VM Data Test - Erik Robinson

Campaign
- all CPM
Data
Sum - Media Spend
Sum - Impressions
$
150,787.75
18735258
CPM
Traffic Driving; $6.72
Annual Sale Campaign; $12.7

Ltd. Edition; $5.53
Concert Series Campaign; $4.5
Fathers Day; $8.04
Annual Sale Campaign Concert Series Campaign Fathers Day Ltd. Edition
$12.75
$4.56
$8.04
$5.53
CPM
$6.72
l Sale Campaign; $12.75
t Series Campaign; $4.56
Traffic Driving
$6.72
Campaign
Concert Series Campaign
Geo
LosAngeles+50mi
BrooklynNY+50mi
WantaghNY+50mi
ChicagoIL+50mi
PhiladelphiaPA+50mi
DallasTX+50mi
MountainViewCA+50mi
HoustonTX+50mi
WashingtonDC+50mi
Fort LauderdaleFL+50mi
ChulaVistaCA+50mi
SacrementoCA+50mi
TampaFL+50mi
Montreal+50mi
ManchesterNH+50mi
LasVegasNV+50mi
StLouisMO+50mi
PortlandOR+50mi
AustinTX+50mi
UncasvilleCT+50mi
CharlotteNC+50mi
FesnoCA+50mi
Toronto+50mi
ElPasoTX+50mi
HersheyPA+50mi
RaleighNC+50mi
LouisvilleKY+50mi
NashvilleTN+50mi
GrandRapidsWI+50mi
AlbanyNY+50mi
NewOrleansLA+50mi
WichitaKS+50mi
TulsaOK+50mi
BirminghamAL+50mi
Ottawa+50mi
BoiseID+50mi
Total Result
Sum - Impressions
1071071
554432
527217
326562
226745
210224
202087
190264
162340
152826
141389
111094
104109
104035
87954
86822
85550
74848
74337
66725
66556
64375
60087
55662
51427
43274
42084
41596
40912
40823
32280
28134
26727
26073
23194
20770
5224605
Q. 2
The largest number of impressions served from
the Concert Series Campaign came from the
LosAngeles+50mi Market with 1,071,071
impressions served.
The Second Largest number of Impressions
came from the BrooklynNY+50mi Market with
554,432.00 impressions served.
Campaign
Annual Sale Campaign
Father's Day Campaign
Limited Edition Traffic Driving Campaign
Traffic Driving Campaign
(empty)
Total Result
Data
Sum - Pg. Views
Sum - Session
696516
196730
14665
10642
24488
13677
55672
23043
114535
57429
905876
301521
3.540467
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Analysis
By dividing Pg. Views/Sessions we can see
the number of pg. views per each session.
Answer
The campaign with the highest number of
page views per session is the Annual Sale
Campaign.
Campaign
Audience
Accessories Page - 10% Lookalike
Competitor Interests
Limited Edition Page - 10% Lookalike
Total Result
- multiple Data
Sum - Clicks
Sum - Impressions
9193
671520
5104
680931
2670
280779
56516
4658294
CTR
0.01369
#DIV/0!
#DIV/0!
#DIV/0!
Analysis
By nesting the index match function with the
division of the sum of clicks/sum of impressions I
was able to find the CTR for each audience type
and then I sorted the content to show the top
10%.
Answer
The highest CTR per audience group is the All
Site Traffic- 10% Lookalike derivation.
Campaign
Ad
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102
104
113
116
12
120
121
122
123
124
125
126
127
128
129
13
130
131
132
133
134
135
136
137
138
139
14
140
141
142
143
144
145
146
147
148
149
15
150
151
152
Data
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.63
0.74
0.66
0.36
0.49
0.56
0.25
0.15
0.39
0.22
0.64
1.19
0.30
0.79
0.34
0.14
0.90
0.17
0.87
0.22
0.87
0.17
0.62
0.21
0.65
0.18
0.79
0.79
0.27
1.00
0.21
0.76
0.22
1.05
0.22
0.70
0.31
0.12
0.81
1.30
0.83
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
10.10
22.21
7.97
183.64
112.59
249.55
35.92
1,158.97
3,820.61
1,918.57
8,814.45
109.87
42.27
100.74
41.27
28.71
240.36
88.01
234.79
82.02
248.25
91.00
234.98
84.69
108.62
42.35
100.52
104.26
42.92
245.87
90.76
239.40
84.59
243.35
88.21
226.83
82.98
29.90
8.08
6.52
21.60
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Variation
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Variation
153
154
155
156
157
16
161
162
163
164
165
166
167
168
169
17
170
171
172
173
174
175
176
177
178
179
18
180
181
182
183
184
185
186
187
188
189
19
190
191
192
193
2
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.80
0.41
0.96
0.42
0.99
0.58
1.74
1.73
0.59
0.78
1.00
0.62
1.19
0.70
0.66
0.17
2.22
0.88
0.95
0.62
1.88
0.68
0.83
0.63
1.43
1.11
0.99
0.81
0.57
4.99
0.78
1.61
0.94
1.46
0.67
0.99
0.69
0.10
1.54
0.82
1.69
0.56
0.44
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
9.63
201.05
280.33
228.52
487.11
107.05
292.23
1,264.74
6.44
7.00
2.00
8.08
40.30
148.93
157.33
27.76
51.17
22.94
3.79
14.25
45.23
50.41
22.45
36.55
14.26
49.95
37.74
8.96
48.99
9.98
23.25
8.05
20.65
13.15
51.99
30.67
45.48
10.04
21.60
48.58
3.38
37.48
1,729.83
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Variation
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20
206
207
208
209
21
210
217
218
219
22
220
221
222
223
224
225
226
227
228
229
23
230
231
232
233
234
235
236
237
238
239
24
240
241
242
243
244
245
246
247
248
249
$
$
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$
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$
$
$
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$
$
$
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$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.65
0.68
0.70
0.45
0.68
0.22
0.33
0.63
0.31
0.63
0.73
0.39
0.62
0.25
0.32
0.79
0.58
0.41
0.81
0.54
0.43
0.17
0.23
0.96
0.29
0.51
0.26
0.74
0.36
0.62
0.29
0.67
0.63
0.28
0.81
0.19
0.94
0.29
0.60
0.22
0.73
0.34
0.35
$
$
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$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
36.58
72.28
379.58
14.86
20.44
9.57
33.44
60.86
59.74
132.39
96.63
27.04
133.88
48.60
158.07
271.31
21.49
11.46
20.29
10.86
45.19
27.45
21.02
46.26
20.56
44.06
20.91
47.38
21.32
21.12
11.26
21.96
101.56
10.90
45.59
20.49
45.19
19.78
43.02
21.06
45.54
20.57
57.07
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Variation
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25
250
251
252
253
254
255
256
257
258
259
26
260
261
262
263
264
265
266
267
268
269
27
270
271
272
273
274
275
276
277
278
279
28
280
281
282
283
284
285
286
287
288
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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$
$
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$
$
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$
0.18
0.74
0.75
0.34
0.29
0.60
0.30
0.75
0.56
0.23
0.63
0.78
0.25
0.35
0.19
0.72
0.30
0.43
0.21
0.72
0.36
0.43
0.14
0.18
0.54
0.24
0.46
0.40
0.68
0.47
0.49
0.20
0.81
0.54
0.29
0.35
0.73
0.21
0.73
1.04
0.98
1.44
0.60
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
26.39
118.61
54.88
25.67
77.79
213.43
293.05
698.62
31.23
12.47
30.87
101.54
11.96
73.84
27.27
73.00
26.08
71.19
28.16
70.93
24.27
32.06
26.89
12.08
32.29
12.51
77.63
26.04
75.86
27.00
75.70
26.34
76.09
98.61
25.79
28.53
60.22
59.45
131.38
10.43
11.75
15.86
6.64
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289
29
290
291
292
293
294
295
296
297
298
299
3
300
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.36
0.17
0.77
0.30
0.90
0.67
0.73
1.02
1.16
0.24
0.53
0.25
0.80
0.57
0.78
0.48
0.79
0.22
0.19
1.07
0.16
0.70
0.25
0.97
0.18
0.63
0.19
1.05
0.19
0.49
0.16
1.07
0.16
0.72
0.22
1.15
0.20
0.56
0.20
0.95
0.22
0.70
0.18
$
$
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$
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$
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$
$
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$
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$
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$
$
$
$
$
$
$
75.46
25.66
391.34
127.57
312.73
16.02
11.75
31.65
8.14
79.55
323.45
134.63
175.56
438.73
1,579.99
1,837.58
211.78
99.93
279.95
67.26
27.34
63.15
26.82
155.17
57.03
148.38
56.04
154.23
55.21
152.76
53.14
64.98
26.64
60.57
27.01
152.27
56.71
135.45
55.56
152.70
54.54
129.22
56.82
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350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
4
418
419
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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$
$
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$
$
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$
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$
$
$
$
1.46
0.76
0.61
1.23
1.56
0.41
4.36
0.50
1.06
0.22
1.09
0.39
1.11
0.26
1.04
0.34
1.18
0.35
0.89
0.42
1.09
0.32
0.68
0.39
0.79
0.29
0.91
0.54
2.89
2.00
1.08
1.20
0.82
0.90
0.76
0.28
0.39
0.90
0.31
0.79
0.25
#VALUE!
0.72
$
$
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$
$
88.86
122.61
329.58
82.44
17.15
11.16
###
11.05
31.82
17.47
12.04
16.83
32.29
17.70
24.89
17.79
16.50
11.14
5.35
10.96
32.84
17.76
11.55
17.47
33.18
17.91
11.83
17.21
8.67
5.99
21.53
10.81
9.86
7.23
14.43
5.87
76.47
119.31
129.72
428.08
67.33
1.49
5.78
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42
420
421
422
423
424
425
43
44
444
445
446
447
448
449
45
450
451
452
453
454
455
456
457
458
459
46
460
461
462
463
464
465
466
467
468
469
47
470
471
472
473
474
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.26
0.65
0.97
0.76
1.78
0.50
1.37
0.16
0.51
1.83
1.84
0.98
0.43
3.69
0.46
0.20
2.25
0.69
0.56
2.01
0.89
1.15
0.64
2.15
0.73
0.94
0.12
0.51
2.14
0.83
1.00
0.67
3.61
1.10
1.28
2.10
0.77
0.40
1.16
0.72
2.33
0.81
1.17
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
148.33
8.49
3.88
65.89
74.61
197.66
105.87
32.29
248.07
914.69
1,646.98
14.68
2.59
###
10.09
54.61
20.23
267.94
372.45
112.40
55.86
25.39
53.52
113.92
130.53
28.06
817.12
114.91
21.42
124.40
9.00
96.46
10.84
50.73
14.06
46.11
124.43
3,260.15
118.46
112.15
34.95
123.96
7.01
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
475
476
477
478
479
48
480
481
482
483
484
485
486
487
488
489
49
490
491
492
493
494
495
496
497
498
499
5
50
51
52
53
54
55
551
552
553
554
56
57
58
59
6
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.49
0.43
0.31
0.43
0.15
0.15
0.12
0.35
0.13
0.42
0.32
0.38
0.44
0.34
1.05
1.58
0.60
0.51
1.15
0.65
0.56
0.80
0.68
0.79
1.45
0.39
1.24
0.24
0.71
0.24
0.70
0.21
0.88
0.17
0.22
0.44
0.48
0.39
0.55
0.18
0.84
0.18
0.63
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
67.75
56.56
16.67
66.50
16.35
1,977.58
173.31
884.16
297.12
1,567.95
###
5.26
2.18
4.10
66.10
156.17
6,401.02
179.28
24.05
13.05
6.20
4.77
7.45
131.84
46.28
10.11
665.69
224.80
90.45
32.98
87.00
33.46
201.57
73.18
45.75
99.18
44.57
64.06
210.29
71.99
204.04
71.35
39.58
Ad Variation 60
Ad Variation 61
Ad Variation 62
Ad Variation 63
Ad Variation 64
Ad Variation 65
Ad Variation 66
Ad Variation 67
Ad Variation 68
Ad Variation 69
Ad Variation 7
Ad Variation 70
Ad Variation 71
Ad Variation 72
Ad Variation 73
Ad Variation 74
Ad Variation 75
Ad Variation 76
Ad Variation 77
Ad Variation 78
Ad Variation 79
Ad Variation 8
Ad Variation 80
Ad Variation 81
Ad Variation 82
Ad Variation 83
Ad Variation 84
Ad Variation 85
Ad Variation 86
Ad Variation 87
Ad Variation 88
Ad Variation 89
Ad Variation 9
Total Result
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.55
0.21
0.69
0.19
0.68
0.26
0.87
0.21
0.62
0.19
0.13
1.10
0.27
0.59
0.19
0.82
1.16
1.53
0.70
0.25
0.51
0.70
0.25
0.78
0.70
1.72
0.82
0.61
0.54
1.13
0.39
0.99
0.19
#VALUE!
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
216.39
70.25
89.74
31.79
66.06
32.14
205.49
74.36
211.39
68.35
11.06
202.98
69.58
208.02
71.87
10.66
8.15
21.38
5.62
78.14
255.40
39.64
157.48
990.46
2.81
6.88
9.87
9.82
56.55
186.19
125.83
65.04
10.70
73,180.31
16
30
12
509
229
449
146
7805
9710
8906
13830
92
142
127
123
205
266
528
269
369
285
551
376
408
166
229
128
132
158
245
437
316
380
232
401
322
271
252
10
5
26
Row Labels
Ad Variation
Ad Variation
Ad Variation
Ad Variation
123
125
48
49
Analysis
Filtered for above average media expenditure, s

above Average Clicks.
Answer
The highest performing, most effecient add vari

$.14 a click and yielded 13,306 clicks for a total
Relatively speaking ad variation 125 yielded aro

(13830) and cost .63 nearly four times more.
12
488
292
539
493
184
168
732
11
9
2
13
34
213
239
165
23
26
4
23
24
74
27
58
10
45
38
11
86
2
30
5
22
9
78
31
66
99
14
59
2
67
3965
56
106
544
33
30
43
100
96
192
210
132
70
216
192
499
345
37
28
25
20
104
163
92
48
70
87
81
64
59
34
39
33
161
39
56
107
48
68
72
94
62
60
162
144
161
73
75
266
355
969
930
56
54
49
131
47
209
141
102
88
167
135
99
68
75
196
67
60
53
167
65
111
58
155
132
94
182
90
81
82
288
180
10
12
11
11
211
154
509
423
349
24
16
31
7
327
607
539
219
774
2035
3861
267
455
1481
63
172
90
106
160
318
236
290
147
287
312
330
61
165
84
121
132
281
241
281
161
249
185
311
61
162
539
67
11
27
1
22
30
80
11
43
29
67
24
52
14
32
6
26
30
56
17
45
42
62
13
32
3
3
20
9
12
8
19
21
198
133
419
539
268
0
8
560
13
4
87
42
399
77
204
490
501
894
15
6
1
22
270
9
390
667
56
63
22
83
53
178
30
6637
225
10
149
9
144
3
46
11
22
162
8129
102
156
15
153
6
139
132
53
156
112
13306
1407
2500
2238
3773
1
14
5
12
63
99
10676
353
21
20
11
6
11
167
32
26
536
956
128
137
125
156
230
431
204
225
93
164
384
398
244
390
63
393
330
131
167
97
122
236
350
341
355
86
185
255
351
374
13
7
14
8
317
499
57
640
1272
4
4
12
16
104
165
324
66
57
164733
Sum of CPC Sum

0.393471679
0.637342733
0.148623178
0.599571
of Media Sum of Clicks

3820.61
9710
8814.45
13830
1977.58
13306
6401.02
10676
e average media expenditure, sorted for below average CPC and

Clicks.
orming, most effecient add variation add variation 48 which cost

yielded 13,306 clicks for a total media expenditure of 1977.
ing ad variation 125 yielded around the same number of clicks

t .63 nearly four times more.
Campaign
Ad Name
Ad Variation 158
Ad Variation 160
Ad Variation 214
Ad Variation 301
Ad Variation 303
Ad Variation 305
Ad Variation 426
Ad Variation 429
Ad Variation 431
Total Result
Data
Sum - CPC
$
$
$
$
$
$
$
$
$
$
0.26
0.44
1.30
2.07
1.48
0.96
3.82
3.96
1.46
26.50
Sum - Clicks
1383
2
69
47
25
533
26
10
350
19164
Analysis
Created Pivot Table, Filtered for below average CPC and Above Average Clicks.
Answer
If effecient Media allocation is the goal, We should allocate expenditures away from the most costly:
variations (304, 159,215, and 427) which in toal make up 37.76% of the budget and more towards t
CPC's of add variations ( 158 and 302).
Row Labels
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Sum - Media Spend

0.260304
3.05%
0.01%
0.76%
0.82%
0.31%
4.31%
0.84%
0.33%
4.32%
100.00%
s.
y from the most costly: add

get and more towards the cheaper
158
159
211
215
302
304
306
427
430
Sum of CPC
0.2606579899
0.6857509728
0.5905561024
0.6558794521
0.2560849301
0.9083908046
0.421756662
0.635493925
0.4602338061
Chart Title
3000
2500
2000
1500
1000
500
0
285
2032
1383
1825
1931
1305
1285
Sum of CPC
Sum of Clicks
Sum of Clicks
1383
1285
2032
1825
1931
1305
2852
1893
2609
t Title
2852
1931
2609
1893
1305
Sum of Clicks
Campaign
(empty)
Total Result
Data
Sum - Revenue
$88,824.50
$803.00
$82,086.50
$901.50
$3,585.00
$176,200.50
Sum - Media Spend

$
73,180.31
$
23,847.39
$
24,996.50
$
11,825.08
$
16,938.47
ROI (Revenue - Costs)

$15,644.19
-$23,044.39
$57,090.00
-$10,923.58
-$13,353.47
Net Profit
150,787.75
$25,412.75
Campaign
Audience
Accessories Purchasers
Add to Cart Page
Brand Fans
Completed Order Page - 1% Lookalike
Enter Card Info Page
Enter Card Info Page - 1% Lookalike
Frequent Purchasers
Full Price Purchasers
Lapsed Purchasers
Lapsed Purchasers - 1% Lookalike
Loyalty Card Holders
Men's Page
Outlet Purchasers
Past Sale Purchasers
Past Sale Purchasers - 1% Lookalike
Under $200 Purchasers - 1% Lookalike
Total Result
Sum - Revenue
$245.00
$345.00
$1,530.00
$421.00
$3,198.50
$297.00
$0.00
$2,583.50
$931.00
$827.00
$2,187.50
$1,693.00
$102.00
$526.00
$2,936.00
$924.00
$88,824.50
Row Labels
Add to Cart Page
Brand Fans
Frequent Purchasers
Lapsed Purchasers
Men's Page
Outlet Purchasers
Answer
audience that did not drive sales: Frequent purchasesers, Accessories Purchases, Add To
page, loyalty card holders, mens page, Lapsed Purchasers.
Top theories on why they did not drive sales
1) Men did not drive sales because of disproportinate targeting of ads. Men were served
women were served 323 different add variations.
2) Add To Cart Page, completed order page did not drive sales because people had alread
going to purchase.
3) Loyalty card holders did not receive "rewards" in a stipulation on the sale
4) Accessory Purchasers did not drive sales because the add wasn't selling accessories
5) Frequent Purchasers did not drive sales maybe because they already had the product
6) Lapsed purchaseres were in between there normal buying habits.
Sum of Revenue
245
345
1530
421
3198.5
297
0
2583.5
931
827
2187.5
1693 adds served 69 Men: Female adds served 323
102
526
2936
924
Frequent purchasesers, Accessories Purchases, Add To cart Page, Completed Order

age, Lapsed Purchasers.
ot drive sales
of disproportinate targeting of ads. Men were served add variations only 69 times and
add variations.
der page did not drive sales because people had already decided on what they were
eive "rewards" in a stipulation on the sale

ive sales because the add wasn't selling accessories
e sales maybe because they already had the product or were familiar with it.
ween there normal buying habits.
served 323
Campaign

