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GM, GM R&D
Automotive challenges and potential paths
forward
GM R&D HISTORY
Central R&D organization
research organization
Global Network
USCAR
EUCAR
Sandia
Affiliated Lab
Collaborative
Research
Labs
Alliance Partner
Universities
OEMs
Government
Lab
Strategic
Partners
Suppliers
Start--ups
Start
Warren Bangalore
Honeoye Falls
Mainz--Kastel
Mainz
Palo Alto Herzliya
Shanghai
Global
Sites
Science
and Tech
Offices
U. of Michigan
Brown
Carnegie Mellon
IISc--Bangalore
IISc
M.I.T.
U. of Wisconsin
IIT--Kharagpur
IIT
SJTU--Shanghai
SJTU
Australia
Canada
China
India
Israel
Japan
Korea
Russia
Individual Contracts
1886
1908
1927
Karl Benz
Motorwagen
First Automobile
Henry Fords
Model T
First Affordable
Automobile
General Motors
LaSalle Began
Modern Era
of American
Automotive Styling
1950
PRODUCT
Annual Model Change
Design Is King
1950
~300,000
Units/Models
1960
1970
1980
1990
2000
PRODUCT
Oil
Shock
1950
1960
1970
1980
~300,000
Units/Models
TECHNOLOGY ENABLERS
1990
2000
PRODUCT
Oil
Shock
Gotta have
Design returns
1950
1960
1970
1980
~300,000
Units/Models
1990
2000
50,000100,000
Units/Models
TECHNOLOGY ENABLERS
The SUSTAINABILITY
CHALLENGE
st
of 21 Century
Personal Mobility
TOP 10 MARKETS BY
NEW VEHICLE SALES IN 2011
20
15
Emerging Markets
39.5
Mature Markets
36.5
World Total
76.0
10
vs. 2010
vs. 2005
vs. 2000
2%
325%
854%
0
China
EU
U.S.
2000
Japan
2005
Brazil
2009
India
Russia
2010
2011
World Population
1.4
Vehicle Parc
1.2
7
1.0
6
5
0.8
0.6
3
0.4
2
0.2
1
0
0.0
1980
1990
2000
Data from U.S. Census Bureau and GM Global Market & Industry Analysis
2010
2020
2030
Energized by
Petroleum
Energized by Biofuels,
Biofuels,
Electricity, and Hydrogen
Powered Mechanically by
Internal Combustion Engine
Powered Electrically by
Electric Motors
Controlled
Mechanically
Controlled
Electronically
Stand--alone
Stand
Connected
Totally Dependence
on the Driver
Semi/Full Autonomous
Driving
Vehicle Tailored to
Specific Use
Stretch Goals
Energy
High-efficiency vehicles
Highusing low
low--cost renewable energy
Emissions
Safety
Congestion
Congestion-free routing
CongestionMegacity parking
Affordability
Improve
Vehicle
Fuel Economy
and
Emissions
Displace
Petroleum
Hydrogen
Fuel Cell-Electric
Vehicles
Hybrid-Electric
Vehicles (including
Plug-in HEV)
Battery-Electric
Vehicles (including
E-REV)
IC Engine
and Transmission
Improvements
Time
Energy
Diversity
PROJECT DRIVEWAY
35-50 MILES
35GAS--FREE
GAS
2,400,000
MILES LOGGED
35 MILES
344 MILES
EXTENDED--RANGE Driving
EXTENDED
Nanophosphate
Lithium-ion Battery
Anode (-)
Carbon LiC6
Silicon Composites and Alloys
Electrolyte
Separator
Ceramic-Coated Polymer
Chemically Functionalized Polymer?
