Beruflich Dokumente
Kultur Dokumente
RAISING
THE CREATIVE GENIUS
OF PAUL MITCHELL'S
LUCIE DOUGHTY
W H AT S O N O U R R A DA R T H I S M O N T H
in
BRIEF
CULTURE
CLASH
ND Style Director
Jan Arnold calls
Contradictions, the
companys fall 2015 color
collection trend, a clash
of glamour and grunge.
To bring the collection
to life, Arnold teamed up
with photographer and
American Crew Founder
David Raccuglia to shoot
a series of stills and a oneminute video, which she
shared exclusively with us.
Our goal was to offset the
glamorous beauty image
with the gritty grunge side
of the trend, says Arnold,
who asked CNDs Education
Ambassador Shelena
Robinson to create the
looks on these four pages.
Look closely: His nails
are painted with Vinylux
Weekly Polish in Black
Pool. Watch how her nails
become gradually more
embellished. Check out the
video at americansalon.
com/cnd. Marianne
35
in
BRIEF
THE VISION
Boy meets girl who
has special abilities
that allow her to
time-lapse her nails
into weapons. With
a clash of lightening,
her skeleton appears,
and her nails begin to
morph into dynamic
talons. Nails go from
grungy and short
to fabulous and
dangerous in the
blink of an eye. Here,
short, nude nails are
lightly coated with
CND Brisa Gel to add
a little length and a
soft oval shape.
36 americansalon.com
October 2015
in
BRIEF
38 americansalon.com
October 2015
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I D E A S T H AT I N S P I R E S U C C E S S
BUSINESS
99
better
BUSINESS
SETTING THE
M O O D
YVES DURIF
IN THE CARLYLE HOTEL, NYC
ESTABLISHED 2008
SPACE 1,200-sq. ft.
100 americansalon.com
October 2015
ESTABLISHED 2008
SPACE 2,500-sq. ft.
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BUSINESS
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October 2015
ESTABLISHED 1989
SPACE 3,400-sq. ft.
better
BUSINESS
MOORE + MOORE
IN MARBLEHEAD, MA
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October 2015
ESTABLISHED 1994
SPACE 1,200-sq. ft.
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BUSINESS
Left: A father learns
how to braid his
daughters hair.
Below: The ponytail
is perfected by dad.
SOUND ADVICE
Arnold Zegarelli is Director
of Education at Izzazu
Salon Spa and Serrata in
Pittsburgh where hes been
dispensing sound advice
to help hairdressers become
more successful for years.
1
2
DADDYS
LIT TLE G I R L S
At Envogue Salon in Denver, dads bond with
their daughters by learning to do their hair.
CALLI HUEBL-BODILIS CAME UP with the idea for Beer and Braidsa
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October 2015
3
4
5
6
your ego.
perfection.
BUSINESS
Far left: Candy Shaw
Ravishing Reds collection
balayaged small sections of
dark brown for a low-light
effect. Left: Painting hair
while having clients stand
up is how this caramel
balayage was captured.
Shaw says it cuts painting
time in half and helps give
the perfect angle to have a
smooth brush stroke.
PAINT BY
NUMBERS
HAIRSTYLING LEGACY Candy Shaw, who took over the reigns as owner of
Jamison Shaw Hairdressers in Atlanta, GA, after purchasing the salon from her
father 15 years agolearned a French highlighting technique while apprenticing
in salons in Europe more than 20 years ago. Most of us had never heard of
balayage back then, but its red-hot right now. Shaw has created an Americanized
version thats easier to learn and enables stylists to book two to three times as
many clients in one day. Balayage is lightening fast, says Shaw. Foils take 30
to 45 minutes, while balayage takes only 10 to 20. It lets us work smarter, not
harder. Think of it as giving yourself a well-deserved raise. Shaw also created
The Balay Box, which she calls a complete balayage class in a box. Inside is
everything you need to learn to do balayage, including SUNLIGHTS Professionnel
Balayage Lightener, a versatile formula that is engineered to work with any crme
developer or color line. Shaw is now able to see up to 35 clients per day, spending
most of her time exactly where she wants: behind the chair. K.K.
HOUSE OF
CARDS
FANTASTIC 4
Commit to proper
education and practice.
Have realistic
expectations about
what balayage is
capable of achieving.
That way, youre never
disappointed.
When Nikki Bala, owner of The Fig On Third Salon in Los Angeles, caught
her Pomeranian sticking his head out from under a blanket, she had one
thought: It looks like Samy is wearing a wig. That thought was quickly
followed by another: Samy should be on my business cards. Bala then took
it upon herself to take various photos of Samy wearing a styling cape.
Some of the photos, like the one shown here, ended up on her business cards, which have attracted new customers.
People always take the cards just because theyre cute, Bala says. Its great because they share them with other
people, which leads to a conversation about where they get their hair done. Bala had the cards printed online at
vistaprint.com on standard card stock so theyd have an old-school look in line with the salons throwback feel.
Before giving their card to a client, hairdressers write their names on the back next to the word STYLIST. Says Bala,
It adds a more personal touch. K.K
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October 2015
PHOTOGRAPHY: REBECCA WARD PHOTO (HOUSE OF CARDS); CANDY_SHAW ANZHELICA (PAINT BY NUMBERS)
better
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BUSINESS
NEW YORK STATE
OF MIND
SALON
COACHING 101
2. PRIME TIME Do the hours of the salon work for the guest and the
1.
4. DIALOGUE CAN SET YOU APART Choosing the right wordsmy pleasure,
professional recommendationcan make a world of difference and
even inspire your client to book more services on the spot.
5. COLLEGE COACH MENTALITY Study how they think, scout staff and
6. RINSE AND REPEAT Ask yourself every so often: What is working? Why is
it working? And if something isnt working, change it.
the business should have you celebrate or respond. Always celebrate the
successes and the reasons, and respond immediately to the areas that
need to be addressed.
T H E R E S A N A P P F O R T H AT
BEAUTYNOW
WHAT Appointments made easy. The BeautyNow app integrates real-time booking
with a salons or spas already existing appointment system. With just a few taps a
client can see whats available and book instantly no phone call necessary.
HOW First, select the salon and desired treatment. Second, the BeautyNow app displays
nearby salons and spas that have an open appointment for your requested time. Third,
the booking is confirmed. www.beautynowapp.comKelsey Murray, Digital Editor
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October 2015
introducing
UnsUrpassed performance.
BriLLiant rESuLtS.
Pure XG Protection
System
Leaves hair shiny
and healthy
to get the color XG in your salon, contact your John Paul Mitchell Systems distributor. PaulMitchellPro.com