Data
Ad Variation 339
Ad Variation 340
Ad Variation 341
Ad Variation 345
Ad Variation 346
Ad Variation 347
Ad Variation 348
Ad Variation 500
Ad Variation 508
Ad Variation 511
Ad Variation 513
Total Result
13912
63122
9749
13700
142655
14256
134692
250457
81153
15164
22534
4512354
$0.00
$668.00
$672.00
$0.00
$175.00
$480.00
$432.00
$0.00
$0.00
$0.00
$0.00
$3,585.00
Answer Time Metric
If the client values times spent, I think the best metric is to measure where the customer goe
the website, and what is influencing their experience?
It may also be beneficial to make sure the pages are loading quickly etc, What kind of conten
images, infographics, videos) all of which are statistically proven to increase the time spent a
80577.75
Row Labels
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
340
341
342
346
347
348
349
501
509
512
Sum of time on site Sum of Revenue

63122
9749
145242
142655
14256
134692
26495
12910
6465
149726
668
672
99
175
480
432
348
249
263
199
re where the customer goes once they click on the add, how are they navigating
y etc, What kind of content are they absorbing once they land on a page (perhaps
o increase the time spent absorbing information.
Campaign
Audience
Add to Cart Page
All Site Traffic
Brand Fans
Frequent Purchasers
Highest Order Value Purchasers
Lapsed Purchasers
Men's Page
Outlet Purchasers
Under $200 Purchasers
Sum - Revenue
0.28%
0.39%
4.71%
1.72%
0.47%
3.60%
0.33%
0.00%
2.91%
5.06%
1.05%
0.93%
2.46%
1.91%
0.11%
0.59%
3.31%
4.74%
1.04%
Row Labels
Sum of Revenue
Accessories Purchaser
245
Add to Cart Page
345
All Site Traffic
4187
Brand Fans
1530
Completed Order Page
421
3198.5
297
Frequent Purchasers
0
2583.5
Highest Order Value P
4493
Lapsed Purchasers
931
Lapsed Purchasers - 1
827
2187.5
Men's Page
1693
Outlet Purchasers
102
526
2936
Under $200 Purchaser
4209.5
Under $200 Purchaser
924
Answer:
The lowest Average order value comes fr

Purchasers (0).
I believe this is the case because this is a

which should be targeteing people who n
wouldn't buy the product.
Frequent purchasers either alreday have
don't respond to sales.
Average order value comes from Frequent

0).
s is the case because this is an annual sale,

d be targeteing people who normally
y the product.
rchasers either alreday have the produt or

d to sales.
Campaign
Creative
Brand Logo Image + 50% Off Copy
Brand Logo Image + Shop Now Copy
Brand Logo Image Only
Further Reductions Image + 50% Off Copy
Further Reductions Image + Shop Now Copy
Further Reductions Image Only
Total Result

Data
Sum - Revenue
$10,467.00
$17,083.50
$2,420.50
$5,052.00
$8,801.00
$5,905.50
$49,729.50
I think the highest grossing creatives (Brand Lo

had the best performance because it paired th
reductions and the call to action they perfome
inclusion of the brand logo.
CPC
ROI
Sum - Media Spend
Sum - Clicks 0.5013046557
$
2,831.87
5649 0.4882115348
$
2,598.75
5323 0.4568937551
$
1,126.70
2466 0.4474197609
$
2,843.80
6356 0.4363629006
$
2,695.85
6178 0.5652894627
$
1,357.26
2401
$
13,454.23
28373
$7,635.13
$14,484.75
$1,293.80
$2,208.20
$6,105.15
$4,548.24
grossing creatives (Brand Logo Image + 50% off copy and the Brand Logo Image + Shop Now Copy)
rmance because it paired the call to action with the Brand Identity. When you just see The further
e call to action they perfomed well, but lacked the brand identity that was accomplished through the
and logo.
+ Shop Now Copy)

see The further
ished through the
Answer
Considering the lowest average order came from frequent purchasers a value of ($0.00)
demographic who buy frequently get exctied about discovering new products. In Questio
highest performing creative included the Brand Logo and I think the frequent purchasers
customers so the Advertisment would include the brand logo and the copy could include
towards new products" or "New Collections, further reduced"
Having had the opportunity to work as a Stock Boy at Macy's Herald Square location, I h
experience witnessing frequent purchasers in a retail envionrment and one thing I learne
customer, who don't respond to sales the same way that others do. In fact, this demogra
find sales a "hassle", so perhaps the imagery of new products paired with the brand logo
only" call to action would be worth exploring.
urchasers a value of ($0.00), I think this

ring new products. In Question 11 we established the
hink the frequent purchasers are Brand Loyal
o and the copy could include something like " 50%
"
s Herald Square location, I have first hand

nrment and one thing I learned is they are a uniuqe
hers do. In fact, this demographic can often tiimes
ts paired with the brand logo with a "limited time
A custom audience and website look alike are ways one can segment a market to target a certain "t
A website look alike is building an add campaign to reflect a certain quality your existing customers
exhibit those qualities and in term may be interested in your product or service. You can segment th
purchaser orders, location, interests, it just depends on what kind of information you have about you
A custom audience is very much similar to a website lookalike audience, but is specifically targeting
with those who exhibit similar qualites and interests to a facebook group.
Currently, now we can retarget through lookalikes delivered on mobile applications based on certian
for generationg sales.
market to target a certain "type" of customer who is not already an existing customer.
ality your existing customers exhibit with the goal being to acquire new customers who
service. You can segment this any number of different ways, by gender, average
ormation you have about your current customer base.
e, but is specifically targeting those who have visited your website and then pairs them
p.
applications based on certian actions people take on their app which is also quite powerful
mer.
who
hem
owerful
Proportion of Revenue By Gender For Annual Sale Campaign.
% Revenue Related To Costs
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
$2,080.40
$71,099.91
$13,456.00
Column C
Data
$75,368.50
Gender
Gender
Total SUM of Revenue & Costs For All Campaigns

$140,000.00
$127,705.93
$125,989.50
$120,000.00
$100,000.00
Data
$80,000.00
Column C
$60,000.00
$50,211.00
$40,000.00
$23,081.82
$20,000.00
$0.00
Age
18-65
25-45
TOP 9 ROI ADD's (For Every Dollar I
250
233.9826839827
217.8716904277
200
185.7558139535
150
185.534591195
142.7419354839
137.
150
142.7419354839
137.
100
50
Ad Variation 372
Ad Variation 85
Ad Variation 83
Ad Variation 494
Ad Variation 493
Ad V
Axis Title
Total Number of Impressions of TOP 9 ROI ADDDS To

1800000
1600000
1400000
1200000
1000000
800000
600000
532405
400000
271730
213304
200000
28858
0
70777
2919
1633
675
19746
271730
213304
200000
28858
19746
70777
2919
1633
675
Answer
Optomizataion at the MACRO LEVEL
1) Target more men. The cost to acquiring a sale is

women. After normalizing the numbers for every 1 do
we receive a return of $6. For the female demograph
advertisments we see a return of $.94.
From the Female market, we saw the highest return f

deliverd on mobile platforms ($5.78 per every dollar
2) Test the advertisments. In every case we tested

amount of ROI on the adds that we tested and optom
campaigns killed the ROI on this campaign specifical
Custom Audience.
3) Spend more money on Mobile Adds. Not sure

customer on mobile platforms, but if at all possible, s
space considering it is much cheaper to acquire a sal
campaigns.
4) Segment Market by Age. The Annual Sale Camp

18 to 65 years old, but relative to all the campaigns,
when we segmented by age demographics specifical
4) Segment Market by Age. The Annual Sale Camp

18 to 65 years old, but relative to all the campaigns,
when we segmented by age demographics specifical
Micro Level
1) Invest more budget on highest return adds. W

between the ranges of ($76.64 to $233.98) per every
(TOP 9 ROI ADDS) and the number of impressions se
compared to the average number of impressions (33
In the graph Total Number of Impressions of TOP 9 RO

ROI Adds you can see how many impresssions were
adds which were some of the most costly adds to del
$23,863).
Sum of Revenue and Costs for Annual Sale Campaign

$60,000.00
$55,996.33
$50,369.00
$50,000.00
$38,455.50
$40,000.00
Column C
$30,000.00
$17,183.98
$20,000.00
$10,000.00
$0.00
$70,000.00
Placement
Desktop
Mobile
Data For Annual Sale Campaign

$59,726.08
$60,000.00
$50,000.00
Data
Column C
$39,095.00
$40,000.00
$30,000.00
$23,252.00
$26,477.50
$20,000.00
$10,000.00
$6,402.48
$0.00
D's (For Every Dollar Invested )
195
142.7419354839
Data
137.7041306436
115.1538424615
$7,051.75
142.7419354839
137.7041306436
115.1538424615
494
Ad Variation 493
Ad Variation 257
Ad Variation 101
78.9233576642
76.6409974331
Ad Variation 369
Ad Variation 333
Axis Title
OP 9 ROI ADDDS To Lowest Perfoming ROI Adds

1661613
Sum - Impressions
339201
213304
675
197460
1110
1541
213304
675
197460
1110
1541
quiring a sale is incredibly lower as compared to

s for every 1 dollar invested in advertising to men
ale demographic for every dollar we spend on
.
highest return from the Click Optomized adds

er every dollar invested).
case we tested , we received an incredible

sted and optomized accordingly. The not tested
aign specifically amongst females from Website
dds. Not sure if your retargeting the same

t all possible, spend more money on mobile add
o acquire a sale as compared to the destok
nual Sale Campaign targeted all US Consumers

he campaigns, we saw a much better return
phics specifically in the 25-45 age range.
nual Sale Campaign targeted all US Consumers

he campaigns, we saw a much better return
phics specifically in the 25-45 age range.
return adds. We saw some tremendous return

3.98) per every dollar invested. Please see graph
mpressions served were condiserby low when
mpressions (33,818).
ons of TOP 9 ROI ADDDS To Lowest Perfoming

