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Where?
One month ahead of the Rooster Year, the Chinese are prepared to seek out new
destinations for their New Years week-long holidays, starting from January 27th.
ForwardKeys, which monitors future travel patterns by analysing 16 million
ight reservation transactions each day, found that globally the number of
international Chinese air travellers is ahead by 9.8% vs. 2016s equivalent period. East Asian countries are the hot spot for Chinese tourists and Europe makes a comeback as a star destination after
last years security concerns.
International departures
from China
as per issued bookings
on 30th December
North
East Asia
-1.8%
10% share
39% share
Latin
America
+62.9%
Africa&
Middle East
+67.1%
<1% share
9.8%
11% share
U.S.A. &
Canada
+3.3%
When?
CNY
2016
Europe
+68.5%
International departures
YoY%
+
market share
Weekend
Weekend
Weekend
Japan
Weekend
Oceania
-1.1%
7% share
Taiwan
Spain
88.7%
United Kingdom
87.7%
69.3%
Thailand
28% share
Top 3 destinations
Weekend
2% share
3% share
South
East Asia
+12.2%
South
Asia
+10.8%
Italy
Departures from 15th January to 18th February 2017, as per bookings issued until 30th December 2016 vs. 25th January to 29th February 2016, as per bookings issued
until 10th January 2016. Excluded: one way tickets, transits.
18.2%
ForwardKeys
5.2%
12.4%
59.1%
France
48.6%
Malaysia
46.3%
Indonesia
37.8%
Phillippines
31.8%
Germany
29.6%
YoY Var%
44.0%
Vietnam
*
*
Busy period: 18th January to 1st February 2017, as of 30th December 2016 vs. 29th January to 12th February 2016, as of 10th January 2016.
Excluded: one way tickets, transits. Subcontinents as per UNWTO denition.
ForwardKeys
Focus in Europe
Who?
8.7%
Shanghai
YoY Var%
Others
6.7%
12%
36%
9.8%
share
34%
YoY Var%
ForwardKeys
Northern
Europe
69%
42%
100%
101%
34%
31%
24%
11%
share
66%
Busy period: 18th January to 1st February 2017, as of 30th
December 2016 vs. 29th January to 12th February 2016, as
of 10th January 2016. Excluded: one way tickets, transits.
Western
Europe
Southern
Europe
Beijing
21%
15.3%
9%
Guangzhou
2.9%
Central/Eastern
Europe
Busy period: 18th January to 1st February 2017, as of 30th December 2016 vs. 29th January to 12th February 2016, as of 10th January 2016.
Subcontinents as per UNWTO denition. Excluded: one way tickets, transits.
2017 vs 2015
56%
Longer stays
Tourists from smaller cities stay one day longer
(9 overnights vs. 8 for 1st Tier travellers).
Families
Half of the travellers (51%) are families (2 to 4 people).
Farsighted tourists
Lead times are longer in 1st tier cites (an average of 17%).
Offline bookers
In smaller cities, only 14% of bookings were issued
by online travel agencies vs. 26% in 1st tier cities.
Top5 share
2017
2015
1. Spain
2. UK
3. Italy
4. Germany
5. France
1. France
2. Italy
3. Germany
4. UK
5. Spain
ForwardKeys
+40%
+100%
YoY Var%
Excluded: one way tickets, transits.. CNY periods: 2017: 18th January to 1st February, as of 30th December. 2015: 9th February to 23th February, as of 21st January.
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