Skydiving into

Social Game Industry with

Facebook Platform
Nasrul Amri Samsudin
Monday, June 28, 2010
 Who am I?
• run a startup: Xadira™
• social games developer over social
platforms such as Facebook, iPhone &
Android
• www.xadira.com
• www.facebook.com/xadira

Monday, June 28, 2010

 What is Social Game?

• Social games are games designed to be

played together with friends.

Monday, June 28, 2010

 Why Facebook
Platform?

• Facebook has been developed from the

ground up using open source software.
• Open Integration with platform

Monday, June 28, 2010

 Why Facebook
Platform?
• More than 400 million active users
• Every month, more than 70% of Facebook
users engage with Platform applications
• More than 550,000 active applications
currently on Facebook Platform

Monday, June 28, 2010

 Timeline
• 2007 Facebook platform
• Casual Apps
• SuperPoke, FunWall, Hug Me
• 2008 Dawn of the Games
• Green Patch, Mob Wars, Friends for Sale
• MySpaceplatform
• 2009 Flash Based Games
Monday, June 28, 2010
• Farmville, Pet Society, Happy Aquarium
 Your Gears!

• PHP
• Flash
• MySQL
• AMFPHP (Flash Remoting for PHP)
• FB API/FBML/FBJS

Monday, June 28, 2010

 Game Engine

• You can always try an open source game

engine.
• PushButton

Monday, June 28, 2010

 How to Monetize?

• Banner Advertising
• In game advertising
• Micro-transaction
• Virtual Goods/Credits

Monday, June 28, 2010

 Cost of game
development?

• USD 100-300K per product

Monday, June 28, 2010

 Is it worth of
investment?

• Depend on marketing budgets

Monday, June 28, 2010

 Cost for marketing

• 50% + from cost of development monthly

• If cost dev = USD 100K, monthly min
marketing cost is USD 50K

Monday, June 28, 2010

 What’s the catch?

• U.S virtual goods revenue expected to hit

USD 1.6B in 2010
• Western Market worth USD 5B in 3 years

Monday, June 28, 2010

 How many people
spend money?

• average, only 2% from total Monthly Active

User (MAU) spend money for the game
• 5,000,000 players x USD5 x 2% =
USD500,000 per month.

Monday, June 28, 2010

 Why Virtual Goods?

• Users pay for power-up, faster ways to

grow in the game

Monday, June 28, 2010

 How many people
spend money?

Monday, June 28, 2010

 • Loyal Repeat Purchaser: USD250
• One time purchaser: USD12
• Loyal purchasers spend the same as
about 21 times purchasers

Monday, June 28, 2010

 • High Spender: USD25,000
• Loyal Spender: USD250
• One high spender spend the same as
about 100 loyal spenders

Monday, June 28, 2010

 How many people
spend money?

Monday, June 28, 2010

 • Average Spender: USD60
• Roughly 2-4% of all your users spend
money
• “Revenue potential” from virtual
currency per user: USD1-2

Monday, June 28, 2010

 How do you grow the
pie?
• Get more users (peasants)
• Convert more users to spenders (farmers)
• Get spenders to spend more money
(knights)
• Serve and retain your high spenders well
(kings and lords)

Monday, June 28, 2010

 Growing more users
• Viral Growth
• Viral Factor > 1 implies exponential
growth
• Good Viral Factor in new games:0.7
• Build Friends into the game
• Focus on the User Experience
• Cross promote, Buy traffic
Monday, June 28, 2010
 Summary
• idea of what is Social Game
• use PHP, MySQL & etc in development
• or use Open Source game engine
• monetizing in game, cost of dev &
marketing

Monday, June 28, 2010

 Thank You!
info@xadira.com
www.xadira.com

Monday, June 28, 2010