esssions were served to our lowest performing
stly adds to deliver (those 5 adds totaling
gn
Answer at the
end of page
Data
Column C
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or earlier, the slicer cannot be used.
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are supported in Excel 2010 or later.
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Key Ad Name
Z_FBW1930
Z_FBW1934
Z_PFBW115
Z_PFBW117
Z_PFBW130
Z_PFBW167
Z_PFBW176
Z_PFBW275
Z_PFBW284
Z_PFBW149
Z_PFBW158
Z_PFBW257
Z_PFBW266
Z_PFBW221
Z_PFBW230
Z_PFBW329
Z_PFBW338
Z_PFBW203
Z_PFBW212
Z_PFBW311
Z_PFBW320
Z_PFBW185
Z_PFBW194
Z_PFBW293
Z_PFBW302
Z_PFBW239
Z_PFBW248
Z_PFBW347
Z_PFBW356
Z_FBM797
Z_FBM811
Z_FBM825
Z_FBM839
Z_FBW1844
Z_FBW1858
Z_FBW1865
Z_FBW1883
Z_PFBW169
Z_PFBW178
Z_PFBW277
Z_PFBW286
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1
2
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28
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42
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46
47
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49
50
51
52
53
Session
299541
692362
56301
62942
166770
12211
27123
16786
17620
20878
37430
42885
38783
26600
65766
43680
28117
10794
25336
11551
11992
17284
21124
34707
26296
20471
21069
46489
24151
156839
45187
116949
46692
1761764
1934920
2393382
2382299
16867
33741
21322
27929
1655
4295
275
328
920
75
126
64
77
132
237
246
191
143
246
186
165
49
146
60
66
131
148
172
131
132
181
197
160
819
320
768
440
9496
10112
13151
12184
132
172
125
176
Z_PFBW151
Z_PFBW160
Z_PFBW259
Z_PFBW268
Z_PFBW223
Z_PFBW232
Z_PFBW331
Z_PFBW340
Z_PFBW205
Z_PFBW214
Z_PFBW313
Z_PFBW322
Z_PFBW187
Z_PFBW196
Z_PFBW295
Z_PFBW304
Z_PFBW241
Z_PFBW250
Z_PFBW349
Z_PFBW358
Z_FBM796
Z_FBM810
Z_FBM824
Z_FBM838
Z_FBW1843
Z_FBW1857
Z_FBW1863
Z_FBW1884
Z_FBM795
Z_FBM809
Z_FBM823
Z_FBM837
Z_FBW1842
Z_FBW1852
Z_FBW1864
Z_FBW1886
Z_FBM794
Z_FBM808
Z_FBM822
Z_FBM836
Z_FBW1841
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54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
102
103
104
105
106
35743
58839
85672
69976
46845
57315
81204
52543
29682
38683
17213
31896
47204
39269
62181
44406
35649
33888
64954
53095
1898
2141
2873
275
69268
119673
121010
292657
2241
934
3973
5635
32389
54231
67236
26887
4582
2269
4513
2407
117184
240
370
414
360
254
329
402
298
146
242
114
160
244
295
347
325
190
212
350
343
72
75
139
119
450
627
771
1599
65
57
127
141
184
225
436
252
74
59
128
125
729
Z_FBW1851
Z_FBW1860
Z_FBW1885
Z_FBM793
Z_FBM807
Z_FBM821
Z_FBM835
Z_FBW1840
Z_FBW1850
Z_FBW1859
Z_FBW1880
Z_FBM792
Z_FBM806
Z_FBM820
Z_FBM834
Z_FBW1839
Z_FBW1849
Z_FBW1867
Z_FBW1882
Z_PFBW168
Z_PFBW177
Z_PFBW276
Z_PFBW285
Z_PFBW150
Z_PFBW159
Z_PFBW258
Z_PFBW267
Z_PFBW222
Z_PFBW231
Z_PFBW330
Z_PFBW339
Z_PFBW204
Z_PFBW213
Z_PFBW312
Z_PFBW321
Z_PFBW186
Z_PFBW195
Z_PFBW294
Z_PFBW303
Z_PFBW240
Z_PFBW249
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107
108
109
110
111
112
113
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115
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121
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132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
184959
211045
255870
11469
1930
4943
1390
89810
47241
146074
94077
71160
15169
101938
26453
2180314
2417796
1916509
3839270
22569
56958
21648
38195
57434
64713
51594
58328
56246
74865
87216
63106
31678
60573
32180
43383
61853
59511
61863
80305
39469
52919
919
1294
1745
71
56
136
143
374
173
641
499
416
156
662
265
11090
11856
8918
16804
94
271
127
161
265
453
254
366
283
453
386
348
188
342
142
215
259
384
305
334
240
335
Z_PFBW348
Z_PFBW357
Z_FBM791
Z_FBM805
Z_FBM819
Z_FBM833
Z_FBW1838
Z_FBW1856
Z_FBW1872
Z_FBW1878
Z_FBW1927
Z_FBW1931
Z_PFBM10
Z_PFBM12
Z_PFBM3
Z_PFBM7
Z_PFBW106
Z_PFBW129
Z_PFBW99
Z_PFBW165
Z_PFBW174
Z_PFBW273
Z_PFBW282
Z_PFBW147
Z_PFBW156
Z_PFBW255
Z_PFBW264
Z_PFBW219
Z_PFBW228
Z_PFBW327
Z_PFBW336
Z_PFBW201
Z_PFBW210
Z_PFBW309
Z_PFBW318
Z_PFBW183
Z_PFBW192
Z_PFBW291
Z_PFBW300
Z_PFBW237
Z_PFBW246
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148
149
150
151
152
153
154
155
156
157
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
76303
38975
965
2878
8272
1166
121435
83765
123023
127893
67957
266925
740
2144
140
4663
11289
52728
83136
5836
9662
452
3558
3075
7592
11367
11286
754
8786
2017
15855
149
7080
994
5039
2488
10404
15442
18430
4008
15215
323
234
38
44
142
111
644
415
709
715
302
1000
15
12
7
20
48
215
361
23
34
9
29
26
63
30
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12
39
14
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Z_PFBW345
Z_PFBW354
Z_FBM840
Z_FBM841
Z_PFBM2
Z_PFBM5
Z_PFBM9
Z_PFBW110
Z_PFBW128
Z_PFBW137
Z_PFBW98
Z_PFBW108
Z_PFBW119
Z_PFBW127
Z_PFBW136
Z_PFBW170
Z_PFBW179
Z_PFBW278
Z_PFBW287
Z_PFBW152
Z_PFBW161
Z_PFBW260
Z_PFBW269
Z_PFBW224
Z_PFBW233
Z_PFBW332
Z_PFBW341
Z_PFBW206
Z_PFBW215
Z_PFBW314
Z_PFBW323
Z_PFBW188
Z_PFBW197
Z_PFBW296
Z_PFBW305
Z_PFBW242
Z_PFBW251
Z_PFBW350
Z_PFBW359
Z_PFBW138
Z_PFBW139
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192
193
206
207
208
209
210
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
898
10842
25212
103453
7108
2395
9950
22031
28344
35272
12510
47701
42447
80709
91541
8836
7539
5222
1586
23694
10429
8747
6782
12784
10492
9192
6462
7806
14881
4024
5250
8728
12434
5800
10027
7560
11478
9464
9272
29417
29450
4
54
166
724
48
40
92
116
185
233
91
246
252
473
449
41
56
29
22
112
75
53
54
90
63
58
50
40
81
36
38
57
94
51
68
66
81
72
42
181
176
Z_PFBW142
Z_PFBW143
Z_PFBW100
Z_PFBW105
Z_PFBW125
Z_PFBW134
Z_PFBW171
Z_PFBW180
Z_PFBW279
Z_PFBW288
Z_PFBW153
Z_PFBW162
Z_PFBW261
Z_PFBW270
Z_PFBW225
Z_PFBW234
Z_PFBW333
Z_PFBW342
Z_PFBW207
Z_PFBW216
Z_PFBW315
Z_PFBW324
Z_PFBW189
Z_PFBW198
Z_PFBW297
Z_PFBW306
Z_PFBW243
Z_PFBW252
Z_PFBW351
Z_PFBW360
Z_PFBW112
Z_PFBW116
Z_PFBW126
Z_PFBW135
Z_FBM790
Z_FBM804
Z_FBM818
Z_FBM832
Z_FBW1837
Z_FBW1855
Z_FBW1861
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251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
12126
17147
50731
68388
171069
185978
9714
13181
9105
10003
42454
24800
17819
15494
31014
21742
16778
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15530
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10880
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9891
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27315
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18076
15190
11601
57538
35904
1394
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1880
720
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112868
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84
85
308
405
945
1027
63
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52
53
225
132
118
81
172
122
105
66
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64
58
175
65
112
48
148
120
105
81
104
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281
200
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137
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314
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Z_FBW1881
Z_FBM789
Z_FBM803
Z_FBM817
Z_FBM831
Z_FBW1836
Z_FBW1854
Z_FBW1862
Z_FBW1879
Z_FBW1929
Z_FBW1933
Z_PFBW104
Z_PFBW118
Z_PFBW123
Z_PFBW166
Z_PFBW175
Z_PFBW274
Z_PFBW283
Z_PFBW148
Z_PFBW157
Z_PFBW256
Z_PFBW265
Z_PFBW220
Z_PFBW229
Z_PFBW328
Z_PFBW337
Z_PFBW202
Z_PFBW211
Z_PFBW310
Z_PFBW319
Z_PFBW184
Z_PFBW193
Z_PFBW292
Z_PFBW301
Z_PFBW238
Z_PFBW247
Z_PFBW346
Z_PFBW355
Z_PFBW109
Z_PFBW111
Z_PFBW122
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292
293
294
295
296
297
298
299
300
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
350
351
352
59843
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2690
6069
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4251
303
586
1422
70
236
95
125
164
294
235
253
152
234
310
272
71
227
73
139
136
230
241
238
160
228
192
264
77
195
471
Z_PFBW132
Z_PFBW172
Z_PFBW181
Z_PFBW280
Z_PFBW289
Z_PFBW154
Z_PFBW163
Z_PFBW262
Z_PFBW271
Z_PFBW226
Z_PFBW235
Z_PFBW334
Z_PFBW343
Z_PFBW208
Z_PFBW217
Z_PFBW316
Z_PFBW325
Z_PFBW190
Z_PFBW199
Z_PFBW298
Z_PFBW307
Z_PFBW244
Z_PFBW253
Z_PFBW352
Z_PFBW361
Z_PFBW101
Z_PFBW103
Z_PFBW121
Z_PFBW131
Z_FBM788
Z_FBM802
Z_FBM816
Z_FBM830
Z_FBW1835
Z_FBW1853
Z_FBW1870
Z_FBW1874
Z_FBM787
Z_FBM801
Z_FBM815
Z_FBM829
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Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
418
419
420
421
15603
4653
7362
1298
5081
7637
15264
2103
10037
9152
7882
6093
10667
2365
13433
269
7093
7129
9220
3213
9224
8099
12122
1604
2877
1738
340
3629
9121
4326
2036
4692
2989
61703
33047
106549
146823
86
1174
3365
1000
77
14
48
6
23
38
54
13
44
28
49
24
41
21
60
9
23
33
44
19
44
41
51
16
23
7
7
26
20
76
47
120
141
309
193
538
747
43
71
111
132
Z_FBW1834
Z_FBW1848
Z_FBW1871
Z_FBW1877
Z_FBW1928
Z_FBW1932
Z_PFBM11
Z_PFBM4
Z_PFBM6
Z_PFBM8
Z_PFBW107
Z_PFBW114
Z_PFBW120
Z_PFBW164
Z_PFBW173
Z_PFBW272
Z_PFBW281
Z_PFBW146
Z_PFBW155
Z_PFBW254
Z_PFBW263
Z_PFBW218
Z_PFBW227
Z_PFBW326
Z_PFBW335
Z_PFBW200
Z_PFBW209
Z_PFBW317
Z_PFBW182
Z_PFBW191
Z_PFBW290
Z_PFBW299
Z_PFBW236
Z_PFBW245
Z_PFBW344
Z_PFBW353
Z_FBM786
Z_FBM800
Z_FBM814
Z_FBM828
Z_FBW1833
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Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
422
423
424
425
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
45739
24423
115225
46088
224962
416073
8254
1758
188
3613
1947
134898
168382
30060
26240
11012
26600
21313
35079
18288
49632
836
37719
1906
32051
927
11784
9310
15419
39549
31890
43307
3497
35048
763
37991
34091
9796
29514
12376
419797
184
111
536
281
738
1267
33
11
5
28
17
569
702
68
85
29
96
72
144
43
201
10
153
9
145
6
55
27
23
149
110
137
16
148
10
115
216
117
256
237
2127
Z_FBW1847
Z_FBW1866
Z_FBW1873
Z_FBM785
Z_FBM799
Z_FBM813
Z_FBM827
Z_FBW1832
Z_FBW1846
Z_FBW1868
Z_FBW1875
Z_FBM784
Z_FBM798
Z_FBM812
Z_FBM826
Z_FBW1831
Z_FBW1845
Z_FBW1869
Z_FBW1876
Z_PFBW140
Z_PFBW141
Z_PFBW144
Z_PFBW145
Z_FBW1924
Z_FBW1923
Z_FBW1922
Z_FBW1921
Z_FBW1920
Z_FBW1919
Z_FBW1918
Z_FBW1917
Z_FBW1916
Z_FBW1915
Z_FBW1914
Z_FBW1913
Z_FBW1912
Z_FBW1911
Z_FBW1910
Z_FBW1909
Z_FBW1908
Z_FBW1907
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Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
551
552
553
554
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
477594
481965
808655
227
1794
4401
2393
23723
34723
95664
15862
1748
5953
2231
1285
47243
11370
20707
201579
32869
23995
9953
34449
68136
12762
10652
19388
1876
1727
3369
8914
40435
6088
47101
57507
4767
5076
3410
26113
70508
19382
2896
2504
4366
56
66
146
118
167
161
460
152
56
67
128
127
263
97
192
806
202
242
97
258
834
164
142
337
77
58
64
119
529
97
842
1098
90
66
62
324
882
291
Z_FBW1906
Z_FBW1905
Z_FBW1904
Z_FBW1903
Z_FBW1902
Z_FBW1901
Z_FBW1900
Z_FBW1899
Z_FBW1898
Z_FBW1897
Z_FBW1896
Z_FBW1895
Z_FBW1894
Z_FBW1893
Z_FBW1892
Z_FBW1891
Z_FBW1890
Z_FBW1889
Z_FBW1888
Z_FBW2003
Z_FBW2002
Z_FBW2001
Z_FBW2000
Z_FBW1999
Z_FBW1998
Z_FBW1997
Z_FBW1996
Z_FBW1995
Z_FBW1994
Z_FBW1993
Z_FBW1992
Z_FBW2027
Z_FBW2026
Z_FBW2025
Z_FBW2024
Z_FBW2023
Z_FBW2022
Z_FBW2021
Z_FBW2020
Z_FBW2019
Z_FBW2018
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Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
30
31
32
33
34
35
36
37
38
39
40
41
90
91
92
93
94
95
96
97
98
99
24278
16455
8973
1678
13922
23778
29635
6909
19547
8540
7065
4869
38241
6099
25383
6887
8552
14111
15077
26462
23057
87335
21977
37974
33897
8848
8680
10904
3592
14898
6550
21552
18330
22397
15593
20153
16990
876
5421
6846
4331
429
191
147
74
182
256
398
134
358
192
146
103
567
124
380
105
132
383
265
433
480
1777
342
682
663
72
99
166
80
156
110
204
260
350
209
328
275
54
69
61
67
Z_FBW2017
Z_FBW2016
Z_FBW2015
Z_FBW2014
Z_FBW2013
Z_FBW2012
Z_FBW2011
Z_FBW2010
Z_FBW2009
Z_FBW2008
Z_FBW2007
Z_FBW2006
Z_FBW2005
Z_FBW2004
Z_FBW2039
Z_FBW2038
Z_FBW2037
Z_FBW2036
Z_FBW2035
Z_FBW2034
Z_FBW2033
Z_FBW2032
Z_FBW2031
Z_FBW2030
Z_FBW2029
Z_FBW2028
Z_PFBW97
Z_PFBW72
Z_PFBW49
Z_PFBW87
Z_PFBW64
Z_PFBW64
Z_PFBW43
Z_PFBW43
Z_PFBW18
Z_PFBW79
Z_PFBW79
Z_PFBW55
Z_PFBW55
Z_PFBW5
Z_PFBW31
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Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
100
101
194
195
196
197
198
199
200
201
202
203
204
205
432
433
434
435
436
437
438
439
440
441
442
443
158
159
160
211
212
213
214
215
216
301
302
303
304
305
306
2715
4818
21475
25602
57018
23302
30303
24435
3027
3456
7555
2063
7163
4850
23063
26017
31871
14795
30654
31635
3791
5729
5549
1476
7831
6900
133388
2324
19
220637
429
429
62614
62614
4068
357041
357041
195021
195021
3577
88856
68
57
451
434
1170
343
603
520
65
67
128
61
96
59
347
300
504
201
375
421
69
80
91
60
77
93
1412
7
2
2195
20
20
655
655
43
3749
3749
1499
1499
38
998
Z_PFBW81
Z_PFBW81
Z_PFBW61
Z_PFBW61
Z_PFBW35
Z_PFBW13
Z_FBW1990
Z_FBW1986
Z_FBW1982
Z_FBW1978
Z_FBW1974
Z_FBW1970
Z_FBW1966
Z_FBW1962
Z_FBW1958
Z_FBW1954
Z_FBW1950
Z_FBW1946
Z_FBW1942
Z_FBW1938
Z_FBW1991
Z_FBW1987
Z_FBW1983
Z_FBW1979
Z_FBW1975
Z_FBW1971
Z_FBW1967
Z_FBW1963
Z_FBW1959
Z_FBW1955
Z_FBW1951
Z_FBW1947
Z_FBW1943
Z_FBW1939
Z_FBW1989
Z_FBW1985
Z_FBW1981
Z_FBW1977
Z_FBW1973
Z_FBW1969
Z_FBW1965
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Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
426
427
428
429
430
431
336
337
338
339
340
341
342
343
344
345
346
347
348
349
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
254463
254463
17659
17659
21585
33014
280387
24643
208027
13912
63122
9749
145242
10848
101254
13700
142655
14256
134692
26495
306129
16663
215644
9829
81809
10080
136548
15145
92525
10210
172564
19378
141974
18948
238586
18669
174306
12133
63635
5202
106851
2808
2808
161
161
275
289
3640
291
2698
276
622
188
1330
160
1232
182
1508
207
1733
275
4053
255
2973
187
924
171
1834
205
1311
135
1888
213
2064
256
3184
229
2340
140
764
121
1221
Z_FBW1961
Z_FBW1957
Z_FBW1953
Z_FBW1949
Z_FBW1945
Z_FBW1941
Z_FBW1937
Z_FBW1988
Z_FBW1984
Z_FBW1980
Z_FBW1976
Z_FBW1972
Z_FBW1968
Z_FBW1964
Z_FBW1960
Z_FBW1956
Z_FBW1952
Z_FBW1948
Z_FBW1944
Z_FBW1940
Z_FBW1936
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Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
411
412
413
414
415
416
417
500
501
502
503
504
505
506
507
508
509
510
511
512
513
6992
88884
3663
116985
16110
131039
13374
250457
12910
198733
16463
64926
4744
133205
5660
81153
6465
117357
15164
149726
22534
105
1055
113
1207
136
1601
242
3230
200
2782
211
754
118
1792
139
1164
106
1310
164
1939
251
Pg. Views
6423
14833
1003
1004
2828
252
364
248
233
402
610
865
743
546
750
747
501
199
408
197
179
411
408
604
466
389
379
757
511
3315
987
2880
1103
28344
39388
40804
47911
452
544
474
487
Impressions
Revenue
66056
115721
10556
8993
24124
1763
1925
1798
1266
3377
4811
6000
3982
3352
4444
5042
4190
1357
2329
1649
1159
3619
3551
4321
3213
3303
3905
5140
3623
$2,163.00
$3,548.00
$102.00
$148.00
$444.50
$0.00
$0.00
$0.00
$138.00
$316.00
$0.00
$0.00
$0.00
$0.00
$0.00
$877.50
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$314.00
$0.00
$0.00
$0.00
$242.50
$0.00
$0.00
$0.00
$295.00
$99.00
$99.00
$98.00
$374.00
$102.00
$178.00
$0.00
$0.00
$0.00
15960
6162
19479
8013
168232
213304
255247
339201
3705
4433
4119
4638
Media Spend
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,364.81
1,729.83
175.56
67.33
224.80
39.58
11.06
39.64
10.70
101.38
28.85
112.59
28.71
100.52
29.90
107.05
27.76
37.74
10.04
36.58
9.57
96.63
27.45
101.56
26.39
101.54
26.89
98.61
25.66
$
$
148.33
32.29
248.07
54.61
817.12
3,260.15
1,977.58
6,401.02
$
$
$
$
90.45
32.98
87.00
33.46
CPC
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.91
0.44
0.80
0.25
0.24
0.63
0.13
0.70
0.19
0.79
0.13
0.49
0.14
0.79
0.12
0.58
0.17
0.99
0.10
0.65
0.22
0.73
0.17
0.63
0.18
0.78
0.14
0.54
0.17
0.26
0.16
0.51
0.20
0.12
0.40
0.15
0.60
0.71
0.24
0.70
0.21
902
1074
1899
1062
999
929
1523
904
528
675
373
471
866
684
1201
832
691
539
1217
976
114
91
179
122
1255
2276
2137
6156
146
60
178
211
534
981
1122
703
146
110
247
148
1944
7082
9901
9973
8454
6947
8515
10636
7881
3434
6193
3371
4079
7033
7390
9516
8891
6688
6789
10511
9024
1034
1322
1964
1084
12699
20976
23681
73263
250
1110
864
1541
7955
11340
16597
4174
1017
1660
2094
1665
19790
$0.00
$333.00
$645.00
$0.00
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54.88
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1,579.99
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0.90
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82.44
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8.49 $
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#DIV/0!
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$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$300.00
$0.00
$0.00
65.89
74.61
197.66
105.87
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
914.69
1,646.98
14.68
2.59
3.69
10.09
20.23
267.94
372.45
112.40
55.86
25.39
53.52
113.92
130.53
28.06
114.91
21.42
124.40
9.00
96.46
10.84
50.73
14.06
46.11
124.43
118.46
112.15
34.95
123.96
7.01
67.75
56.56
16.67
66.50
16.35
173.31
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.76
1.78
0.50
1.37
1.83
1.84
0.98
0.43
3.69
0.46
2.25
0.69
0.56
2.01
0.89
1.15
0.64
2.15
0.73
0.94
0.51
2.14
0.83
1.00
0.67
3.61
1.10
1.28
2.10
0.77
1.16
0.72
2.33
0.81
1.17
0.49
0.43
0.31
0.43
0.15
0.12
9980
7481
15633
67
96
213
160
502
739
1648
355
122
124
154
151
856
212
398
3786
527
700
268
692
1202
231
187
452
96
75
81
166
727
141
1164
1477
122
95
80
460
1257
374
104448
87757
197460
21
528
130
441
6089
4937
16788
1168
825
661
328
848
13724
2212
990
30153
8443
9927
3748
8838
552410
55662
74337
210224
32280
26727
28134
85550
326562
40912
527217
554432
43274
41596
26073
190264
518661
141389
$1,230.00
$0.00
$0.00
$210.00
$210.00
$0.00
$458.00
$458.00
$929.00
$929.00
$0.00
$417.50
$885.00
$885.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$102.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$102.00
$0.00
$0.00
$137.00
$0.00
$0.00
$0.00
$0.00
$0.00
884.16
297.12
1,567.95
0.32
5.26
2.18
4.10
66.10
156.17
179.28
24.05
13.05
6.20
4.77
7.45
131.84
46.28
10.11
665.69
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
45.75
99.18
44.57
64.06
2,899.11
210.47
338.25
947.34
146.57
116.09
126.57
398.01
1,369.13
166.41
2,699.93
2,891.48
201.05
189.89
105.55
893.33
2,904.44
685.13
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
0.35
0.13
0.42
0.32
0.38
0.44
0.34
1.05
1.58
0.51
1.15
0.65
0.56
0.80
0.68
0.79
1.45
0.39
1.24
0.22
0.44
0.48
0.39
1.51
0.82
1.37
1.38
1.34
1.30
1.36
1.49
1.25
1.09
1.48
1.37
1.33
1.54
1.17
1.40
1.61
1.27
578
262
212
97
255
384
615
196
491
251
182
144
766
168
539
145
175
475
343
750
805
2761
612
1234
1076
179
246
362
198
373
220
429
428
635
326
632
511
79
140
160
125
202087
111094
74848
20770
64375
86822
60087
23194
104035
87954
66725
40823
226745
51427
162340
42084
66556
152826
104109
79179
84079
106290
70777
96162
78190
17129
17765
17784
16723
17910
17499
141813
140041
108599
132888
124414
114776
27467
29315
27889
26445
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$263.00
$0.00
$199.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$102.00
$0.00
$539.00
$0.00
$598.50
$330.00
$2,206.00
$11,134.50
$5,622.50
$11,862.50
$0.00
$0.00
$207.00
$0.00
$358.00
$513.00
$537.00
$631.50
$227.00
$165.00
$541.50
$0.00
$5,876.00
$11,586.50
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,002.37
530.31
331.41
83.78
198.10
305.33
212.07
74.46
311.02
306.92
231.70
131.13
784.37
165.19
611.78
139.33
218.76
566.49
354.12
833.33
833.10
833.06
833.16
833.33
833.03
208.33
208.33
208.33
208.33
208.33
208.33
833.33
833.33
833.33
833.33
833.33
833.33
208.33
208.33
208.33
208.33
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1.31
1.35
1.28
1.07
0.84
1.02
0.72
0.74
0.82
1.05
1.05
1.18
1.01
1.00
1.23
1.07
0.93
0.98
1.03
1.09
0.91
0.31
1.27
0.73
0.81
3.06
2.29
1.49
2.78
1.58
2.51
1.79
1.80
1.36
2.16
1.52
1.71
4.17
3.42
3.26
3.86
126
149
702
741
1806
666
1092
853
113
106
279
110
211
138
641
643
922
371
807
772
140
180
198
88
171
182
3241
23
2
5456
24
24
1559
1559
98
8843
8843
4339
4339
90
2230
24868
28858
109576
102686
141481
89385
130277
101072
22333
21230
25721
21868
25003
23039
118446
97588
117721
90948
101278
96228
20132
20003
22138
22735
22289
20504
151032
129627
120
208755
3012
52015
14488
219335
51662
16907
161993
3477
138868
62902
243841
$4,238.00
$23,990.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$277.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$148.00
$0.00
$0.00
$0.00
$48.00
$0.00
$0.00
$450.00
$0.00
$0.00
$0.00
$0.00
$665.50
$0.00
$0.00
$48.00
$0.00
$138.00
$0.00
$0.00
$0.00
$0.00
$50.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
208.33
208.33
832.94
833.05
832.96
832.98
833.03
833.33
208.33
208.28
208.33
208.33
208.33
208.33
833.16
833.07
833.33
833.33
833.33
833.18
208.33
208.28
208.33
208.33
208.33
208.33
360.49
881.19
0.87
1,200.01
37.92
484.32
89.87
1,196.98
506.53
97.36
494.50
37.03
1,185.45
509.20
1,202.85
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
3.79
4.25
0.87
0.97
0.43
1.17
0.71
0.88
3.47
4.43
1.77
4.73
2.93
3.36
1.27
1.57
0.97
2.28
1.35
1.28
3.79
3.65
2.85
5.48
3.21
2.48
0.26
0.69
0.44
0.59
1.19
1.21
1.30
0.66
1.49
2.07
0.26
1.48
0.91
0.96
0.42
6481
6481
382
382
542
734
7301
669
5334
452
1432
296
2839
322
2395
360
3222
466
3334
605
7830
538
5660
345
1900
352
3597
437
2518
273
4013
488
3908
536
6201
491
4547
336
1571
207
2397
14761
309285
52898
3396
240797
59794
104632
11482
73678
13362
112508
13691
97254
16293
53787
10555
62113
14196
74400
13569
81331
11952
74140
9068
101444
13042
86545
12063
55057
11114
66642
12184
68188
12868
97408
10294
73616
10777
91354
10874
96585
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$668.00
$672.00
$99.00
$0.00
$0.00
$0.00
$175.00
$480.00
$432.00
$348.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
99.33
1,202.99
486.53
39.60
1,200.75
511.31
481.02
122.95
482.70
123.45
482.31
122.70
481.02
123.59
477.83
121.42
487.99
122.73
484.17
123.12
480.45
122.47
480.61
122.46
485.30
124.10
482.34
122.61
477.06
125.10
478.54
122.70
481.99
121.27
481.46
124.76
476.18
121.30
486.38
123.00
479.64
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
3.82
0.64
2.25
3.96
0.46
1.46
0.15
0.96
0.20
0.90
2.62
2.15
1.69
1.69
0.62
2.02
0.57
1.41
0.50
1.38
0.14
1.12
0.19
1.26
1.79
1.77
1.01
1.68
0.52
2.84
0.40
1.38
0.41
1.07
0.16
1.06
0.23
2.25
2.80
4.73
1.37
226
1985
188
2462
381
3165
435
6406
363
5588
462
1575
191
3637
277
2243
230
2795
394
3736
624
10706
54097
8361
62029
11738
68561
11706
92136
10394
79318
10336
95214
11209
80521
10276
58098
9329
67355
11161
66300
12418
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$249.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$263.00
$0.00
$0.00
$199.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
123.81
481.27
123.17
483.11
122.40
478.64
123.65
480.87
124.44
481.96
123.03
483.16
124.66
481.08
123.77
481.79
125.10
485.56
123.69
483.10
123.49
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
4.27
0.69
3.42
0.65
3.06
0.49
1.55
0.17
1.62
0.19
1.64
2.23
3.46
0.69
2.34
0.64
4.04
0.62
2.00
0.48
1.49
Clicks
Orders (FB)
1503
13 F
3965
23 F
219
2F
268
2F
956
4F
63
0F
86
0F
57
0F
57
2F
128
3F
228
1F
229
1F
205
1F
128
2F
252
0F
184
3F
165
1F
38
0F
99
3F
56 Z_FBW1885 F
43
0F
132
0F
163
0F
161
2F
144
0F
131
0F
196
0F
182
1F
154
0F
Gender
Audience
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
560
204
4M
0M
All Site Traffic

