Beruflich Dokumente
Kultur Dokumente
Kumari
Abstract
Indian economy is mixed economy. It is the combination of public and private sector.
By so Indian customer enjoys the services of both the sector. But customer does not show equal
satisfaction or buying intention for these two sectors. In other words there is discriminate in customer
preference of service from public or private sector. Present study is purpose to find the service quality
of public sector organization and customer satisfaction from service quality of public sector
organization and the reasons for poor service public sector organization. Primarily three service
sector organization school, hospitals and bank was selected for study. It is a review based study.
Research paper and articles related to study was analysis. Research result comprise with poor service
quality of public sector as compare to private sector organization. Customer satisfaction was also low
from public sector service quality.
Keywords: Service Quality, Mixed economy Public sector organization, Customer satisfaction,
Dissatisfaction.
1. Introduction
Public sector organizations are those where ownership and control remain in the hand
of the government. And private sector organization comprise more than 50% share in private
individual. In services industries both public sector and private sector show tremendous growth. After
globalization services industries are equipped with advances technology, such as internet facilities,
customer care services, online banking etc. Customers are the important stakeholder in the
organization. Particularly in the service sector customer is the key element in the business. In service
industry product are identical and no duplication of service are allowed the only factor for the success
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idealistic service department and the perceived service quality represent the service provider gap. This
gap shows that government departments are not meeting the need of the customer. Larger gap
represent the poor service quality or service shortfall in public department. Their expectation was not
fulfill by the employee of public sector department, because the Front line employee public sector
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satisfaction. In that context satisfaction of customer was also low from service quality of public sector
organization. Reasons behind poor service quality of public sector organization was lack of resource,
poor management, low transparency and lack of customize services. It has been suggested that by
improving the service quality it is possible to improve customer satisfaction I public sector
organization.
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