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Names:

Ralph Anthony G. Makinano


42
Geraldine M. Naparota
Accounting 2
Syv Zyra B. Villanueva
Regodon
Aldrin M. Tuyor
Kristian Mercado

Section: AAdvance
Mr. Lyndon

Business Combinations: Disney-Pixar


Acquirer: Walt Disney
The Walt Disney Company, commonly known as Disney, is an American diversified
multinational mass media and entertainment conglomerate, headquartered at
the Walt Disney Studios in Burbank, California.
Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as
the Disney Brothers Cartoon Studio, and established itself as a leader in the
American animation industry before diversifying into live-action film production,
television, and theme parks. The company has operated under the names The Walt
Disney Studio and Walt Disney Productions. Taking on its current name in 1986,
Disney expanded its existing operations and started divisions focused upon theater,
radio, music, publishing, and online media. An early and well-known cartoon
creation of the company, Mickey Mouse, is a primary symbol of The Walt Disney
Company.
Disney owns and operates the ABC broadcast television network; cable television
networks such as Disney Channel, ESPN, A+E Networks, and ABC Family;
publishing, merchandising, music, and theatre divisions; and owns and licenses 14
theme parks around the world.
Acquiree: Pixar Animations Studios
Pixar Animation Studios (Pixar) is an American computer animation film
studio based in Emeryville, California. Pixar is a subsidiary of The Walt Disney
Company. Luxo Jr., a character from the short film of the same name, is the Pixar
mascot.
Pixar began in 1979 as the Graphics Group, part of the Lucasfilm computer division,
before its spin-out as a corporation in 1986, with funding by Apple Inc. co-founder
Steve Jobs, who became the majority shareholder.
Pixar is best known for CGI-animated feature films created with RenderMan, Pixar's
own
implementation
of
the
industry-standard RenderMan imagerendering application programming interface used to generate high-quality images.
Acquisition Date: January 24, 2006
Consideration Paid: 7.4 billion US dollars

Type of Acquisition: Acquisition of Shares; 100%

Reasons for Combination:


For Disney:
1. The acquisition gave Disney ownership of the worlds most famous
computer animation studio and its talent
2. The timing was also perfect for Disney, as its own animation films were
failing
3. The deal brought the technology company Apple closer to Disney
4. The decrease in competition is another motive for Disney
For Pixar:
1. It was a good move to face competitors like Dreamworks & 20 th Century
Fox
2. The deal gave Apple iTunes more video content to offer
3. Pixar can focus on its core strengths of producing the computer animation
and does not have to invest in production line for making merchandise
and home entertainment.