All Site Traffic
490
4M
All Site Traffic
270
2M
All Site Traffic
6637
41 F
All Site Traffic
8129
91 F
All Site Traffic
13306
53 F
All Site Traffic
10676
91 F
All Site Traffic
128
137
125
156
0F
0F
1F
0F
All Site Traffic

All Site Traffic
All Site Traffic
All Site Traffic
230
431
384
398
244
390
393
330
131
167
97
122
236
350
341
355
185
255
351
374
2F
1F
2F
2F
2F
1F
2F
2F
2F
0F
0F
0F
0F
1F
6F
0F
2F
0F
4F
0F
All Site Traffic
13
0M
0M
14
0M
0M
317
0F
499
5F
640
1F
1272
18 F
0M
0M
12
0M
16
0M
104
1F
165
2F
324
1F
66
0F
16
0M
15
0M
30
0M
16
0M
492
1F
All Site Traffic

All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
All Site Traffic
745
10 F
1214
8F
1480
13 F
15
1M
0M
12
0M
12
0M
274
4F
97
3F
509
5F
283
2F
294
3M
All Product Pages Site Traffic
72
0M
449
5M
146
0M
7805
58 F
9710
95 F
8906
46 F
13830
139 F
92
142
127
123
266
528
269
369
285
551
376
408
166
229
132
158
245
437
316
380
232
401
1F
0F
1F
2F
1F
1F
2F
1F
1F
0F
2F
1F
1F
2F
1F
0F
1F
1F
4F
2F
2F
0F

322
271
1F
0F
10
0M
0M
26
2M
12
0M
488
11 F
292
4F
539
3F
493
6F
168
732
11
9
2
13
34
213
239
23
26
4
23
24
74
27
58
10
45
11
86
2
30
5
22
9
78
31
66
14
59
10 F
32 F
0M
0M
0M
0M
0F
6F
12 F
1F
1F
0F
0F
0F
4F
0F
0F
0F
3F
0F
2F
0F
0F
0F
1F
0F
0F
0F
4F
0F
2F
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Enter
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Card
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Info
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
2
67
0F
0F

106
1M
Men's Page
544
3M
Men's Page
33
30
100
96
192
210
70
216
192
499
345
37
28
25
20
104
92
48
70
87
81
64
59
34
39
33
39
56
107
48
68
72
94
62
60
162
161
0M
0M
0M
1F
0F
2F
0F
4F
1F
0F
2F
0F
0F
0F
0F
1F
0F
2F
0F
0F
1F
1F
0F
0F
1F
0F
0F
1F
0F
0F
0F
0F
0F
1F
0F
0F
0F
Men's Page
Men's Page
Men's Page

73
75
266
355
969
930
56
54
49
47
209
141
102
88
167
135
99
68
75
67
60
53
167
65
111
58
155
132
94
90
81
82
288
180
0F
0F
0F
2F
7F
11 F
0F
3F
1F
0F
3F
1F
0F
0F
1F
0F
0F
0F
0F
0F
0F
0F
1F
0F
0F
0F
0F
1F
0F
0F
2F
0F
0F
0F

Add to Cart Page - 1% Lookalike
10
1M
12
0M
11
0M
11
0M
211
0F
509
8F
423
1F
349
8F
24
0M
Lapsed Purchasers
16
0M
Lapsed Purchasers
31
1M
Lapsed Purchasers
0M
Lapsed Purchasers
327
2F
Lapsed Purchasers
607
4F
Lapsed Purchasers
539
1F
Lapsed Purchasers
774
7F
Lapsed Purchasers
2035
3861
267
455
1481
63
172
90
106
160
318
236
290
147
287
312
330
61
165
84
121
132
281
241
281
161
249
185
311
61
162
539
21 F
27 F
0F
6F
5F
0F
1F
1F
0F
0F
2F
6F
0F
1F
0F
1F
0F
1F
2F
2F
3F
2F
0F
3F
2F
1F
2F
0F
0F
1F
3F
5F
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
Accessories Page
67
11
27
1
22
30
80
11
43
29
67
24
52
14
32
6
26
30
56
17
45
42
62
13
32
3
3
20
9
0F
0F
0F
0F
0F
2F
0F
0F
0F
2F
0F
1F
0F
0F
0F
0F
0F
1F
0F
0F
1F
1F
0F
0F
1F
0F
0F
2F
0F

12
0M
0M
19
0M
21
0M
198
2F
133
1F
419
3F
539
11 F
0M
Frequent Purchasers
0M
Frequent Purchasers
13
0M
Frequent Purchasers
0M
Frequent Purchasers
87
0F
Frequent Purchasers
42
3F
Frequent Purchasers
399
4F
Frequent Purchasers
77
1F
Frequent Purchasers
501
894
15
6
1
22
9
390
667
56
63
22
83
53
178
30
225
10
149
9
144
3
46
11
22
162
102
156
15
153
6
139
37 F
58 F
1M
0M
0M
0M
0F
27 F
11 F
2F
0F
2F
4F
4F
6F
0F
5F
0F
1F
0F
4F
0F
1F
0F
1F
3F
3F
9F
1F
2F
0F
1F
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
Add
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
to
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
Cart
132
3M
Brand Fans
53
0M
Brand Fans
156
1M
Brand Fans
112
0M
Brand Fans
1407
7F
Brand Fans
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
2500
14 F
Brand Fans
2238
8F
Brand Fans
3773
21 F
Brand Fans
0M
14
0M
0M
12
0M
63
2F
99
4F
353
5F
21
0F
20
0M
11
0M
0M
11
0M
167
2F
32
0F
26
1F
536
18 F
204
225
93
164
1918
258
247
688
109
89
93
267
1097
152
1825
2103
151
123
90
638
1803
539
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
Outlet Purchasers
Outlet Purchasers
Outlet Purchasers
Outlet Purchasers
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
767
392
259
78
237
298
293
101
380
293
221
111
777
165
497
130
236
578
344
767
913
2684
657
1141
1024
68
91
140
75
132
83
465
464
612
386
547
488
50
61
64
54
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
2F
1F
1F
1F
0F
0F
0F
1F
0F
0F
1F
0F
0F
0F
1F
1F
0F
0F
1F
0F
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
Artist Interest
All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic All Site Traffic Competitor Interests
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
Lookailke
55
49
955
857
1956
714
1169
943
60
47
118
44
71
62
655
531
862
366
617
649
55
57
73
38
65
84
1383
1285
2
2032
32
399
69
1825
340
47
1931
25
1305
533
2852
0F
0F
0F
0F
2F
0F
3F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
1F
0F
0F
0F
0F
0F
0F
0F
1F
17 F
20 F
0F
17 F
0F
8F
2F
34 F
3F
0F
17 F
1F
13 F
1F
6F
Parents
Parents
Parents
Parents
Parents
Parents
Parents
Parents
Parents
Parents
Parents
Parents
Luxury Apparel Shoppers
High End Products Interest
26
1893
216
10
2609
350
3122
128
2365
137
184
57
284
73
776
60
854
87
977
89
3330
109
2552
97
271
70
478
73
921
44
1185
89
1180
113
2987
118
2042
54
174
26
349
0F
10 F
1F
0F
6F
0F
0F
0F
0F
0F
0F
0F
0F
0F
1F
0F
0F
0F
0F
1F
0F
0F
0F
0F
0F
0F
0F
0F
0F
0F
1F
0F
0F
1F
0F
0F
0F
0F
0F
0F
0F
All Site Traffic - 10% Lookalike
Full Price Purchasers - 10% Lookalike
29
697
36
747
40
969
80
2900
77
2527
75
217
36
701
53
748
31
786
62
1003
83
0F
0F
0F
1F
0F
1F
0F
3F
0F
1F
0F
0F
0F
0F
0F
1F
0F
0F
2F
0F
0F

Loyalty Card Holders - 10% Lookalike
Audience Type
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Website
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Custom
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Geo
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Placement
Desktop
Desktop
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Website Custom Audience

All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Desktop
All US
Mobile
All US
Mobile
All US
Desktop
All US
Mobile
All US
Desktop
All US
All US
All US
All US
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
All US
Desktop
All US
Mobile
All US
Desktop
All US
Mobile
All US
Mobile
All US
Desktop
All US
Mobile
All US
Desktop
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
All US
All US
Desktop
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Desktop
Desktop
Mobile
Desktop
Mobile
Desktop
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
All US
All US
Desktop
Mobile
All US
Desktop
All US
Desktop
All US
All US
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Mobile
Desktop
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Mobile
Desktop
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Lookalike Audience
All US
Mobile
Lookalike Audience
All US
Desktop
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Desktop
Desktop
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Mobile
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Desktop
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Desktop
Desktop
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Fans
All US
Desktop
Fans
All US
Mobile
Fans
All US
Desktop
Fans
All US
Mobile
Fans
All US
Mobile
Fans
All US
Desktop
Fans
All US
Mobile
Fans
All US
Desktop
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Mobile
Custom Audience
All US
Desktop
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Custom Audience
All US
Interest
LosAngeles+50mi
Interest
ElPasoTX+50mi
Interest
AustinTX+50mi
Interest
DallasTX+50mi
Interest
NewOrleansLA+50mi
Interest
TulsaOK+50mi
Interest
WichitaKS+50mi
Interest
StLouisMO+50mi
Interest
ChicagoIL+50mi
Interest
GrandRapidsWI+50mi
Interest
WantaghNY+50mi
Interest
BrooklynNY+50mi
Interest
RaleighNC+50mi
Interest
NashvilleTN+50mi
Interest
BirminghamAL+50mi
Interest
HoustonTX+50mi
Interest
LosAngeles+50mi
Interest
ChulaVistaCA+50mi
Mobile
Desktop
Desktop
Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Interest
MountainViewCA+50mi
Interest
SacrementoCA+50mi
Interest
PortlandOR+50mi
Interest
BoiseID+50mi
Interest
FesnoCA+50mi
Interest
LasVegasNV+50mi
Interest
Toronto+50mi
Interest
Ottawa+50mi
Interest
Montreal+50mi
Interest
ManchesterNH+50mi
Interest
UncasvilleCT+50mi
Interest
AlbanyNY+50mi
Interest
PhiladelphiaPA+50mi
Interest
HersheyPA+50mi
Interest
WashingtonDC+50mi
Interest
LouisvilleKY+50mi
Interest
CharlotteNC+50mi
Interest
Fort LauderdaleFL+50mi
Interest
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
Lookalike
TampaFL+50mi
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
Audience
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Desktop+Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Desktop
Desktop
Desktop
Desktop
Desktop
Desktop
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Desktop
Desktop
Desktop
Desktop
Interest
All US
Interest
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Life Stage
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Behavior
All US
Behavior
All US
Behavior
All US
Behavior
All US
Behavior
All US
Behavior
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Desktop
Desktop
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Desktop
Desktop
Desktop
Desktop
Desktop
Desktop
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
Desktop
Desktop
Desktop
Desktop
Desktop
Desktop
Mobile
Desktop
Mobile
Mobile
Desktop
Desktop
Mobile
Mobile
Desktop
Mobile
Mobile
Desktop
Desktop
Desktop
Mobile
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Interest
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Mobile
Mobile
Desktop
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Lookalike Audience
All US
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Mobile
Desktop
Post Type
Link Post
Link Post
Photo Post
Photo Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo
Photo
Photo
Photo
Post
Post
Post
Post
Age
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Creative
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65

Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65

Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65

Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Photo Post
Photo Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Link
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
Post
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Link Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
25-45
25-45
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
18-65
18-65
18-65
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
25-45
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Multi-Product
Multi-Product
Multi-Product
Multi-Product
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Multi-Product
Multi-Product
Multi-Product
Multi-Product
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Multi-Product
Multi-Product
Multi-Product
Multi-Product
Photo Post
Photo Post
Photo Post
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
25-45
25-45
25-45
25-45
25-45
25-45
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Multi-Product
Multi-Product
Multi-Product
Multi-Product
Photo Post
Photo Post
Photo Post
Photo Post
Link Post
Link Post
Link Post
Link Post
Link Post
Link Post
Ad
Ad
Ad
Ad
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
18-65
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Optimization Method
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Campaign
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Annual Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
(empty)
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Click Optimized
Click Optimized
Checkout Optimized
Checkout Optimized
Not Tested
Not Tested
Not Tested
Not Tested
Not Tested
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Annual
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Sale
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested

Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested

Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested

Limited Edition Traffic Driving
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
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Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested

Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
Not
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Not
Not
Not
Not
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Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Tested
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Traffic
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Driving
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Campaign
Key
Z_FBW1882
Z_FBW2040
Z_FBW1849
Z_FBW1865
Z_FBW1883
Z_FBW1618
Z_FBW1839
Z_FBW1858
Z_FBW1867
Z_FBW1844
Z_FBW1873
Z_FBW1933
Z_FBW1934
Z_FBW2042
Z_FBW1866
Z_FBW1847
Z_FBW1929
Z_FBW1833
Z_FBW1932
Z_PFBW79
Z_FBW1991
Z_FBW1930
Z_FBW1884
Z_FBW1990
Z_FBW1931
Z_FBW1885
Z_PFBW81
Z_FBW1988
Z_PFBW123
Z_FBW1733
Z_FBW1989
Z_FBW1928
Z_PFBW87
Z_FBW1743
Z_FBW1983
Z_FBW1860
Z_FBW1982
Z_FBW1876
Z_FBW1980
Z_FBW1926
Sessions Page Views Orders

