned by younger generations--Due to the mounting usage of computers and digital gadgets, words like laptop or IPad are increasingly
commonly mentioned by young people, while less attention is paid to their traditional local games.

In many nations and countries, games which were once handed down for over a thousand
years are deteriorating and vanishing.

Neglected and Vanishing

Fortunately, a limited number of games were preserved by evolving into a
sporting event or part of intangible cultural heritage. But a large number is
slowly dying out, despite the fact that these games are enjoyable, ancient
and reflecting the spirit and cultural image of a nation.

PROJECT OBJECTIVE
Preserve Civil Symbols and Traditional
Culture
Through the collection and demonstration of traditional games
from different regions, nations and countries, the purpose is
to protect civil symbols and traditional culture.

Culturally & Globally

This project aims
- To improve Cultural Exchange among multinational
young people;
- To encourage young generation to study multicultural
traditions and history;
Together, lets make culture a new trend around the world

To Embrace and Pass on

Furthermore, we seek to
- make young people enjoy in traditional games without
language barriers;
- expand their worldview;
With their open-minded eyes, to explore and inherit their
own history and culture

PROJECT SUBOBJECTIVE
UNESCO is committed to
the Protection of Humans Cultural Diversity and
Heritage

The Protection of Traditional Culture

Traditional games are the cultural heritage of each nation. They crystalize and concentrate
knowledge, and are understood as a critical component of the world culture.
This project seeks to build a cultural game pool by seeking out and identifying a large range of
traditional games, in order to preserve the diversity of these games and to protect the
common heritage of mankind.

PROJECT SUBOBJECTIVE
UNESCO is committed to
creating opportunities between different civilizations,
cultures and nations in respect of common values.

Elimination of Racial Barriers

By including the best known and the most influential traditional games, we hope that people can be

encouraged to gain awareness, understand and appreciate the culture diversity in the world, hence
reinforcing cultural exchange and eliminating racial barriers.

PROJECT SUBOBJECTIVE
UNESCO is committed to
promoting innovative application of information and
communication technology and sustainable development

Advanced Technology & New Dynamism

The latest technology and internet can provide a powerful platform to demonstrate a renewed image and
dynamic spirit of these ancient traditional games, it can also break down the barriers of geography, and
help spread the information widely around the world.

Project Sub-objective

Public Welfare & Sustainability

The nonprofit scheme of this project can ensure absolute priority in the
projection of intangible cultural heritage of traditional games. This will
encourage continuous sharing and exchange in worldwide.

01/ PROJECT

BACKGROUND

Contents

02/ PROJECT

DESCRIPTION

03/ QUESTION

Campaign Brief

The Project on the

Gene Pool Of Global Traditional Cultural Games

(Communication, Sharing and Exchange of the Traditional Culture and Games)
Accomplish within 3-5 years, non-profit, non-commercial activities
Entire output data will be sharing with the world education research institutions for free

Core Content

Accomplish within 3-5 year,

A Large
Interactive
Online
Platform
3-5 Years
Non -Profit
Event

A Gene
Pool of
Traditional
Game

Non-profit,
3-Year
Interactive
Online
Contest

Core
Content

A Series of
books

entire output data will be sharing

with the world education research
institutions for free
10-20
World Tour
Exhibitions

A Series Of
Documenta
ries
2-3
Internation
al Forum s

ESTABLISH A GENE
POOL

Selection criteria for the

collection of traditional games
(example)

50+
History of 50+ years

Circulate in a specific
region

With regional (national)

cultural features

Game discovery, gathering, preservation and sharing

I.