Li15Si4
>6,000
EVERYDAY DRIVERS
2,400,000
MILES LOGGED
Zero emissions
350--mile range
350
3-minute H2 refueling
Cost reduction
Infrastructure deployment
System Simplification/Cost
H2 Storage System
ADVANCED MATERIALS
FOR LIGHTWEIGHT VEHICLES
Material
Weight Reduction
vs. Low-Carbon Steel
High-strength steel
15-25%
Glass-fiber composite
25-35%
Aluminum
40-50%
Magnesium
55-60%
Carbon-fiber composite
55-60%
Polymer/Composite
5%
Today
Other
18%
Low-Carbon
Ferrous
71%
Polymer/Composite
8%
Other
20%
Magnesium
1%
Aluminum
8%
Hi/MedHi/MedStrength Steel
11%
Low-Carbon
Ferrous
52%
Mg Roof Frame
Ti Valves and
Connecting Rods
Mg Engine Cradle
Hydroformed
Al Frame Rails
Carbon Fiber
Floor Pan
Castings (15): 31 kg
Extrusions (3): 9 kg
Sheet Parts (17): 6 kg
Steel: 79 Parts;
Parts; 84 kg
Mg: 35 Parts
Parts;; 46 kg
(Eliminate 44 Parts and Save 38 kg - 45
45%)
%)
Composite Floor Pan
USCAR
EUCAR
Sandia
Affiliated Lab
Collaborative
Research
Labs
Alliance Partner
Universities
OEMs
Government
Lab
Strategic
Partners
Suppliers
Start--ups
Start
Warren Bangalore
Honeoye Falls
Mainz--Kastel
Mainz
Palo Alto Herzliya
Shanghai
Global
Sites
Science
and Tech
Offices
U. of Michigan
Brown
Carnegie Mellon
IISc--Bangalore
IISc
M.I.T.
U. of Wisconsin
IIT--Kharagpur
IIT
SJTU--Shanghai
SJTU
Australia
Canada
China
India
Israel
Japan
Korea
Russia
Individual Contracts
individual projects
interns, visits
GM fully funds
CRL co-directed
Tasks and goals are defined together
GM/University Collaborative
Research Lab
GM R&D
Lab Co-Directors
Focus on CRL Mission and
Goals
Administrative Support
Thrust Area 1
Thrust Area 2
Thrust Area 3
Thrust Area...
Co-Leaders
Co-Leaders
Co-Leaders
Co-Leaders
2005 to 2010
Microstructure Based Computational Plasticity Modeling
Elevated Temperature Deformation of Al and Mg Alloys
Engineered Surfaces and Interfaces
GM/Brown
Collaborative
Research Laboratory
GM R&D
Lab Co-Directors
Multi-Scale Computational
Design of Al and Mg Alloys
and Steels
Characterization of
Irreversible Deformation
and Fracture in Li-Insertion
Electrode Materials
Acquire
Capability
Probably
Collaborate
or
Monitor Field
Outsource
Not sure
Not likely
Abandon
Weak
Technology
Category
Build Strength
Do In-House
Spread/Share Risk,
Find Partners, Collaborate, etc.
Do In-House
Key
Emerging
Share Risk
Candidates for a
Virtual Business
Leverage External Resources,
Borrow, Barter, etc.
Cash cow
Basic
Exit
Sell
Commodity
Moderate
Strong
Advanced
Build
Strength
Product
Do In-House
Engr, Mfg.
Spread/Share Risk,
Find Partners, Collaborate, etc.
Do In-House
Engineering and
Manufacturing
Collaborate
or
Monitor Field
StrategicCandidates
Partner,for a
e.g., a CRL
Virtual Business
Share Risk
Outsource
Lesson
Learned &
Move On
Abandon
Cash cow
Exit
Sell
The same is
actually true for
all states noted
Stay in highvolume,
resource
intensive
production only
when profitable
Its critical to
move out of the
R&D box as
quickly as
possible.
R&D phase:
Buying the
option
Time
Advanced Engr
& Mfg have high
burn rates
accomplishments
Summary
GM, GM R&D
Automotive challenges and potential paths
forward