Units
Revenue
16,804
74,572
151 $ 23,990.00
26,678
55,245
119
192 $ 19,536.50
11,856
49,153
62
77 $ 11,586.50
13,151
40,804
27
34 $ 5,622.50
12,184
47,911
65
78 $ 11,862.50
9,087
34,610
44
57 $ 10,113.00
11,090
34,320
22
36 $ 5,876.00
10,112
39,388
58
71 $ 11,134.50
8,918
31,132
21
21 $ 4,238.00
9,496
28,344
14
18 $ 2,206.00
4,366
15,633
15
20 $ 2,702.50
4,251
15,832
17
21 $ 4,300.50
4,295
14,833
17
21 $ 3,548.00
3,146
9,993
11
17 $ 2,621.00
2,504
7,481
5
5 $ 1,127.00
2,896
9,980
15
21 $ 2,206.50
2,341
9,847
18
26 $ 4,885.50
2,127
6,155
3
6 $
865.00
1,267
7,538
42
54 $ 8,677.00
3,749
8,843
10
13 $
458.00
4,053
7,830
$
1,655
6,423
10
14 $ 2,163.00
1,599
6,156
7
12 $ 1,665.00
3,640
7,301
$
1,000
4,821
22
26 $ 5,142.00
1,745
5,729
11
17 $ 2,139.50
2,808
6,481
5
6 $
885.00
3,230
6,406
1
1 $
199.00
1,422
4,170
3
4 $
274.00
1,810
4,957
1
1 $
248.00
3,184
6,201
$
738
4,021
21
34 $ 4,180.00
2,195
5,456
10
15 $ 1,230.00
1,334
4,035
1
1 $
263.00
2,973
5,660
$
1,294
3,691
3
5 $
593.00
2,698
5,334
1
1 $
249.00
806
3,786
14
16 $ 2,524.50
2,782
5,588
$
1,541
3,740
1
1 $
325.00
Z_PFBW55
Z_PFBW134
Z_FBW1851
Z_FBW1981
Z_FBW1951
Z_PFBW125
Z_FBW1935
Z_PFBW120
Z_PFBW130
Z_FBW1879
Z_FBM797
Z_FBW1829
Z_FBW1811
Z_FBW1817
Z_FBW1940
Z_FBW1874
Z_FBW1859
Z_FBW1966
Z_FBW1950
Z_FBW1943
Z_FBW1824
Z_FBW1808
Z_FBW1813
Z_FBW1967
Z_PFBW114
Z_FBW1942
Z_FBW1806
Z_PFBW97
Z_FBW1964
Z_FBW1941
Z_FBW1887
Z_PFBW37
Z_FBW1732
Z_FBW1878
Z_FBW1854
Z_FBW1872
Z_FBW1814
Z_FBW1838
Z_FBW1863
Z_FBW1857
Z_FBW1948
1,499
1,027
919
2,340
1,888
945
1,122
702
920
1,020
819
1,489
1,838
1,475
1,939
747
641
1,330
1,508
2,064
1,307
1,842
1,447
1,834
569
1,733
1,766
1,412
1,792
1,601
779
1,489
685
715
727
709
1,223
644
771
627
1,310
4,339
3,467
3,507
4,547
4,013
2,947
3,180
3,093
2,828
3,836
3,315
3,493
3,904
3,537
3,736
3,206
2,162
2,839
3,222
3,908
3,124
3,619
3,203
3,597
2,289
3,334
3,533
3,241
3,637
3,165
2,420
3,399
2,404
2,798
2,771
2,311
2,846
2,175
2,137
2,276
2,795
5
4
7
1
7
2
3
2
6
2
2
4
1
1
1
4
6
1
3
4
2
4
2
3
1
3
1
3
-
9
4
8
1
10
2
5
2
9
3
5
6
1
1
1
4
6
1
3
6
2
5
5
4
2
4
1
3
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
929.00
665.50
1,278.00
102.00
1,376.00
447.00
672.00
444.50
1,140.00
539.00
1,177.00
1,057.50
537.00
263.00
99.00
668.00
300.00
263.00
680.00
560.00
357.00
635.00
481.00
854.00
201.00
566.00
1.00
298.00
-
Z_FBW1841
Z_FBW1949
Z_FBM825
Z_FBW1871
Z_FBW1925
Z_FBW1855
Z_PFBW38
Z_PFBW30
Z_FBW1862
Z_FBW1965
Z_FBW1870
Z_FBM841
Z_FBW1742
Z_PFBW118
Z_FBW1828
Z_FBW1823
Z_FBM820
Z_FBW1836
Z_FBW1958
Z_FBW1727
Z_FBW1729
Z_PFBW122
Z_FBW1868
Z_FBW1741
Z_FBW1880
Z_FBW1959
Z_FBW1821
Z_PFBW136
Z_FBW1840
Z_FBW1739
Z_FBW1957
Z_PFBW31
Z_FBW2001
Z_PFBW330
Z_PFBW259
Z_PFBW93
Z_FBW1856
Z_FBW1819
Z_PFBW99
Z_FBW1617
Z_FBW1975
729
1,207
768
536
1,102
658
1,208
1,131
696
1,221
538
724
501
586
1,337
1,480
662
477
1,232
730
1,064
471
460
800
499
1,311
952
449
374
765
1,055
998
1,777
386
414
977
415
1,057
361
346
924
1,944
2,462
2,880
1,834
2,604
2,345
2,790
2,743
1,960
2,397
1,694
2,947
2,043
1,699
2,814
2,984
2,566
1,547
2,395
2,061
2,491
1,707
1,648
1,947
1,823
2,518
2,251
1,597
1,222
2,009
1,985
2,230
2,761
1,576
1,899
2,170
1,742
2,250
1,323
1,060
1,900
4
2
6
3
1
1
1
2
2
2
1
3
1
2
3
1
3
1
1
3
1
1
-
5
3
7
5
2
1
1
4
2
2
1
3
2
3
3
2
4
1
1
4
1
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
598.50
580.00
1,333.00
427.50
700.00
390.00
148.00
800.50
372.00
541.50
116.00
485.00
351.00
631.50
301.00
358.00
417.50
129.00
295.00
420.00
198.00
209.00
-
Z_PFBW331
Z_FBW1956
Z_PFBW127
Z_PFBW303
Z_PFBW69
Z_PFBW348
Z_PFBW231
Z_FBM792
Z_FBW1908
Z_PFBW268
Z_FBW1735
Z_FBW1843
Z_FBW1737
Z_PFBW105
Z_FBW1924
Z_FBW1927
Z_FBW1861
Z_FBW1864
Z_PFBW230
Z_PFBW349
Z_FBW1972
Z_FBW1745
Z_PFBW159
Z_FBW1973
Z_FBW1974
Z_PFBW339
Z_PFBW117
Z_PFBW43
Z_FBW1731
Z_PFBW295
Z_PFBW294
Z_PFBW186
Z_FBW1835
Z_PFBW328
Z_PFBW213
Z_FBW1881
Z_PFBW195
Z_PFBW67
Z_PFBW160
Z_PFBW267
Z_PFBW256
402
1,164
473
334
830
323
453
416
882
360
897
450
612
405
834
302
498
436
246
350
754
765
453
764
622
348
328
655
769
347
305
259
309
310
342
523
384
366
370
366
235
1,523
2,243
1,386
1,169
2,030
1,257
1,244
1,774
1,257
1,062
1,824
1,255
1,498
1,469
1,202
1,156
1,360
1,122
750
1,217
1,575
1,550
1,167
1,571
1,432
1,034
1,004
1,559
1,573
1,201
1,199
1,040
1,139
1,182
881
1,439
1,053
1,260
1,074
1,186
1,132
2
1
3
2
1
2
1
2
3
1
1
1
3
3
3
1
2
3
4
2
6
1
3
2
1
2
1
2
3
1
1
1
3
3
5
1
2
4
5
5
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
374.00
102.00
70.00
227.00
99.00
181.00
165.00
317.00
698.00
175.00
209.00
148.00
210.00
645.00
640.00
119.00
461.00
570.00
494.50
560.00
Z_PFBW126
Z_FBW1913
Z_PFBW150
Z_PFBW232
Z_FBW2013
Z_PFBW177
Z_FBW1810
Z_PFBW115
Z_PFBW222
Z_PFBW91
Z_FBW1825
Z_PFBW73
Z_FBW1852
Z_FBW1809
Z_PFBW358
Z_PFBW249
Z_PFBW129
Z_PFBW340
Z_PFBW301
Z_PFBW258
Z_FBW1827
Z_FBW1826
Z_PFBW100
Z_PFBW292
Z_PFBW263
Z_FBW1812
Z_PFBW108
Z_FBW1831
Z_FBW1850
Z_PFBW187
Z_FBW1914
Z_PFBW2
Z_PFBW223
Z_FBM839
Z_PFBW355
Z_PFBW347
Z_FBW2041
Z_PFBW111
Z_FBW1728
Z_FBW1877
Z_FBW1834
281
1,098
265
329
1,170
271
623
275
283
545
343
501
225
784
343
335
215
298
238
254
557
692
308
241
201
402
246
263
173
244
842
491
254
440
264
197
275
195
342
281
184
956
1,477
1,028
929
1,806
797
1,583
1,003
1,082
1,355
1,131
1,306
981
1,535
976
872
922
904
876
1,000
1,336
1,461
831
1,014
795
1,191
917
856
793
866
1,164
1,161
999
1,103
838
757
957
737
990
997
624
1
1
1
1
1
1
3
2
7
3
2
1
1
2
1
1
1
2
2
1
3
1
2
1
1
2
1
1
2
1
1
-
2
1
1
1
1
1
3
2
13
3
2
1
1
2
1
1
1
2
3
1
3
1
3
2
1
3
1
4
3
1
3
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
118.00
98.00
138.00
279.00
102.00
102.00
290.00
417.00
820.00
225.00
302.00
48.00
102.00
327.00
46.00
98.00
207.00
253.00
348.00
295.00
381.00
59.00
513.00
545.00
99.00
330.00
242.50
80.00
342.00
295.00
837.00
-
Z_FBW1830
Z_FBM811
Z_PFBW28
Z_PFBW337
Z_FBW1616
Z_PFBW304
Z_PFBW211
Z_PFBW36
Z_FBW1837
Z_PFBW329
Z_PFBW321
Z_PFBW299
Z_PFBW257
Z_PFBW153
Z_PFBW119
Z_FBW1738
Z_PFBW157
Z_PFBW193
Z_PFBW265
Z_FBW1916
Z_PFBW175
Z_PFBW191
Z_PFBW240
Z_PFBW196
Z_PFBW247
Z_PFBW357
Z_PFBW104
Z_PFBW266
Z_PFBW214
Z_FBW1816
Z_FBW1894
Z_PFBW285
Z_PFBW353
Z_FBW1999
Z_PFBW227
Z_PFBW158
Z_FBW1807
Z_FBW1815
Z_PFBW135
Z_PFBW151
Z_PFBW241
478
320
421
272
250
325
227
505
314
186
215
137
246
225
252
270
294
230
253
529
236
149
240
295
228
234
303
191
242
420
567
161
115
682
153
237
579
451
200
240
190
1,233
987
939
878
816
832
656
1,078
740
747
679
628
865
821
655
863
776
709
679
727
650
535
775
684
567
706
1,075
743
675
1,013
766
580
561
1,234
591
610
1,175
1,007
735
902
691
1
3
2
1
2
2
1
2
2
1
1
1
-
1
6
2
1
2
2
1
2
2
2
1
2
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
198.00
877.50
255.00
138.00
318.00
461.00
333.00
266.00
262.00
592.00
95.00
78.00
-
Z_PFBW137
Z_PFBW238
Z_PFBW155
Z_PFBW245
Z_FBW1846
Z_PFBW293
Z_PFBW145
Z_FBM786
Z_FBW1820
Z_FBW1215
Z_FBW1818
Z_FBW1998
Z_PFBW250
Z_PFBW178
Z_FBW1853
Z_PFBW13
Z_PFBW140
Z_FBW1842
Z_PFBW312
Z_PFBW335
Z_PFBW322
Z_PFBW290
Z_FBW2037
Z_PFBW346
Z_PFBW19
Z_PFBW204
Z_FBW2034
Z_PFBW229
Z_PFBW14
Z_PFBW225
Z_PFBW220
Z_FBW1736
Z_FBW2035
Z_FBW1608
Z_FBW2011
Z_PFBW164
Z_PFBW205
Z_FBW1900
Z_PFBW184
Z_FBW1595
Z_FBM814
233
160
144
148
161
172
258
216
320
165
371
663
212
172
193
289
202
184
142
145
160
110
504
192
233
188
421
234
194
172
152
126
375
137
603
68
146
398
136
56
256
742
670
579
551
739
604
692
874
906
699
924
1,076
539
544
714
734
527
534
529
573
471
601
922
622
632
684
772
631
565
591
564
644
807
418
1,092
421
528
615
497
379
879
1
3
2
2
1
1
1
1
1
2
1
2
1
1
1
1
1
1
-
1
3
2
5
2
1
1
1
1
2
1
2
1
2
1
1
2
5
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
155.00
480.00
563.00
314.00
342.50
148.00
74.00
116.00
53.00
440.00
179.00
80.00
148.00
318.00
207.00
99.00
178.00
598.00
-
Z_PFBW139
Z_PFBW138
Z_PFBW148
Z_PFBW128
Z_FBW1734
Z_PFBW338
Z_PFBW286
Z_PFBW252
Z_PFBW176
Z_FBW1886
Z_PFBW95
Z_PFBW221
Z_PFBW281
Z_FBW1938
Z_FBW2003
Z_FBM834
Z_PFBW302
Z_PFBW173
Z_FBW1909
Z_FBW2038
Z_FBW1744
Z_FBW2014
Z_FBW1892
Z_PFBW212
Z_FBM840
Z_PFBW162
Z_FBW1986
Z_FBW2010
Z_FBW1848
Z_FBW1906
Z_PFBW53
Z_PFBW356
Z_PFBW141
Z_PFBW202
Z_FBW1901
Z_FBW1832
Z_PFBW32
Z_PFBW152
Z_FBW2012
Z_FBW2039
Z_FBW2002
176
181
164
185
398
165
176
120
126
252
297
143
96
275
433
265
131
85
324
300
232
434
380
146
166
132
291
520
111
429
219
160
242
71
256
167
275
112
343
347
480
706
526
508
599
837
501
487
340
364
703
762
546
386
605
750
694
466
439
460
643
634
741
539
408
620
399
669
853
473
578
539
511
700
355
384
502
622
405
666
641
805
1
2
2
1
2
1
1
1
1
-
1
3
4
1
2
1
2
1
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
102.00
490.00
80.00
199.00
108.00
149.00
316.00
550.00
139.00
-
Z_FBW1708
Z_PFBW243
Z_PFBW283
Z_PFBW168
Z_PFBW319
Z_FBW1936
Z_FBW2025
Z_PFBW82
Z_PFBW83
Z_PFBW84
Z_PFBW110
Z_FBW2000
Z_PFBW189
Z_PFBW351
Z_PFBW234
Z_PFBW276
Z_PFBW35
Z_FBW2027
Z_FBW2015
Z_FBW1614
Z_PFBW277
Z_PFBW146
Z_PFBW194
Z_PFBW248
Z_FBW1730
Z_PFBW149
Z_FBW1869
Z_PFBW239
Z_FBW1615
Z_FBW2023
Z_PFBW63
Z_FBW1898
Z_FBW1345
Z_FBW1921
Z_FBW1907
Z_FBW1947
Z_PFBW274
Z_FBW1939
Z_FBW1985
Z_PFBW300
Z_FBW2026
58
148
125
94
139
251
350
199
155
225
116
342
175
105
122
127
275
204
451
101
125
72
148
181
117
132
192
132
147
328
147
358
36
337
291
213
95
256
229
63
260
337
468
375
395
411
624
635
460
446
550
439
612
460
338
374
401
542
429
702
360
474
442
408
379
329
402
398
389
322
632
479
491
181
452
374
488
395
536
491
348
428
1
1
1
1
2
2
1
1
2
-
1
1
1
1
2
2
1
1
2
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
207.00
20.00
450.00
207.00
175.00
316.00
60.00
137.00
287.00
-
Z_PFBW254
Z_PFBW360
Z_PFBW261
Z_PFBW61
Z_PFBW284
Z_PFBW185
Z_PFBW313
Z_PFBW143
Z_FBW2022
Z_PFBW169
Z_PFBW275
Z_PFBW333
Z_FBW1987
Z_PFBW216
Z_FBW1976
Z_FBW1905
Z_FBW1945
Z_PFBW297
Z_FBW1875
Z_PFBW336
Z_FBW1602
Z_PFBW132
Z_FBW2024
Z_PFBW207
Z_PFBW270
Z_PFBW291
Z_PFBW182
Z_PFBW163
Z_PFBW246
Z_PFBW112
Z_FBM806
Z_FBW1944
Z_FBW1963
Z_FBW1888
Z_FBW1726
Z_FBM783
Z_FBW1993
Z_FBW1589
Z_PFBW215
Z_FBW2036
Z_FBW1593
43
81
118
161
77
131
114
85
275
132
64
105
255
85
211
191
136
112
152
79
89
77
209
91
81
37
23
54
52
104
156
164
205
265
64
79
156
74
81
201
62
289
266
423
382
233
411
373
264
511
452
248
363
538
245
462
262
381
377
355
288
280
272
326
306
242
331
310
216
237
264
409
394
437
343
316
288
373
316
258
371
251
1
1
1
1
1
1
1
1
1
1
-
2
1
1
1
3
1
1
1
1
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
432.00
138.00
385.00
245.00
312.00
210.00
165.00
102.00
417.00
139.00
-
Z_FBW1946
Z_FBW1889
Z_PFBW310
Z_FBW1902
Z_FBW1978
Z_FBW1954
Z_PFBW27
Z_PFBW217
Z_FBW1937
Z_PFBW180
Z_PFBW109
Z_FBW1565
Z_FBW1984
Z_PFBW224
Z_FBW1923
Z_PFBW98
Z_PFBW197
Z_FBM828
Z_FBW1578
Z_PFBW167
Z_FBW1718
Z_FBW1977
Z_PFBW85
Z_PFBW142
Z_PFBW253
Z_PFBW320
Z_PFBW10
Z_PFBW166
Z_PFBW209
Z_PFBW116
Z_PFBW311
Z_FBW1607
Z_PFBW251
Z_FBM793
Z_FBW1845
Z_PFBW255
Z_PFBW106
Z_PFBW264
Z_PFBW272
Z_FBW1995
Z_PFBW315
207
383
73
182
276
182
208
60
242
87
77
24
200
90
164
91
94
237
49
75
40
140
116
84
51
66
49
70
55
103
60
57
81
71
97
30
48
55
29
166
64
466
475
283
255
452
360
440
212
435
204
364
134
363
320
231
210
247
474
194
252
211
336
268
283
141
179
187
280
169
269
197
185
222
196
212
156
214
204
166
362
222
2
1
2
1
1
1
-
2
2
2
2
1
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
214.00
255.00
542.00
303.00
199.00
263.00
-
Z_FBW1962
Z_PFBW354
Z_PFBW203
Z_PFBW343
Z_FBW1922
Z_PFBW233
Z_PFBW161
Z_PFBW192
Z_FBW1955
Z_FBW1357
Z_FBW1971
Z_PFBW271
Z_PFBW305
Z_PFBW288
Z_FBW1600
Z_PFBW144
Z_PFBM9
Z_PFBW198
Z_FBW1979
Z_FBM800
Z_FBW1970
Z_PFBW171
Z_PFBW174
Z_PFBW75
Z_FBW124
Z_PFBW350
Z_PFBW59
Z_PFBW42
Z_PFBW317
Z_PFBW359
Z_PFBW307
Z_PFBW199
Z_PFBW332
Z_PFBW226
Z_PFBW131
Z_PFBW279
Z_FBW1904
Z_PFBW6
Z_FBW1917
Z_PFBW29
Z_FBW1997
160
54
49
41
142
63
75
64
135
24
171
44
68
53
25
97
92
65
187
117
188
63
34
94
8
72
84
107
27
42
44
44
58
28
20
52
147
65
119
138
72
322
154
199
184
187
194
200
174
273
80
352
129
213
130
168
268
257
171
345
218
296
182
159
183
93
258
236
278
68
143
143
133
202
187
104
178
212
150
166
286
179
1
1
1
2
1
-
1
1
1
2
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
277.00
69.00
350.00
540.00
48.00
-
Z_PFBW170
Z_PFBW228
Z_PFBW260
Z_FBW1599
Z_PFBW188
Z_FBW1996
Z_PFBW89
Z_FBW1890
Z_PFBW7
Z_FBW1897
Z_FBW1714
Z_FBW1518
Z_FBM819
Z_PFBM11
Z_FBW1606
Z_PFBW244
Z_PFBW8
Z_PFBW16
Z_PFBW342
Z_PFBW235
Z_FBW2029
Z_PFBW206
Z_PFBW88
Z_PFBW154
Z_PFBW156
Z_FBW1716
Z_PFBW242
Z_FBW2007
Z_PFBW179
Z_PFBW136,
Z_PFBW181
Z_PFBW71
Z_PFBW324
Z_PFBW66
Z_FBW2005
Z_PFBW4
Z_PFBW190
Z_PFBM2
Z_PFBW325
Z_PFBW210
Z_FBW1896
41
39
53
43
57
99
112
132
84
192
22
25
142
33
69
41
99
26
66
49
77
40
45
38
63
18
66
128
56
12
48
66
58
24
96
60
33
48
23
44
146
111
102
182
119
203
246
259
175
186
251
142
158
275
121
191
157
195
100
160
146
171
134
87
134
179
142
184
279
134
88
115
170
167
102
211
129
159
165
83
112
182
2
1
1
2
1
1
-
3
1
1
5
1
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
483.00
295.00
175.00
391.00
20.00
50.00
-
Z_FBW1961
Z_FBW1685
Z_FBW1899
Z_FBW2028
Z_FBW1891
Z_FBW2019
Z_PFBW51
Z_PFBW269
Z_FBW1694
Z_FBW1992
Z_FBW1952
Z_PFBW341
Z_PFBW26
Z_PFBW306
Z_PFBW34
Z_FBW1740
Z_FBW1687
Z_PFBW39
Z_FBW1893
Z_PFBW334
Z_FBW1915
Z_FBM817
Z_FBM798
Z_FBW1778
Z_FBW1689
Z_PFBW165
Z_PFBW296
Z_FBW1591
Z_FBW1598
Z_FBW2032
Z_FBW1960
Z_FBM837
Z_PFBW54
Z_PFBW57
Z_FBW2031
Z_PFBW65
Z_FBW2020
Z_FBW1590
Z_PFBW323
Z_PFBW278
Z_FBW1601
105
20
134
93
105
61
90
54
6
110
106
50
76
48
91
62
14
113
124
24
97
157
67
5
18
23
51
64
35
80
139
141
39
58
91
48
69
33
38
29
69
226
79
196
182
145
160
191
133
64
220
230
147
149
151
173
175
57
235
168
103
141
273
124
32
67
110
142
146
71
180
277
211
105
142
198
118
140
108
124
130
130
1
1
1
1
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
155.00
177.00
Z_FBW1969
Z_PFBW96
Z_PFBW289
Z_FBW1911
Z_PFBW92
Z_FBW1425
Z_PFBW318
Z_PFBW3
Z_PFBW40
Z_FBM821
Z_FBW1895
Z_FBW2004
Z_FBW2016
Z_FBW1576
Z_FBW1912
Z_FBW1968
Z_FBM816
Z_FBW1802
Z_PFBM7
Z_PFBW172
Z_FBM794
Z_FBM822
Z_FBW1788
Z_FBW1588
Z_FBW1719
Z_FBM813
Z_FBW1706
Z_PFBW86
Z_FBW2018
Z_FBM788
Z_FBW1787
Z_PFBW18
Z_PFBW60
Z_PFBW314
Z_PFBW237
Z_FBM843
Z_FBM823
Z_PFBW41
Z_PFBW50
Z_FBW2033
Z_FBW221
121
31
23
66
44
8
31
43
57
136
103
59
57
11
90
118
120
20
20
14
74
128
6
16
7
146
18
38
67
76
12
43
19
36
16
17
127
60
27
69
4
207
94
71
95
92
83
69
89
128
232
144
138
149
90
122
191
193
101
97
89
146
247
62
77
22
213
111
98
125
172
38
98
48
88
77
90
178
135
74
140
24
1
1
1
1
-
1
1
1
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
315.00
48.00
145.00
137.00
-
Z_FBW1953
Z_PFBW90
Z_PFBW121
Z_PFBM8
Z_FBW1994
Z_PFBW94
Z_PFBW5
Z_PFBW58
Z_PFBW282
Z_PFBW236
Z_FBW2008
Z_FBW1278
Z_FBW1910
Z_FBW1918
Z_FBM815
Z_FBW1699
Z_FBW1723
Z_PFBW298
Z_PFBW77
Z_PFBW70
Z_PFBW52
Z_PFBW147
Z_FBW2009
Z_PFBW33
Z_FBM830
Z_FBW1619
Z_FBW1577
Z_FBW1786
Z_FBM805
Z_PFBW361
Z_FBM824
Z_PFBW78
Z_PFBW74
Z_PFBW15
Z_PFBW80
Z_FBW2017
Z_FBM803
Z_FBW1710
Z_FBW1550
Z_FBW350
Z_PFBW11
113
41
26
28
80
19
38
15
29
16
67
3
62
64
111
11
13
19
53
13
21
26
65
76
141
6
13
12
44
23
139
31
37
27
43
68
60
8
7
4
27
188
110
62
65
198
63
90
58
99
89
106
26
80
81
160
53
38
55
99
74
47
80
113
117
181
26
57
66
106
91
179
57
83
73
80
126
100
36
49
9
85
1
-
1
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
48.00
-
Z_PFBW183
Z_PFBW17
Z_FBM836
Z_PFBM5
Z_FBM827
Z_FBW1605
Z_PFBW208
Z_FBW1773
Z_PFBW62
Z_PFBW72
Z_FBW1597
Z_FBW1776
Z_FBW1724
Z_FBM808
Z_FBW1552
Z_FBM795
Z_FBM812
Z_FBW1704
Z_PFBW9
Z_PFBM12
Z_FBM810
Z_FBW1720
Z_FBW1792
Z_PFBW262
Z_FBW1563
Z_FBW2006
Z_FBM802
Z_PFBW327
Z_PFBW107
Z_FBM807
Z_PFBW326
Z_FBM796
Z_FBM818
Z_FBW1920
Z_FBM435
Z_FBW1358
Z_FBM799
Z_PFBM4
Z_FBM784
Z_PFBW101
Z_FBW1919
12
21
125
40
118
26
21
15
41
7
33
5
10
59
8
65
128
7
36
12
75
14
16
13
8
61
47
14
17
56
9
72
137
77
1
2
66
11
56
7
58
77
70
148
113
160
74
55
24
99
23
53
37
75
110
27
146
154
26
80
70
91
60
36
58
23
110
78
67
47
73
33
114
184
96
10
8
96
39
122
13
75
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1703
Z_FBW1903
Z_FBW295
Z_FBW1658
Z_FBW1697
Z_PFBW12
Z_FBW402
Z_PFBW352
Z_FBM789
Z_PFBW287
Z_FBW1444
Z_FBW1574
Z_PFBW56
Z_FBW1596
Z_FBW1354
Z_FBW1424
Z_FBW1549
Z_FBW2030
Z_FBW1571
Z_FBW1488
Z_FBW1413
Z_FBM790
Z_FBM835
Z_FBW1367
Z_PFBW280
Z_FBM826
Z_FBM831
Z_PFBW76
Z_FBW1721
Z_FBW488
Z_FBW1561
Z_FBM801
Z_FBM833
Z_FBW1460
Z_FBW1696
Z_FBW1553
Z_FBW662
Z_FBW1525
Z_FBW1341
Z_FBW1308
Z_FBM829
13
74
12
7
7
25
2
16
75
22
9
5
19
20
2
2
2
60
2
1
6
46
143
2
6
127
139
26
10
7
2
71
111
8
12
4
1
2
1
3
132
18
97
23
38
33
43
24
44
133
38
40
13
37
28
5
5
25
88
10
33
15
75
173
30
14
151
165
49
26
15
8
85
139
20
20
17
2
22
16
11
144
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_PFBW309
Z_FBW1498
Z_FBM791
Z_FBW1709
Z_FBW1688
Z_FBM804
Z_FBM809
Z_PFBW200
Z_FBW1489
Z_PFBW345
Z_FBM842
Z_FBW2021
Z_FBW1587
Z_FBW1575
Z_FBW1567
Z_FBW1439
Z_PFBW218
Z_PFBW369
Z_FBW1570
Z_FBW1516
Z_FBW1569
Z_PFBW344
Z_PFBW219
Z_FBW1134
Z_FBW1603
Z_PFBM10
Z_FBM844
Z_FBW1506
Z_FBM832
Z_FBW706
Z_FBW1476
Z_FBW1717
Z_FBW1611
Z_FBW1287
Z_FBW1430
Z_FBW1477
Z_FBW959
Z_FBW237
Z_FBW1241
Z_FBM540
Z_FBW1756
9
7
38
5
3
67
57
6
1
4
5
54
8
5
4
2
10
2
1
3
3
10
12
9
6
15
14
1
136
1
1
8
6
4
3
2
1
5
2
1
4
28
15
60
23
12
82
60
24
15
11
29
79
31
10
26
24
24
2
21
5
30
28
39
27
20
34
32
8
150
7
20
19
15
14
9
9
7
18
9
3
13
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1496
Z_FBW1700
Z_FBW1481
Z_FBW525
Z_FBW1433
Z_FBW1462
Z_FBW1268
Z_FBW1466
Z_FBW1513
Z_FBW1659
Z_FBW1545
Z_FBW1505
Z_PFBW273
Z_PFBW364
Z_FBW1769
Z_PFBW64
Z_FBW449
Z_FBW1693
Z_FBW1679
Z_FBW679
Z_FBW1712
Z_FBW638
Z_FBW1604
Z_FBW1722
Z_FBW
Z_FBW1484
Z_PFBW68
Z_FBW1407
Z_FBW181
Z_FBW1377
Z_PFBW103
Z_FBW1314
Z_FBW786
Z_FBW967
Z_FBW1531
Z_FBW1486
Z_FBW804
Z_FBW2040look
Z_FBW98
Z_FBW1504
Z_FBW262
7
7
4
1
1
1
1
4
4
3
2
1
9
2
5
20
1
3
13
1
12
2
5
7
1
5
11
7
1
1
7
3
1
1
3
3
2
6
2
1
1
15
11
17
15
3
1
4
15
9
5
10
1
23
3
6
24
11
5
16
7
29
8
15
16
3
15
17
16
1
5
16
9
4
8
11
7
8
16
3
3
1
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1443
Z_FBW423
Z_FBW887
Z_FBM838
Z_FBW1356
Z_FBW1480
Z_PFBW316
Z_FBW653
Z_FBW1276
Z_FBW1793
Z_FBW1179
Z_FBW1235
Z_FBW1264
Z_FBW1528
Z_FBW1671
Z_FBW1725
Z_FBW1253
Z_FBW826
Z_FBW145
Z_FBM785
Z_FBW1309
Z_FBW240
Z_FBM130
Z_FBW1305
Z_FBW1289
Z_FBW1475
Z_FBW207
Z_FBW133
Z_FBW1713
Z_FBW1389
Z_PFBM6
Z_FBW1470
Z_FBW1559
Z_FBW898
Z_FBW1428
Z_FBW1474
Z_FBW1763
Z_FBM99
Z_FBW1162
Z_FBW222
Z_FBW1692
3
1
1
119
1
3
9
2
1
13
1
2
3
1
5
16
1
2
1
56
1
2
1
2
1
1
5
1
5
2
5
2
2
3
2
2
13
2
1
1
5
9
1
3
122
4
7
14
6
5
18
2
2
3
5
8
32
9
2
6
67
4
6
7
8
3
1
13
7
10
3
12
9
6
22
8
6
17
7
2
1
8
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1468
Z_PFBW201
Z_FBW1463
Z_FBW1285
Z_FBW23
Z_FBW1512
Z_FBW1158
Z_PFBM3
Z_FBM782
Z_FBW1783
Z_FBW875
Z_FBW1369
Z_FBW1453
Z_FBW518
Z_FBW1794
Z_FBW1705
Z_FBW1440
Z_FBM706
Z_FBW330
Z_FBW1478
Z_FBM623
Z_FBW235
Z_FBW819
Z_PFBW395
Z_FBM758
Z_FBW1414
Z_FBW1485
Z_FBM787
Z_FBW1797
Z_FBW1620
Z_FBM431
Z_FBW1557
Z_FBW1753
Z_FBW1353
Z_FBW1524
Z_FBW772
Z_FBW1673
Z_FBW1426
Z_FBW1667
Z_FBW1750
Z_FBW1790
1
5
1
1
2
2
1
7
4
8
1
1
1
1
12
14
1
1
1
1
1
1
1
1
1
1
1
43
5
2
1
1
10
1
1
1
1
2
2
16
5
4
7
4
3
2
4
2
10
13
11
1
6
4
2
15
16
2
6
1
3
6
6
3
1
3
2
4
45
6
5
3
2
11
3
2
1
2
7
3
16
6
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1666
Z_FBW1675
Z_FBW1555
Z_FBW1348
Z_FBW1796
Z_FBW960
Z_FBW1711
Z_PFBW20
Z_FBW1411
Z_PFBW25
Z_FBW1621
Z_FBW1665
Z_FBW1674
Z_FBW642
Z_PFBW408
Z_FBM619
Z_FBW1660
Z_PFBW47
Z_FBM527
Z_FBW1661
Z_FBW204
Z_FBW1663
Z_FBW1672
Z_FBW1670
Z_FBW329
Z_FBM769
Z_FBW378
Z_PFBW362
Z_FBW1662
Z_PFBW373
Z_FBW1676
Z_FBW1669
Z_FBW1668
Z_FBW1690
Z_PFBW363
Z_FBW1536
Z_FBW1702
Z_PFBW365
Z_FBW1465
Z_FBW1218
Z_FBW1532
1
1
1
1
12
1
2
2
1
3
1
1
1
1
1
1
1
2
1
1
1
1
1
2
1
1
1
1
1
2
1
1
1
3
2
1
5
2
1
1
2
1
2
3
6
14
3
5
2
2
6
4
2
3
2
1
2
2
2
5
2
1
2
2
3
2
2
2
2
2
2
2
2
2
4
3
3
7
3
2
3
5
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1715
Z_PFBW48
Z_PFBW49
Z_FBW1701
Z_FBW1385
Z_PFBW366
Z_FBW1695
Z_FBW1707
Z_PFBW21
Z_FBW979
Z_PFBW368
Z_FBW1664
Z_PFBW23
Z_FBW1534
Z_PFBW370
Z_FBW1698
Z_FBW85
Z_FBW1182
Z_PFBW22
Z_PFBW367
Z_FBW1412
Z_FBW1677
Z_FBW1274
Z_PFBW44
Z_PFBW45
Z_PFBW371
Z_PFBW372
Z_PFBW46
Z_PFBW24
Z_FBW1150
Z_FBW1521
Z_PFBW308
Z_FBW165
Z_FBW2042 - Z_FBW2042 Z_FBW1691
Z_FBM735
Z_FBW1386
Z_FBW1408
Z_FBW1416
Z_FBW1560
2
3
2
2
1
2
2
2
6
1
2
2
2
2
2
11
1
1
2
2
1
1
1
3
3
2
2
2
2
1
1
2
1
1
1
1
1
1
1
2
2
3
3
2
2
2
2
3
3
6
1
2
2
2
3
3
12
2
2
2
2
2
1
2
3
3
3
2
2
2
2
2
2
2
3
2
1
1
1
1
2
2
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1572
Z_FBW1746
Z_FBW1747
Z_FBW1748
Z_FBW1749
Z_FBW1751
Z_FBW1752
Z_FBW1754
Z_FBW1755
Z_FBW1757
Z_FBW1758
Z_FBW1759
Z_FBW1760
Z_FBW1761
Z_FBW1762
Z_FBW1764
Z_FBW1765
Z_FBW1766
Z_FBW1767
Z_FBW1768
Z_FBW1770
Z_FBW1771
Z_FBW1772
Z_FBW1774
Z_FBW1775
Z_FBW1777
Z_FBW1779
Z_FBW1780
Z_FBW1781
Z_FBW1782
Z_FBW1784
Z_FBW1785
Z_FBW1789
Z_FBW1791
Z_FBW1795
Z_FBW1798
Z_FBW1799
Z_FBW1800
Z_FBW1801
Z_FBW1803
Z_FBW1804
1
8
7
7
7
9
14
13
19
7
4
3
5
10
16
17
23
3
5
3
15
12
4
8
3
7
9
10
12
15
10
15
4
5
11
3
3
7
17
14
12
1
8
7
7
7
9
14
13
19
7
4
3
5
10
16
17
23
3
5
3
15
12
4
8
3
7
9
10
12
15
10
15
4
5
11
3
3
7
17
14
12
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_FBW1805
Z_FBW194
Z_FBW590
Z_FBW923
Z_FBW289
Z_FBW1415
Z_FBW1160
Z_FBW1542
Z_FBW1429
Z_FBM779
Z_FBW1882 - Z_FBW234
Z_FBW383
Z_FBW1894w
Z_FBW1490
Z_FBM778
Z_FBW54
Z_FBW1387
Z_FBW177
Z_FBW833
Z_FBW1456
Z_PF
Z_FBW447
Z_FBM119
Z_FBW1370
Z_FBW523
Z_FBW530
Z_FBW1548
Z_FBW610
Z_PFBW388
Z_PFBW379
Z_PFBW399
Z_PFBW405
Z_PFBW382
Z_PFBW375
Z_PFBW403
Z_PFBW376
Z_PFBW406
Z_PFBW383
Z_PFBW407
Z_PFBW394
14
1
1
3
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
14
1
1
3
1
1
1
2
1
1
1
1
1
1
1
1
1
1
1
1
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Z_PFBW381
Z_PFBW400
Z_PFBW401
Z_PFBW385
Z_PFBW387
Z_PFBW374
Z_PFBW402
Z_PFBW390
Z_PFBW398
Z_PFBW393
Z_PFBW392
Z_PFBW391
Z_PFBW377
Z_PFBW386
Z_PFBW409
Z_PFBW404
Z_PFBW384
Z_PFBW380
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Total Time Spent

