Two-page teaser sample

ABC Company Limited

Product / Business Overview (with product / service name and brief product description)
ABC Co. Ltd. was established in 2006 as a fabless IC design company, specializing in
Micro-Electro-Mechanical-System (MEMS) microphone and pressure sensor technology.
The product, PSM-1, a full-featured single chip design for MEMS pressure sensor microphone, offers the smallest
foot-print, consumes least power, and at 60% of the cost of current competitiors.
Market / Technology Differentiation
Market environment, current market offerings, market gap and potential
- miniaturization in consumer electronics market requires smaller/more feature laden microphones
- current product offerings in market are power-hunger, big in foot-print, and without background noise reduction.
- manufacturers looking for economical single chip pressure sensor for electronic products
- Annual worldwide IC sales: USD300m by 2010 for MEMS microphone; USD500m now for MEMS Pressure
Sensor
Technology / product solution, highlight of technology niche to fill market gap:
MEMS Technology from ABC Company Ltd.
- MEMS microphone/pressure sensor technology that can handle up to 35C assembly temperature, and can be
applied in both analog and digital electronics, consumes 30% power of current products, at 50% of current
foot-print and reduces 95% of background acoustic noise.
- US Patent Application Number: 12/774,842 (method to control amplifier bias and noise)
Target customers (who buy and pay the bill)
- OBM, ODM and brand name earphone manufacturers
Business Model
- Sale of chips
- N.R.E. for selected brand names
Major Milestones and where are they standing today
- IC development completed in 2008. Acquisition of major clients and generation of revenue in 2009. IPO in 2015
Funding needed and use of proceeds
- USD400k for R&D, new market development and sales operations, representing 20% equity
- Cash flow positive after this round of funding
- Paid up capital up to date: USD1m
Key Personnel with brief background
CEO - Dr. Alex Li,
Ph.D. (E.E.) - UC Berkeley, USA, 1995
B.Sc (Electro-Mechanical Engineering) Technology
University, Bonn, Germany, 1989
CEO: Innovative System Corporation, PRC, 2005 2008, a
start-up company merged with Cisco in 2008

CTO - Dr Benjamin Xing

Ph.D. (Information technology) MIT, 2002
B.Sc (Computer Engineering) HKUST, 1990
Head of IT Division IBM Hong Kong, 2003 - 08

Financial projection
kUSD / Year
2009
2010
2011
Sales revenue
1300*
3200
8000
COGS
845
2080
5200
Gross Profit 455
1120
2800
Gross Margin 35%
35%
35%
Other Operational Expenses
260
300
510
Net Profit 195
820
2290
Net Margin 15%
26%
29%
* 2009 revenue includes USD300k up to May and project on hand worth USD1m

Item 4_0911_Investment Matching -One-page-for-VC _R6 (12-10-10).doc

2012
20,000
12,000
8,000
40%
700
7300
36.5%