UNESCO calls up to all relevant organizations and individuals to collect and seek out the traditional games
according to the selection criteria and conditions;
II. Organizations and individuals send over materials to UNESCO; UNESCO (supported by third party company
TENCENT) collect them and then narrow down by assessment
III. UNESCO share the research output through exhibition and book publication to international communities

LARGE
INTERACTIVE
ONLINE PLATFORM
A large
interactive
Online
Platform

All the collected traditional games can be

shown on the internet;
People can search, exchange and share
the information;
People can upload their own traditional
games from their regions or countries;

Documents

Vedio

3-D Model

A SERIES
OF BOOKS

Project output will be published as a series of books and

thematic albums with vivid images and demonstrations

A SERIES OF
DOCUMENTARIES

A Discovery Journey Of Traditional Games

Rescuing cultural heritage in danger, preserving our traditional games

Filming concept: Introduce classical and appealing local traditional games,

provide comprehensive angles to these games.

Footprints Of
The Exploring Adventure

INTERNATIONAL
FORUM

Forum
>>

The Heritage of Folk Games and

the Culture and History of Mankind
Examples:
Changan and Rome---From Civil Games to A National Heritage

Games and Human Creativity/ The Significance of Civil Game and Cultural
Diplomacy

Multinational professionals and experts make reviews and conclusions

for the project

WORLD TOUR
EXHIBITIONS

Paris

Headquarter of UNESCO

UNESCO

Exhibition of Gene Pool of Global Cultural Games

For the First Time Traditional Games Around the World Combined Together

Game
Experience

Ideas
Dissemination
Exhibition
Sharing

ONLINE
CONTEST

1. Encourage young people to explore and upload newly

discovered traditional games;
2. Give Incentives for participants;
3. Young people can participate in the work of preserving
cultural heritage with fun and meaning.

TIMELINE

Before
the end of Feb, 2014

Contract

Endorsed

Before
the end of Apr, 2014

Before
May, 2014

Launch ceremony in Paris

Opening of online contest

Official Project Brief - Rules

Launch of the website and

and procedures

APPs

Apr, 2014 Mar, 2017

Achieve to collect around 800

traditional game samples within three
years

Publish books and release

documentaries
Interactive exhibitions

RESPONSIBILITIES
Responsible Subjects of UNESCO (version to be finalized)
1. Project approval: UNESCO approve this project as one of organizers and initiators
A. Issue the principle guidelines for the project and ground the rules for the collection of
traditional games
B. Organize jury committee for the selection and assessment of traditional games

2. Core
Responsible Items

C. Gather traditional games, including assessment and evaluation of the collected information,
documenting and reporting
D. Publish relevant texts, images and videos in the forms of books and documentaries as one of
organizers
E. Reserve the rights of approval for any other promotional activities related to this project
F. In association with Tencent China, collaborate under a common agreement in other related
works

3. Support necessary public relation events and promotional activities

For example: attendance to certain road shows and public relation activities.

RESPONSIBILITIES

Responsibilities of Chinese Sponsoring Company

1. One of the most important initiators and organizers of the
project;
2. Planner and supplier with regards to the project direction
and project content
3. Provider of funds and technological support
I.

Responsible for the execution and implementation of

certain events

01/ PROJECT

BACKGROUND

Contents

02/ PROJECT

DESCRIPTION

03/ QUESTION

EXECUTION DETAILS
How many countries can participate in this
project most likely?
How will the received samples of traditional
games be preserved?

Electronic documents, videos, objects, etc. ,where can

we preserve all these materials? And what kind of
software and hardware requirements does it need?
(Software and hardware requirements will be provided by the
Chinese sponsor)

What is the appropriate duration for this

project?
Three or five years? What is the specific
task for each year?

Are our preliminary responsibilities of UNESCO

appropriate?
Based on the basic information of this project, what is the

What is the work procedure for the next step?

How do the two major parties (UNESCO &
TENCENT) collaborate?
How many traditional games can we
estimate to gather?

work responsibility that UNESCO can consider taking?

What is cooperation fund?
Is there any further information we need to provide to
advance the project ?

BUDGET

The Project on the Gene Pool of Global Traditional Cultural Game

Lets work together for the world!

Charhar Institute