3,839,270
2,523,771
2,417,796
2,393,382
2,382,299
2,267,268
2,180,314
1,934,920
1,916,509
1,761,764
808,655
754,635
692,362
668,593
481,965
477,594
461,693
419,797
416,073
357,041
306,129
299,541
292,657
280,387
266,925
255,870
254,463
250,457
246,018
245,098
238,586
224,962
220,637
218,346
215,644
211,045
208,027
201,579
198,733
198,637
195,021
185,978
184,959
174,306
172,564
171,069
168,989
168,382
166,770
161,408
156,839
153,542
153,168
152,366
149,726
146,823
146,074
145,242
142,655
141,974
139,797
139,683
137,837
136,548
134,898
134,692
134,367
133,388
133,205
131,039
130,537
129,952
127,923
127,893
126,860
123,023
123,015
121,435
121,010
119,673
117,357
117,184
116,985
116,949
115,225
113,000
112,868
110,666
110,609
110,434
106,851
106,549
103,453
102,251
102,088
102,060
102,056
101,938
101,790
101,254
101,176
100,431
97,593
95,664
94,243
94,077
92,525
92,122
91,541
89,810
89,803
88,884
88,856
87,335
87,216
85,672
84,772
83,765
83,689
83,136
81,900
81,809
81,204
81,153
80,709
80,305
78,005
76,303
74,865
71,160
70,508
69,976
69,671
69,268
69,130
68,388
68,136
67,957
67,883
67,236
65,766
64,954
64,926
64,717
64,713
63,635
63,122
63,106
62,942
62,614
62,471
62,181
61,863
61,853
61,703
60,869
60,573
59,843
59,511
59,149
58,839
58,328
57,797
57,538
57,507
57,434
57,315
57,018
56,958
56,574
56,301
56,246
56,236
54,544
54,325
54,231
53,510
53,095
52,919
52,728
52,543
52,059
51,594
51,061
50,789
50,731
50,647
49,632
48,605
47,701
47,243
47,241
47,204
47,101
46,937
46,845
46,692
46,633
46,489
46,462
46,298
46,108
46,088
45,739
45,651
45,187
45,094
44,855
44,440
44,406
44,212
43,884
43,805
43,680
43,383
43,307
42,885
42,454
42,447
41,941
41,836
41,757
40,534
40,435
39,745
39,549
39,469
39,269
39,201
38,975
38,840
38,783
38,683
38,406
38,241
38,195
37,991
37,974
37,719
37,430
37,338
37,004
35,904
35,743
35,649
35,272
35,125
35,079
35,048
34,723
34,707
34,449
34,091
34,020
33,999
33,977
33,897
33,888
33,741
33,047
33,014
32,869
32,389
32,180
32,051
31,896
31,890
31,871
31,860
31,806
31,678
31,635
31,417
31,167
31,014
30,969
30,701
30,654
30,593
30,303
30,060
29,682
29,635
29,630
29,567
29,514
29,450
29,417
28,858
28,344
28,270
28,117
27,929
27,315
27,123
26,887
26,704
26,600
26,600
26,495
26,462
26,453
26,296
26,240
26,113
26,017
25,646
25,602
25,383
25,336
25,212
24,800
24,643
24,435
24,423
24,278
24,171
24,151
23,995
23,887
23,778
23,723
23,720
23,694
23,302
23,063
23,057
22,984
22,798
22,643
22,569
22,561
22,534
22,397
22,302
22,290
22,245
22,031
21,977
21,916
21,874
21,742
21,648
21,585
21,552
21,475
21,431
21,322
21,313
21,124
21,069
21,002
20,878
20,707
20,471
20,429
20,153
19,823
19,547
19,498
19,388
19,382
19,378
19,171
18,948
18,669
18,430
18,330
18,288
18,076
17,819
17,659
17,620
17,284
17,213
17,147
16,990
16,867
16,786
16,778
16,663
16,661
16,463
16,455
16,110
16,021
15,862
15,855
15,608
15,603
15,593
15,530
15,494
15,442
15,419
15,264
15,215
15,190
15,169
15,164
15,145
15,077
14,931
14,924
14,898
14,892
14,881
14,795
14,538
14,256
14,111
14,068
13,922
13,912
13,700
13,609
13,433
13,374
13,181
13,094
12,976
12,910
12,784
12,762
12,510
12,434
12,376
12,243
12,211
12,176
12,133
12,127
12,126
12,122
11,992
11,851
11,819
11,784
11,601
11,551
11,520
11,478
11,469
11,370
11,367
11,289
11,286
11,012
10,904
10,880
10,848
10,842
10,794
10,667
10,652
10,492
10,429
10,404
10,210
10,138
10,080
10,037
10,027
10,003
9,985
9,953
9,950
9,891
9,829
9,796
9,749
9,714
9,662
9,640
9,633
9,464
9,429
9,409
9,310
9,272
9,224
9,220
9,192
9,152
9,121
9,105
8,973
8,920
8,914
8,883
8,848
8,836
8,786
8,747
8,737
8,728
8,680
8,553
8,552
8,551
8,540
8,530
8,419
8,272
8,254
8,188
8,099
8,084
8,024
7,966
7,882
7,831
7,806
7,738
7,637
7,592
7,586
7,560
7,555
7,539
7,435
7,362
7,313
7,293
7,253
7,163
7,149
7,129
7,108
7,093
7,080
7,065
6,992
6,947
6,909
6,900
6,887
6,846
6,839
6,782
6,772
6,550
6,465
6,462
6,454
6,391
6,388
6,296
6,263
6,147
6,099
6,093
6,088
6,069
5,953
5,930
5,855
5,836
5,800
5,799
5,777
5,729
5,660
5,635
5,634
5,612
5,549
5,443
5,421
5,272
5,250
5,222
5,211
5,202
5,167
5,081
5,076
5,074
5,068
5,039
5,033
4,992
4,943
4,869
4,850
4,818
4,778
4,767
4,744
4,692
4,691
4,663
4,653
4,582
4,513
4,508
4,436
4,421
4,401
4,383
4,335
4,331
4,326
4,090
4,068
4,056
4,024
4,008
3,978
3,973
3,923
3,794
3,791
3,782
3,663
3,633
3,629
3,613
3,592
3,583
3,577
3,575
3,558
3,497
3,456
3,444
3,410
3,369
3,365
3,362
3,340
3,213
3,128
3,127
3,076
3,075
3,027
3,022
2,989
2,988
2,969
2,939
2,878
2,877
2,873
2,853
2,847
2,832
2,766
2,715
2,690
2,655
2,602
2,562
2,545
2,488
2,436
2,407
2,395
2,393
2,384
2,365
2,331
2,329
2,324
2,316
2,309
2,307
2,269
2,260
2,241
2,231
2,206
2,172
2,144
2,141
2,136
2,130
2,103
2,064
2,063
2,036
2,017
1,947
1,930
1,906
1,898
1,880
1,876
1,827
1,795
1,794
1,758
1,748
1,738
1,727
1,693
1,678
1,664
1,662
1,651
1,651
1,646
1,604
1,590
1,586
1,574
1,567
1,562
1,539
1,493
1,485
1,482
1,476
1,474
1,469
1,435
1,394
1,390
1,350
1,298
1,285
1,232
1,231
1,210
1,208
1,179
1,174
1,166
1,164
1,085
1,079
1,065
1,038
1,033
1,020
1,000
994
983
965
941
940
938
934
927
921
898
891
876
870
846
841
837
836
790
787
787
773
763
754
741
740
740
736
729
720
715
689
664
655
617
599
598
597
595
595
594
573
564
552
544
538
513
513
504
500
495
481
466
463
452
439
437
429
424
419
418
416
412
403
400
388
382
377
374
372
366
342
340
333
333
331
325
322
319
313
310
304
299
292
285
284
275
274
270
269
266
263
258
254
252
247
245
244
241
236
234
228
227
224
220
216
209
204
202
201
197
193
193
188
187
178
178
175
174
166
160
155
153
150
149
149
148
145
144
142
140
140
137
136
136
130
126
122
121
120
118
117
115
115
111
109
105
100
99
97
95
86
83
81
78
78
77
73
72
70
67
64
62
61
61
59
58
57
56
56
55
54
54
53
51
49
48
45
45
45
44
43
43
42
41
40
39
38
35
35
35
35
35
34
34
33
30
27
27
27
26
25
24
21
21
19
19
19
19
18
18
18
17
17
17
17
17
16
16
16
16
15
15
15
15
15
14
14
14
14
14
14
14
13
13
13
12
10
9
8
6
5
-
Context
This data set includes real, blinded e-commerce data from a major US retailer. There are two
which are vital to telling the complete picture of campaign performance.
Data Set Questions

