Tan, Joan Beatrice

Narag, Mariel

Juan, Khristene Dianne

Esquivel, Maria Monica

4AD2

Company Background
Tutti Frutti, a US-based specialty frozen yogurt caf chain
with Five Eighty Four (584) stores worldwide, opened its first Philippine
store at the 4th level of the hip and trendy The Atrium at SM Megamall
in the Metro Manila suburb of Mandaluyong.
Tutti Frutti offers a revolutionary self-service model that allows
customers to get a good-size cup and serve themselves as many yogurt
flavors as they want from multiple frozen yogurt dispensers. Tutti Frutti
offers up to 50 yogurt flavors and over 30 topping varieties to choose
from. Customers can help themselves to a topping bar filled with fresh
fruit toppings, dry fruit toppings, nuts, syrups, sauces, candy toppings,
chocolate toppings, cereal toppings, and other topping varieties that are
readily available to pile on. The cups are then weighed and customers
are charged by the ounce at an affordable Php20.00 per ounce.
Customers each get a personalized cup of healthy and tasty frozen
yogurt that they can enjoy in a caf setting, in the comfort of their
homes or offices, in the cinema, or anywhere the customer desires to
indulge.
Target Market Profile
The target market are socioeconomic classes B to upper C, mostly
female, ages 16 to 35 residing in Metro Manila. The target market are
classified to be health enthusiasts who are selective of what they eat or
consume. They are also oriented to new trends be it fashion, technology
or even food, thus they can be swooned to try a new product with

promising benefits. They live active lifestyles which creates the need for
food that can be easily and conveniently consumed but at the same time
healthy.
Objectives
The objective of promotion to be done on the website are as follows:
Remind the market of Tutti Frutti
Convert ice cream patrons to Frozen yogurt patrons by
promoting the health benefits and other advantages of
Frozen Yogurt
Entice the market to visit a Tutti Frutti store and make a froyo purchase
Execution
The execution to be employed includes creating an interactive website
for Tutti Frutti that will captivate and interest the webpage visitor. The
webpage will be designed to fit the female market thus it will play on
pastel colors and playful concepts.
The webpage will come with a game in the website preloader to initially
entice the webpage visitor, a virtual fro-yo combination maker to
encourage store visits and fro-yo purchase among the webpage viewers
and an game with a incentive that can be claimed upon a fro-yo
purchase in a Tutti Frutti store.