1. What is the overall CPM for each campaign?
2. For the Concert Series campaign, which two geos had the largest amount of impressions s
3. Which campaign had the highest page views per session? Why do you think that is the cas
4. For the Traffic Driving Campaign, what audience has the highest CTR?
5. For the Annual Sale campaign, what ad variation has the most efficient CPC with above av
6. For the Limited Edition Traffic Driving Campaign, knowing that efficient site traffic is the go
7. Join the Facebook Data to the Site Data and calculate the ROI for the Annual Sale Campaig
8. Which audiences did not drive sales for the Annual Sale? Why do you think that was the ca
9. For the Traffic Driving Campaign, the client also cares about time on site. Which metric wo
10. What audience had the lowest average order value for the Annual Sale campaign? Why d
11. Calculate ROI by creative tactic for the Annual Sale campaign, being sure to exclude the
12. Knowing the results from Question 10, what other types of copy points and imagery woul
13. Research Custom Audiences, Website Custom Audiences, and Lookalikes. How are such s
14. Explain how you would optimize the Annual Sale campaign for ROI. Feel free to use all da
15. What other interesting insights did you find in the data that were not asked ab
Considerable analysis from Q. 14 so, did not expand insights.
16. What variables were not tested in these campaigns that would have interested
Q.16 Answer. It is interesting to me to understand to understand an element of time. I would
we are retargeting, what is the time interval in between the adds we delivered.
Campaign
Gender
F
M
Total Result

Data
Sum - Revenue
Sum - Media Spend

$75,368.50 $
71,099.91
$13,456.00 $
2,080.40
$88,824.50 $
73,180.31
ROI
$4,268.59
$11,375.60
$15,644.19
% Revenue Related
Proportion of Revenue By Gender
% Revenue Related To Costs
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
$2,080.40
$71,099.91
Column C
$13,456.00
$75,368.50
Gender
Gender
Data
Campaign
Age
18-65
25-45
(empty)
Total Result
- all Data
Sum - Revenue
Sum - Media Spend
$125,989.50 $
127,705.93
$50,211.00 $
23,081.82
$176,200.50 $
150,787.75
Total SUM o
$140,000.00
$120,000.00
$100,000.00
$80,000.00
$60,000.00
$40,000.00
$20,000.00
$0.00
Age
Total SUM of Revenue & Costs For All Campaigns
000.00
$125,989.50$127,705.93
000.00
000.00
Data
000.00
Column C
000.00
$50,211.00
000.00
$23,081.82
000.00
$0.00
Age
18-65
25-45
Campaign
Placement
Desktop
Mobile
Total Result
Data
Sum - Revenue
Sum - Media Spend

$50,369.00 $
55,996.33
$38,455.50 $
17,183.98
$88,824.50 $
73,180.31
ROI
-$5,627.33
$21,271.52
$15,644.19
Sum of Revenue and Costs for Annual Sale Campaign

$60,000.00
$55,996.33
$50,369.00
$50,000.00
$38,455.50
$40,000.00
$30,000.00
$20,000.00
$17,18
$10,000.00
$0.00
Placement
Desktop
Mobile
al Sale Campaign
$38,455.50
Data
Column C
$17,183.98
Mobile
Ad Name
Ad Variation 101
Ad Variation 123
Ad Variation 125
Ad Variation 257
Ad Variation 33
Ad Variation 369
Ad Variation 372
Ad Variation 47
Ad Variation 483
Ad Variation 49
Ad Variation 83
Ad Variation 85
Total Result
Sum - Impressions
28858
271730
532405
2919
70777
1633
675
213304
197460
339201
1110
1541
1661613
Total Number
1800000
1600000
1400000
1200000
1000000
800000
532405
600000
271730
400000
70777
28858
200000
2919
162
0
Total Number of Impressions of TOP 9 Adds
1661613
00
00
00
00
00
00
532405
00
339201
271730
00
197460
70777
28858
213304
00
2919
1633675
11101541
0
Sum - Impressions
Campaign
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Name
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation

Data
Sum - Revenue
1
10
102
103
104
105
106
107
108
109
11
110
111
112
113
114
115
116
117
118
119
12
120
121
122
123
124
125
126
127
128
129
13
130
131
132
133
134
135
136
137
ROI
Sum - Media Spend
1.584836
$2,163.00 $
1,364.81
#DIV/0!
$316.00 $
101.38
#DIV/0!
$0.00 $
10.10
#DIV/0!
$0.00 $
10.28
#DIV/0!
$0.00 $
22.21
#DIV/0!
$592.00 $
9.76
#DIV/0!
$118.00 $
112.31
#DIV/0!
$0.00 $
482.67
#DIV/0!
$46.00 $
274.71
#DIV/0!
$0.00 $
1,191.64
#DIV/0!
$0.00 $
28.85
#DIV/0!
$102.00 $
10.76
#DIV/0!
$0.00 $
6.83
#DIV/0!
$129.00 $
14.14
#DIV/0!
$0.00 $
7.97
#DIV/0!
$179.00 $
138.12
#DIV/0!
$0.00 $
124.46
#DIV/0!
$116.00 $
183.64
#DIV/0!
$0.00 $
242.41
#DIV/0!
$119.00 $
132.77
#DIV/0!
$0.00 $
21.94
#DIV/0!
$0.00 $
112.59
#DIV/0!
$640.00 $
249.55
#DIV/0!
$0.00 $
35.92
#DIV/0!
$461.00 $
1,158.97
#DIV/0!
$0.00 $
3,820.61
#DIV/0!
$0.00 $
1,918.57
#DIV/0!
$0.00 $
8,814.45
#DIV/0!
$0.00 $
109.87
#DIV/0!
$0.00 $
42.27
#DIV/0!
$0.00 $
100.74
#DIV/0!
$0.00 $
41.27
#DIV/0!
$0.00 $
28.71
#DIV/0!
$566.00 $
240.36
#DIV/0!
$420.00 $
88.01
#DIV/0!
$854.00 $
234.79
#DIV/0!
$635.00 $
82.02
#DIV/0!
$698.00 $
248.25
#DIV/0!
$5,142.00 $
91.00
#DIV/0!
$0.00 $
234.98
#DIV/0!
$0.00 $
84.69
#DIV/0!
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
138
139
14
140
141
142
143
144
145
146
147
148
149
15
150
151
152
153
154
155
156
157
16
161
162
163
164
165
166
167
168
169
17
170
171
172
173
174
175
176
177
178
179
18
180
$0.00
$48.00
$0.00
$263.00
$48.00
$198.00
$155.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$245.00
$0.00
$0.00
$0.00
$877.50
$0.00
$287.00
$0.00
$210.00
$0.00
$0.00
$108.00
$800.50
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$381.00
$0.00
$0.00
$301.00
$0.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
108.62
42.35
100.52
104.26
42.92
245.87
90.76
239.40
84.59
243.35
88.21
226.83
82.98
29.90
8.08
6.52
21.60
9.63
201.05
280.33
228.52
487.11
107.05
292.23
1,264.74
6.44
7.00
2.00
8.08
40.30
148.93
157.33
27.76
51.17
22.94
3.79
14.25
45.23
50.41
22.45
36.55
14.26
49.95
37.74
8.96
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
181
182
183
184
185
186
187
188
189
19
190
191
192
193
2
20
206
207
208
209
21
210
217
218
219
22
220
221
222
223
224
225
226
227
228
229
23
230
231
232
233
234
235
236
237
$0.00
$0.00
$0.00
$139.00
$0.00
$483.00
$0.00
$0.00
$0.00
$0.00
$350.00
$0.00
$0.00
$139.00
$3,548.00
$0.00
$0.00
$0.00
$0.00
$317.00
$0.00
$1,376.00
$149.00
$0.00
$0.00
$0.00
$148.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$102.00
$0.00
$0.00
$0.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
48.99
9.98
23.25
8.05
20.65
13.15
51.99
30.67
45.48
10.04
21.60
48.58
3.38
37.48
1,729.83
36.58
72.28
379.58
14.86
20.44
9.57
33.44
60.86
59.74
132.39
96.63
27.04
133.88
48.60
158.07
271.31
21.49
11.46
20.29
10.86
45.19
27.45
21.02
46.26
20.56
44.06
20.91
47.38
21.32
21.12
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
238
239
24
240
241
242
243
244
245
246
247
248
249
25
250
251
252
253
254
255
256
257
258
259
26
260
261
262
263
264
265
266
267
268
269
27
270
271
272
273
274
275
276
277
278
$0.00
$0.00
$314.00
$0.00
$0.00
$0.00
$0.00
$0.00
$1,333.00
$175.00
$570.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$481.00
$390.00
$1,140.00
$4,885.50
$4,300.50
$262.00
$0.00
$0.00
$274.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$560.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$214.00
$207.00
$0.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
11.26
21.96
101.56
10.90
45.59
20.49
45.19
19.78
43.02
21.06
45.54
20.57
57.07
26.39
118.61
54.88
25.67
77.79
213.43
293.05
698.62
31.23
12.47
30.87
101.54
11.96
73.84
27.27
73.00
26.08
71.19
28.16
70.93
24.27
32.06
26.89
12.08
32.29
12.51
77.63
26.04
75.86
27.00
75.70
26.34
#DIV/0!
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Ad
Ad
Ad
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Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
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Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
279
28
280
281
282
283
284
285
286
287
288
289
29
290
291
292
293
294
295
296
297
298
299
3
300
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
$253.00
$242.50
$327.00
$155.00
$266.00
$0.00
$0.00
$0.00
$342.00
$485.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$391.00
$0.00
$0.00
$0.00
$540.00
$0.00
$0.00
$102.00
$0.00
$0.00
$69.00
$175.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$461.00
$74.00
$148.00
$1,057.50
$0.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
76.09
98.61
25.79
28.53
60.22
59.45
131.38
10.43
11.75
15.86
6.64
75.46
25.66
391.34
127.57
312.73
16.02
11.75
31.65
8.14
79.55
323.45
134.63
175.56
438.73
1,579.99
1,837.58
211.78
99.93
279.95
67.26
27.34
63.15
26.82
155.17
57.03
148.38
56.04
154.23
55.21
152.76
53.14
64.98
26.64
60.57
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Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
327
328
329
330
331
332
333
334
335
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
$0.00
$0.00
$0.00
$316.00
$580.00
$837.00
$4,180.00
$8,677.00
$0.00
$0.00
$78.00
$0.00
$53.00
$0.00
$303.00
$0.00
$312.00
$0.00
$440.00
$255.00
$0.00
$0.00
$0.00
$95.00
$342.50
$0.00
$0.00
$0.00
$865.00
$2,206.50
$1,127.00
$2,702.50
$0.00
$0.00
$0.00
$0.00
$0.00
$563.00
$351.00
$385.00
$0.00
$0.00
$0.00
$0.00
$59.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
27.01
152.27
56.71
135.45
55.56
152.70
54.54
129.22
56.82
88.86
122.61
329.58
82.44
17.15
11.16
4.36
11.05
31.82
17.47
12.04
16.83
32.29
17.70
24.89
17.79
16.50
11.14
5.35
10.96
32.84
17.76
11.55
17.47
33.18
17.91
11.83
17.21
8.67
5.99
21.53
10.81
9.86
7.23
14.43
5.87
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Ad
Ad
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Ad
Ad
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Ad
Ad
Ad
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Ad
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Ad
Ad
Ad
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Ad
Ad
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Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
386
387
388
389
4
418
419
42
420
421
422
423
424
425
43
44
444
445
446
447
448
449
45
450
451
452
453
454
455
456
457
458
459
46
460
461
462
463
464
465
466
467
468
469
47
$0.00
$0.00
$2,524.50
$0.00
$148.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$295.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$99.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$138.00
$0.00
$207.00
$0.00
$99.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$98.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
76.47
119.31
129.72
428.08
67.33
1.49
5.78
148.33
8.49
3.88
65.89
74.61
197.66
105.87
32.29
248.07
914.69
1,646.98
14.68
2.59
3.69
10.09
54.61
20.23
267.94
372.45
112.40
55.86
25.39
53.52
113.92
130.53
28.06
817.12
114.91
21.42
124.40
9.00
96.46
10.84
50.73
14.06
46.11
124.43
3,260.15
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Ad
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Ad
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Ad
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Ad
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Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
470
471
472
473
474
475
476
477
478
479
48
480
481
482
483
484
485
486
487
488
489
49
490
491
492
493
494
495
496
497
498
499
5
50
51
52
53
54
55
551
552
553
554
56
57
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$300.00
$0.00
$374.00
$0.00
$1,230.00
$0.00
$0.00
$210.00
$210.00
$0.00
$458.00
$458.00
$929.00
$102.00
$929.00
$0.00
$417.50
$885.00
$885.00
$0.00
$0.00
$0.00
$0.00
$0.00
$444.50
$178.00
$0.00
$0.00
$0.00
$0.00
$333.00
$0.00
$102.00
$0.00
$0.00
$645.00
$0.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
118.46
112.15
34.95
123.96
7.01
67.75
56.56
16.67
66.50
16.35
1,977.58
173.31
884.16
297.12
1,567.95
0.32
5.26
2.18
4.10
66.10
156.17
6,401.02
179.28
24.05
13.05
6.20
4.77
7.45
131.84
46.28
10.11
665.69
224.80
90.45
32.98
87.00
33.46
201.57
73.18
45.75
99.18
44.57
64.06
210.29
71.99
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Ad Variation 58
Ad Variation 59
Ad Variation 6
Ad Variation 60
Ad Variation 61
Ad Variation 62
Ad Variation 63
Ad Variation 64
Ad Variation 65
Ad Variation 66
Ad Variation 67
Ad Variation 68
Ad Variation 69
Ad Variation 7
Ad Variation 70
Ad Variation 71
Ad Variation 72
Ad Variation 73
Ad Variation 74
Ad Variation 75
Ad Variation 76
Ad Variation 77
Ad Variation 78
Ad Variation 79
Ad Variation 8
Ad Variation 80
Ad Variation 81
Ad Variation 82
Ad Variation 83
Ad Variation 84
Ad Variation 85
Ad Variation 86
Ad Variation 87
Ad Variation 88
Ad Variation 89
Ad Variation 9
Total Result
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$298.00
$1.00
$1,665.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$225.00
$209.00
$490.00
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00
$1,278.00
$593.00
$2,139.50
$199.00
$0.00
$0.00
$0.00
$138.00
$88,824.50
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
204.04
71.35
39.58
216.39
70.25
89.74
31.79
66.06
32.14
205.49
74.36
211.39
68.35
11.06
202.98
69.58
208.02
71.87
10.66
8.15
21.38
5.62
78.14
255.40
39.64
157.48
990.46
2.81
6.88
9.87
9.82
56.55
186.19
125.83
65.04
10.70
73,180.31
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Row Labels
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
102
103
104
107
109
11
111
113
115
117
119
12
121
123
124
125
126
127
128
129
13
136
137
138
14
144
145
146
147
148
149
15
150
151
152
153
155
156
157
161
163
165
Sum of RevSum of Med

ROI
0
10.1
0
10.28
0
22.21
0
482.67
0 1191.64
0
28.85
0
6.83
0
7.97
0
124.46
0
242.41
0
21.94
0
112.59
0
35.92
0 3820.61
0 1918.57
0 8814.45
0
109.87
0
42.27
0
100.74
0
41.27
0
28.71
0
234.98
0
84.69
0
108.62
0
100.52
0
239.4
0
84.59
0
243.35
0
88.21
0
226.83
0
82.98
0
29.9
0
8.08
0
6.52
0
21.6
0
9.63
0
280.33
0
228.52
0
487.11
0
292.23
0
6.44
0
2
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
166
169
17
170
171
172
173
174
175
177
178
18
180
181
182
183
185
187
188
189
19
191
192
20
206
207
208
21
218
219
22
221
222
223
224
225
226
227
228
229
23
230
231
232
234
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
8.08
157.33
27.76
51.17
22.94
3.79
14.25
45.23
50.41
36.55
14.26
37.74
8.96
48.99
9.98
23.25
20.65
51.99
30.67
45.48
10.04
48.58
3.38
36.58
72.28
379.58
14.86
9.57
59.74
132.39
96.63
133.88
48.6
158.07
271.31
21.49
11.46
20.29
10.86
45.19
27.45
21.02
46.26
20.56
20.91
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
235
236
237
238
239
240
241
242
243
373
374
375
376
377
381
382
383
384
386
387
389
418
419
42
420
421
422
423
424
425
43
444
445
446
447
448
449
450
451
452
453
454
455
457
459
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
47.38
21.32
21.12
11.26
21.96
10.9
45.59
20.49
45.19
17.47
33.18
17.91
11.83
17.21
10.81
9.86
7.23
14.43
76.47
119.31
428.08
1.49
5.78
148.33
8.49
3.88
65.89
74.61
197.66
105.87
32.29
914.69
1646.98
14.68
2.59
3.69
10.09
20.23
267.94
372.45
112.4
55.86
25.39
113.92
28.06
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
479
480
482
483
486
491
495
496
497
498
499
51
52
53
54
551
553
554
57
58
59
6
60
61
62
63
64
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
114.91
21.42
124.4
9
96.46
10.84
50.73
14.06
46.11
124.43
118.46
112.15
34.95
123.96
7.01
67.75
56.56
16.67
16.35
173.31
297.12
1567.95
2.18
24.05
7.45
131.84
46.28
10.11
665.69
32.98
87
33.46
201.57
45.75
44.57
64.06
71.99
204.04
71.35
39.58
216.39
70.25
89.74
31.79
66.06
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
65
66
7
70
71
72
73
74
78
79
8
80
81
82
87
88
89
68
49
47
46
108
48
162
122
116
142
118
552
106
141
139
44
154
114
481
1
244
245
246
247
248
249
25
250
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1
102
98
99
46
374
287
461
116
198
119
102
118
48
48
295
245
179
1230
2163
0
1333
175
570
0
0
0
0
32.14
205.49
11.06
202.98
69.58
208.02
71.87
10.66
78.14
255.4
39.64
157.48
990.46
2.81
186.19
125.83
65.04
211.39
6401.02
3260.15
817.12
274.71
1977.58
1264.74
1158.97
183.64
245.87
132.77
99.18
112.31
42.92
42.35
248.07
201.05
138.12
884.16
1364.81
19.78
43.02
21.06
45.54
20.57
57.07
26.39
118.61
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0.004731
0.015935
0.03006
0.121157
0.167449
0.18912
0.226924
0.397767
0.631671
0.805304
0.896287
1.028433
1.050663
1.11836
1.133412
1.18918
1.218602
1.295975
1.391151
1.584836
0
30.98559
8.309592
12.51647
0
0
0
0
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
251
252
253
254
255
256
257
258
259
26
260
261
262
263
264
265
266
267
268
269
27
270
271
272
273
274
275
276
277
278
279
28
280
281
282
283
284
285
286
287
288
289
29
290
291
0
0
481
390
1140
4885.5
4300.5
262
0
0
274
0
0
0
0
0
0
560
0
0
0
0
0
0
0
0
214
207
0
0
253
242.5
327
155
266
0
0
0
342
485
0
0
0
0
0
54.88
25.67
77.79
213.43
293.05
698.62
31.23
12.47
30.87
101.54
11.96
73.84
27.27
73
26.08
71.19
28.16
70.93
24.27
32.06
26.89
12.08
32.29
12.51
77.63
26.04
75.86
27
75.7
26.34
76.09
98.61
25.79
28.53
60.22
59.45
131.38
10.43
11.75
15.86
6.64
75.46
25.66
391.34
127.57
0
0
6.183314
1.827297
3.890121
6.993072
137.7041
21.01043
0
0
22.9097
0
0
0
0
0
0
7.895108
0
0
0
0
0
0
0
0
2.820986
7.666667
0
0
3.32501
2.459183
12.67933
5.432878
4.417137
0
0
0
29.10638
30.58008
0
0
0
0
0
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
292
293
294
295
296
297
298
299
3
300
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
350
351
352
353
354
355
0
391
0
0
0
540
0
0
102
0
0
69
175
0
0
0
0
0
0
0
0
0
0
0
461
74
148
1057.5
0
0
0
0
0
316
580
837
4180
8677
0
0
78
0
53
0
303
312.73
16.02
11.75
31.65
8.14
79.55
323.45
134.63
175.56
438.73
1579.99
1837.58
211.78
99.93
279.95
67.26
27.34
63.15
26.82
155.17
57.03
148.38
56.04
154.23
55.21
152.76
53.14
64.98
26.64
60.57
27.01
152.27
56.71
135.45
55.56
152.7
54.54
129.22
56.82
88.86
122.61
329.58
82.44
17.15
11.16
0
24.40699
0
0
0
6.788184
0
0
0.580998
0
0
0.037549
0.826329
0
0
0
0
0
0
0
0
0
0
0
8.349937
0.48442
2.785096
16.27424
0
0
0
0
0
2.332964
10.43916
5.481336
76.641
67.14905
0
0
0.636163
0
0.642892
0
27.15054
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
458
143
45
50
5
2
4
233
130
217
140
120
456
167
134
56
24
10
86
132
193
67
478
55
131
490
168
220
489
179
0
312
0
440
255
0
0
0
95
342.5
0
0
0
865
2206.5
207
155
99
178
444.5
3548
148
102
566
149
263
640
138
108
698
645
314
316
199
854
139
298
300
333
420
929
800.5
148
929
301
4.36
11.05
31.82
17.47
12.04
16.83
32.29
17.7
24.89
17.79
16.5
11.14
5.35
10.96
32.84
130.53
90.76
54.61
90.45
224.8
1729.83
67.33
44.06
240.36
60.86
104.26
249.55
53.52
40.3
248.25
210.29
101.56
101.38
56.55
234.79
37.48
74.36
66.5
73.18
88.01
179.28
148.93
27.04
156.17
49.95
0
28.23529
0
25.18603
21.1794
0
0
0
3.816794
19.25239
0
0
0
78.92336
67.1894
1.585842
1.707801
1.812855
1.967938
1.977313
2.051069
2.198129
2.315025
2.354801
2.448242
2.52254
2.564616
2.578475
2.679901
2.811682
3.067193
3.091768
3.116986
3.51901
3.637293
3.708645
4.007531
4.511278
4.550424
4.772185
5.181838
5.375008
5.473373
5.948646
6.026026
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Grand Total
488
133
16
112
110
76
385
9
209
190
176
184
380
388
69
75
164
492
186
485
210
135
379
84
105
371
378
77
487
493
494
83
85
372
484
458
66.1
635
82.02
877.5
107.05
129
14.14
102
10.76
209
21.38
59
5.87
138
10.7
317
20.44
350
21.6
381
22.45
139
8.05
385
21.53
2524.5
129.72
1665
68.35
225
8.15
210
7
417.5
13.05
483
13.15
210
5.26
1376
33.44
5142
91
351
5.99
593
9.87
592
9.76
1127
17.76
563
8.67
490
5.62
458
4.1
885
6.2
885
4.77
1278
6.88
2139.5
9.82
2702.5
11.55
210
0.32
88824.5 73180.31
6.928896
7.742014
8.197104
9.123055
9.479554
9.775491
10.05111
12.8972
15.50881
16.2037
16.97105
17.26708
17.88203
19.46115
24.35991
27.60736
30
31.99234
36.73004
39.92395
41.14833
56.50549
58.59766
60.08105
60.65574
63.45721
64.93656
87.18861
111.7073
142.7419
185.5346
185.7558
217.8717
233.9827
656.25
Campaign

Data
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
Variation
10
102
121
133
134
135
136
163
171
230
265
275
277
369
378
379
380
387
388
45
459
46
460
461
462
478
$316.00
$0.00
$0.00
$635.00
$698.00
$5,142.00
$0.00
$0.00
$0.00
$0.00
$0.00
$214.00
$0.00
$865.00
$563.00
$351.00
$385.00
$0.00
$2,524.50
$99.00
$0.00
$99.00
$0.00
$0.00
$0.00
$300.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
101.38
10.10
35.92
82.02
248.25
91.00
234.98
6.44
22.94
21.02
71.19
75.86
75.70
10.96
8.67
5.99
21.53
119.31
129.72
54.61
28.06
817.12
114.91
21.42
124.40
66.50
Row Labels
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
Ad Variation
372
85
83
494
493
257
101
369
333
370
334
371
37
135
99
210
245
98
36
69
100
388
324
16
133
489
332
341
168
490
255
132
56
134
120
340
Sum of ReveSum of Media SpeROI

2702.5
11.55
2139.5
9.82
1278
6.88
885
4.77
885
6.2
4300.5
31.23
23990
208.33
865
10.96
4180
54.54
2206.5
32.84
8677
129.22
1127
17.76
11862.5
208.33
5142
91
11586.5
208.33
1376
33.44
1333
43.02
5876
208.33
5622.5
208.33
1665
68.35
4238
208.33
2524.5
129.72
1057.5
64.98
877.5
107.05
635
82.02
929
156.17
837
152.7
672
122.7
800.5
148.93
929
179.28
1140
293.05
854
234.79
645
210.29
698
248.25
640
249.55
668
482.31
233.9826839827
217.8716904277
185.7558139535
185.534591195
142.7419354839
137.7041306436
115.1538424615
78.9233576642
76.6409974331
67.1894031669
67.149048135
63.4572072072
56.9409110546
56.5054945055
55.6160898574
41.1483253589
30.9855880986
28.205251284
26.9884318149
24.3599122165
20.3427254836
19.461147086
16.2742382271
8.1971041569
7.7420141429
5.9486457066
5.4813359528
5.4767726161
5.3750083932
5.181838465
3.8901211397
3.6372929
3.0671929241
2.8116817724
2.5646163094
1.3850013477
Campaign
Optimization Method
Checkout Optimized
Click Optimized
Not Tested
Total Result

Data
Sum - Revenue
Sum - Media Spend

$23,252.00 $
6,402.48
$26,477.50 $
7,051.75
$39,095.00 $
59,726.08
$88,824.50 $
73,180.31

slicer cannot be used.
$70,000.00
$60,000.00
$50,000.00
a slicer. Slicers
2010 or later.
$40,000.00
fied in an earlier
the workbook
03 or earlier, the
$30,000.00
$20,000.00
$10,000.00
$0.00
Optimization Method
Checkout Optimized
Click Optimized
Not Tested


Slicers are supported in Excel
2010 or later.
workbook was saved in Excel
2003 or earlier, the slicer cannot
be used.
Data
Column C

2010 or later.
be used.
Not Tested
This shape represents a slicer. S

are supported in Excel 2010 or

earlier version of Excel, or if th
or earlier, the slicer cannot be u

2010 or later.
f the shape was modified in an

be used.

Term
Impressions
CPM (Cost-per-Mille)
ROI (Return on Investment)
Placement
Clicks
Sessions
Page Views
Orders
Units
Revenue
Total Time Spent
Clickthrough Rate (CTR)
Cost-per-Click (CPC)
Media Spend
Avg. Order Value (AOV)
Avg. Page Views per Session
Avg. Time Spent per Session
Optimization Method
Audience
Audience Type
Drop-off Rate
NOTE: "Not Tested" means there was not an A/B test in play for the given group of ads.
Definition
The number of times an ad is served to a user
The cost per thousand impressions served
The amount of revenue earned per every dollar spent on media
Where an ad serves
The number of users who click on an ad and get driven to site
The number of users who actually land the site
The number of pages visited on site
The number of purchases on site
The number of individual products purchased on site
The amount of revenue associated with the product(s) purchased
The number of seconds spent on site
The average number of clicks per impression
The average cost per click
The amount of dollars spent on media
The revenue per order
The average number of page views expected per user who lands on site
The average number of seconds expected per user who lands on site
The bid type used to purchase media in the Facebook ad auction.
The specific target audience to which the ad was served
The type of target audienc to which the ad was served
The percentage of users who click on an ad who do not actually land on site.
means there was not an A/B test in play for the given group of ads.
nd on site.

VM Data Test - Erik Robinson

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Campaign

Traffic Driving; $6.72

Annual Sale Campaign; $12.7

Concert Series Campaign; $4.5

Fathers Day; $8.04

l Sale Campaign; $12.75

t Series Campaign; $4.56

Concert Series Campaign

Annual Sale Campaign

Filtered for above average media expenditure, s

The highest performing, most effecient add vari

Relatively speaking ad variation 125 yielded aro

Sum of CPC Sum

of Media Sum of Clicks

e average media expenditure, sorted for below average CPC and

orming, most effecient add variation add variation 48 which cost

ing ad variation 125 yielded around the same number of clicks

Limited Edition Traffic Driving Campaign

Sum - Media Spend

y from the most costly: add

Sum - Media Spend

ROI (Revenue - Costs)

Annual Sale Campaign

Frequent purchasesers, Accessories Purchases, Add To cart Page, Completed Order

eive "rewards" in a stipulation on the sale

Traffic Driving Campaign

Answer Time Metric

Sum of time on site Sum of Revenue

Annual Sale Campaign

The lowest Average order value comes fr

I believe this is the case because this is a

Average order value comes from Frequent

s is the case because this is an annual sale,

rchasers either alreday have the produt or

Annual Sale Campaign

I think the highest grossing creatives (Brand Lo

+ Shop Now Copy)

urchasers a value of ($0.00), I think this

s Herald Square location, I have first hand

Proportion of Revenue By Gender For Annual Sale Campaign.

% Revenue Related To Costs

Total SUM of Revenue & Costs For All Campaigns

TOP 9 ROI ADD's (For Every Dollar I

Total Number of Impressions of TOP 9 ROI ADDDS To

1) Target more men. The cost to acquiring a sale is

From the Female market, we saw the highest return f

2) Test the advertisments. In every case we tested

3) Spend more money on Mobile Adds. Not sure

4) Segment Market by Age. The Annual Sale Camp

4) Segment Market by Age. The Annual Sale Camp

1) Invest more budget on highest return adds. W

In the graph Total Number of Impressions of TOP 9 RO

Sum of Revenue and Costs for Annual Sale Campaign

Data For Annual Sale Campaign

D's (For Every Dollar Invested )

OP 9 ROI ADDDS To Lowest Perfoming ROI Adds

quiring a sale is incredibly lower as compared to

highest return from the Click Optomized adds

case we tested , we received an incredible

dds. Not sure if your retargeting the same

nual Sale Campaign targeted all US Consumers

nual Sale Campaign targeted all US Consumers

return adds. We saw some tremendous return